5 Data-Driven Lawyer Marketing Strategies

On November 17, 2016
1

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And outside of the destination URL virtually every ad on the SERP looks the exact same.

5 data driven lawyer marketing strategies

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3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

On November 16, 2016
5

Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.

be a unicorn

Read on to discover my three favorite, crazy-effective ideas for RLSA. These strategies will be especially helpful if you're doing PPC in a ridiculously competitive market, and/or you have a small budget.

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WordStream Recognized with Elite Status in Expanded Bing Partner Program

On November 15, 2016
3

Today I’m excited to announce that WordStream has joined a small and exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising through the Bing Ads Network. As an Elite Partner to Bing Ads, we will have exclusive access to trainings and breaking news which our teams here can use to provide even better service and features to WordStream clients.

Bing Elite Partner SMB

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4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
2

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

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How Teamwork & Strategy Help a Financial SaaS Company Succeed

On November 11, 2016
1

Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals.

Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaign management back in-house after an unsatisfying experience with an agency.

Adaptive Insights team photo

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5 Ways to Earn & Build Customer Loyalty

On November 10, 2016
7

Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.

Ways to Earn Customer Loyalty

What is Customer Loyalty?

Customer loyalty is a measure of how likely your customers are to do repeat business with you.

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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

On November 9, 2016
5

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level.

5 questions every advertise should ask every quarter

Monthly audits might sound like overkill (they aren’t), but taking a deep dive on a quarterly basis is both necessary and completely doable for even the most overworked SEM.

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11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
5

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

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