9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

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4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

On May 16, 2017
2

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.

So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far this year and had success with.

best ppc

Less whining, more wining

These four leading PPC marketers were kind enough to share their secrets with all of us today...

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Google Announces Major Changes to Enhanced CPC Bidding

On May 11, 2017
4

As advertisers’ accounts grow in size and complexity, it can be difficult to manage an ever-growing list of keywords, audiences, demographics, and bid adjustments in our campaigns. In 2010, Google introduced enhanced CPC (eCPC) bidding to ease some of the burden for busy advertisers, which allowed Google to dynamically adjust your bid within 30% if it believed a search was more likely to result in a conversion.

This Tuesday, Google announced a major change to how it would handle these campaigns’ bids – by allowing Google to automatically adjust your bid by more than 30%!

changes to google adwords ecpc bidding

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How to Use Instagram Giveaways to Grow Your Following

On May 11, 2017
0

People love free stuff.

It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free oil changes.

 Instagram giveaways

Marketers don’t tend to like using words such as “manipulate” to describe what they do, but when it comes to pushing your audience’s buttons, manipulating – sorry, leveraging – people’s desire to get something for nothing is one of the most powerful techniques at your disposal.

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4 Free Resources to Inspire Better Ad Creative

On May 10, 2017
3

A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

My point is this: the tired adage about small business owners and hats might be played out, but it’s completely true.

ad creative inspiration 

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WordStream Makes Its First Acquisition!

On May 9, 2017
9

The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

WordStream offices

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WordStream Awards: