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3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we...
May 04, 2015

3 Trends That Will Change the Future of Online Advertising

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In...
May 04, 2015

WordStream’s Best of the Month: April

April was a busy month here in Boston. Between the Boston Marathon, Opening Day at Fenway Park (insert joke about Massachusetts accent here), and the inaugural International Conversion Rate Optimization Day, there was a lot going on at WordStream. Seriously, I don’t think I’ve ever seen Larry as excited as he was on CRO Day.   How do they get the grass to grow like that? Amazing. In addition to...
May 01, 2015

Everything You Need to Know About the AdWords Changes Coming May 7

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds. That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week. Google is expected to announce...
May 01, 2015

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google. In this guide you’ll learn: What is...
April 30, 2015

Ask the Experts: What Is Dynamic Keyword Insertion?

Transcript Hey guys, thanks so much for tuning in to WordStream’s fourth installment of “Ask the Experts.” My name is Erin Sagin, and I’m a manager here on the Customer Success team at WordStream. Today, I’ll actually be asking a question that was submitted by one of our viewers, which is awesome - we love getting questions from you guys for this video series. So today we’ll be focused on, “...
April 29, 2015

A Step-by-Step Guide to Using Twitter Ads for Lead Gen

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think that...
April 28, 2015

Join Me at Conversion Conference on May 13

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic. Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working...
April 27, 2015

Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account

This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these stats, we decided it was high time to...
April 27, 2015

Google's New Display Network Interface Explained

Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when...
April 24, 2015