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Google Shopping Campaigns Guide: Tips and Tricks for Beginners

We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Let’s go shopping Google's Merchant Center: What Is It?? If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant...
March 04, 2015
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Why Was February Such a Hard Month for B2B Businesses?

Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason? You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United...
March 03, 2015
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These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I compiled a list of the new AdWords features you NEED to be using this...
March 03, 2015
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Search Trends by State: Top Trending Searches in All 50 States

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: This data was pulled before llamas and #thedress broke the Internet. Top Trending Searches:...
March 02, 2015
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Dresses, Llamas, and Search: WordStream's Best of the Month for February

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).   The dress that captured the Internet’s imagination. However, that all changed last night when the Internet exploded (figuratively) over the...
February 27, 2015
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Recognizing Search Industry Awesome - Nominations Open for US Search Awards

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?   Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making. If you're bringing the awesome to the search...
February 27, 2015
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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing...
February 26, 2015
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7 Ways Bing Ads Beats Google AdWords

It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for Google, Microsoft, and Yahoo! A quick glance paints a good picture for all 3 companies, but Microsoft proved to...
February 25, 2015
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Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS. You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and...
February 24, 2015
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Ask the Experts: Why Can't I See My Ads Online?

Here at WordStream, we get a lot of questions about PPC. From queries about the best type of ad extensions to use, to blog readers who want to know more about a given topic, answering your questions about paid search is a big part of what we do. With that in mind, WordStream is proud to launch our "Ask the Experts" video series, a new addition to PPC University. In each episode, we'll be...
February 24, 2015
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