New Automated Bidding Rules Feature Now Available In Bing Ads

On June 3, 2015

It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographics, a feature only possible on the campaign level in AdWords. 

Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

On May 28, 2015

Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled city of Denver, Colorado. Inspiring, right?

3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

On June 3, 2015

Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault.

9 Tips to Dramatically Increase E-Commerce Sales with Killer Product Pages

On June 1, 2015

Does anyone else have online shopping ADD? Maybe it’s just me, but I have no problem abandoning a shopping cart if something goes even the slightest bit astray. The other day I was contemplating purchasing a dress from Free People, but my shoulders tensed up at the thought of it not fitting properly. Who wants to pay for shipping just to have to repackage and return the darn thing? The convenience of online shopping can quickly turn into an inconvenient, time-wasting, and frustrating experience, which is probably why most of us have no problem abandoning potential purchases.

Ask the Experts: What's the Perfect Way to Structure an AdWords Account?

On June 8, 2015


Hi everyone! Welcome to this episode of “Ask the Experts.” I’m really excited, this is my first episode. My name’s Margot. I am on the marketing team here at WordStream, and today I’m tackling a question that I’ve gotten plenty of times from customers here at WordStream, which is, “What is the perfect way to structure my AdWords account?”

Using Emojis in Ad Text Boosts CTR!

On May 27, 2015

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads?

Emojis in ad text