4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
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One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

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How Teamwork & Strategy Help a Financial SaaS Company Succeed

On November 11, 2016
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Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals.

Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaign management back in-house after an unsatisfying experience with an agency.

Adaptive Insights team photo

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5 Ways to Earn & Build Customer Loyalty

On November 10, 2016
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Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.

Ways to Earn Customer Loyalty

What is Customer Loyalty?

Customer loyalty is a measure of how likely your customers are to do repeat business with you.

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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

On November 9, 2016
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An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level.

5 questions every advertise should ask every quarter

Monthly audits might sound like overkill (they aren’t), but taking a deep dive on a quarterly basis is both necessary and completely doable for even the most overworked SEM.

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11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
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Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

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6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
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The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

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3 Local Marketing Tips to Lock Up the Local SERP

On November 2, 2016
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For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and keyword modifiers, in truth you’re mitigating the power of national competitors with comparatively limitless resources. Don’t allow size to act as an impediment to advertising success: turn it into your biggest advantage.

local business marketing tips for local search marketing

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Getting Started with Google Advertising [Video Series]

On November 1, 2016
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We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!

google advertising benchmarks

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