Behold the Awesome Power of Facebook Custom Audiences

On January 27, 2016
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A billion people logged into Facebook yesterday, including your target audience, and they're spending hours every day on this platform. Those are the same people you want to reach!

Facebook Custom Audiences

You can do just that with Facebook advertising.

What follows is one example of how you can unlock the awesome power of Facebook Custom Audiences.

Google Running 3 New Tests on Shopping/Product Listing Ads – Including Emoji!

On January 25, 2016
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Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads.

PLAs in Image Search Results

First, a new launch. Google has launched a new PLA carousel that showcases products right in Google’s image search results. Directly below the line which shows the grouping of images that allow searchers to narrow down their image search, Google is now displaying PLAs across the entire page.

shopping ads in image results

My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016
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Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

Can We Please Kill the Whitepaper in B2B PPC?

On January 20, 2016
7

The History of Civilization 101 (Or At Least the Whitepaper)

Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class.

business to business marketing strategies

Question 1: When was the whitepaper created?

(a)  2014

(b)  2002

(c)  1998

(d)  1922

If you answered (b), then you are wrong.

Does Facebook Advertising Work?

On January 25, 2016
1

Whether you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social, you’ve probably asked yourself the same question: does Facebook advertising work?

Does Facebook advertising work?

It’s a perfectly reasonable question, regardless of how familiar you are with paid social. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

5 Tips for Dominating Your E-Commerce Keyword Research

On January 21, 2016
9

e-commerce keyword research title image

Inheriting an e-commerce account can be a nightmare. If the previous account manager did a half-decent job setting it up, it’s probably already targeting all of the basic product-based keywords, meaning it’s tough to build things out much further.

21 Amazing Facebook Facts You Didn’t Know

On January 14, 2016
8

Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of American adults get their news from Facebook.

Facebook facts you didn't know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is, and may offer a glimpse of what we can expect from Zuckerberg and his team in Menlo Park in the future.

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