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Go From Paid Search Novice to PPC Pro with the Ultimate AdWords Bundle

In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search can seem particularly daunting. With an extensive and complex lexicon of terms, powerful yet intimidating software tools, and real money on the line, many newcomers to PPC are understandably...
February 13, 2015
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8 Blog Topic Generators for Blog Post Idea Inspiration

Is blogger’s block getting you down? Have no fear, blog topic generators are here! Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticing, clickable content.  1. HubSpot’s Blog Topic Generator  HubSpot’s Blog Topic Generator has you input three different nouns and dishes back five blog topic ideas that will get those creative juices...
February 12, 2015
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What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High Conversion Rate)

Every e-commerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every successful digital marketing strategy is built upon an accurate understanding of Return On Investment (ROI). This is so important that it’s Lesson #1 of the WordStream PPC Guide for Beginners. However...
February 12, 2015
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Recent Changes to Google Trusted Stores: What You Need to Know

A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump through hoops for basic benefits. I can’t say their reaction is unwarranted, given Google’s track...
February 11, 2015
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7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry

I’m going to quit my job, move to the Caribbean, and spend my days slurping down dark N’ stormys and bathing in the island sun…Haven’t we all had this unrealistic vision at some point in the stages of our careers? Well, online travel agency owner and WordStream client, Jason Bateman, made his daydream a reality, when he packed up and moved from the snow banked mountains of Colorado to the...
February 11, 2015
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Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases). This will be a forced...
February 10, 2015
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A Beginner's Guide to Finding New Customers with Google Display Network Targeting

If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are actively searching for your product or service, it can be difficult for new and niche businesses to reach...
February 10, 2015
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How to Write an Awesome Blog Post in Five Steps

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.   “Wait for it… wait for it… BASS DROP.” Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You...
February 09, 2015
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5 Key Content Hacks to Increase Your Views and Shares [WEBINAR]

Creating content could be the biggest waste of your time. If you spend hours researching and writing quality content but very few people read or share it then you are literally wasting time and effort. It is simply not true that if you create quality content people will find it, yet alone share it. The Importance of Content Research Your content should start with research and planning. What...
February 06, 2015
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WordStream Beats Bing in Super Bowl Smackdown

It was a wager that almost had to happen. A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened. The bet itself was simple. Representatives of each company agreed to proudly wear the opposing...
February 06, 2015
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