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19 Headline Writing Tips for More Clickable, Shareable Blog Posts

It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it? Headline writing rules have changed quite a bit since the great online...
July 17, 2014
21
Blogging

You Can’t Not Click: Weighing the Pros & Cons of Clickbait

Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future. Image credit: Slate Table of Contents What is Clickbait? The Benefits of...
July 15, 2014
5
Marketing Strategy

The 15 Best Social Media Marketing Tips from the Inbound.org AMAs

In this latest in our series of the best tips from Inbound.org’s AMAs (Ask Me Anythings), we've rounded up the top social media marketing wisdom shared by expert marketers. Justin Isaf, Dharmesh Shah, Paul May, Oli Gardner and many others have given us all a chance to pick their brains in the Q&A-style threads on Inbound. Here, you'll find the top social media marketing tips from the AMAs,...
July 14, 2014
8
Social Media

What to Do While Matt Cutts Is on Leave

Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away. Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice...
July 11, 2014
8
SEO Marketing

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either. However, despite overwhelming support for the...
July 10, 2014
26
Google

23 Facts About Women and Advertising

Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  Here are 23 surprising facts you probably didn’t know about women and advertising. Facepalm...
July 10, 2014
5
Marketing Strategy

Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!

Good visual content is a key component of online marketing. Posting pictures and illustrations on social media networks helps brands boost engagement and get noticed by fans. Our social media images guide seeks to provide you with everything you need to know about using images on social networks. We’ll be covering: Where to get free social media images Optimizing images for dimensions and...
July 09, 2014
4
Social Media

What’s Ahead for WordStream – Funding, Growth, Innovation

My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones. Our team is now 100+ people strong, and we recently surpassed the $10 million...
July 08, 2014
4
WordStream

Google Calls Takebacks on Authorship Photos: An Alternate Theory

When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads. As Larry put it, “Clicks on the search results page are basically a zero sum game. If there's an increase in CTR for one part of the SERP, some other part is...
July 07, 2014
23
Google

Native Advertising Examples: 5 of the Best (and Worst)

The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder and harder to spot. There’s something not quite right about this cheeseburger… In today’s post, we’re going to look at what native advertising is, why it can be so controversial, and several native...
July 07, 2014
3
Marketing Strategy

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