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18 Sneaky Ways to Build Brand Awareness

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic...
July 10, 2015

Wow! Facebook Completely Changed the Way Advertisers Are Charged

Are you advertising on Facebook? You probably should be, since we all know that organic reach is dead, and everyone including your mother and her close friends are spending a significant amount of time on the social platform each day. Well, for those of you intelligent individuals that already are, Facebook just revealed some shocking news. They’ve completely changed the way advertisers are...
July 09, 2015

5 Traits Every Influential PPC Expert MUST Have

Every year, PPC Hero sponsors a vote to identify and honor the top 25 most influential PPC experts, and the list for 2015 was just published earlier this week. I was totally blown away to be included on the list! Our industry has its fair share of experts, many of whom are not shy to share their theories and case studies online. So just last week, I wondered, what does it take to truly stand out...
July 09, 2015

Google's Largest Shopping Ad EVER Spotted on the SERPs

Wow! Once I did the search myself I was pretty amazed to see how much space this ad is actually taking up on the SERP (search engine results page). Jennifer Slegg from the SEM Post spotted this test that Google is running with the LARGEST AD EVER seen on the SERPs. It appears to be a mix of a product listing (or shopping) ad and a Knowledge Graph panel. Check it out below:   Compare this to the...
July 08, 2015

PPC Hero’s Top 25 Most Influential PPC Experts & Rising Stars of 2015

PPC Hero has just announced the results of their Top 25 Most Influential PPC Experts voting for 2015, and I’m super happy and honored to have topped the list! But even more so, I’m so incredibly proud of my team here at WordStream Inc. and thankful to PPC Hero for recognizing the following members of our team: Most Influential PPC Expert #3: Erin Sagin, Customer Service Manager Most Influential...
July 07, 2015

Complete Guide to the NEW AdWords Certification Test

When I started at WordStream in 2013, I was well aware that I’d be spending my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a young and thriving Boston-based company, I wasn’t even close to thrilled at the thought of taking a test. At the time my AdWords knowledge was slim to none. I didn’t understand what a negative keyword was or have...
July 07, 2015

Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality

Just this morning I was in a photo editing app when I accidently clicked on an ad. What was the ad about? I couldn’t even tell you because I rolled my eyes and killed the web page immediately to get back to the task at hand.   This happens all the time, and no, it’s not just a case of the “fat finger syndrome.” As frustrating as this is for the user, it’s even more frustrating for the advertiser...
July 06, 2015

Average Cost per Click by Country: Where in the World Are the Highest CPCs?

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive cost per click? We dug into the data...
July 06, 2015

Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic. This year, I’ll be opening the international marketing conference with a keynote on...
July 03, 2015

Behold the Amazing Power of Twitter Hashtags

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience. Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so...
July 02, 2015