A Sneak Preview of the New AdWords Interface

On May 25, 2016
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I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016
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For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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7 Awesome Facebook Ad Examples (And Why They Work)

On May 23, 2016
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Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.

 Facebook ad examples

As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).

Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.

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White Space Design: Your Secret Weapon for Great Landing Pages

On May 20, 2016
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Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become something.

Designing a landing page is a lot like constructing a building — there’s nothing on a page when you begin. But as you start adding the necessary elements, you see something amazing come alive.

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3 Ways Atkins Marketing Solutions Grew Profits with PPC

On May 19, 2016
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The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies.

Customer Spotlight Atkins Marketing Solutions logo 

However, as any marketer or agency professional could tell you, it’s ferocious out there, and the pressure of not only taking care of existing clients but also trying to find new business is brutal. Even skilled, experienced marketers need help, as Stuart Atkins of Atkins Marketing Solutions discovered while growing his agency.

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7 Totally Underrated Free AdWords Tools

On May 19, 2016
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There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.

You’re probably well aware of Google’s free offerings, like AdWords Editor and the Keyword Planner, both of which are incredibly powerful. Try diversifying your toolset and adding these totally underrated, super-useful AdWords tools to your repertoire!

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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

On May 18, 2016
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Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.

 Marketing awards

With so many opportunities to shine, it’s easy for digital marketers to overlook chances to get their company’s name out there (and enjoy swank after-parties), or miss crucial awards application deadlines altogether. With that in mind, we’ve put together this list of marketing awards, complete with their respective deadlines and any additional entry criteria. We’ve also divided these awards into relevant subcategories to make it easier for you to find those that are most relevant to your business.

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All the Remarketing Audiences You Should Be Targeting in PPC

On May 17, 2016
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With a thought-out RLSA strategy, you can better craft your ad messaging, landing page experience, and bidding tactics to align with where your target searchers are in the conversion funnel to then drive higher conversion rates and more efficient return.

So don’t leave conversions on the table! You’ve got so much data in the palm of your hands — and it’s all coming from your own site analytics. How people interact with your site provides insightful data that you should definitely be leveraging across your PPC efforts.

conversion funnel

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