NEW Holiday AdWords Ads: Text Message Remarketing & Black Friday Structured Snippets

On November 12, 2015

Every year, it feels like Christmas comes a bit earlier. This year is no exception as before we have our first bites of Thanksgiving turkey, we’re already planning our holiday marketing strategies. Google knows how important this time of the year is for e-commerce advertisers and this week, they quietly gifted advertisers with two new products to help them succeed in what is often their busiest time of the year.

text message ads

10 Ways to Succeed with Google Call-Only Campaigns

On November 11, 2015

162 billion. That’s how many times consumers will call businesses by the year 2019 according to BIA/Kelsey.

Mass mobile adoption has opened the floodgates for phone calls, and in response, Google has been making sure advertisers are equipped to take advantage. First they added call extensions, then call tracking from the landing page, and most recently, call-only campaigns.

Call Only Campaigns Beatles in phone booth

Here are 10 tips to ensure you’re getting the most from your call-only campaigns.

The Emotional Science Behind PPC Ads

On November 9, 2015

After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing.

Emotional Ads

It doesn’t have to be, though! What happens if we take an entirely different approach to PPC and find out how emotions trigger the searcher to react?

3 Game-Changing Ways to Think Like a Content Marketer in PPC

On November 5, 2015

When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius who creates campaigns with the flick of her wrist and pulls Google Analytics reports in her sleep. On the other hand you might envision a content marketer as an artistically blessed writer whose eloquent way with words can talk her out of any dilemma.

Content marketing for ppc 

3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]

On November 3, 2015

Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest in your vertical can seem daunting.

Fret not! There are ways to thrive in PPC even without an unlimited budget at your disposal. In this post I’ll show you how – illustrated with a real-life example (a WordStream client), so you know it works!

adwords for small businesses

10 Crafty Strategies for Etsy Marketing & Other Craftmakers

On November 12, 2015

If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and crafts enthusiasts to make a little money on the side has quickly become one of the hottest markets in retail, and consumers are clamoring to get their hands on handmade, artisanal goods made by real people, not fresh off a conveyor belt.

Etsy marketing

In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them.

Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

On November 10, 2015

If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads.

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Does the Twitter ad platform employ a similar algorithm for rewarding the most engaging ads and punishing junk ads?

4 Tips for Creating Amazing Facebook Landing Pages

On November 6, 2015

If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.

But there’s more to Facebook Ads than just the ads! If your campaigns are going to succeed, you also need great Facebook landing pages. Although creating compelling visual ads for your Facebook campaigns is crucial, it’s only half the battle – your accompanying landing pages need to be just as strong (if not more so) to ensure your visitors go the distance and convert.

Facebook Landing Pages

RankBrain: A Primer on Google’s Artificial Intelligence Technology

On November 4, 2015

Geekier search marketers often make jokes about Google becoming a real-life Skynet (the artificial intelligence that becomes self-aware and destroys humanity in The Terminator movie franchise), but they’re closer to the truth than they might think. According to recent reports, Google has deployed an artificial intelligence nicknamed RankBrain to handle approximately 15% of the volume of search queries Google receives every day.

RankBrain Google is Skynet 

For science and tech geeks, this is nothing short of incredible. In this post, we’ll cover everything you need to know about RankBrain and what it means for not just the future of Google, but the future of information itself.

How to Use AdWords’ Customer Match: The Ultimate Guide

On November 2, 2015

how to set up adwords customer match

Perhaps it’s a testament to how nerdy I’ve become throughout my four year tenure at WordStream, but I went BANANAS last month when AdWords announced that it was officially launching Customer Match. Luckily, I was in great company—it seemed like the entire office was abuzz with the big news. In fact, we tweeted about it so much that people on #ppcchat were commenting about the WordStream team’s obsession over the new feature. Larry Kim even went so far as to say that Customer Match “is, without a doubt, THE most exciting AdWords update in the history of the platform.” Pretty bold statement, right?