Interview with Gab Goldenberg

On July 20, 2009
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Gab Goldenberg, SEO ROIRecently, I had the pleasure of meeting and interviewing Gab Goldenberg of SEO ROI. Gab is a 22-year old SEO consultant and law student from Montreal, Canada, and is fast becoming a thought leader in search marketing. Read on for more about Gab.

On your site, you write that Jim Boykin offered you a job in 2008. Can you tell us what the job was and why you turned it down?

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Features, Not Just Benefits – Why Differentiation Requires More Than Vague Maxims

On July 8, 2009
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Every marketing 101 class worth its salt will have you walking out the door uttering two time-honored maxims where messaging and copy is concerned:

  • Benefits, Not Features.
  • Unique Value Proposition.

No one really wants to hear about what you do, they want to know what you’ll do for them, right? And you want to make sure that you’re showing unique value; that you offer something no one else does. You want to provide differentiation.

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Interview with Penn State Professor and 'Search Behaviorist' Jim Jansen

On July 6, 2009
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Jim Jansen, Professor of Information Science and Technology, Penn StateRecently, I had the pleasure of interviewing search behavior expert Jim Jansen.

Jansen is an assistant professor at the College of Information Science and Technology at Penn State, and an expert on Web searching, sponsored search and personalization for information searching. He's authored more than 150 publications in the area of information technology and systems.

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The PPC Agency Differentiation Checklist – The 5 Questions That Will Gain You Market Share

On July 1, 2009
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If you’re selling a product or service of any kind, differentiation should be top of mind. Search agencies are no different. Really this could apply to any online marketing agency or consultant, but for the sake of this post we’ll discuss why it's particularly pertinent to paid search: people are starting to spend more on search, there are reports that most of that increased spend is being pushed towards pay per click advertising, and many are frustrated with their results.

This means two things:

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Interview With The Experts: Eric Lander

On June 26, 2009
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If you've had any interaction with Eric Lander, you probably know a few things: He lives outside Boston, he's established way more companies than most people under 30 (or 60, for that matter), he's incredibly kind (don't let him tell you otherwise), and he really knows search and social marketing. We decided to take advantage of the last part by asking him to kick off our Search Marketing Interview Series.

WordStream extends a very sincere thank you to Eric for sharing his insight and expertise with us. 

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Our 50 Favorite Search Marketing Blogs for SEO, PPC, Social Media and Everything In-Between

On June 24, 2009
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At WordStream, we're all pretty avid blog readers. We read a variety of search marketing blogs and subscribe to dozens of different RSS feeds.

So I thought it would be interesting to ask everyone at WordStream for a list of their favorite SEO, PPC, Internet marketing and social media blogs, and put together a master compilation of our 50 favorites.

Think of this list as the “recommended” section from the staff at your local Blockbuster. Actually, are there even any Blockbusters left?

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How to Create PPC Landing Pages that Work for SEO

On June 17, 2009
3

 

The conventional thinking on pay-per click landing pages is that they should be “dedicated landing pages”, should be “de-indexed”, and that you need to create individual pages for PPC versus organic search. There are a number of very good resources on landing pages that will tell you this.

There’s validity here; it’s most likely the case that you’ll optimize conversions by creating a separate landing page for PPC traffic.

However, this post will tell you why in some cases it can be a poor use of resources.

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