7 Ways to Ruin Your AdWords Campaigns

On June 26, 2015
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Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords.

There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click.

Why? Because love it or hate it, Google is king.

AdWords mistakes Google is king 

WordStream + Constant Contact = A Match Made in Marketing Heaven

On June 30, 2015
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Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.

Top 4 Reasons to Join Me at INBOUND 2015 (& Get a Huge Ticket Discount!)

On June 26, 2015
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Okay, I don’t want to rush you through summer or anything, because we had one hell of a winter and I want to let you savor this for a minute, I really do. BUT…Inbound 2015 conference discount code meme

Is it September yet?

Because this September, something truly awesome is happening right here in Boston, at the Boston Convention and Exhibition Center from the 8th to the 11th.

5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015
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Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

6 Ways to Learn AdWords Without Getting Certified

On June 22, 2015
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I have a confession.

When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group.

I literally found learning Japanese less intimidating than AdWords.

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