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Ask the Experts: Can I Use the Same Strategy for My Search & Display Campaigns?

Transcript Hey guys, thanks so much for joining today’s video of “Ask the Experts.” My name is Erin Sagin, and I’m on the Customer Success team here at WordStream, and I’ll be walking you through today’s episode. So today we’re going to be focused on what is the difference between the search and display networks. So many of my clients think that they work similarly, and they try to apply the...
April 10, 2015
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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play. SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host...
April 09, 2015
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Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers to your point of view.   How strong are your influencing skills? Next time you are struggling to get your opinion heard...
April 09, 2015
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YouTube TrueView Ads Can Now Include Interactive 'Cards'

Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google...
April 08, 2015
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5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action.   In today’s post, I’ll be examining three persuasive techniques you can use for landing...
April 08, 2015
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14 Marketing Skills to Add to Your Resume in 2015

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!” Today we’re sharing 14 enticing marketing skills to add to your resume in 2015! (And if you're looking for a job now, check out our jobs...
April 07, 2015
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Celebrate International #CRODay with WordStream

This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts. Across ten time zones, 32 different online events involving 40 companies and 54 speakers are open to global participants, free of charge, as part of the #CRODay festivities organized by Unbounce. Here are a...
April 06, 2015
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4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents.   Living in downtown Boston and...
April 06, 2015
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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign). So what is an advertiser to do, especially when...
April 03, 2015
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6 Places to Learn Photoshop for Free (or Almost Free!)

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from Hollywood blockbusters to Internet memes.   Image via stipan93 As powerful as Photoshop is, it can be a little intimidating. Adobe has done a great job of making the software more accessible to...
April 02, 2015
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