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Voice of the Customer: The Secret Weapon For Great Landing Page Copy

Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion. To assist in the goal of landing page success, a
September 11, 2014
7
Landing Pages
Conversion Rates
Copywriting

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right,
September 10, 2014
2
Content Marketing

How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is
September 09, 2014
12
Social Media

PPC Power Users Share Their Best Keyword Strategies [Webinar]

Today’s post is by Brad Geddes, founder of Certified Knowledge and well-known expert and speaker in SEO, PPC, social, display, and affiliate marketing. Learn more about Brad here. How important is keyword strategy to your PPC campaigns? It’s crucial! Keywords are the basis of any
September 05, 2014
3
Keyword Marketing

Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital
September 04, 2014
0
WordStream

Perfect Timing: The Very Best Time to Send Email Newsletters

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share. Best Email Send Time:
September 04, 2014
10
Marketing Strategy

Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one. Consolidated billing will also
September 02, 2014
0
AdWords Tips

13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll
September 02, 2014
15
Social Media

Pages