The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

On October 11, 2016

What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them. 

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

In this post, I’ll show you not only how to properly track results in Facebook, but to leverage Facebook’s complex interface to cater to your entire marketing funnel. 

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Making the Case for Controversial Marketing: 5 Questions to Answer

On October 6, 2016

“Eh, I don’t like the sound of that.”

If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – particularly through something viral.

controversial content marketing

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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

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Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!

On September 30, 2016

There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook.

Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience. It appeared randomly and disappeared soon thereafter:

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Generational Marketing: How to Target Millennials, Gen X, & Boomers

On September 28, 2016

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.

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