5 Ways to Optimize a Small Marketing Budget

On April 6, 2016

In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a crucial lesson from the recession and its eventual recovery: Don’t stop promoting your business. Ever. Don’t stop, even when your resources are low.

small marketing budget guide

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16 Ways to Optimize Your Product Landing Pages

On April 5, 2016

If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.

optimizing product landing pages

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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016

Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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Facebook Unveils Miss Takes, The Digital Assistant For Drunks

On April 1, 2016

Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of Tennessee whiskey in hand? Hey, we've all been there.

Facebook has been watching it all. Do you have any idea how many servers they've dedicated just for all the wild pictures and late-night posts drunken people have uploaded in the past 10 years? 

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6 Ways to Use Video to Increase Conversion Rates

On March 30, 2016

Are you still watching?

Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?

video conversion rate tips

Many of us have, and luckily we’re not alone.

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

Unsure of how to best use video to up conversion rates? Below are 6 full-proof ways to use video to convert leads.

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5 Lazy Tips to Cut Your PPC Budget in Half

On March 29, 2016

Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be.

Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results.

ppc budget cutting tips

Instead, here are five lazy PPC tips to help you stay focused on what truly matters in order to increase results and slash costs.

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3 Unconventional Facebook Advertising Strategies That Work

On March 28, 2016

Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.

Unconventional Facebook advertising strategies

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