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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign). So what is an advertiser to do, especially when...
April 03, 2015

6 Places to Learn Photoshop for Free (or Almost Free!)

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from Hollywood blockbusters to Internet memes.   Image via stipan93 As powerful as Photoshop is, it can be a little intimidating. Adobe has done a great job of making the software more accessible to...
April 02, 2015

3 Game-Changing PPC Tips to Attract Qualified Leads to Your Un-Glamorous SaaS Offerings

SaaS! It might be fun to say, write down, and read on paper, but SaaS isn’t all that glamourous. It’s software as a service after all. Woo freakin hoo… I say this as I’m writing for a software company so don’t get me wrong, I believe in the power of software services like WordStream, Salesforce, GoToMeeting, and all of the other SaaS systems that I spend my days slaving away in…I mean...
April 01, 2015

Ask the Experts: Intro to Negative Keyword Match Types

Transcript Hi everybody, thanks so much for joining us for today’s second installment of “Ask the Experts.” My name is Erin Sagin, and I’ll be walking you through today’s question. So today we’ll be focusing on negatives. Negatives are hugely, hugely impactful to an AdWords account, and everybody out there should be using them. Negatives are important because they’re going to help you cut...
March 31, 2015

Google+ Is Dead & Bing Is Expensive? The Top 10 WordStream Blog Posts in March

This morning, as I walked into work through Boston’s bone-chilling wind-tunnel of snowflakes, I pondered how hard it is to believe that spring is upon us. Yes, SPRING, even though I spent my weekend skiing and sipping hot chocolate.   Yet, even with Boston’s never-ending snow-pocalypse, the month of March has been another exciting one. The .COM turned 30, Senator Ted Cruz announced his candidacy...
March 31, 2015

Special Offer for Trada Customers

Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique crowdsourced business model, and we’re sorry to see them go. These situations are never easy and they always occur suddenly. We have formed a partnership with Trada to help transition their...
March 30, 2015

Introducing Quality Score for Facebook: FB's Ad Relevance Score Determines Ad Cost & Placement

As of last month, Facebook advertisers see a new Relevance Score metric, a measure of your Facebook ad's effectiveness and the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use feedback from ad viewers to determine this...
March 30, 2015

Why You Should Ignore the Competition in Dating AND in PPC

As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know! Well, shockingly, you actually DON’T need to know. Have you ever been in a...
March 27, 2015

The 21 Best Productivity Tools to Add More Hours to Your Day

If time is money, productivity is like that Apple stock you bought decades ago – it has the power to make you a very rich Scrooge McDuck. I remember when I was younger feeling totally befuddled by the vast shelves of self-help books about time management. It all sounded like a capital snore fest. That all changes when you begin to realize just how valuable your time is; and with more ways to...
March 26, 2015

The Top 15 PPC Experts to Follow on Twitter

I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands. It wasn’t until Larry Kim, a self-...
March 25, 2015