5 Scary AdWords Mistakes Keeping Me Up at Night

On October 30, 2015

Halloween is coming up, so obviously I’ve collected what I consider to be five of the most scary AdWords mistakes. This is not a list of the most common AdWords mistakes, but five mistakes that are scary in the sense that they can wreak havoc while being all too easy to commit. By knowing these mistakes, hopefully you’ll stay clear of committing them yourself.

Scary AdWords mistakes

How Not to Kill Your PPC Account With a PR Stunt

On October 29, 2015

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and ride the wave of stardom to PPC growth (instead of decay).

Lego everything is awesome 

Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015

Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

On October 27, 2015

I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels.

Facebook pixel Jeremiah Johnson nodding

As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact is, this is a pretty big deal for anyone using the Facebook Ads platform, ESPECIALLY those using it for remarketing.

The Top 10 Blog Posts of the Month

On October 30, 2015

As apple picking season comes to a close, it’s time for us to bask in the final moments where consuming pumpkin for all three meals is acceptable. Also, who doesn’t love dressing up or at least dressing their kid up in a Frankenstein costume (and let’s not forget free candy)? As we scare October away, let’s review the top 10 most popular WordStream blog posts of the month.


Help! My Location Exclusion Settings Killed My Account [Video]

On October 29, 2015

Earlier this month, one of our viewers asked for our help with a troubling predicament. She was a chocolatier who was attempting to expand her locally-based, boutique shop into a global, e-commerce business. Knowing that AdWords advertising was one of the best ways to drum up new online customers, she created a search campaign and expected to see an influx in new customers within days. Unfortunately, it was a total flop.

Twitter question location exclusion settings 

Let’s explore what went wrong.

5 Fascinating Paid Search Insights from Bing Ads Connect

On October 28, 2015

Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. I left with tons of insight, which I’m looking forward to sharing with you all. Here are the 6 most fascinating things I learned at Bing Ads Connect, which all paid search marketers need to pay attention to: