Everything You Need to Know About the Google/Alphabet Move

On September 4, 2015
1

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.

Google Alphabet new logo 

Our 10 Best Landing Page Tips & Tricks Ever

On September 2, 2015
6

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective?

WordStream’s Best of the Month: August

On August 31, 2015
1

Love it or hate it, summer is finally drawing to a close. Various pumpkin-flavored products have already found their way onto shelves everywhere (to the dismay of many), the temperature is (finally) starting to drop, and pretty soon we’ll all be walking through the park sporting stylish scarf and sweater combos.

WordStream best posts of August Peanuts strip 

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

On August 26, 2015
6

Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent during the entire process, you could end up purchasing a home with a long list of problems and minimal chance of making a profit when you sell.

This is not unlike another market... Can you guess which one I’m referring to? The search market of course!

Alert! 10 Alarming Signs You Need Help with PPC

On September 1, 2015
2

Are you new to the world of pay per click? Or are you getting back in the game after a long hiatus? Perhaps you think of yourself as a PPC expert, but your keywords are accumulating dust bunnies, as you flicked the auto-pilot switch and let Google run the show (pro tip: this doesn’t work).

I hate to say it, but sometimes we marketers have egos a little larger than our skillsets, and we all need a little reality check once in a while.

The ABCs of Google AdWords

On August 27, 2015
0

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other wacky “moonshot” ideas that are under development in the company’s secretive Google X labs. At least that’s the official story…

The 5 Elements of a Strong Inbound Marketing Strategy

On August 25, 2015
7

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.

Inbound marketing strategy  

Pages