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The Great Russian PPC Sale: How Global Markets Affect Your CPC

In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly devaluing against the relatively strong and stable American and European currencies
December 23, 2014
4
Paid Search Marketing

The Top 10 AdWords Features of 2014

What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and
December 22, 2014
5
AdWords Tips

7 Spots to Score Free Email Marketing Templates

You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that
December 19, 2014
2
Marketing Strategy

What’s the Best Social Media Strategy In Your Industry? [DATA]

There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any vertical. BuzzStream and Fractl have collaborated to research the content keywords, social
December 17, 2014
2
Anonymous
Social Media

The Science of Emotion in Marketing #12experts

Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. In the
December 17, 2014
1
Anonymous
Marketing Strategy

Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you? In
December 16, 2014
4
Landing Pages
Video
Conversion Rates

15 Ways to Avoid Seeming Like an Arrogant, Know-It-All Jerk #12experts

Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For thought
December 16, 2014
0
Anonymous
Marketing Strategy

My Controversial Answers to Common Startup Questions #12experts

Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Dharmesh is a
December 15, 2014
0
Anonymous
Marketing Strategy
Startups

New Google AdWords Editor Version 11 Features

AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! AdWords Editor is one of Google's most popular tools
December 12, 2014
4
AdWords Tips

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