WordStream Releases Time-Saving New Features – Just for Agencies!

On January 27, 2017
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We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know that these agencies are some of our busiest clients – they do so much more than just PPC!

Today, we’re thrilled to launch WordStream Advisor for Agencies to help agencies increase their efficiency and grow their business. Our new product offering is specifically aimed to service digital marketing agencies who are managing multiple clients and don’t have time to spare on paid search or paid social.

wordstream advisor for agencies

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6 Ways to Target Early-Stage Buyers in PPC

On January 26, 2017
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It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.

But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean.

When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product. The further down the sales funnel, the better.

Well, the truth is, the most successful paid search analysts don’t consider their “ideal user” to be the same in each and every campaign they manage.

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Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
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What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

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The Secrets of AdWords CTR in 5 Charts

On January 24, 2017
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Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages.

It. Matters.

A lot.

Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones. And while it’s possible that too many clicks can flood your landing pages with un- and under-qualified traffic, if you’re optimizing your landing pages and running remarketing campaigns, the benefits of a high CTR are clear.

account wide search click through rates in 2016 

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The Beginner’s Guide to Keyword Search Volume for Marketers

On January 23, 2017
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In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.

Beginner's Guide to Keyword Search Volume 

In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.

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Search & Social Come Together in WordStream's New Performance Dashboard & 20-Minute Work Week

On January 20, 2017
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Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you find your marketing unicorns – those campaigns that produce exceptional click-through, conversion, and engagement rates – so you can go all in on them.

Whether you're running paid search or social ads or both, we want to help you optimize your campaigns so you're getting the calls, leads, visits, and sales you need.

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5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

On January 17, 2017
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These days, creating a high-performing landing page isn’t rocket science.

It’s rare that you’ll come across a landing page that blatantly defies best practices, especially if it’s on the receiving end of high-priced PPC traffic.

That’s why this article isn’t about how to optimize your landing pages for conversion, it’s about how to squeeze more value out of your already high-performing landing page.

get more conversions

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Why You NEED to Switch to Expanded Text Ads In 5 Graphs

On January 16, 2017
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The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.

switch to expanded text ads before january 31 

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

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19 Marketing Conferences You Can't Miss in 2017

On January 13, 2017
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Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

Marketing Conferences 2017

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can help you in your career.

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