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How Not to Kill Your PPC Account With a PR Stunt

On October 29, 2015
1

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and ride the wave of stardom to PPC growth (instead of decay).

Lego everything is awesome 

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Help! My Location Exclusion Settings Killed My Account [Video]

On October 29, 2015
0

Earlier this month, one of our viewers asked for our help with a troubling predicament. She was a chocolatier who was attempting to expand her locally-based, boutique shop into a global, e-commerce business. Knowing that AdWords advertising was one of the best ways to drum up new online customers, she created a search campaign and expected to see an influx in new customers within days. Unfortunately, it was a total flop.

Twitter question location exclusion settings 

Let’s explore what went wrong.

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Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015
0

Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

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5 Fascinating Paid Search Insights from Bing Ads Connect

On October 28, 2015
0

Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. I left with tons of insight, which I’m looking forward to sharing with you all. Here are the 6 most fascinating things I learned at Bing Ads Connect, which all paid search marketers need to pay attention to:

 

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Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

On October 27, 2015
3

I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels.

Facebook pixel Jeremiah Johnson nodding

As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact is, this is a pretty big deal for anyone using the Facebook Ads platform, ESPECIALLY those using it for remarketing.

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Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

On October 23, 2015
13

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week. 

buffer lost half their social traffic

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

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4 Ways Battlefield Sports Conquered PPC with WordStream Advisor

On October 23, 2015
0

I can still remember getting up early every morning before school to play MTV Snowboarding on my old-school PlayStation. Nerdy, yes, but it led me to a real-life passion for snowboarding – I take annual trips to nearby mountains to hit the slopes. There is still a large gaming culture that takes on certain games as life-long passions, and every gamer has likely dreamed of bringing their videogame persona to life.

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