7 Time Management Shortcuts for Marketers Who Can’t Write

On June 8, 2017
4

Marketing today is writing – whether you like it or not.

Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you.

Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.

But here’s the deal: Writer’s block is a myth. It only happens when you’re not prepared. When you’ve failed to put in the time getting organized. And figuring out exactly where you need to go next.

time management hacks for writers

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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
16

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

On June 5, 2017
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Instagram Ad Statitics

“Since 2015, you can use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram,” Masek added.

As a result, Patrick Havey, social media manager at digital marketing agency Passion Digital, said it can be tempting to treat Instagram ads the same as Facebook ads.

“However, despite both now copying each other’s features – The Great Storification, anyone? – users still engage with the platforms in different ways,” he said.

And therein lie some opportunities for savvy marketers.

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LOTS of New AdWords Features, & More Top Posts from May

On June 1, 2017
0

We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching our breath. Below is the best of the blog from the past month—don’t miss any of our (or Google’s) big changes and helpful guides.  

Best of the WordStream Blog

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5 Hot Blog Design Trends in 2017

On May 30, 2017
9

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.

Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.

 Blog design trends 2017

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4 Useful Features Hidden in the New AdWords Interface

On May 25, 2017
9

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies.

Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going to notice the new stuff at their disposal.

Come December, though, every single one of us will come face to face with “the new AdWords experience,” the pet name Google’s given to their complete overhaul of the AdWords user interface.  

new adwords ui

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