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5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting...
January 28, 2015
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Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore? They turn to Google. Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the...
January 28, 2015
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Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful? To make your life easier and...
January 27, 2015
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How To Increase Blog Traffic: 5 Easy Steps to Stardom

You've been working hard on your blog, you feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver! 1. Be Strategic About Your Content If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before...
January 27, 2015
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6 Marketing Strategies to Speed Up a Longer Sales Cycle

Have you ever purchased a car? Or a home? Personally, I rent and over-utilize Uber, but I can imagine that the typical consumer of these valuable items does not simply hop on Google, type in “new car,” and hit “buy now.” Along with real estate and automotive, there are a plethora of other industries known for their longer sales cycles, such as most industries within the B2B space, software,...
January 26, 2015
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5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Phone calls are new territory for paid search marketers. Sure, you can rattle off your average CPC, CTR, and CPA. But do you know your cost per call conversion and other call metrics? Do you know if your call conversions are turning into revenue? For some industries, calls are THE most important lead type. To help get your call tracking up to speed, here are five of the most common call tracking...
January 22, 2015
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Five Ways Twitter Analytics Can Make You A Better Marketer

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years. If you’re anything like me, Twitter Analytics will soon become your latest obsession – I’ve spent hours poring over the wealth of data provided by...
January 21, 2015
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4 Email Marketing Mistakes that Make Your Members Hit 'Unsubscribe'

We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns, including tips on: Finding free customizable email templates Crafting a more open-able subject line Sending your emails out at the right time Getting more subscribers But it’s not enough just to build up a big list. You...
January 20, 2015
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6 Strategies to Add to Your Social Media Marketing Plan for 2015

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates...
January 19, 2015
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Customer Spotlight: Quick Mobile Fix

Sharing our PPC knowledge is a big part of what we do here at WordStream, but there’s no substitute for learning from real-world examples. It’s one thing to read about PPC at the WordStream blog or learn some new techniques in one of our webinars, but it’s another thing entirely to see how a company applies this knowledge to their own paid search campaigns. That’s exactly what we’ll be sharing...
January 16, 2015
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