7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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5 Perilous Mistakes That Will Destroy Your PPC Budget

On June 13, 2016

5 mistakes that will destroy your budget

If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

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7 Strategies for High-Converting Landing Pages

On June 10, 2016

We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.

These real-world examples should provide a spark that you can employ in your own landing page optimization efforts to get significantly higher conversion rates.

high converting landing pages

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9 Mistakes that Sabotage Your Ads (And How to Fix Them)

On June 9, 2016

People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face.

But that’s not entirely true.

After all, the competition isn’t responsible for your high cost-per-lead. Your ineffective headline is. And your overly general, clichéd copy, your uninspiring images, and your misuse of calls to action.

ppc ad sabotage

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Easy Guide to Hero Images: How to Look Good & Get the Clicks

On June 7, 2016

I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food.

But I have my limits! When I click through an article, I can tell as soon as I land on the page if I am in no-man’s-land. Looking at the image and copy at the top of the page, I can tell if this is what I really want, and I navigate away immediately if it looks shady.

The importance of that hero image with copy or a call to action is so important! Here I have compiled best practices and examples of how to make your hero images pretty and entice your audience.  

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19 Super-Creative Local Marketing Ideas

On June 6, 2016

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

local marketing ideas

Regardless of your experience level, this big list of 19 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.

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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016

Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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Inside a Content Marketing Hackathon

On June 3, 2016

It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street.

Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to Atlantic Avenue in Boston, but the snarl of traffic currently blocking what seems like the entirety of Back Bay has other ideas.

 Inside a content marketing hackathon

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The 6 Best (& Free!) AdWords Tutorials for Beginners Right Now

On June 2, 2016

Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.)

I can empathize. I’m still figuring out what AdWords can offer, which is why I think everyone should have these easy and free AdWords tutorials to help walk through the process.

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