News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing

On March 4, 2016

Are you tired of getting this same old sales pitch?

“Our marketing strategy is based around attracting website visitors and nurturing them into qualified leads down the sales funnel to a point of sale.” – Dinosaur  

Your sales funnel is not linear - why you need remarketing

In a world that follows a perfect order and sequence, this all sounds dandy, but the truth is that in the 21st century our modern buyer does not necessarily behave this way anymore. I used to buy into this mode of thinking, but the more and more I thought about my own buying behavior, the more I realized how flawed this way of thinking is.

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6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

On March 3, 2016

title free facebook marketing tools

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly what they want to implement, but don’t have the resources or the manpower to pull it off. Luckily, there’s a whole host of Facebook marketing tools out there to relieve you of these burdens!

Here are six super-effective Facebook marketing tools that you can leverage to boost your Facebook performance. Even better, they’re all completely free!

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Google Reveals the Future of Search at #SMX West

On March 2, 2016

The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.

Behshad Behdazi

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5 Quick & Actionable Tips for Better Content Marketing Images

On March 1, 2016

Hey guys, you know you should be using images in your content marketing, right? RIGHT?

Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would publish a blog post without a single image, but this tragedy happens every day. *sob*

content marketing image tips

If you’re not already using images in all your content, here’s why you need to...

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Google Cans Right-Side Ads & More Top Stories from February

On February 29, 2016

When Google quietly decided to kill off ads on the right-hand side of its results pages earlier this month, it signaled one of the biggest changes to the SERP since AdWords first launched 16 years ago. Marketers the world over couldn’t believe Google would make such a bold change to such a familiar part of the digital landscape – but it did, and things will never be the same again.

Best of the WordStream blog February 2016

Of course, there was much more going on in the world of search besides Google’s historic decision to can right-side ads from the SERP...

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Google AdWords Benchmarks for YOUR Industry [NEW DATA]

On February 29, 2016

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?

We dug into our data to find out! Check out the Google AdWords industry benchmarks our clients are seeing...

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