Can We Please Kill the Whitepaper in B2B PPC?

On January 20, 2016
7

The History of Civilization 101 (Or At Least the Whitepaper)

Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class.

business to business marketing strategies

Question 1: When was the whitepaper created?

(a)  2014

(b)  2002

(c)  1998

(d)  1922

If you answered (b), then you are wrong.

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21 Amazing Facebook Facts You Didn’t Know

On January 14, 2016
9

Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of American adults get their news from Facebook.

Facebook facts you didn't know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is, and may offer a glimpse of what we can expect from Zuckerberg and his team in Menlo Park in the future.

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Introducing WordStream Social Ads: Facebook Ads Made Easy, Even If You Don’t Do Paid Search

On January 13, 2016
1

wordstream social ads software

Paid search and paid social work amazingly together because they allow you to hit your target prospects at all parts of the buyer’s journey. With social ads, you can raise brand awareness and promote your best content to large audiences who would be most likely to have interest in your products or services. Then, with search ads, you can make sure to reach them at the right time, when they’re ready to buy.

However, we know that not every company out there is doing paid search. That’s why we’re making WordStream Social Ads available as a standalone product – you can now use our social advertising software even if you don’t use AdWords or Bing Ads!

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Our 13 Best Social Media Marketing Tips EVER!

On January 11, 2016
20

Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Social media marketing tips

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

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New in AdWords: Adding Search Queries as Keywords Just Got Easier

On January 7, 2016
0

Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add specific bids to keywords when you want to add the search term as a keyword. The column is brand new.

It also has this cool ‘copy’ button – so if you want to copy the number all the way down, you can do so with minimal manual effort.

New AdWords add search queries as keywords functionality

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The Art & Science of Call-Only Ads

On January 7, 2016
4

Most local business owners have one concern: How do I make the phone ring?

why use call only ads

They stay up at night terrified that one day they’ll head to work and the phones are dead. Unfortunately, many local business owners are already experiencing this problem.

With map results shrinking, ad space increasing, and national brands owning organic results, local business owners are left feeling helpless.

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