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RankBrain: A Primer on Google’s Artificial Intelligence Technology

On November 4, 2015
5

Geekier search marketers often make jokes about Google becoming a real-life Skynet (the artificial intelligence that becomes self-aware and destroys humanity in The Terminator movie franchise), but they’re closer to the truth than they might think. According to recent reports, Google has deployed an artificial intelligence nicknamed RankBrain to handle approximately 15% of the volume of search queries Google receives every day.

RankBrain Google is Skynet 

For science and tech geeks, this is nothing short of incredible. In this post, we’ll cover everything you need to know about RankBrain and what it means for not just the future of Google, but the future of information itself.

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3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]

On November 3, 2015
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Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest in your vertical can seem daunting.

Fret not! There are ways to thrive in PPC even without an unlimited budget at your disposal. In this post I’ll show you how – illustrated with a real-life example (a WordStream client), so you know it works!

adwords for small businesses

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How to Use AdWords’ Customer Match: The Ultimate Guide

On November 2, 2015
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how to set up adwords customer match

Perhaps it’s a testament to how nerdy I’ve become throughout my four year tenure at WordStream, but I went BANANAS last month when AdWords announced that it was officially launching Customer Match. Luckily, I was in great company—it seemed like the entire office was abuzz with the big news. In fact, we tweeted about it so much that people on #ppcchat were commenting about the WordStream team’s obsession over the new feature. Larry Kim even went so far as to say that Customer Match “is, without a doubt, THE most exciting AdWords update in the history of the platform.” Pretty bold statement, right?

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5 Scary AdWords Mistakes Keeping Me Up at Night

On October 30, 2015
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Halloween is coming up, so obviously I’ve collected what I consider to be five of the most scary AdWords mistakes. This is not a list of the most common AdWords mistakes, but five mistakes that are scary in the sense that they can wreak havoc while being all too easy to commit. By knowing these mistakes, hopefully you’ll stay clear of committing them yourself.

Scary AdWords mistakes

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The Top 10 Blog Posts of the Month

On October 30, 2015
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As apple picking season comes to a close, it’s time for us to bask in the final moments where consuming pumpkin for all three meals is acceptable. Also, who doesn’t love dressing up or at least dressing their kid up in a Frankenstein costume (and let’s not forget free candy)? As we scare October away, let’s review the top 10 most popular WordStream blog posts of the month.

 

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How Not to Kill Your PPC Account With a PR Stunt

On October 29, 2015
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Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and ride the wave of stardom to PPC growth (instead of decay).

Lego everything is awesome 

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Help! My Location Exclusion Settings Killed My Account [Video]

On October 29, 2015
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Earlier this month, one of our viewers asked for our help with a troubling predicament. She was a chocolatier who was attempting to expand her locally-based, boutique shop into a global, e-commerce business. Knowing that AdWords advertising was one of the best ways to drum up new online customers, she created a search campaign and expected to see an influx in new customers within days. Unfortunately, it was a total flop.

Twitter question location exclusion settings 

Let’s explore what went wrong.

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Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015
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Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

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5 Fascinating Paid Search Insights from Bing Ads Connect

On October 28, 2015
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Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. I left with tons of insight, which I’m looking forward to sharing with you all. Here are the 6 most fascinating things I learned at Bing Ads Connect, which all paid search marketers need to pay attention to:

 

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