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4 Tips for Building Your Own Excel Template for PPC

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an...
June 23, 2015

6 Ways to Learn AdWords Without Getting Certified

I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group....
June 22, 2015

WordStream Accepts the Boston Business Journal's 2015 Best Places to Work Award!

From the foosball and Ping-Pong wars to the central location across from the Prudential Center and Christian Science Center pool, working at WordStream has its perks! If you asked each one of us, I’m sure we’d list a variety of reasons we love working for this rapidly growing tech company – a tapped keg, beanbag chairs, and unlimited vacation to name a few, but aside from the perks it ultimately...
June 19, 2015

Top 10 Paid Social Media Advertising Hacks of All Time

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You know you need to use...
June 19, 2015

6 Stupid Marketing Metrics That Need to Die

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring. Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung's recent post on pointless marketing metrics, I've come up with my own list of pet-peeve marketing metrics and reasons they're...
June 18, 2015

Google Makes Strides in Tracking Cross-Device Conversions Across the Web

Life isn’t lived in years or days or even hours, it’s lived in moments. New-day-new-start moments Time-for-a-new-one moments I-can-totally-fix-this moments Seize-the-snow-day moments   Seriously Google? This is too cute Google’s new marketing buzzword? “Micro-moments.” We’ve been hearing it time and time again since early Spring and I must admit, Google’s done a phenomenal job at promoting this...
June 17, 2015

PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers...
June 17, 2015

5 Tips for Running an A/B Test on a Budget

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the...
June 16, 2015

Landing Page Inspiration: 17 Examples to Spark Your Creativity

“Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired by other artists and incorporate great ideas into their own work....
June 15, 2015

Bidding on Competitors' Brands: Pros, Cons & Common Mistakes

When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it can open up a can of worms that will leave you in a worse place than when you started...
June 12, 2015