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RIP Exact Match and Phrase Match in AdWords!

Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords is redefining the definition of how keywords set to phrase and exact keyword match type will trigger search ads by applying close variant keyword matching – meaning your keywords will also trigger for...
August 15, 2014
42
AdWords Tips

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them. 1. Advertise This one is so obvious, we’re going to look at it first....
August 14, 2014
59
Marketing Strategy

The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)

A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit. I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles. I...
August 13, 2014
3
SEO Marketing

Why It’s So Easy to Fail on Mobile [Data]

Unless you’ve been living under a rock for the last few years, you already know that the mobile market is becoming increasingly important. The big guys know this too – last summer, Google pushed advertisers into mobile with the transition to Enhanced Campaigns, and Bing recently announced it would be following suit this September. Experts are seeing mobile search volumes grow much faster than...
August 12, 2014
1
Mobile Marketing
Paid Search Marketing

Google Testing Paid Local Search Ads?

Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on Google last night - Is this paid local? pic.twitter.com/9VUanoXpfX — Dr. Pete Meyers (@dr_pete) August 11, 2014 As you can see in the screenshot he grabbed, the local map results have the yellow “Ads” label that designates them as...
August 11, 2014
13
AdWords Tips

Why SEO Rank Checking Tools Are Useless (And What to Use Instead)

What is a Rank Checking Tool? There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords. For most keyword rank checking tools, all you need to do is type in a keyword, and the tool’s bot will scrape data from Google and spit out a number showing where you rank in Google for your key phrase. Sounds...
August 11, 2014
20
SEO Marketing

16 Ways to Improve Your Writing Skills

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why? Writing doesn’t have to be this painful. Writing is intimidating to a lot of people, particularly those who don’t write for a living or blog on a regular basis. The good news is...
August 07, 2014
18
Blogging

3 Super-Actionable Keyword Research Tips to Try Right Now

Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video. Today, I just want to share three quick tips inspired by the webinar. If you’re looking to accomplish something beyond just dumping a seed term into a...
August 06, 2014
20
Keyword Marketing

ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF

It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking. If you’re an experienced conference-goer, you already know how difficult it can be to take everything in with just a few short days to do it. Newcomers – get lots of sleep before you...
August 05, 2014
0
WordStream

27 Tips on How to Get More Email Signups

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy. Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. That’s...
August 05, 2014
7
Marketing Strategy

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