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New Data Proves Facebook Ads Lift Search ROI

On December 18, 2015
1

Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

 

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The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
1

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

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You Might Hate It, But AdWords' Smart Goals Are Pretty Cool for Certain Advertisers

On December 15, 2015
1

AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”

google adwords smart goals

This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it. And spoiler alert: some people think smart goals are dumb...

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How to Create Amazing Ads for Facebook and Twitter

On December 14, 2015
5

Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

 

The reality is that the actual visual experience of your ad is just as important as your targeting, and if you don’t truly believe that, then you’re in for a rude awakening. Going into the “feed” with dull or bad creative is like going into the Roman coliseum with a nerf gun.

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Two of YouTube’s Top 10 Videos of the Year Were Ads!

On December 11, 2015
0

Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a human water balloon, not one cat made the cut in 2015! Even more shocking is that two advertisements snuck onto the top 10 list.

Youtube ads

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5 Thrilling New Paid Ad Features Announced This Fall

On December 10, 2015
0

New paid ad features 

Aside from some engaging news-worthy headlines, digital marketers have received a set of shiny new tools from some of our favorite ad platforms including Google, Instagram (yes, Instagram!), Facebook, Twitter, and Bing. Let’s dive into the 5 most thrilling new paid ad features announced this fall.

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