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A Beginner's Guide to Finding New Customers with Google Display Network Targeting

If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are actively searching for your product or service, it can be difficult for new and niche businesses to reach...
February 10, 2015

How to Write an Awesome Blog Post in Five Steps

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.   “Wait for it… wait for it… BASS DROP.” Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You...
February 09, 2015

5 Key Content Hacks to Increase Your Views and Shares [WEBINAR]

Creating content could be the biggest waste of your time. If you spend hours researching and writing quality content but very few people read or share it then you are literally wasting time and effort. It is simply not true that if you create quality content people will find it, yet alone share it. The Importance of Content Research Your content should start with research and planning. What...
February 06, 2015

WordStream Beats Bing in Super Bowl Smackdown

It was a wager that almost had to happen. A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened. The bet itself was simple. Representatives of each company agreed to proudly wear the opposing...
February 06, 2015

5 Ways to Get 10x More Retweets on Twitter

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to...
February 05, 2015

Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience

Two grad-school friends, one brilliant idea, and overflowing showers of success. Who doesn’t love an inspirational startup story of two underdogs succeeding?   Image via Flickr For me, HubSpot’s story has always hit close to home, since Brian Halligan and Dharmesh Shah grew their business out of my (and WordStream’s) close neighbor, Cambridge, MA. Meeting at MIT and identifying that marketing...
February 04, 2015

11 Genius Ways to Repurpose Content

Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as:  Reaching a New Audience. Some users prefer visual infographics over text statistics. Some choose podcasts over ebooks. Reformatting your content for different mediums means appealing to more audiences and extending your reach. Dusting Off Forgotten...
February 03, 2015

21 Tips for Writing Great Ad Headlines

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.   Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC...
February 02, 2015

How to Learn to Code for Free! Plus 9 Other Top Performing Posts in January 2015

Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and diet regime where I ended up at Chipotle “by accident.”   Image from Flickr Next year, I say we all agree to make a resolution to no longer make resolutions because who really sticks to these...
January 30, 2015

Moving the Needle on PPC When You're Doing Everything Right

This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business models, but that doesn’t stop snares and hiccups from popping up along the way. Whether...
January 29, 2015