Automotive Advertising Benchmarks & Data for 2016 [Infographic]

On August 5, 2016
1

Each year, Google processes billions of automotive industry queries across the United States. In fact, 69% of people use Google Search to find answers when they need automotive services.

In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we took a good look recently at the state of search marketing for automotive industry advertisers.

car advertising marketing trends

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Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids

On August 4, 2016
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Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe you would say, what is the big deal? Watching these athletes perform at an incredible level all for the glory and your entertainment is the way it should be.

remarketing for dynamic search ads campaigns

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Video Marketing Ideas: 9 Ways to Promote Video Content

On August 3, 2016
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Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.

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6 Landing Page Copywriting Principles for More Conversions

On August 2, 2016
0

A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.

“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still...no conversion.”

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page?

landing page copywriting tips

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3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line

On August 1, 2016
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At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied to that click (degrees in English lit. don’t put much emphasis on attribution…weird, I know). Other times still—and perhaps most embarrassingly—there will be a whole tab I’ve somehow overlooked until serendipity strikes.

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How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

On July 29, 2016
1

To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning about new products and features, it can prove too much for some advertisers.

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New Responsive Display Ads: What You Need to Know

On July 27, 2016
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Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements.

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Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

On July 26, 2016
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In 2013, when Google first announced enhanced campaigns, one of the major changes was that all campaigns would target all devices. At the time, Google asserted that advertisers wouldn’t miss control over their tablet and desktop bids because “as devices converge, consumer behaviors on tablets and desktops are becoming very similar.”

Many PPC advertisers, like Matt Umbro, were not convinced. Well, starting today, PPC advertisers have reason to rejoice because Google has given us all the ability to adjust bids for desktop and tablet devices with device bid adjustments.

 bid adjustment settings

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3 Reasons to Drop Everything & Build Expanded Text Ads NOW

On July 26, 2016
4

3 reasons to drop everything & build expanded text ads now

Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.

ETAs weren’t expected to come out of beta until mid-September, so most advertisers were completely unprepared to wake up this morning, log into their accounts and discover that they could indeed create these giant text ads.

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