WordStream Dives into Search Engine Strategies San Jose

On August 14, 2009
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Obvi, SES was the big event on the blogs this week. It’s already been recapped and live-blogged all over the place so I won’t spend too much time re-recapping it or dead-blogging it now. But I do want to highlight some of the excellent coverage and connections we made in San Jose.

First up, the coverage. Worth going back and reading if you missed it:

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Facebook Lite and Other Things That Terrify Me

On August 13, 2009
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Last week, Twitter optimization; This week, Facebook optimization?

It’s yet another “big week in search,” and not just because of SES. Seriously, lately every week feels like a big week in search, what with all these deals and acquisitions, revamped home pages, yet more announcements from Google of dubious significance.

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SMO Is the New SEO: The Rise of Social Media Optimization

On August 7, 2009
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The Week in Search

Twitter domination continues, or, it's time to add "Twitter Optimization" to your skill set. 

Is old-school social linking dead?

Andrew Goodman of Traffick claims that social linking is going the way of the dodo. Taking its place? Sharing (via Facebook, Google Reader, and social bookmarking sites) and "social tweeting":

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Google PageRank Update: July, 29, 2009

On July 29, 2009
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We're seeing a Google Toolbar PageRank update that happened about 20 minutes ago (July 29, 2009). Many of our top level pages have jumped in rank as a result of this latest update.

Also, our take is Google has started to update Toolbar PR more and more frequently. By my count, this is the fourth update in 2009. Note that in all of 2008, there were a total of five PR updates. So if this latest TBPR update is confirmed, Google is clearly updating more frequently and we should reach seven or eight updates by year's end.

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Interview With The Experts: Amanda Watlington

On July 27, 2009
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This Interview With the Experts series highlights Amanda Watlington, an incredible resource with over 10 years of web marketing experience. Amanda runs her own consulting business, Searching for Profit.We'd like to sincerely thank Amanda for her time and support throughout WordStream's brief history.You’ve been involved in web marketing for 10 years now.  What would you say is the biggest change the industry has seen over the last decade?The biggest change has been its growth from after thought to mainstream within marketing.

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