I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food.
But I have my limits! When I click through an article, I can tell as soon as I land on the page if I am in no-man’s-land. Looking at the image and copy at the top of the page, I can tell if this is what I really want, and I navigate away immediately if it looks shady.
The importance of that hero image with copy or a call to action is so important! Here I have compiled best practices and examples of how to make your hero images pretty and entice your audience.