Five Ways to Expand Your PPC Presence

On December 8, 2009

The following is a guest post by John Lewis, one of WordStream's client services representatives. John helps customers overcome challenges and hone PPC performance.

Pay-per-click marketing is a continual process and there are always ways to expand your presence and improve performance. The following are five ways you can explore different PPC opportunities even after you have thoroughly segmented your keywords into an effective structure:

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Designing and Maintaining Scalable Information Architecture

On December 2, 2009

There is a faction in the industry pushing SEOs toward developing websites with the main emphasis being search engine rankings. Sorry, last I looked search engines don't buy things—people do! Your target audience has been lost when you focus primarily on search engines. It seems to me, especially where links are concerned, SEOs have become search-engine-centric.

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Link Building Experts Interview Series: Julie Joyce

On November 30, 2009

Julie JoyceJulie Joyce is the cofounder and director of operations at the link development firm Link Fish Media, Inc. Headquartered in Greensboro, NC, Link Fish Media specializes in building links for the most competitive industries.

On the Link Fish site, you talk about the importance of "managing your links." What does link management entail?

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Link Building Experts Interview Series: Wiep Knol

On November 23, 2009

Wiep KnolWiep Knol is a link marketer from the Netherlands. He learned about online marketing during his study in 2004, and was hooked instantly. Two years later, he was hired to set up a link marketing service at Tribal Internet Marketing. Now, Wiep works as a partner for, and he runs a few other online projects as well. 

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Sazbean Interview

On November 19, 2009

Hello world!

I was interviewed today by Sarah Worsham (sazbean).Sarah is among other things, a Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA! She runs a website that focuses on helping companies and organizations use the Internet to reach their business goals.

The topics are focused around business & entrepreneurship and you can read the article here.

Hit me up on Twitter

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