5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

WordStream Accepts the Boston Business Journal's 2015 Best Places to Work Award!

On June 19, 2015

From the foosball and Ping-Pong wars to the central location across from the Prudential Center and Christian Science Center pool, working at WordStream has its perks! If you asked each one of us, I’m sure we’d list a variety of reasons we love working for this rapidly growing tech company – a tapped keg, beanbag chairs, and unlimited vacation to name a few, but aside from the perks it ultimately comes down to the phenomal people that make up our rapidly growing “startup like” company.

6 Stupid Marketing Metrics That Need to Die

On June 18, 2015

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.

Marketing metrics that need to die 300 meme

Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

On June 26, 2015

Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT…Inbound 2015 conference discount code meme

Is it September yet?

Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th.

6 Ways to Learn AdWords Without Getting Certified

On June 22, 2015

I have a confession.

When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group.

I literally found learning Japanese less intimidating than AdWords.

Top 10 Paid Social Media Advertising Hacks of All Time

On June 19, 2015

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them!

Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?).