Facebook Ad Benchmarks for YOUR Industry [New Data]

On February 28, 2017
35

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

average click through rate for facebook ads

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How to Build a PPC Offering at Your Digital Marketing Agency

On February 27, 2017
6

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.

building a ppc offering for your digital marketing agency

Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing agency. On one hand this is fantastic: you can tailor your offering to best fit your existing skills and the needs of your clients. On the other, you’ve probably got a thousand questions...

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How to Cultivate Brand Advocacy with Paid Social

On February 24, 2017
3

As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or  attainable – benefit of paid social as an advertising channel.

 How to Cultivate Brand Advocacy with Paid Social

Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships between your brand and your fans.

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6 Easy Tips for More Profitable YouTube Advertising

On February 23, 2017
7

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of videoare uploaded to YouTube every minute!

YouTube Advertising Tips

This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visibility and business growth potential will suffer.

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Why Old-School Ads Still Totally Work (And How to Imitate Them)

On February 22, 2017
0

Every day we scour the interwebs for new tips to implement or new hacks to exploit.

But here’s the thing. The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.

Here’s why your ads on AdWords and Facebook should incorporate the same principles and formulas and techniques (like AIDA and PAS) that ads have been using for the last century to increase results.

old school ad techniques

Oooooooold school

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17 Hair-Raising Salon Marketing Ideas

On February 17, 2017
2

If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut. I’m insane.)

But if you’re running a salon, you want to stand out from the crowd to hook shoppers like me! Here are some marketing ideas to employ to grow your customer base and stay on top of your marketing game.

Fun Marketing ideas for Salons

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4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
5

Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

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5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

On February 15, 2017
2

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers.

Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. 

luxury brand marketing on adwords

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