The Future of Keyword Research: WordStream 1.6

On November 10, 2009
5

Keyword research as we know it suffers from a major disconnect. On one hand, you have keyword tools, which provide keyword suggestions and associated keyword frequency estimates. On the other hand, you have web analytics applications, which provide you with the actual search queries that are driving traffic to your site, and the true relevancy of your keywords based on real conversion data. But there is no reason for these two types of tools to be divorced from each other.

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The Week in Search: Even More Ways to Brainstorm Blog Posts

On November 6, 2009
1

I'm sort of surprised that I've never linked to Chris Brogan's blog in a Friday roundup before, since I'm a regular reader. Maybe because his posts tend to be short, to the point and difficult to disagree with, and finding something to disagree with is one of my top ways of brainstorming new blog posts.

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5 SEO Myths Busted

On November 5, 2009
22

SEO Myth

SEO is rampant with misinformation, speculation and myths about SEO. But that's the nature of the game, right? Since nobody but Google knows for certain which 200 plus ranking signals comprise the Google secret algorithmic formula, we're left to speculate. However, there's gross misinformation, complete speculation and then there are theories put into practice tested and proven to return results with some degree of reliability.

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New White Paper: Four Steps to Better Keyword Grouping

On November 4, 2009
0

We're offering a new free white paper for download: 4 Steps to Better Keyword Grouping. This is a focused, tactical white paper offering clear and actionable advice to help you achieve more effective and profitable keyword segmentation for search marketing.

If your keyword grouping strategy could use some polishing—or you're not even sure where to start—this white paper is a must-read. Here's an excerpt from the new paper:

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Improve Your Paid Search Performance by Addressing These 5 Common PPC Mistakes

On November 3, 2009
6

For many online marketers, pay-per-click advertising is a relatively complicated marketing tool with a lot of moving pieces. Maybe that’s an understatement, but with so many moving pieces, it is commonplace to let certain strategies and best practices fall through the proverbial cracks. Admittedly, a lot has been written on PPC mistakes. But that is just further proof that so many advertisers are leaving money on the table and need to be reminded how they can step up their game and improve their PPC performance.

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Brush Up on Your Social Skills: The Week in Social Search

On October 30, 2009
0

I hope you're not feeling antisocial out there, because today's roundup is all about social search.

There were several big announcements this week in the world of social and real-time search. Microsoft and Google both announced agreements with Twitter. Bing's Twitter search is live, but it doesn't seem to work all that well – when I searched for my username, instead of getting a string of my tweets and @replies, I got this:

Bing Twitter search results

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Google PageRank Update: October 29, 2009

On October 30, 2009
3

Google updated their Tool Bar PageRank (TBPR) last night, October 29, 2009. I noticed the change around 9 p.m. last night, when I visited CNN.com and saw an all-green PR 10 tool bar, which caught my attention immediately. Previously, I believe they were PR 8.

With the lastest update, the WordStream home page (now PR 5) and many of our top level pages have risen in rank. So too have our blog posts, with many previous unresolved pages resolving and now achieving TBPR.

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Pages

WordStream Awards: