The 9 Best 404 Error Pages We’ve Seen

On November 23, 2016
12

What Is a 404 Error Page?

First things first. A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. Instead of serving the page the user wanted, the site serves the 404-error page.

 HTTP/ERROR

Website designers and marketers are realizing the importance of capturing each visitor to the site, even if they land on an error page. In fact, especially if they land on an error page! You don’t want your visitors abandoning your site for a hiccup that could be your fault for not cleaning up dead links.

Read More

6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
13

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

Read More

8 Industries That Must Have a Video Marketing Strategy

On November 21, 2016
4

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.

Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.

video marketing strategies

Read More

5 Holiday Email Optimizations for PPC Marketers

On November 18, 2016
3

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4.

Read More

5 Data-Driven Lawyer Marketing Strategies

On November 17, 2016
1

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And outside of the destination URL virtually every ad on the SERP looks the exact same.

5 data driven lawyer marketing strategies

Read More

3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

On November 16, 2016
4

Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.

be a unicorn

Read on to discover my three favorite, crazy-effective ideas for RLSA. These strategies will be especially helpful if you're doing PPC in a ridiculously competitive market, and/or you have a small budget.

Read More

WordStream Recognized with Elite Status in Expanded Bing Partner Program

On November 15, 2016
3

Today I’m excited to announce that WordStream has joined a small and exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising through the Bing Ads Network. As an Elite Partner to Bing Ads, we will have exclusive access to trainings and breaking news which our teams here can use to provide even better service and features to WordStream clients.

Bing Elite Partner SMB

Read More

4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
2

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

Read More

Pages

WordStream Awards: