Monthly Blog Roundup: WordStream's October Highlights

On October 28, 2009
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October is winding to a close, and if history has taught us anything, November comes next. And with it, a candy hangover, my birthday, and pervasive Xmas music, in roughly that order—none of which I'm particularly looking forward to.

Halloween Tree

So let's take this opportunity to look back—at our most popular blog posts from the past month, that is:

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Interview with the Experts: Ruud Hein

On October 26, 2009
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Ruud Hein is a Dutch family man living in Canada. Newsweek-recommended web publisher and blogger in his own right, he works at the SEO company Search Engine People where he's an internal SEO consultant and blog editor. See also: @ruudhein.

Ruud Hein and Daughter

Can you describe a typical day in the life of Ruud Hein?

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The Future of Content Creation: Keyword Research on Steroids

On October 23, 2009
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Wired this week published a fascinating profile piece on a company called Demand Media: "The Answer Factory: Fast, Disposable, and Profitable as Hell." The company's approach to content generation almost sounds like science fiction or satire, but it's real, and it works. It's a purely algorithmic, data-driven method of prioritizing content designed to rank on the first page of the Google SERPs: basically keyword research in hyperdrive. And like it or not, this may be where we're all headed.

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What, Exactly, Determines Your PPC Keyword Price?

On October 20, 2009
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It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals. Your keyword price, or cost-per-click (CPC), is determined by a combination of your bidding strategy, keyword competition, Quality Score and a handful of other factors.

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