The Complete Guide to Using Social Proof in Ads and Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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9 Crazy Predictions for SEO in 2017

On January 9, 2017
21

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

2017 seo predictions

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

I think it's time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

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Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You Need to Know

On January 6, 2017
9

Google announced yesterday that starting on January 19, AdWords will also begin to show local searchers the local phone number of that advertiser’s address as it’s listed in their Google My Business account, regardless of how they’ve set up their call extensions. That means that if you’re using call tracking or another number phone in your call extensions, that call extension number will no longer appear alongside your ads on the local SERP with your location extension.

view location extensions metrics in adwords

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

On January 4, 2017
5

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, are phenomenal, but, for who knows what reason, you’re still not seeing conversions turn into customers.

ppc landing page tips

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The 21 Best PPC Marketing Articles of the Year

On December 29, 2016
2

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.

best ppc articles of 2016

In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

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The 13 Best SEO Posts of the Year

On December 28, 2016
5

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts ­– I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.

featured snippets data

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4 Super-Smart Keyword Research Ideas that Boost SEO

On December 21, 2016
28

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.

seo keyword research ideas

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am. Here are a few of the keyword research and optimization tips I shared. Let’s hope they help shake you out of your keyword rut!

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