5 Steps to Landing a Big Account (When You Suck at Sales)

On February 16, 2016
6

how to land a big client title

I’ll kick off this blogpost with a confession—I’m not, and have never been, a sales person. I just wasn’t born with that sales DNA. When I was a kid, I went to a parochial school where the nuns attempted to cultivate our sales skills early-on (or they were just dead set on running successful fundraisers).

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Gmail Ads Get a Facelift!

On February 12, 2016
2

Gmail Ads (formerly known as Gmail Sponsored Promotions) just got a facelift! What kind of improvements did Gmail Ads get, you ask? The biggest changes here are:

  • No more logos
  • Less real estate
  • Little yellow “Ad” logo
  • White background

Here's what Gmail ads looked like before the design change:

gmail ads makeover

And here's the after...

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How to Edit Your Own Work: A Self-Editing Checklist

On February 12, 2016
4

One of the first things you learn when you start blogging professionally is the value of a good editor. Far from someone to catch mere typos, a good editor is a teacher, a mentor, a partner in crime; the Obi-Wan to your Luke Skywalker, the Pat Morita to your Ralph Macchio, the Batman to your Robin. But what if you don’t have an editor?

How to edit your own writing a self-editing checklist

When I first started writing for a living more than 10 years ago, I didn’t have an editor. As such, I had to learn how to effectively edit my own work.

In this post, I’ll show you how you can do the same.

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Harness the Power of Google Ratings

On February 11, 2016
2

Over the last year customer reviews have become a key asset in most biddable media campaigns. Google AdWords product ratings are a quick way to increase your click-through rate (CTR), lower your cost per click (CPC), and increase consumer trust in your brand.

This post will look at the rise of review marketing and how you can make the most of customer feedback in your PPC campaigns.

google ratings guide

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How to REALLY Run a Twitter Lead Generation Campaign

On February 10, 2016
6

Do you want more qualified leads?

guide to using twitter lead generation cards

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

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Marketing for a Good Cause: 7 Strategies for Non-Profits

On February 9, 2016
2

Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers.

Even though the challenges sound momentous, the people in these positions are often super passionate and driven by a cause that feels bigger than themselves.

But it still ain’t easy! In this post, you’ll learn seven digital marketing strategies to help non-profits get noticed in an over-populated digital world, without spending every last marketing penny available.

nonprofit marketing with videos

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10 Advertising Mistakes That Will Automatically Destroy Your Credibility

On February 8, 2016
5

title image - advertising mistakes
When it comes to paid search, advertisers only have one tiny snippet of copy—130 characters, to be exact—to win over new customers. You’re under tremendous pressure to create ads that are both engaging and informative, include a clear call to action, and stand out against competitors’ ads. Unfortunately, one sloppy grammatical misstep can counteract all your hard work and destroy your credibility. And if you violate AdWords policies, your ad will never even get approved.

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Cheat Sheet: Bing Ad Extensions

On February 5, 2016
1

bingads cheat sheet title

Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions.

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How to Use AdWords Search Partners Data to Improve Your Campaigns

On February 4, 2016
1

When you set up a new search network campaign in Google AdWords, you can choose whether or not to include search partners. In my experience of managing AdWords campaigns, many of my clients have included search partners without knowing what they are, and without understanding the impact that they can have on their return on investment.

If you’ve included search partners in your campaign, it’s important to continuously review to make sure these ads are not having a negative impact on your campaign’s overall performance.

AdWords can provide you with a performance breakdown of ads shown on Google search and on search partner sites. You can split this data out by using the Segment tool, and then selecting Network (with search partners) at both Ad Group and Campaign level:

 

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