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Why You Should Ignore the Competition in Dating AND in PPC

As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know! Well, shockingly, you actually DON’T need to know. Have you ever been in a...
March 27, 2015

The 21 Best Productivity Tools to Add More Hours to Your Day

If time is money, productivity is like that Apple stock you bought decades ago – it has the power to make you a very rich Scrooge McDuck. I remember when I was younger feeling totally befuddled by the vast shelves of self-help books about time management. It all sounded like a capital snore fest. That all changes when you begin to realize just how valuable your time is; and with more ways to...
March 26, 2015

The Top 15 PPC Experts to Follow on Twitter

I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands. It wasn’t until Larry Kim, a self-...
March 25, 2015

Where AdWords Website Call Conversions Can Go Wrong

When Google AdWords launched their website call conversions program in August, I was ecstatic. I’m the Chief Marketing Officer for an agency that focuses on marketing for apartments, so our clients primarily rely on phone calls—their business objective is lead generation, rather than e-commerce transactions or ad impressions. The website call conversion program was a huge step forward in our...
March 24, 2015

Battle of the Brands: The Social Media & PPC Challenge

“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But seriously, why not steal ideas from others and make them your own?   As marketers, we probably spend too much time admiring, comparing, and critiquing brands that we love (or hate). We’re creative...
March 24, 2015

Is Quality Score REALLY Just Click-Through Rate?

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up. The only question is, how influential? I have heard...
March 23, 2015

Google AdWords Hotel Ads Improve How You Reach Guests

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.   57% of leisure and business travelers claim they...
March 19, 2015

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right? I mean, we expect these highly lucrative industries to be expensive to advertise...
March 19, 2015

17 Stars Who Made Social Media Careers Out Of Goofing Around Online

Ready to turn you smart phone pitter-pattering into a social media career? Social media stardom could just be a few tweets away if you’ve got the right stuff. Today we’re celebrating 17 social media celebs who started off as just lowly social screen junkies like us. Do any of these social starlets sound a bit like you? Maybe you’ll be the next big thing (but...I  wouldn’t bet on it. Sorry)....
March 18, 2015

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

Do Linkedin Ads even work? LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same...
March 17, 2015