9 Ways Facebook Creative Hub Will Energize Your Social Ads

On April 24, 2017
8

I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff.

Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo.

facebook creative

Read More

10 Powerful Tips for Better Travel Marketing This Year

On April 19, 2017
8

Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:

travels ads google

Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?

Read More

The 10 Best Facebook Advertising Features Right Now

On April 18, 2017
6

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.

Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

They all add up to one thing: massive advertising opportunity for businesses of all sizes.

 top ten facebook advertising features

Read More

23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

On April 17, 2017
11

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.

 Content marketing stats

Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

Shame they’re all false.

Read More

The Retirement of Google Site Search: An Advertiser’s Survival Guide

On April 14, 2017
4

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool.

Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This change has sparked the attention of the SEO and SEM communities alike, and there are definite pros and cons to this change for both sites and advertisers.

google site search sunset

Read More

16 Ridiculously Easy Ways to Find & Keep a Remote Job

On April 11, 2017
8

The luxury of “working from home” is turning into an expectation from employers. According to Forbes, 68% of U.S. workers say that they expect to work remotely in the future. It’s rare to find a company that wouldn’t allow you to work from bed when you come down with the flu, but it can be trickier to find a spot that would want you to work remotely 100% of the time.

Whether it’s to feed your travel addiction, assuaging relocation fears, or the office is simply in an undesirable location, working remotely can be a great solution. In this post, I’ll outline a few ways to find a remote job and how to optimize for productivity once you land it.

Find and Keep a Remote Job

Read More

Pages

WordStream Awards: