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3 Lessons Learned from PPC Advertisers in the B2B Software Industry

Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can assume that you are also on the verge of throwing a baseball at your computer. Am I right? PPC is challenging enough, but with the added long sales cycle, high competition, and niche market, getting leads from AdWords can make your sanity spin off the deep-...
September 23, 2014
12
Paid Search Marketing

Guerrilla Marketing: 20+ Examples and Strategies to Stand Out

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets.   Guerrilla marketing tends to be...
September 22, 2014
3
Marketing Strategy

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network. Rumors of the decoupling of Google+ and Gmail first surfaced in the spring. Google, unsurprisingly, hasn’t...
September 19, 2014
34
Google

‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses

If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound hunting bow. In today’s post, we’...
September 18, 2014
4
Marketing Strategy

Cheat Sheet: Ad Extensions for Shopping Campaigns

As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts on the AdWords Insights blog, emails, alert messages in the...
September 17, 2014
6
AdWords Tips

INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference. The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other...
September 16, 2014
0
WordStream

Call Metrics: How to Measure the Quality of Your Call-In Leads

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting...
September 16, 2014
0
Marketing Metrics

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys. Most people on LinkedIn tend to play it safe when it comes to adding connections. While sites like Twitter openly advocate adding strangers, most LinkedIn users...
September 15, 2014
3
Social Media

Google Extends Product Listing Ads to the Google Search Network

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments. Where Will Your PLAs Appear? Google said...
September 12, 2014
5
AdWords Tips

Teach Before You Sell with Educational Lead Generation Offers

Does this situation sound familiar? Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting people finish award acceptance speeches. Users type in your keywords and click the ads, but when they are taken to your landing page they don’t convert. It’s not a matter of having a product or service that people want – you have customers who have purchased...
September 12, 2014
3
AdWords Tips

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