5 Big New Social Media Marketing Trends

On September 22, 2016
9

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016
3

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.

 

Take WordStream’s Founder and CTO, Larry Kim, for example.

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5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]

On September 20, 2016
16

The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more.

With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is changing in terms of the overall AdWords ecosystem.

advertising data and statistics 2016

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1 Million Reports Later, Some Exciting Updates to the AdWords Grader

On September 19, 2016
3

We hit a pretty huge milestone this month: Over the past five years, our AdWords Performance Grader has delivered more than 1 MILLION free reports (over $9 billion in unique ad spend) and helped countless businesses and marketing agencies of all sizes and all over the world understand how their AdWords accounts are performing and where they’re missing opportunities.

We’re constantly evolving our software and tools to stay on top of changes in AdWords and provide more actionable insights for our users. Today, we’re announcing one of the biggest updates in AdWords Performance Grader history – new support for Expanded Text Ads and greatly enhanced mobile data and analysis, including new mobile insights throughout the Grader report.

expanded text ads analysis

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7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

On September 16, 2016
4

So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.

From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses looking to tap into the world's largest market – the Internet.

PPC trends annual PPC budget by spend 

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The Complete, Digestible Guide to AdWords Budgets

On September 14, 2016
4

Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives the average red blooded American up the wall.

This is especially true in AdWords, where every single click represents either business growth or your hard earned cash becoming kindling.

Unfortunately, resources that take an all-encompassing approach to PPC budgeting are scant. There’s no free app. No extreme couponing. You just have to figure it out.

adwords budgets

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7 Things I Still Hate About LinkedIn Ads

On September 13, 2016
17

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter.

linkedin ads revenue 2016

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5 Unexpected Tools for Ad Campaign Optimization

On September 12, 2016
0

When it comes to ad optimization, you already know the familiar players – but beyond this, there’s still a lot that goes into creating successful ad campaigns – like the copywriting. The creative. And the ROI.

ad optimization tools

So here are five unexpected, non-obvious tools that can help you create better ads, despite not being advertising-related per se.

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