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Is Quality Score REALLY Just Click-Through Rate?

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up. The only question is, how influential? I have heard...
March 23, 2015
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Hotel Marketers, Listen Up! Google AdWords Hotel Ads Improve How You Reach Guests

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.   57% of leisure and business travelers claim they...
March 19, 2015
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The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right? I mean, we expect these highly lucrative industries to be expensive to advertise...
March 19, 2015
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17 Stars Who Made Social Media Careers Out Of Goofing Around Online

Ready to turn you smart phone pitter-pattering into a social media career? Social media stardom could just be a few tweets away if you’ve got the right stuff. Today we’re celebrating 17 social media celebs who started off as just lowly social screen junkies like us. Do any of these social starlets sound a bit like you? Maybe you’ll be the next big thing (but...I  wouldn’t bet on it. Sorry)....
March 18, 2015
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8 Things I Hate About LinkedIn Ads

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period. Why is LinkedIn...
March 17, 2015
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11 Big Content Marketing Challenges (and How to Overcome Them)

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be. When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand...
March 16, 2015
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Fasten Your Seat Belt! Seatbeltplanet.com Shares 5 PPC Strategies to Improve ROI and Efficiency

“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our lives. A necessary safety precaution that saves lives every day, but still needs to be branded into a child’s head until it become a habit.   But have you ever put thought into the seatbelt...
March 13, 2015
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Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy...
March 12, 2015
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Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” or UDT). However, it’s still very easy to adjust your bids to increase...
March 11, 2015
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How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors. While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers. Today we’re...
March 11, 2015
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