Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".
Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".

The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
1

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

Read More

You Might Hate It, But AdWords' Smart Goals Are Pretty Cool for Certain Advertisers

On December 15, 2015
2

AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”

google adwords smart goals

This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it. And spoiler alert: some people think smart goals are dumb...

Read More

How to Create Amazing Ads for Facebook and Twitter

On December 14, 2015
5

Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

 

The reality is that the actual visual experience of your ad is just as important as your targeting, and if you don’t truly believe that, then you’re in for a rude awakening. Going into the “feed” with dull or bad creative is like going into the Roman coliseum with a nerf gun.

Read More

Two of YouTube’s Top 10 Videos of the Year Were Ads!

On December 11, 2015
0

Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a human water balloon, not one cat made the cut in 2015! Even more shocking is that two advertisements snuck onto the top 10 list.

Youtube ads

Read More

5 Thrilling New Paid Ad Features Announced This Fall

On December 10, 2015
0

New paid ad features 

Aside from some engaging news-worthy headlines, digital marketers have received a set of shiny new tools from some of our favorite ad platforms including Google, Instagram (yes, Instagram!), Facebook, Twitter, and Bing. Let’s dive into the 5 most thrilling new paid ad features announced this fall.

Read More

23 Brilliant Marketing Quotes You’ll Wish You’d Said

On December 9, 2015
1

Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of Larry’s chosen quotes were taken from Twitter, digital marketers’ favorite social network. Even in just 140 characters, there was a lot to learn from Larry’s list.

Marketing quotes Jennifer Mesenbrink 

In the time-honored tradition of embarking upon a long pilgrimage to seek wisdom and enlightenment from the masters, I set out to find my own nuggets of digital marketing wisdom, not all of which were culled from Twitter.

Read More

Should I Use AdWords? Tips for Every Industry/Business Model

On December 8, 2015
8

Asking me "Should I use AdWords?" is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets.

But of course I’m going to say yes, I have dessert after every meal (including breakfast), and I love PPC too, so YES is the answer to both inquiries.

Should I use AdWords? 

Read More

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

On December 7, 2015
8

email marketing with ppc title image

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.

Read More

What Happens on the Internet in One Minute?

On December 4, 2015
4

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today's global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

What happens on the Internet in one minute infographic

Read More

Pages