Cheat Sheet: Bing Ad Extensions

On February 5, 2016
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bingads cheat sheet title

Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions.

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How to Use AdWords Search Partners Data to Improve Your Campaigns

On February 4, 2016
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When you set up a new search network campaign in Google AdWords, you can choose whether or not to include search partners. In my experience of managing AdWords campaigns, many of my clients have included search partners without knowing what they are, and without understanding the impact that they can have on their return on investment.

If you’ve included search partners in your campaign, it’s important to continuously review to make sure these ads are not having a negative impact on your campaign’s overall performance.

AdWords can provide you with a performance breakdown of ads shown on Google search and on search partner sites. You can split this data out by using the Segment tool, and then selecting Network (with search partners) at both Ad Group and Campaign level:

 

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25 Ways to Increase Sales Online

On February 3, 2016
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Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Increase sales online

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales.

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10 Stats That Will Make You Rethink Marketing to Millennials

On February 2, 2016
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Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up. We’re technology obsessed, entitled, and downright narcissistic.

We’re also the biggest emerging opportunity for marketers.

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Cracking the Code on Gmail Ads: My 7 Best Tips

On February 1, 2016
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Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.

Gmail Ads Hacks

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Our Best Social Tips Ever & 9 More Top Posts from January

On January 29, 2016
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This time last year, the Greater Boston metro area was buried under roughly three feet of snow. Transport ground to a halt, power outages were widespread, and the Empire’s menacing AT-AT walkers terrorized the fleeing rebels as they abandoned their underground bases*.

This year, we barely got a dusting – unlike much of the South, which, by all accounts, is ill-equipped to handle this kind of weather.

 Raleigh NC snow chaos car on fire

What 4” of snow looks like in Raleigh, NC

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Google Running 3 New Tests on Shopping/Product Listing Ads – Including Emoji!

On January 25, 2016
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Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads.

First, a new launch. Google has launched a new PLA carousel that showcases products right in Google’s image search results. Directly below the line which shows the grouping of images that allow searchers to narrow down their image search, Google is now displaying PLAs across the entire page.

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