10 Marketing Graders to Make Your Site Better, Faster, Stronger

On May 18, 2015

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

Megan Marrs's picture
Megan Marrs

Google Testing New Keyword Planner Interface?

On May 13, 2015

As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.

This leads me to another small change to the Keyword Planner that you may not have known about.

Armen Vartanyan's picture
Armen Vartanyan

Does Google AdWords Work?

On May 12, 2015

Does Google AdWords Work? Absolutely!

Of course you might think I’m a little biased since I’m writing for the WordStream blog. But I work here because of my deep-rooted love of PPC, and I truly believe AdWords can work for almost any business: small, medium, or large.

Does Google AdWords Work gif of a grandma looking at her computer wondering if it works. 

Margot da Cunha's picture
Margot da Cunha

4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

On May 8, 2015

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Get your ads ready for summer

Here are a few tips to prepare your campaigns for the summer months.

Leslie Signor's picture
Leslie Signor

3 Facebook Post Publishing Features for Crazy-High Engagement

On May 15, 2015

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand.

Facebook posts publishing tools

Larry Kim's picture
Larry Kim

How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

On May 14, 2015

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets!

Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the pitfalls of a bad display remarketing campaign.

Erin Sagin's picture
Erin Sagin

AdWords Testing New Search Query Report Layout

On May 12, 2015

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

Larry Kim's picture
Larry Kim

The Marketing Funnel Ice Cream Cone: Turning Leads into Customers

On May 7, 2015

What is a Marketing Funnel?

The marketing funnel is the path users take during their journey with you, from introduction to, ideally, conversion. You are trying to get users to a specific destination, and in order to get them there, you’ll need to leave signposts and rest houses along the way to keep them on track.

Megan Marrs's picture
Megan Marrs