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Does the European Google Antitrust Case Have Any Merit?

Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their complaints are universal – that Google is too big, too powerful, and isn’t playing fair. At the heart of the matter lies Google’s dominance in the European search market, and its engagement in business...
October 31, 2014
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WordStream’s Best of the Month: October

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you. Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies...
October 31, 2014
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How to Switch from Automatic Bidding to Manual Bidding in AdWords

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging...
October 30, 2014
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31 of the Best Internet Marketing Articles of the Year (So Far)

It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts. From modern link...
October 29, 2014
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Hotels.com Busted for Buying Links, Offers Weak Apology

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that. What Happened? Earlier this month, a number of influential travel...
October 28, 2014
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Niche Marketing: 7 Ways to Get It Right

If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers working in very...
October 28, 2014
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5 Seriously Powerful but Underused Google AdWords Features

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up! Thanks to this ever-changing nature of...
October 27, 2014
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Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look. Paul Budnitz, Ello CEO. Image via Re/code Promises, Promises:...
October 23, 2014
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AdWords Competition Guide: 4 Tools to Help You Analyze & Beat Your Competitors

To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are you should be too. Likewise, if they are targeting a specific keyword in PPC, so should you. Via Paul There are a lot of free benchmarks for data available to all AdWords users. Here are four of my...
October 23, 2014
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Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month

UPDATE: Watch the recorded webinar with all our blogging tips here. Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing...
October 22, 2014
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