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7 Ways to Personalize Your PPC Strategy

On November 23, 2015
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People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personalization as the most important capability to the future of marketing, according to an Adobe study.

Marketing personalization  

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3 Ways WordStream Helped One Agency Tackle PPC

On November 20, 2015
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“Always finding a better way to do the best things” is how Rebecca Whitney defines her role as President and Chief Innovation Office of the digital marketing agency Alcott Whitney. The agency does all things marketing, from email marketing, to analytics, big data, digital, and even direct mail, with the ultimate goal being to help their clients grow their own businesses. More business for everyone! Sounds like a pretty good deal, right?

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7 Thought-Provoking Takeaways from #MozTalk Content Edition

On November 19, 2015
2

On Tuesday night, two of my colleagues and I trekked our way across the Mass Ave bridge into Cambridge to join a group of mainly jovial SEO and content marketers in Wistia’s “school-chic” office. With its high ceilings, exposed brick and oversized windows the office envy set in immediately, but we were too distracted by the spread of gourmet brussels sprouts and cheese spreads to dwell on it.

Moztalk

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The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

On November 19, 2015
1

Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes:

No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.

All is not lost. I’ve stumbled upon a stupid-simple way to dramatically increase your social engagement, and it’s actually a lot of fun. Ready for it? It’s emojis!

Emoji for Twitter

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Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext

On November 17, 2015
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Future of Search BingAdsNext

Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising. Given Bing’s reputation for throwing the most opulent events in the industry (believe me, I’ve enjoyed my fair share of orange candy bars and never-ending cocktails, courtesy of the Microsoft crew), I was excited for the trip, but the itinerary was vague and, as a first timer, I had no idea what I was in for.

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The Ridiculously Awesome Guide to Facebook Remarketing

On November 16, 2015
11

Facebook remarketing guide

My beautiful mother, who is “technologically challenged,” told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said.                     

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47 Social Media Facts To Blow Your Mind

On November 13, 2015
3

Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!

Social media facts

Check out these 47 amazing social media facts – you could even share them with your own networks to demonstrate how knowledgeable you are.

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NEW Holiday AdWords Ads: Text Message Remarketing & Black Friday Structured Snippets

On November 12, 2015
4

Every year, it feels like Christmas comes a bit earlier. This year is no exception as before we have our first bites of Thanksgiving turkey, we’re already planning our holiday marketing strategies. Google knows how important this time of the year is for e-commerce advertisers and this week, they quietly gifted advertisers with two new products to help them succeed in what is often their busiest time of the year.

text message ads

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10 Crafty Strategies for Etsy Marketing & Other Craftmakers

On November 12, 2015
4

If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and crafts enthusiasts to make a little money on the side has quickly become one of the hottest markets in retail, and consumers are clamoring to get their hands on handmade, artisanal goods made by real people, not fresh off a conveyor belt.

Etsy marketing

In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them.

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