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5 Reasons To NEVER Use AdWords Automatic Bidding

Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual bidding. In this post, I’ll explain why you might...
November 05, 2014
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Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back? Marketers have to take the next step to recapture audience attention and turn more lookers into leads. How? With content remarketing. It's such a crazy effective...
November 05, 2014
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3 Things My Cats Taught Me About PPC

Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little...
November 04, 2014
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7 Best Survey Tools: Create Awesome Surveys For Free!

Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to: Find out what topics your readers want to learn more about Get product feedback Conduct market research Get customer service feedback Gauge employee satisfaction Plus plenty of other uses! Making an online survey is easy – there are many...
November 04, 2014
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5 Productivity Tips and Tools for Lazy Content Marketers

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick. For many, this isn’t a choice – it’s just what they have to do to survive. For some, however,...
November 04, 2014
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Why SEOs Don’t Need a Code of Ethics from SEMPO

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical. A Code of Ethics Will Create – Not Solve – Problems SEMPO’s proposal...
November 03, 2014
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Does the European Google Antitrust Case Have Any Merit?

Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their complaints are universal – that Google is too big, too powerful, and isn’t playing fair. At the heart of the matter lies Google’s dominance in the European search market, and its engagement in business...
October 31, 2014
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WordStream’s Best of the Month: October

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you. Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies...
October 31, 2014
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How to Switch from Automatic Bidding to Manual Bidding in AdWords

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging...
October 30, 2014
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31 of the Best Internet Marketing Articles of the Year (So Far)

It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts. From modern link...
October 29, 2014
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