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WordStream’s Best of the Best: 2014

It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger for marketers in every industry. As 2014 draws to a close, we decided that the year wouldn’t truly be complete without an obligatory end-of-year round-up. Without further ado...
December 30, 2014
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14 Reasons to Ignore the News

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your productivity. It's simple. You only need to do one thing--ignore the news. The news is like the cookie monster. It...
December 29, 2014
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The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want...
December 23, 2014
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The Great Russian PPC Sale: How Global Markets Affect Your CPC

In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly devaluing against the relatively strong and stable American and European currencies. The reasons for the collapse are varied and complicated. The Kremlin has been creating trouble for itself for a...
December 23, 2014
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The Top 10 AdWords Features of 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year, in fact. In 2014, we gained access to a lot of new...
December 22, 2014
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7 Spots to Score Free Email Marketing Templates

You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love! We’re bringing you seven sources of great free email newsletter templates. Which one...
December 19, 2014
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5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John Gagnon #12experts

Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different. Earlier this year, I spoke...
December 18, 2014
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What’s the Best Social Media Strategy In Your Industry? [DATA]

There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any vertical. BuzzStream and Fractl have collaborated to research the content keywords, social platforms, influencers/amplifiers, and publishing dates that can have the most impact on your plan for social...
December 17, 2014
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The Science of Emotion in Marketing #12experts

Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. In the penultimate installment of 12 Days of Experts, Buffer's Courtney Seiter explains why a keen understanding of emotions is...
December 17, 2014
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Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you? In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the...
December 16, 2014
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