Reputation Management Just Got Harder (And More Expensive)

On September 25, 2009
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This was a big week in the blogo- and Twittersphere for poorly received product launches: Two new products from Google and Squidoo threaten to become reputation management nightmares, if they manage to catch on. Ironically, the products also threaten to (further) tarnish the reputations of their creators.

Brands in Public: A Big Misstep from Seth Godin?

Seth Godin this week announced a new product/service from Squidoo called Brands in Public:

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Linkbait Formulas: X Things You Can Learn About Y from Z

On September 11, 2009
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Following in the footsteps of Ken's very popular post on title tag formulas, I've noticed that search marketing and social media marketing gurus (AKA bloggers) love to write linkbait in the form of "X Things You Can Learn About Y from Z." You can do it too—plug some numbers and concepts into the formula and the post practically writes itself! For best results, follow this handy guide:

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