7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!)

On July 26, 2016
23

Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface.

Luckily for you, we’ve spent much of the last 2 months testing ad copy with expanded text ads inside many of our accounts, and we were able to discover 7 new best practices for these expanded text ad formats.

new adwords expanded text ads

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The After Effects of Brexit on Global CPCs

On July 25, 2016
1

Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores. That’s why British pundits, statisticians, and much of the rest of the world was surprised to see the U.K. nationalist vote to leave the European Union in the Brexit vote on June 23, 2016.

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7 Social Media Management Tips to Save Time AND Increase Engagement

On July 25, 2016
8

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

Social Media Management Tips

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Why Every Small Business Needs YouTube Director for Business [VIDEO]

On July 22, 2016
5

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads. They require significantly more time, skills and resources than any old text ad, image ad or even an email campaign.

youtube director for business app

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From Spam to BAM! Leveraging User Intent in Email Optimization

On July 21, 2016
1

Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

But what about email marketing?

 Email optimization and user intent

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7 Medium Optimization Tips To Get Your Articles To Go Hot

On July 19, 2016
10

At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.

One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

Medium Optimization Tips

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4 Super-Actionable AdWords Tips to Try Right Now

On July 18, 2016
28

adwords tips title image

This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

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Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide

On July 15, 2016
2

“Use ad customizers,” they said.

“It will be easy,” they said.

“Anyone can do it,” they said.

Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses.

programmer freaks

(To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.)

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10 Insanely Good Reasons You Should Publish On Medium

On July 14, 2016
6

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.

Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.

So if your goals include giving your content a second life and continuing to grow your audience, Medium can definitely help you.

medium publishing

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