Internet Marketing Blog | Wordstream

You are here

11 Genius Ways to Repurpose Content

Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as:  Reaching a New Audience. Some users prefer visual infographics over text statistics. Some choose podcasts over ebooks. Reformatting your content for different mediums means appealing to more audiences and extending your reach. Dusting Off Forgotten...
February 03, 2015
7

21 Tips for Writing Great Ad Headlines

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.   Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC...
February 02, 2015
2

How to Learn to Code for Free! Plus 9 Other Top Performing Posts in January 2015

Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and diet regime where I ended up at Chipotle “by accident.”   Image from Flickr Next year, I say we all agree to make a resolution to no longer make resolutions because who really sticks to these...
January 30, 2015
3

Moving the Needle on PPC When You're Doing Everything Right

This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business models, but that doesn’t stop snares and hiccups from popping up along the way. Whether...
January 29, 2015
1

5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting...
January 28, 2015
8

Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore? They turn to Google. Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the...
January 28, 2015
1

Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful? To make your life easier and...
January 27, 2015
1

How To Increase Blog Traffic: 5 Easy Steps to Stardom

You've been working hard on your blog, you feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver! 1. Be Strategic About Your Content If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before...
January 27, 2015
20

6 Marketing Strategies to Speed Up a Longer Sales Cycle

Have you ever purchased a car? Or a home? Personally, I rent and over-utilize Uber, but I can imagine that the typical consumer of these valuable items does not simply hop on Google, type in “new car,” and hit “buy now.” Along with real estate and automotive, there are a plethora of other industries known for their longer sales cycles, such as most industries within the B2B space, software,...
January 26, 2015
2

5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Phone calls are new territory for paid search marketers. Sure, you can rattle off your average CPC, CTR, and CPA. But do you know your cost per call conversion and other call metrics? Do you know if your call conversions are turning into revenue? For some industries, calls are THE most important lead type. To help get your call tracking up to speed, here are five of the most common call tracking...
January 22, 2015
1

Pages