The Top 15 PPC Experts to Follow on Twitter

On March 25, 2015

I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands.

Erin Sagin's picture
Erin Sagin

Battle of the Brands: The Social Media & PPC Challenge

On March 24, 2015

“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But seriously, why not steal ideas from others and make them your own?

 Brand marketing image from The Fighter reading "Battle of the Brands."

Margot da Cunha's picture
Margot da Cunha

Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

Margot da Cunha's picture
Margot da Cunha

11 Big Content Marketing Challenges (and How to Overcome Them)

On March 16, 2015

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be.

Content marketing challenges demotivator

Dan Shewan's picture
Dan Shewan

Is Quality Score REALLY Just Click-Through Rate?

On March 23, 2015

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up.

The only question is, how influential?

Jess Armstrong's picture
Jess Armstrong

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

On March 19, 2015

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?

top keywords in bing ads

I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?

Larry Kim's picture
Larry Kim

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

On March 17, 2015

Do Linkedin Ads even work?

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period.

Larry Kim's picture
Larry Kim

Fasten Your Seat Belt! Shares 5 PPC Strategies to Improve ROI and Efficiency

On March 13, 2015

“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our lives. A necessary safety precaution that saves lives every day, but still needs to be branded into a child’s head until it become a habit.

two kids in the car with their seatbelts on 

Margot da Cunha's picture
Margot da Cunha