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Google's New Display Network Interface Explained

Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when...
April 24, 2015
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Spotlight on Touching Clients: 3 Ways One Agency Expanded Their Offerings with WordStream

Do you work at an agency? Then you’re likely all too familiar with the emails that give you stress-induced panic attacks, or the phone calls that make you want to weep on your favorite co-worker’s shoulder. Agency life is tough! Not only are you juggling multiple clients with varying business models and goals, but each of those individuals is looking at you as the “expert” (whether or not you’ve...
April 24, 2015
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7 Secrets For Crazy Clickable Social Media Buttons

They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet. When it comes to social media sharing buttons, your choices are as abundant as shades of paint at Home Depot (call me crazy, but ‘spring meadow green’ and ‘neon celery’ look exactly the same to me...
April 23, 2015
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The 10 Types of Business that MUST Use Call Tracking

How often do you call a business directly to make a purchase? Well, there was that time when you called the real estate agency that sold you your first home, right? Oh, and to think of it you called the company that ripped up those ugly carpeted floors and replaced them with the flawless wood that you’re consistently getting compliments on. To think of it, just the other day, you called the...
April 22, 2015
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PPC #Mobilegeddon Is Coming

Brace Yourselves Millions of webmasters the world over woke up in a panic this morning in anticipation of so-called “Mobilegeddon,” Google’s latest algorithmic update that will prioritize mobile-friendly sites in the SERPs. It’s too soon to say how much of an impact the update has had, but amid the chaos, one question remains unanswered – how long will it be before the same thing happens to...
April 21, 2015
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7 Ways to Write Super-Effective AdWords Ads (with Real Examples)

Today we're featuring a post that originally appeared on the Unbounce blog.  Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space. “Only 25 characters for the headline?!” “I can’t use the word ‘click’? But that’s what I want them to do!” “I can’t fit all my benefits and features here...” Seriously Google? Image source. You have to get...
April 21, 2015
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Join WordStream at Content Marketing Conference Las Vegas May 12-14

We've experienced some huge wins with content here at WordStream, and it hasn't been by accident! We put a lot of work into content planning, optimization, and especially promotion. In fact, we've been using content in white hat link building techniques and even employing PPC to promote content in sneaky but super effective ways. On Wednesday May 13th at 3:30pm, I'm going to share the best...
April 20, 2015
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15 Landing Page Ideas to Inspire Your Next Campaign

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your...
April 20, 2015
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SAScon 2015 Keynote: Making the Most of the Future of SEM/PPC

Manchester, England - home of SAScon 2015! Google AdWords, the most popular paid search network, is evolving at a rapid clip, with hundreds of updates and new features each year. Marketers are also trying to keep up with changes in the Google Display Network and Bing Ads… and now there's a whole realm of social advertising options, as well. LinkedIn Ads, Facebook Ads, Twitter Ads – how are...
April 17, 2015
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6 Times Taylor Swift Got PPC Right

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC! In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics. #1: “I knew you (Automatic Bidding) were trouble...
April 17, 2015
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