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Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems. Facebook just
July 24, 2014
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Social Media

When to Say No to a New Client: 10 Red Flags for Agencies

They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether? We consult for a number of small AdWords agencies. One emerging trend that we have noticed among newer agencies is that they jump at the
July 24, 2014
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AdWords Tips

The 3 Types of Links that Send Legit Referral Traffic

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO. Further, even if links eventually lost all their (direct) power to
July 23, 2014
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Link Building

How the ‘Attention Web’ is Changing Content Marketing Metrics

Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success. Although
July 22, 2014
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Content Marketing
Marketing Metrics

Should Search Marketers Pay Attention to Growth Hacking?

By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com Search marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem
July 21, 2014
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Marketing Strategy

19 Headline Writing Tips for More Clickable, Shareable Blog Posts

It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great
July 17, 2014
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Blogging

You Can’t Not Click: Weighing the Pros & Cons of Clickbait

Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have
July 15, 2014
5
Marketing Strategy

What to Do While Matt Cutts Is on Leave

Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google
July 11, 2014
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SEO Marketing

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