15 Landing Page Ideas to Inspire Your Next Campaign

On April 16, 2015

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your landing pages.

Dan Shewan's picture
Dan Shewan

6 Times Taylor Swift Got PPC Right

On April 15, 2015

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

learn ppc from taylor

Helen Edwards's picture
Helen Edwards

3 PPC Strategies to Out-Sell Your Home & Garden Competition

On April 14, 2015

After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking wind-chill, but those 60 degree days scattered in are finally giving us hope! We won’t die in this rumored snow apocalypse after all!

Home improvement advertising cartoon  

Margot da Cunha's picture
Margot da Cunha

7 Ways to Write Super-Effective AdWords Ads (with Real Examples)

On April 21, 2015

Today we're featuring a post that originally appeared on the Unbounce blog

Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space.

“Only 25 characters for the headline?!” “I can’t use the word ‘click’? But that’s what I want them to do!” “I can’t fit all my benefits and features here...”

Johnathan Dane's picture
Johnathan Dane

26 Crazy Facts You Didn't Know About Google

On April 15, 2015

Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms.

Larry Kim's picture
Larry Kim

Google Testing Commercialized Answer Box?

On April 13, 2015

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.

Larry Kim's picture
Larry Kim