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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What Is a Call to Action in Marketing? Your call to action is the part of...
October 09, 2014
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Can Google Be Trusted? Guide to Protecting Your Online Privacy

Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of the tech sector’s most contentious issues. Few issues in tech are as polarizing as online privacy, but the topic goes far beyond opinions about the security of personal data or how it should be...
October 08, 2014
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Myth Busting: The Truth About Long-Tail Keywords

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best...
October 07, 2014
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AdWords Quietly Launches New Demographics Targeting Tab

As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics. Advertisers on the Google Display Network have the ability to view their performance by a user’s gender, age range...
October 06, 2014
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Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include...
October 06, 2014
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3 AdWords Reports to Help You Make PPC Decisions Faster

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on: What is and isn’t working? Where is your money being wasted? Where can you step on the gas? Here are a few simple reports that you can run in AdWords that will help you weed through...
October 02, 2014
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WordStream’s Best of the Month: September

Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though September had thirty days this year (for me, anyway), September did indeed teach us a lot – especially about search, as evidenced by our most popular posts of the month. Image © SixelaOtama Grab a...
October 01, 2014
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22 Marketing Ideas For Small Businesses With Limited Budgets

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget. 1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-...
October 01, 2014
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The Top 10 Best PPC Hacks ... Ever!

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics? I recently led a webinar with Thue Madsen from...
September 30, 2014
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Want to Escape ‘People-Based Marketing’? Quit Facebook

By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax...
September 29, 2014
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