New Responsive Display Ads: What You Need to Know

On July 27, 2016
7

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements.

Read More

Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

On July 26, 2016
6

In 2013, when Google first announced enhanced campaigns, one of the major changes was that all campaigns would target all devices. At the time, Google asserted that advertisers wouldn’t miss control over their tablet and desktop bids because “as devices converge, consumer behaviors on tablets and desktops are becoming very similar.”

Many PPC advertisers, like Matt Umbro, were not convinced. Well, starting today, PPC advertisers have reason to rejoice because Google has given us all the ability to adjust bids for desktop and tablet devices with device bid adjustments.

 bid adjustment settings

Read More

3 Reasons to Drop Everything & Build Expanded Text Ads NOW

On July 26, 2016
4

3 reasons to drop everything & build expanded text ads now

Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.

ETAs weren’t expected to come out of beta until mid-September, so most advertisers were completely unprepared to wake up this morning, log into their accounts and discover that they could indeed create these giant text ads.

Read More

7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!)

On July 26, 2016
21

Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface.

Luckily for you, we’ve spent much of the last 2 months testing ad copy with expanded text ads inside many of our accounts, and we were able to discover 7 new best practices for these expanded text ad formats.

new adwords expanded text ads

Read More

The After Effects of Brexit on Global CPCs

On July 25, 2016
1

Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores. That’s why British pundits, statisticians, and much of the rest of the world was surprised to see the U.K. nationalist vote to leave the European Union in the Brexit vote on June 23, 2016.

Read More

7 Social Media Management Tips to Save Time AND Increase Engagement

On July 25, 2016
7

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

Social Media Management Tips

Read More

Why Every Small Business Needs YouTube Director for Business [VIDEO]

On July 22, 2016
4

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads. They require significantly more time, skills and resources than any old text ad, image ad or even an email campaign.

youtube director for business app

Read More

From Spam to BAM! Leveraging User Intent in Email Optimization

On July 21, 2016
1

Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

But what about email marketing?

 Email optimization and user intent

Read More

7 Medium Optimization Tips To Get Your Articles To Go Hot

On July 19, 2016
8

At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.

One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

Medium Optimization Tips

Read More

Pages

WordStream Awards: