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The Greatest Misconception in Content Marketing #12experts

Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish...
December 04, 2014
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3 Reasons Goals Are Preventing You from Meeting Your Goals #12experts

Welcome to Day 3 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Jeff Haden, one of Inc. Magazine's most popular columnists, generously agreed to allow us to republish one of my favorite...
December 03, 2014
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15 Expert Predictions for PPC & Search Marketing in 2015

What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas. End-of-year is a...
December 02, 2014
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Content Marketing in 15 Minutes a Day: 3 Content Hacks #12experts

Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. I'm tremendously excited that an author, speaker, and writer of Ann's renown would allow us to share her insights with our...
December 02, 2014
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Three Musts to Retaining Superstar Talent #12Experts

Welcome to 12 Days of Experts! This month, we’ll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Three Musts to Retaining Superstar Talent by Jeff Weiner, CEO of LinkedIn In a previous post, I wrote about five tools to look for when...
December 01, 2014
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Introducing 12 Days of Experts – Our Holiday Gift to You! #12Experts

If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him? I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty...
December 01, 2014
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European Commission Vote Could Mean the End for Google

Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair. Image via www.dw.de Now, Google could soon be...
November 26, 2014
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WordStream’s Best of the Month: November

Things are about to get weird. Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November. Oh, and I won’t be making any lame Thanksgiving jokes, like, “Be thankful for these awesome posts” – sorry. 1. 5...
November 26, 2014
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9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It

It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected. Google is even digging into paused ads and flagging...
November 25, 2014
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How to Get a Million+ Blog Visits Per Month

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much. What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month? More importantly, what...
November 24, 2014
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