You are here

14 Marketing Skills to Add to Your Resume in 2015

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!” Today we’re sharing 14 enticing marketing skills to add to your resume in 2015! (And if you're looking for a job now, check out our jobs...
April 07, 2015
3

Celebrate International #CRODay with WordStream

This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts. Across ten time zones, 32 different online events involving 40 companies and 54 speakers are open to global participants, free of charge, as part of the #CRODay festivities organized by Unbounce. Here are a...
April 06, 2015
0

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents.   Living in downtown Boston and...
April 06, 2015
3

Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign). So what is an advertiser to do, especially when...
April 03, 2015
14

6 Places to Learn Photoshop for Free (or Almost Free!)

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from Hollywood blockbusters to Internet memes.   Image via stipan93 As powerful as Photoshop is, it can be a little intimidating. Adobe has done a great job of making the software more accessible to...
April 02, 2015
5

3 Game-Changing PPC Tips to Attract Qualified Leads to Your Un-Glamorous SaaS Offerings

SaaS! It might be fun to say, write down, and read on paper, but SaaS isn’t all that glamourous. It’s software as a service after all. Woo freakin hoo… I say this as I’m writing for a software company so don’t get me wrong, I believe in the power of software services like WordStream, Salesforce, GoToMeeting, and all of the other SaaS systems that I spend my days slaving away in…I mean...
April 01, 2015
3

Ask the Experts: Intro to Negative Keyword Match Types

Transcript Hi everybody, thanks so much for joining us for today’s second installment of “Ask the Experts.” My name is Erin Sagin, and I’ll be walking you through today’s question. So today we’ll be focusing on negatives. Negatives are hugely, hugely impactful to an AdWords account, and everybody out there should be using them. Negatives are important because they’re going to help you cut...
March 31, 2015
12

Google+ Is Dead & Bing Is Expensive? The Top 10 WordStream Blog Posts in March

This morning, as I walked into work through Boston’s bone-chilling wind-tunnel of snowflakes, I pondered how hard it is to believe that spring is upon us. Yes, SPRING, even though I spent my weekend skiing and sipping hot chocolate.   Yet, even with Boston’s never-ending snow-pocalypse, the month of March has been another exciting one. The .COM turned 30, Senator Ted Cruz announced his candidacy...
March 31, 2015
4

Special Offer for Trada Customers

Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique crowdsourced business model, and we’re sorry to see them go. These situations are never easy and they always occur suddenly. We have formed a partnership with Trada to help transition their...
March 30, 2015
0

Introducing Quality Score for Facebook: FB's Ad Relevance Score Determines Ad Cost & Placement

As of last month, Facebook advertisers see a new Relevance Score metric, a measure of your Facebook ad's effectiveness and the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use feedback from ad viewers to determine this...
March 30, 2015
3

Pages