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6 Strategies to Add to Your Social Media Marketing Plan for 2015

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates...
January 19, 2015
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Customer Spotlight: Quick Mobile Fix

Sharing our PPC knowledge is a big part of what we do here at WordStream, but there’s no substitute for learning from real-world examples. It’s one thing to read about PPC at the WordStream blog or learn some new techniques in one of our webinars, but it’s another thing entirely to see how a company applies this knowledge to their own paid search campaigns. That’s exactly what we’ll be sharing...
January 16, 2015
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The Do’s and Don’ts of Retargeting Ads: Top 3 Tips to Optimize Your Retargeting Campaigns

Retargeting is picking up steam in the PPC world, and with good reason. While display campaigns get lower click-through rates than search on average (.5% and 4% respectively), retargeting ads allow the innate branding opportunity found in display advertising to expand to targeting transactional users who are more likely to convert. This is especially helpful for the 67% of folks who abandon...
January 15, 2015
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25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! 1. Foodie Photos If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well. Arguably the very best...
January 14, 2015
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5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal. Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a...
January 13, 2015
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The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search

Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after cup of locally brewed drip coffee, napping in their companies’ lava-lamp and hammock filled “nap rooms,” coding late into the night on their Macbook Airs, and concluding their day by paddling home on...
January 12, 2015
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Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping one step further. The company plans to offer policies for sale through their new Google Compare Auto Insurance Services in the US, according to Forrester Research analyst Ellen Carney. The new entity is now licensed to sell insurance in 26 states and recently earned the right to sell policies on behalf of MetLife, Viking Insurance and...
January 09, 2015
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The Internet of Things Is Already Here – and There’s Nothing You Can Do About It

At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.   Technologists have been waxing lyrical about the...
January 09, 2015
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The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

  Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries. With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks. As long as you're signed in to your Bing Rewards...
January 08, 2015
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PPC Giveth, SEO Taketh Away

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product innovation, one...
January 08, 2015
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