No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.
It’s easy to get it wrong. There are some mission statements that are lengthy, meandering, and boring. Some companies don’t have a mission statement at all! If you are worried about re-working your mission statement or starting a new business and need a guide, I’ve compiled a list of golden rules to follow and examples of mission statements from companies who do it well!