Finding Keywords On the Cheap

On May 4, 2009
0

This article won a SEMMY for best PPC article 2010.

I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's keyword database is the best and purest (though not the only) place to start your keyword research. Your site's keyword data offers you three things: relevance, accuracy, and relevant accuracy.

Read More

Launching a New Website? Query Analysis Can Make the Difference Between Thriving or Diving in the SERPs

On April 27, 2009
2

One of the best ways to conduct keyword research is to explore your website’s data files. By looking at the search queries your visitors used to find your website, you discover new, proven keywords to optimize for.

But what if you're a brand new website with no search data and you want to target a new query space? How do you find the right keywords to build your list around?

Read More

The Power of Data Sharing - How Sharing SEO & PPC Information Can Improve the Results Enjoyed By Both

On April 21, 2009
0

Anyone engaging in search marketing should be analyzing SEO and PPC concurrently.

By creating a data-driven Web marketing environment in which you can share insights from multiple channels, you provide yourself with a marked advantage over companies and marketers who segment their information sets. This is particularly true within search marketing itself.

Read More

New AdWords Interface - A Review of the New Search Query Report Feature

On April 16, 2009
2

One of the things being shown off at SES New York a few weeks back was Google’s new AdWords interface. It’s currently in beta and is being rolled out to more and more customers. There have been a series of in-depth blog postings and discussions about the interface as a whole. The new is definitely a lot slicker than the old:

The new AdWords interface is much more visually appealing than the old.

Versus…

Read More

Heads or Tails? - How to Profit From Long Tail Keywords that Don’t Exist

On April 8, 2009
6

 

 

 

 

 

 

 

 

This is the first in a three-part series on the types of keywords you should be targeting. Section two will follow tomorrow, and the final installment will be published on Monday, so stay tuned! Special thanks to Virginia Nussey, Lisa Barone, and Adam Viener for editorial contributions.

 

 

 

 

 

 

 

 

By strategically targeting keywords of varying competition levels you will see more and better qualified streams of traffic.

Read More

Pages

WordStream Awards: