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Join WordStream at Content Marketing Conference Las Vegas May 12-14

We've experienced some huge wins with content here at WordStream, and it hasn't been by accident! We put a lot of work into content planning, optimization, and especially promotion. In fact, we've been using content in white hat link building techniques and even employing PPC to promote content in sneaky but super effective ways. On Wednesday May 13th at 3:30pm, I'm going to share the best...
April 20, 2015
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15 Landing Page Ideas to Inspire Your Next Campaign

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your...
April 20, 2015
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SAScon 2015 Keynote: Making the Most of the Future of SEM/PPC

Manchester, England - home of SAScon 2015! Google AdWords, the most popular paid search network, is evolving at a rapid clip, with hundreds of updates and new features each year. Marketers are also trying to keep up with changes in the Google Display Network and Bing Ads… and now there's a whole realm of social advertising options, as well. LinkedIn Ads, Facebook Ads, Twitter Ads – how are...
April 17, 2015
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6 Times Taylor Swift Got PPC Right

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC! In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics. #1: “I knew you (Automatic Bidding) were trouble...
April 17, 2015
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35 Radical Real Estate Marketing Tips

  The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in...
April 16, 2015
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26 Crazy Facts You Didn't Know About Google

Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms. A position at Google is still a dream job for tech and engineering grads around the globe. In fact, the company has a reputation of almost mythic proportions for ingenuity, innovation, and amazing work-life benefits for staff. Once you've...
April 15, 2015
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3 PPC Strategies to Out-Sell Your Home & Garden Competition

After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking wind-chill, but those 60 degree days scattered in are finally giving us hope! We won’t die in this rumored snow apocalypse after all!   With these subtle signs of spring, it got me thinking about...
April 14, 2015
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Google Testing Commercialized Answer Box?

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box. What Did Google Do to the Answer Box? The...
April 13, 2015
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AdWords Makes Reporting for Multiple Campaign Types Less Painful

It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a tad nerdy, but it will make every PPC manager’s lives somewhat less painful. HALLELUJAH! I’ve never been a numbers person so reporting isn’t my strong-suit, therefore I’ll take any means of...
April 10, 2015
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Ask the Experts: Can I Use the Same Strategy for My Search & Display Campaigns?

Transcript Hey guys, thanks so much for joining today’s video of “Ask the Experts.” My name is Erin Sagin, and I’m on the Customer Success team here at WordStream, and I’ll be walking you through today’s episode. So today we’re going to be focused on what is the difference between the search and display networks. So many of my clients think that they work similarly, and they try to apply the...
April 10, 2015
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