As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers remain flexible and adjust their strategies to match these changes.
Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped?
Yeah. Me too. I’ve been there.
My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC or SEO. Why not get the whole market? That was my mentality.
For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.
Here are my top picks for the best marketing podcasts (in no particular order).
A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the right move. Never fear! With the right tools and some preparation, you’ll be running A/B tests with ease.
When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too.
Over the last few months I’ve attended several digital marketing conferences covering a scope of material from advanced PPC strategies to email marketing and lead generation tactics, but the quality of speakers at Unbounce’s Conversion Road Trip really blew me away. I strolled in to the swanky Revere Hotel in Boston expecting to listen to some hits and misses.
This Spring, I gave my very first PPC presentation to a room full of industry experts, many of whom probably have kids my age, so to say the stakes were high is an understatement. As far as the content went I felt prepared. Nerves wise? Yah, not so prepared on that one. Is there even a way to prepare for tackling nerves?