1 Million Reports Later, Some Exciting Updates to the AdWords Grader

On September 19, 2016
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We hit a pretty huge milestone this month: Over the past five years, our AdWords Performance Grader has delivered more than 1 MILLION free reports (over $9 billion in unique ad spend) and helped countless businesses and marketing agencies of all sizes and all over the world understand how their AdWords accounts are performing and where they’re missing opportunities.

We’re constantly evolving our software and tools to stay on top of changes in AdWords and provide more actionable insights for our users. Today, we’re announcing one of the biggest updates in AdWords Performance Grader history – new support for Expanded Text Ads and greatly enhanced mobile data and analysis, including new mobile insights throughout the Grader report.

expanded text ads analysis

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7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

On September 16, 2016
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So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.

From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses looking to tap into the world's largest market – the Internet.

PPC trends annual PPC budget by spend 

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The Complete, Digestible Guide to AdWords Budgets

On September 14, 2016
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Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives the average red blooded American up the wall.

This is especially true in AdWords, where every single click represents either business growth or your hard earned cash becoming kindling.

Unfortunately, resources that take an all-encompassing approach to PPC budgeting are scant. There’s no free app. No extreme couponing. You just have to figure it out.

adwords budgets

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7 Things I Still Hate About LinkedIn Ads

On September 13, 2016
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Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter.

linkedin ads revenue 2016

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5 Unexpected Tools for Ad Campaign Optimization

On September 12, 2016
0

When it comes to ad optimization, you already know the familiar players – but beyond this, there’s still a lot that goes into creating successful ad campaigns – like the copywriting. The creative. And the ROI.

ad optimization tools

So here are five unexpected, non-obvious tools that can help you create better ads, despite not being advertising-related per se.

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NEW in AdWords: Demographic Targeting for Search Campaigns

On September 12, 2016
8

As SEMs spend so much time doing keyword research, building keyword lists, and reviewing their keyword performance it’s easy to forget that their customers aren’t keywords – they’re people. A 19-year-old and a 70-year-old searching Google for the term “hair extensions” are likely looking for very different products. And a man and a woman searching for “leather boots” online aren’t likely to be searching for the exact same pair.

“User intent” begins with the user and with this in mind, most online advertising platforms like Facebook and Bing have offered demographic targeting for their campaigns. Well, starting today, AdWords has enabled advertisers to target age and gender demographics within their search campaigns.

demographic targeting best practices

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SEO Lensing: How to Climb the SERPs with Content Consolidation

On September 8, 2016
3

Just because it’s not easy to dominate search, doesn’t mean there aren’t some low-hanging SEO fruit that will help you pick up any conversions you’re currently missing out on.

seo lensing technique

While aspects of this strategy have been referred to by a number names, such as PageRank sculpting, I call this strategy SEO lensing because it takes diffuse traffic and focuses it into a beam, like a magnifying lens.

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