A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

On May 5, 2015

When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers.

Customer testimonials trust

Dan Shewan's picture
Dan Shewan

3 Trends That Will Change the Future of Online Advertising

On May 4, 2015

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip.

Larry Kim's picture
Larry Kim

Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015

AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.

Larry Kim's picture
Larry Kim

Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account

On April 27, 2015

This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers…

conversion rate by device

…unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops.

Erin Sagin's picture
Erin Sagin

3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

On May 4, 2015

Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we concluded that in Portland you can add “craft” in front of anything – craft beer, craft wine, craft gin, you get the gist).

Margot da Cunha's picture
Margot da Cunha

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

On April 30, 2015

WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.

SEO Basics Guide

In this guide you’ll learn:

Tom Demers's picture
Tom Demers

A Step-by-Step Guide to Using Twitter Ads for Lead Gen

On April 28, 2015

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money.

Twitter ads for lead gen

Brett McHale's picture
Brett McHale

Join Me at Conversion Conference on May 13

On April 27, 2015

Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic.

Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working? If it's not, what's the problem – your ads, landing pages, offers, buttons – or something else entirely?

Larry Kim's picture
Larry Kim