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Join Me & Harness the Awesome Power of Identity-Based Marketing at #SEJSummit

Wednesday, September 16, join us for the sixth SEJ Summit at Manhattan NYC Hotel in New York. As part of this epic one-day, information-packed conference, I’ll be speaking about the most important trend in PPC today: identity or people-based marketing. What is Identity-Based Marketing & Why Does It Matter? Back in the day, we thought we could get pretty specific with audience segmentation...
August 21, 2015
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18 Signs You Are a Digital Marketer

#1: You Include a Call to Action in Your Online Dating Profile I’ll bet you $20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture. #2: Your Mom Tells People You “Do PCP” for a Living I’m not even kidding. Luckily, I caught it and was able to correct her before she slandered my name completely. #3: You’re Thinking About...
August 21, 2015
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Customer Spotlight: 4 Ways JustIngredients Has Cut their PPC Clutter

From red jalapeño chilies to Himalayan pink salt to apricot kernel oil, JustIngredients has every herb, spice, oil, and wholefood that any chef could dream of. It’s the experimental foodie’s one-stop dream shop, which delivers right to your door!   Although kitchen cooks are pleased, the marketers of UK online retailer JustIngredients face their challenges. When dealing with over 1,000 products...
August 20, 2015
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NEW Automated Shopping Extensions for AdWords

E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser to set up – everything is done automatically. AdWords...
August 19, 2015
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5 Real-Life Landing Page Split Test Ideas

Pop quiz: What image comes to mind when you hear the words “display advertising”? Image A: Infinite amounts of high-quality traffic, a ridiculous number of sales, and a big ol’ grin on your face when you peek at your bank account. Image B: Piles of money being dumped into a bonfire. If you’re like most people, then you probably thought of image B. There’s no doubt display advertising has gotten...
August 19, 2015
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3 Cool Things You Can Do with Ad Customizers

Do you remember the days of dial-up internet? What about when we relied on home phones and answering machines? Or the pre-escalator days when stairs didn’t move in shopping malls? What an inconvenience!   Perhaps this is how search marketers feel when reflecting on the days before ad customizers. Wait, what now? You’re not using ad customizers? Well then in you’re in for a real treat! Ad...
August 18, 2015
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4 Powerful Ways to Eliminate Click Fraud in Your Account

  When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid PPC altogether. As long as you are cognizant of the phenomenon, committed to keeping a watchful eye on...
August 17, 2015
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Join Me for SearchLove in San Diego and London This Fall

One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2...
August 14, 2015
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How to Make A High-Quality AdWords Report in 15 Minutes [Free Template]

For those of us who spend all day in the AdWords UI, there’s almost no report out there that can include every bit of information we use to optimize our accounts. But even for the most hardened veteran of that grey and white landscape, trends can be hard to see without quick visualization. At WordStream we love creating custom dashboards for our clients so they can easily communicate goals...
August 13, 2015
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3 Stupid-Easy Ways to Increase Your Ad CTR

So you spilt your hot Starbucks on your new pants? Tripped over your shoelaces? Got a speeding ticket on the way to work? Oh great, and now your ad click-through rates are lower than expected. Man oh man, it’s just not your day!   Life is tough enough. Dealing with low CTR’s on your PPC ads shouldn’t add to your stress. We all know that having high ad CTR is beneficial for many reasons,...
August 12, 2015
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