Improve Your Paid Search Performance by Addressing These 5 Common PPC Mistakes

On November 3, 2009
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For many online marketers, pay-per-click advertising is a relatively complicated marketing tool with a lot of moving pieces. Maybe that’s an understatement, but with so many moving pieces, it is commonplace to let certain strategies and best practices fall through the proverbial cracks. Admittedly, a lot has been written on PPC mistakes. But that is just further proof that so many advertisers are leaving money on the table and need to be reminded how they can step up their game and improve their PPC performance.

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Brush Up on Your Social Skills: The Week in Social Search

On October 30, 2009
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I hope you're not feeling antisocial out there, because today's roundup is all about social search.

There were several big announcements this week in the world of social and real-time search. Microsoft and Google both announced agreements with Twitter. Bing's Twitter search is live, but it doesn't seem to work all that well – when I searched for my username, instead of getting a string of my tweets and @replies, I got this:

Bing Twitter search results

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Google PageRank Update: October 29, 2009

On October 30, 2009
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Google updated their Tool Bar PageRank (TBPR) last night, October 29, 2009. I noticed the change around 9 p.m. last night, when I visited CNN.com and saw an all-green PR 10 tool bar, which caught my attention immediately. Previously, I believe they were PR 8.

With the lastest update, the WordStream home page (now PR 5) and many of our top level pages have risen in rank. So too have our blog posts, with many previous unresolved pages resolving and now achieving TBPR.

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Monthly Blog Roundup: WordStream's October Highlights

On October 28, 2009
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October is winding to a close, and if history has taught us anything, November comes next. And with it, a candy hangover, my birthday, and pervasive Xmas music, in roughly that order—none of which I'm particularly looking forward to.

Halloween Tree

So let's take this opportunity to look back—at our most popular blog posts from the past month, that is:

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Interview with the Experts: Ruud Hein

On October 26, 2009
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Ruud Hein is a Dutch family man living in Canada. Newsweek-recommended web publisher and blogger in his own right, he works at the SEO company Search Engine People where he's an internal SEO consultant and blog editor. See also: @ruudhein.

Ruud Hein and Daughter

Can you describe a typical day in the life of Ruud Hein?

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