How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

On December 7, 2015
8

email marketing with ppc title image

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.

Read More

What Happens on the Internet in One Minute?

On December 4, 2015
4

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today's global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

What happens on the Internet in one minute infographic

Read More

The Ultimate Guide to Google Maps Marketing

On December 3, 2015
8

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.

Google Maps marketing

In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser known tips and tricks to help your customers find you.

Read More

8 Super Creative, Crazy Effective Display Ad Ideas

On December 2, 2015
15

creative display ad ideas

Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads are not served to searchers who are actively looking for something. Instead, we tack image ads onto social feeds or informational sites with the hopes that they’ll distract users from their current activity and entice them to click through to our website. As if disrupting the user from their intended activity isn’t enough of a challenge, we’re also competing with other image ads, making for a pretty chaotic space.

Rest assured, despite the not so favorable odds, you CAN design ads that break through the noise and captivate viewers, ultimately scoring clicks for your business. Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data.

Read More

3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015
9

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

Read More

WordStream's Best of the Month: November

On November 30, 2015
1

November is almost at an end, which means only one thing – the new Star Wars movie will be released in just over two weeks. Forget the holidays, forget presents, forget everything. It’s all about Star Wars now. Unless you hate Star Wars, in which case I can’t help you.

Luke Skywalker Apple Maps burn 

The Luke Skywalker School of Sick Burns

Like Luke Skywalker preparing to destroy the Death Star, you’re gearing up for the holiday season and all the opportunities it brings, so don’t go it alone. Get ready to target your customers like the small thermal exhaust port just beneath the main port (the one that’s the same size as a Tatooine womp rat) and check out the top 10 most popular posts from the WordStream blog from November. May the Force be with you!

Read More

3 Ways to Win Cyber Monday with PPC

On November 25, 2015
0

Back in the day Black Friday was the day to go shopping. What could be more enticing than long lines out the door, grimacing security guards at the entrance and angry people ripping items from each other? (I grew up in Boston....people are always angry there. It has something to do with a mix of the cold, the sugar in Dunkin Donuts coffee and the Red Sox).

But despite all those joys that Black Friday entails, for some reason people would rather relax comfortably at home and shop online. This at-home, online shopping experience is called Cyber Monday. This year, it takes place on November 30th and it is big. Big to the tune of $40 billion.

saks ppc ad

Read More

4 Hacks to Supercharge Your Search & Social Marketing with an Email List

On November 24, 2015
0

Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to click the unsubscribe button. Luckily for advertisers, there are a few new hacks to supercharge your marketing and reach your customers just using an email marketing list.

 supercharge with email marketing lists

Read More

7 Ways to Personalize Your PPC Strategy

On November 23, 2015
0

People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personalization as the most important capability to the future of marketing, according to an Adobe study.

Marketing personalization  

Read More

Pages

WordStream Awards: