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The WordStream Field Guide to the Google Search Page

  Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them. While these magnificent pages share common characteristics, each Google search page is unique. In this field guide, we will cover how to identify...
March 09, 2015
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6 Steps to Building a Brilliant Paid Search Account Structure

So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of your mind. Hey! Chill out! Building out an account is not as intimidating as it may appear. Yes, the...
March 06, 2015
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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.   Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of...
March 06, 2015
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Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your Instagram Advertising Strategy

Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and beautiful life moments when I’m ever so lucky to capture them on my iPhone camera, but I also follow brands that I love...
March 05, 2015
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Google Rolls New AdWords App for Android Out Globally

Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone). The Android app for AdWords gives advertisers the ability to manage their campaigns from mobile devices and is...
March 05, 2015
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5 Ways Excel Can Make You Better & Faster at PPC

Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency. Excel for PPC Tip #1: Make Use of the Quick...
March 05, 2015
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Google Shopping Campaigns Guide: Tips and Tricks for Beginners

We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Let’s go shopping Google's Merchant Center: What Is It?? If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant...
March 04, 2015
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Why Was February Such a Hard Month for B2B Businesses?

Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason? You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United...
March 03, 2015
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These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I compiled a list of the new AdWords features you NEED to be using this...
March 03, 2015
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Search Trends by State: Top Trending Searches in All 50 States

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: This data was pulled before llamas and #thedress broke the Internet. Top Trending Searches:...
March 02, 2015
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