20+ of Our Best Vertical Marketing Guides Across 14 Industries

On May 19, 2015

How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business?

But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes on.

3 Facebook Post Publishing Features for Crazy-High Engagement

On May 15, 2015

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand.

Facebook posts publishing tools

How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

On May 14, 2015

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets!

Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the pitfalls of a bad display remarketing campaign.

AdWords Testing New Search Query Report Layout

On May 12, 2015

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

10 Marketing Graders to Make Your Site Better, Faster, Stronger

On May 18, 2015

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

Google Testing New Keyword Planner Interface?

On May 13, 2015

As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.

This leads me to another small change to the Keyword Planner that you may not have known about.

4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

On May 8, 2015

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Get your ads ready for summer

Here are a few tips to prepare your campaigns for the summer months.