The Complete Guide to Creating Great-Looking Facebook Ads

On September 26, 2017
8

As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends and families. Why would someone engage with your ad when they see that their childhood friend just posted her wedding photographs?

how to create great facebook ads guide

This is why your Facebook ad image has to be visually enticing.

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The Beginner’s Guide to B2B Facebook Advertising

On September 25, 2017
10

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was two years ago, when lead ads and pixels were nothing more than a glimmer in Mr. Zuckerberg’s eye.

In 2017, Facebook is robust enough to do the convincing by itself. At least, it should be.

beginner's guide to b2b facebook advertising

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5 Can’t-Miss Sessions at #INBOUND17

On September 22, 2017
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It’s that time of year again, Inbounders!

Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.

inbound 2017 wordstream sponsor 

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8 Popular Landing Page Designs: Which Types Work Best?

On September 21, 2017
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Landing page designs Mayweather McGregor fight

Designers and marketers are always debating what types of landing pages work best. Minimalist design? How much copy? Long-form or short-form? What about video vs. static? Well, why not square landing page designs off in a series of fights?

So check out eight popular landing page design types, their pros and cons, how they compare, and what might happen if they duked it out in a ring.

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What’s a Good Quality Score for Each Type of Keyword?

On September 19, 2017
7

When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesauke. We can dream, but it ain’t gonna happen.

You see, when you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6. From there, a combination of factors, including expected CTR, ad relevance, and landing page experience, will determine whether that score sinks or skyrockets. But not all keywords are created equal.

quality score factors

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8 Advertising Tips for Electricians & Other Tradesmen

On September 18, 2017
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For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible.

For an electrician, roofer, locksmith, or contractor, PPC can be more of a challenge. They may not have grown up with the internet, and they certainly did not attend school to become digital advertisers. They more likely attended a trade school to master the jobs they do now. Their priorities are fixing your pipes, repairing your roofs, and ensuring your televisions are installed properly.

construction workers in the 1930s

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Facebook Relevance Score: 4 Key Facts to Know

On September 14, 2017
1

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score.

As Facebook ads become more prevalent among advertisers of all sizes, so too does the focus on the channel’s proprietary health metric, Relevance Score. Today I’ll dive into Facebook’s Relevance Score, addressing what it is, how it’s calculated, and, most important, what you can do to improve your ads’ performance.

components of facebook ad relevance score visualized

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