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Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS. You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and...
February 24, 2015
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Ask the Experts: Why Can't I See My Ads Online?

Here at WordStream, we get a lot of questions about PPC. From queries about the best type of ad extensions to use, to blog readers who want to know more about a given topic, answering your questions about paid search is a big part of what we do. With that in mind, WordStream is proud to launch our "Ask the Experts" video series, a new addition to PPC University. In each episode, we'll be...
February 24, 2015
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7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – when you're appealing to consumers...
February 23, 2015
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The Ultimate A-Z Marketing Buzzwords Bible

Marketing is a field rife with buzzwords – some are valuable and have merit, while others make us LMAO. We’re covering the A-Z list and scoring the marketing buzzwords on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.   Actionable Analytics. For more than just the sake of analytics, “actionable analytics” provides data and...
February 23, 2015
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Google Introduces Call-Only Campaigns - Here's Why You Need Them

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you can see in the screenshot above, advertisers can enable the new ad type from within AdWords...
February 20, 2015
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17 Best Practices for Crazy-Effective Call-To-Action Buttons

What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common...
February 20, 2015
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7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Or perhaps your agency also manages PR, video production, and social advertising in addition to PPC? Agency life is tough! There needs to be a Zen-like balance between generating results to keep your current client base happy, but also bringing on new clients to keep your agency’s revenue on an uphill...
February 19, 2015
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WordStream Joins Google Premier Partners List

This month, WordStream Inc. became a Google AdWords Premier Small & Medium-Sized Business (SMB) Partner, joining a small group of highly qualified companies. This means that effective immediately, clients will receive the benefit of WordStream’s Client Success and Managed Services teams working with Google regularly to optimize the performance of their campaigns. What Are Google Premier...
February 19, 2015
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The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers. In the content marketing space, marketers invest most in curation...
February 18, 2015
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3 Economic Principles That Will Transform Your Marketing Campaigns

When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.   Fear and Slogans on the Campaign Trail ‘92 The slogans were intended to keep Clinton’s campaign team focused on the most important issues of that...
February 17, 2015
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