How to Create Universal App Campaigns In 60 Seconds (or Less!)

On June 16, 2016
10

Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.

They're perfect for creating a low effort, low cost install channel that you can put on autopilot because Google does the work for you!

More importantly, you automatically target many marketing channels through one campaign, saving hours of work and ongoing optimization.

creating universal app ads

I've had a ton of success using Universal App Campaigns – and you will too – as long as you follow this simple guide.

Let's get started!

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4 Apple Innovations Announced at #WWDC that SEMs Need To Know

On June 15, 2016
0

The last few weeks have been full of news for search engine marketers. First, Google held its annual summit to announce the release of myriad new ad products and innovations. Then Bing leaked its response to Google’s announcements; it plans to provide similar innovations on their June API call and blog. Microsoft also shocked everyone on Monday when it announced it would buy LinkedIn for an unprecedented $26.2 billion dollars.

With all this news in the industry, it would be easy for SEMs to overlook another tech giant making waves on the SERP – Apple.

apple innovations 

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How SaaS Startups Should Be Using AdWords

On June 15, 2016
9

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.

Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. As a SaaS startup with limited capital and little data on how much each user is worth to you, it can seem impossible to launch and optimize a profitable AdWords campaign.

AdWords for SaaS startups

Over time, however, AdWords can grow into a seriously powerful customer acquisition tool for your SaaS startup.

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Is Bing Ads Ready for the #GoogleSummit Changes?

On June 14, 2016
2

There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising.

Lucky for SEMs, these ad management platforms have become increasingly similar throughout the past few years, making it easier for us to serve ads through both. In fact, they’re so closely aligned that many advertisers execute the same strategies on both networks. Some even duplicate their AdWords campaigns and upload them directly into the Bing Ads interface.

Of course, when either of these platforms launches a major change, this symbiotic relationship is at risk.expanded text ads

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
2

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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5 Perilous Mistakes That Will Destroy Your PPC Budget

On June 13, 2016
2

5 mistakes that will destroy your budget

If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

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7 Strategies for High-Converting Landing Pages

On June 10, 2016
2

We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.

These real-world examples should provide a spark that you can employ in your own landing page optimization efforts to get significantly higher conversion rates.

high converting landing pages

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9 Mistakes that Sabotage Your Ads (And How to Fix Them)

On June 9, 2016
4

People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face.

But that’s not entirely true.

After all, the competition isn’t responsible for your high cost-per-lead. Your ineffective headline is. And your overly general, clichéd copy, your uninspiring images, and your misuse of calls to action.

ppc ad sabotage

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Easy Guide to Hero Images: How to Look Good & Get the Clicks

On June 7, 2016
1

I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food.

But I have my limits! When I click through an article, I can tell as soon as I land on the page if I am in no-man’s-land. Looking at the image and copy at the top of the page, I can tell if this is what I really want, and I navigate away immediately if it looks shady.

The importance of that hero image with copy or a call to action is so important! Here I have compiled best practices and examples of how to make your hero images pretty and entice your audience.  

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