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ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF

It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking. If you’re an experienced conference-goer, you already know how
August 05, 2014
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WordStream

27 Tips on How to Get More Email Signups

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy. Email newsletter subscribers are valuable soft leads
August 05, 2014
7
Marketing Strategy

WordStream’s Best of the Month: July Edition

Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos. Oh
August 01, 2014
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WordStream

How to Develop Brand Voice Through Content Marketing

Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing
July 31, 2014
3
Marketing Strategy

AdWords Ad Scheduling, AKA Dayparting, in 5 Steps [With Data!]

Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you? If you’ve
July 30, 2014
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AdWords Tips

Announcing PPC University: Learn PPC Marketing for Free

If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start? Paid search marketing can be incredibly intimidating for
July 29, 2014
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Paid Search Marketing

32 Free (& Almost Free) Content Marketing Tools

Marketers get by with a little help from their friends – well let us introduce you to 32 new friends! These free and nearly free content marketing tool should help make your job a little easier. Note: The aim was to only list free content marketing tools, but there are a few paid
July 28, 2014
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Copywriting

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything. In their
July 25, 2014
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AdWords Tips

Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems. Facebook just
July 24, 2014
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Social Media

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