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The Content Marketing Expert Guide to Analytics & Metrics

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with...
January 07, 2015
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10 Instagram Marketing Tips to Make People <3 Your Brand

Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010. Not...
January 06, 2015
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15 Tips for Filming and Editing Marketing Videos

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it). The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely...
January 05, 2015
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7 Places to Learn to Code – for Free!

Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don't have to go back to college (and take on the huge loan or remortgage your house) to get up to speed. The ability to code (and to participate in conversations around programming) is indispensable; it's not a skill...
January 02, 2015
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WordStream’s Best of the Best: 2014

It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger for marketers in every industry. As 2014 draws to a close, we decided that the year wouldn’t truly be complete without an obligatory end-of-year round-up. Without further ado...
December 30, 2014
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14 Reasons to Ignore the News

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your productivity. It's simple. You only need to do one thing--ignore the news. The news is like the cookie monster. It...
December 29, 2014
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The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want...
December 23, 2014
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The Great Russian PPC Sale: How Global Markets Affect Your CPC

In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly devaluing against the relatively strong and stable American and European currencies. The reasons for the collapse are varied and complicated. The Kremlin has been creating trouble for itself for a...
December 23, 2014
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The Top 10 AdWords Features of 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year, in fact. In 2014, we gained access to a lot of new...
December 22, 2014
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7 Spots to Score Free Email Marketing Templates

You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love! We’re bringing you seven sources of great free email newsletter templates. Which one...
December 19, 2014
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