Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

On March 13, 2017
2

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google.

google market share

Via Statista

But as large as the search giant is, it’s not a monopoly on the media your customers consume!

Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits.

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10 Ogilvy Advertising Secrets that Still Work in 2017

On March 9, 2017
4

There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published.

Ogilvy on Advertising cover 

Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.

Here are 10 of David Ogilvy’s best advertising secrets that can still increase your results today, whether you apply them to your ads or your landing pages.

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GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

On March 7, 2017
6

They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist.

While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words…

 using GIFs on social media

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Why Brand Advertising Drives More Conversions than You Think

On March 6, 2017
5

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't?

brand advertising

Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you.

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10 Tips to Nail Your Food & Restaurant Advertising

On March 3, 2017
3

In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste.

Food and restaurant advertising tips

Laid the groundwork for your next food ad campaign yet?

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4 Facebook Ad Fails (And How To Fix Them)

On March 2, 2017
5

Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost.

Plus, Facebook ads are also really easy to run...right???

Did anyone out there (especially designers) just sigh?

Yes, advertising with Facebook is very simple, but with the ever-changing and often opaque creative requirements, things can get tricky and frustrating on the ad creation side. None of the following issues I’ve encountered are insurmountable by any means (and I’ll show you how to work around them). But man does it get frustrating (and kinda funny) sometimes.

facebook ad fails

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7 Little-Known, Research-Backed Lead Generation Ideas Revealed

On March 1, 2017
7

What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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Facebook Ad Benchmarks for YOUR Industry [New Data]

On February 28, 2017
35

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

average click through rate for facebook ads

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