Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".

Two of YouTube’s Top 10 Videos of the Year Were Ads!

On December 11, 2015
0

Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a human water balloon, not one cat made the cut in 2015! Even more shocking is that two advertisements snuck onto the top 10 list.

Youtube ads

Read More

5 Thrilling New Paid Ad Features Announced This Fall

On December 10, 2015
0

New paid ad features 

Aside from some engaging news-worthy headlines, digital marketers have received a set of shiny new tools from some of our favorite ad platforms including Google, Instagram (yes, Instagram!), Facebook, Twitter, and Bing. Let’s dive into the 5 most thrilling new paid ad features announced this fall.

Read More

23 Brilliant Marketing Quotes You’ll Wish You’d Said

On December 9, 2015
1

Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of Larry’s chosen quotes were taken from Twitter, digital marketers’ favorite social network. Even in just 140 characters, there was a lot to learn from Larry’s list.

Marketing quotes Jennifer Mesenbrink 

In the time-honored tradition of embarking upon a long pilgrimage to seek wisdom and enlightenment from the masters, I set out to find my own nuggets of digital marketing wisdom, not all of which were culled from Twitter.

Read More

Should I Use AdWords? Tips for Every Industry/Business Model

On December 8, 2015
8

Asking me "Should I use AdWords?" is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets.

But of course I’m going to say yes, I have dessert after every meal (including breakfast), and I love PPC too, so YES is the answer to both inquiries.

Should I use AdWords? 

Read More

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

On December 7, 2015
8

email marketing with ppc title image

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.

Read More

What Happens on the Internet in One Minute?

On December 4, 2015
4

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today's global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

What happens on the Internet in one minute infographic

Read More

The Ultimate Guide to Google Maps Marketing

On December 3, 2015
7

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.

Google Maps marketing

In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser known tips and tricks to help your customers find you.

Read More

8 Super Creative, Crazy Effective Display Ad Ideas

On December 2, 2015
15

creative display ad ideas

Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads are not served to searchers who are actively looking for something. Instead, we tack image ads onto social feeds or informational sites with the hopes that they’ll distract users from their current activity and entice them to click through to our website. As if disrupting the user from their intended activity isn’t enough of a challenge, we’re also competing with other image ads, making for a pretty chaotic space.

Rest assured, despite the not so favorable odds, you CAN design ads that break through the noise and captivate viewers, ultimately scoring clicks for your business. Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data.

Read More

3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015
9

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

Read More

Pages