PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

On June 17, 2015

As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers remain flexible and adjust their strategies to match these changes.

7 Insightful Tips for Super-Effective Local PPC

On June 11, 2015

Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped?

Yeah. Me too. I’ve been there.

My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC or SEO. Why not get the whole market? That was my mentality.

The 18+ Best Marketing Podcasts: Learn With the Pros

On June 10, 2015

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

Here are my top picks for the best marketing podcasts (in no particular order).

5 Tips for Running an A/B Test on a Budget

On June 16, 2015

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the right move. Never fear! With the right tools and some preparation, you’ll be running A/B tests with ease.

Bidding on Competitors' Brands: Pros, Cons & Common Mistakes

On June 12, 2015

When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too.

competitive brands

6 Shocking Things Google Revealed About the Future of AdWords at SMX

On June 4, 2015

As I drank my morning coffee in the large conference space by the Seattle waterfront I wasn’t quite sure what to expect from Google’s VP of Product Management, Jerry Dischler. What could Dischler reveal that wasn’t previously revealed in the Google AdWords livestream back in May? To my surprise, he confirmed some future functionality I’ve been pondering and even revealed some shocking statistics and future projects the AdWords product team is working on.