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11 Big Content Marketing Challenges (and How to Overcome Them)

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be. When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand...
March 16, 2015

Fasten Your Seat Belt! Shares 5 PPC Strategies to Improve ROI and Efficiency

“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our lives. A necessary safety precaution that saves lives every day, but still needs to be branded into a child’s head until it become a habit.   But have you ever put thought into the seatbelt...
March 13, 2015

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy...
March 12, 2015

Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” or UDT). However, it’s still very easy to adjust your bids to increase...
March 11, 2015

How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors. While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers. Today we’re...
March 11, 2015

6 Paid Search Tips for Healthcare Marketers

Have you ever eavesdropped on a conversation between two medical professionals? I’m not saying I have or anything, but I’d imagine that one would be quite mystifying. Those working in the healthcare field, whether as doctors, nurses, administrators, social-workers or sales executives, essentially have to learn another language to properly communicate in the field. I did a short stint in college...
March 10, 2015

Your Facebook Company Page is About to Lose Likes! But, Why?

Attention Facebook marketers! Your business page is about to lose likes! Wait, what?!?!?!? But, we’ve worked so hard to gain likes!   Wipe the sweat off your forehead and re-apply you deodorant if need be, there’s no need to panic. Zuckerberg isn’t trying to slay your business because they need your business! They’re simply scraping through Facebook accounts and removing inactive accounts...
March 09, 2015

The WordStream Field Guide to the Google Search Page

  Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them. While these magnificent pages share common characteristics, each Google search page is unique. In this field guide, we will cover how to identify...
March 09, 2015

6 Steps to Building a Brilliant Paid Search Account Structure

So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of your mind. Hey! Chill out! Building out an account is not as intimidating as it may appear. Yes, the...
March 06, 2015

Goodbye, Google+: Social Network Broken Into Streams and Photos Products

The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.   Horowitz didn't specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of the Google+ network user experience, their separation pretty much spells the end of...
March 06, 2015