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PPC Giveth, SEO Taketh Away

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool
January 08, 2015
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Paid Search Marketing

The Content Marketing Expert Guide to Analytics & Metrics

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like.
January 07, 2015
3
Content Marketing
Marketing Metrics
Marketing Strategy

10 Instagram Marketing Tips to Make People <3 Your Brand

Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day
January 06, 2015
10
Social Media

15 Tips for Filming and Editing Marketing Videos

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it). The reason I’ve been
January 05, 2015
11
Video

7 Places to Learn to Code – for Free!

Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don't have to go back to college (and take on the huge loan or remortgage your house) to get up to speed
January 02, 2015
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Marketing Strategy

WordStream’s Best of the Best: 2014

It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger for marketers in every industry. As 2014 draws to a close,
December 30, 2014
1
WordStream

14 Reasons to Ignore the News

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your
December 29, 2014
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Productivity

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting
December 23, 2014
1
Search Engine Marketing

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