6 Ways to Learn AdWords Without Getting Certified

On June 22, 2015

I have a confession.

When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group.

I literally found learning Japanese less intimidating than AdWords.

Dan Shewan's picture
Dan Shewan

Top 10 Paid Social Media Advertising Hacks of All Time

On June 19, 2015

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them!

Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?).

Larry Kim's picture
Larry Kim

5 Tips for Running an A/B Test on a Budget

On June 16, 2015

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the right move. Never fear! With the right tools and some preparation, you’ll be running A/B tests with ease.

Meg Lister's picture
Meg Lister

4 Tips for Building Your Own Excel Template for PPC

On June 23, 2015

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an Excel tool.

Evan Cummins's picture
Evan Cummins

WordStream Accepts the Boston Business Journal's 2015 Best Places to Work Award!

On June 19, 2015

From the foosball and Ping-Pong wars to the central location across from the Prudential Center and Christian Science Center pool, working at WordStream has its perks! If you asked each one of us, I’m sure we’d list a variety of reasons we love working for this rapidly growing tech company – a tapped keg, beanbag chairs, and unlimited vacation to name a few, but aside from the perks it ultimately comes down to the phenomal people that make up our rapidly growing “startup like” company.

Margot da Cunha's picture
Margot da Cunha

6 Stupid Marketing Metrics That Need to Die

On June 18, 2015

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.

Marketing metrics that need to die 300 meme

Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

Larry Kim's picture
Larry Kim

PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

On June 17, 2015

As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers remain flexible and adjust their strategies to match these changes.

Erin Sagin's picture
Erin Sagin