3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

On January 4, 2017
5

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, are phenomenal, but, for who knows what reason, you’re still not seeing conversions turn into customers.

ppc landing page tips

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The 21 Best PPC Marketing Articles of the Year

On December 29, 2016
2

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.

best ppc articles of 2016

In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

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The 13 Best SEO Posts of the Year

On December 28, 2016
5

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts ­– I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.

featured snippets data

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4 Super-Smart Keyword Research Ideas that Boost SEO

On December 21, 2016
28

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.

seo keyword research ideas

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am. Here are a few of the keyword research and optimization tips I shared. Let’s hope they help shake you out of your keyword rut!

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23 Creative Advertising Ideas That Actually Work

On December 20, 2016
1

Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

Creative Advertising ideas

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

On December 19, 2016
4

Admit it. You hate it.

There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text.

You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it down into an impossibly low restricted character limit.

adwords headlines

Thankfully, there are a few shortcuts available. Tried-and-true formulas from people who’ve already been there and done that.

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18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
0

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

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