The Value of Keyword Expansion (And How to Do It Well)

On August 17, 2009
3

The following was previously a series of blog posts. We're repurposing the series in a single document here to make the piece easier to link at and reference; additionally our readership is much larger than it was when we first started the blog, and we thought the new readers might find the content valuable. The original posts can be found here:

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WordStream Dives into Search Engine Strategies San Jose

On August 14, 2009
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Obvi, SES was the big event on the blogs this week. It’s already been recapped and live-blogged all over the place so I won’t spend too much time re-recapping it or dead-blogging it now. But I do want to highlight some of the excellent coverage and connections we made in San Jose.

First up, the coverage. Worth going back and reading if you missed it:

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Facebook Lite and Other Things That Terrify Me

On August 13, 2009
0

Last week, Twitter optimization; This week, Facebook optimization?

It’s yet another “big week in search,” and not just because of SES. Seriously, lately every week feels like a big week in search, what with all these deals and acquisitions, revamped home pages, yet more announcements from Google of dubious significance.

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SMO Is the New SEO: The Rise of Social Media Optimization

On August 7, 2009
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The Week in Search

Twitter domination continues, or, it's time to add "Twitter Optimization" to your skill set. 

Is old-school social linking dead?

Andrew Goodman of Traffick claims that social linking is going the way of the dodo. Taking its place? Sharing (via Facebook, Google Reader, and social bookmarking sites) and "social tweeting":

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SEO Title Tag Formulas: How to Create High Performance Title Tags

On August 5, 2009
51

One of the most important pieces of copy for SEO is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.

In my mind, the title tag is so vital to the success of your SEO that I advocate rigorous testing of tags to find which ones work and which don't. Once you've found a winner, you should implement a title tag formula that everyone who touches SEO on your website can follow.

Benefits of an SEO title tag formula:

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Google PageRank Update: July, 29, 2009

On July 29, 2009
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We're seeing a Google Toolbar PageRank update that happened about 20 minutes ago (July 29, 2009). Many of our top level pages have jumped in rank as a result of this latest update.

Also, our take is Google has started to update Toolbar PR more and more frequently. By my count, this is the fourth update in 2009. Note that in all of 2008, there were a total of five PR updates. So if this latest TBPR update is confirmed, Google is clearly updating more frequently and we should reach seven or eight updates by year's end.

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