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The State of Mobile PPC: Past, Present, and Future [Data]

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still. This is particularly true for advertisers who value the mobile...
August 27, 2014
0
Paid Search Marketing

Bing Follows Google's Lead with Close Variant Matching

Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process – and now, Bing is following suit. Bing Ads is testing the inclusion of close variants in a portion of US exact match queries, according to an announcement on the Bing Ads blog. Unlike Google, which removed the option to turn close...
August 26, 2014
0
Bing
Paid Search Marketing

How to Do a Webinar Your Audience Will Love

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible. If you’ve ever wondered how to do a webinar that people will actually want to...
August 26, 2014
7
Marketing Strategy

Stop Wasting Time With Low CTR Strategies

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it. In this post, I’m going to show you why you should stop wasting time with low click-through rate PPC strategies or bidding to a particular position, and...
August 25, 2014
5
Marketing Metrics
AdWords Tips

WordStream Scores a Spot on the Inc. 5000!

For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We're incredibly proud of this honor, which speaks to the importance of successful, measurable PPC advertising for businesses across the country. This year, WordStream ranked #673 on Inc.'s annual list of the 5000 fastest-growing, privately held U.S. companies. And, as noted by...
August 22, 2014
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WordStream

Why Recent College Grads Should Consider a Career in PPC

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing. The listings were handed out to the 40 interns, and most people sighed a breath of...
August 21, 2014
6
Paid Search Marketing

Google Search & YouTube App Promotion Ads Launch Globally

As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks. It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign. TrueView...
August 20, 2014
1
AdWords Tips

AdWords Now Lets You Measure Website Call Conversions: Learn More

You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result of your AdWords ads? If the number on your website and in your ads is always the same, you have no way of knowing. Now you can measure phone calls that are triggered by your ads in AdWords. Google...
August 19, 2014
3
AdWords Tips

26 Free Online Marketing Courses: Learn to be a Marketing Mastermind

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin! WordStream’s PPC University PPC University. Our new PPC University is an awesome...
August 19, 2014
11
Marketing Strategy

5 Mobile Ad Strategies You Need To Be Using

If you had the chance to read my recent post on why it’s so easy to fail at mobile advertising, then you’ll remember that we discovered: Mobile search volumes have been growing exponentially the past few years. Mobile CTR drops off 45% faster in lower positions than desktop or tablet. Search CPCs have been rising dramatically for mobile over the past 12 months. The mobile impression share...
August 18, 2014
5
Mobile Marketing
AdWords Tips

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