7 Sources for Marketing Data to Make Your Content More Convincing

On July 14, 2015

Marketing data is one of your most diverse and powerful tools as a content producer. Without hard data to support your assertions, even the most articulate points of view can fall short. This is why it’s so important to back up your arguments with data and empirical evidence.

In today’s post, I’ll share seven sources of marketing stats that you can use to strengthen your content. By using (and appropriately citing, of course) this data in your content, your points will be more persuasive, your arguments more compelling, and your content more credible.

Let’s get started!

PPC Hero’s Top 25 Most Influential PPC Experts & Rising Stars of 2015

On July 7, 2015

Top 25 PPC Experts 2015

PPC Hero has just announced the results of their Top 25 Most Influential PPC Experts voting for 2015, and I’m super happy and honored to have topped the list! But even more so, I’m so incredibly proud of my team here at WordStream Inc. and thankful to PPC Hero for recognizing the following members of our team:

18 Sneaky Ways to Build Brand Awareness

On July 10, 2015

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

Brand awareness

Complete Guide to the NEW AdWords Certification Test

On July 7, 2015

When I started at WordStream in 2013, I was well aware that I’d be spending my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a young and thriving Boston-based company, I wasn’t even close to thrilled at the thought of taking a test. At the time my AdWords knowledge was slim to none. I didn’t understand what a negative keyword was or have any clue what the AdWords interface looked like. But the thought of failing made my shoulders tense up.