The Marketing Funnel Ice Cream Cone: Turning Leads into Customers

On May 7, 2015

What is a Marketing Funnel?

The marketing funnel is the path users take during their journey with you, from introduction to, ideally, conversion. You are trying to get users to a specific destination, and in order to get them there, you’ll need to leave signposts and rest houses along the way to keep them on track.

3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

On May 4, 2015

Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we concluded that in Portland you can add “craft” in front of anything – craft beer, craft wine, craft gin, you get the gist).

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

On April 30, 2015

WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.

SEO Basics Guide

In this guide you’ll learn:

7 AdWords Shortcuts to Save You Time & Simplify Your Life

On May 6, 2015

PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter.

Larry Kim and I recently held a webinar on sevenAdWords shortcuts that can save you time and simplify your PPC life. Here are our seven best tips for getting awesome AdWords results in way less time.

3 Trends That Will Change the Future of Online Advertising

On May 4, 2015

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip.

Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015

AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.