Using Emojis in Ad Text Boosts CTR!

On May 27, 2015

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads?

Emojis in ad text

Spoiler Alert: A Review of AdWords’ New Reports Tab

On May 26, 2015

 New AdWords reports tab

Since early last year Google has been slowly rolling out a new reporting tool to a select few accounts in preparation for its full scale release, and I just so happened to stumble on an account that has it. After playing around with it for the last few days, I have some thoughts I’m ready to let you in on.

Is Twitter Making a Comeback? Some New Treats for Marketers

On May 22, 2015

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right?

How Much Does Google AdWords Cost?

On May 21, 2015

“How much does Google AdWords cost?”

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer is, “It depends.”

Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

On May 28, 2015

Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled city of Denver, Colorado. Inspiring, right?

How a Stupid Marketing Quiz Can Actually Drive Leads

On May 27, 2015

We’ve all noticed quizzes like these flooding our social feeds:

  • “How Well Do You Know Swedish Ice Cream Flavors?”
  • “Where Should You Schedule Your Next Overseas Appendectomy?”
  • “Which Laotian Political Party Should You Pledge Absolute Allegiance To?”

Obviously I jest a bit, because everyone knows that Laos is a single-party state. But here’s the truth—we’ve all taken a “stupid quiz” like this and loved it, which is how quizzes have become one of the most shared forms of content on the web. And that’s not stupid at all.

International PPC: 3 Reasons You Can’t Afford NOT to Go International

On May 22, 2015

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

international ppc markets

What does it mean to serve, as opposed to take orders? It means:

Links on Landing Pages: To Link or Not to Link? [DATA]

On May 20, 2015

For performance marketers, the purpose of using a landing page is to generate a lead, most often via form submission or phone call. While all marketers agree on the need to use landing pages, there is much debate about how to best design landing pages to maximize leads. More specifically, one of the common questions that comes up is how to incorporate links on a landing page, if you incorporate them at all.