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New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads

Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more. Callout extensions are similar to sitelinks, but without the...
September 08, 2014
3
AdWords Tips

PPC Power Users Share Their Best Keyword Strategies [Webinar]

Today’s post is by Brad Geddes, founder of Certified Knowledge and well-known expert and speaker in SEO, PPC, social, display, and affiliate marketing. Learn more about Brad here. How important is keyword strategy to your PPC campaigns? It’s crucial! Keywords are the basis of any campaign, but use them to their full potential and they become a powerful weapon in your search marketing arsenal....
September 05, 2014
4
Keyword Marketing

Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon. Larry Kim and I will both be presenting at this year’s conference and we would...
September 04, 2014
0
WordStream

Perfect Timing: The Very Best Time to Send Email Newsletters

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share. Best Email Send Time: General Advice These general email send time tips are widely accepted by the email marketing community. They are...
September 04, 2014
10
Marketing Strategy

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring marketing buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers....
September 03, 2014
1
Content Marketing

Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one. Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in the interface,...
September 02, 2014
1
AdWords Tips

13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content...
September 02, 2014
15
Social Media

WordStream’s Best of the Month: August

Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks. Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley...
August 29, 2014
0
WordStream

WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on...
August 29, 2014
5
AdWords Tips

Review: New Twitter Analytics Serves Up Sweet Tweet Data

Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers! How to Access Twitter Analytics Twitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform. Now you...
August 28, 2014
1
Social Media

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