5 Ways to Earn & Build Customer Loyalty

On November 10, 2016
6

Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.

Ways to Earn Customer Loyalty

What is Customer Loyalty?

Customer loyalty is a measure of how likely your customers are to do repeat business with you.

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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

On November 9, 2016
4

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level.

5 questions every advertise should ask every quarter

Monthly audits might sound like overkill (they aren’t), but taking a deep dive on a quarterly basis is both necessary and completely doable for even the most overworked SEM.

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11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
4

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

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6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
5

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

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3 Local Marketing Tips to Lock Up the Local SERP

On November 2, 2016
5

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and keyword modifiers, in truth you’re mitigating the power of national competitors with comparatively limitless resources. Don’t allow size to act as an impediment to advertising success: turn it into your biggest advantage.

local business marketing tips for local search marketing

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Getting Started with Google Advertising [Video Series]

On November 1, 2016
1

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!

google advertising benchmarks

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The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

On October 31, 2016
2

how to hire an agency

For a small business, hiring a marketing agency can be more complicated than just “I can’t do it so I’ll hire someone who can.” Sometimes it’s not the skillset of the new project that’s the issue, but the time it would take away from an internal team member to do it. For most of the hundreds of small businesses I have worked with, the Owner or General Manager is often the salesperson, the marketer, HR, payroll, webmaster and so on. In other words there is a lot of awesome DIY going on in small businesses and sometimes it works great and sometimes, well, it doesn’t, and experts have to be hired.

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3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

On October 27, 2016
4

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.

You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”

Will Smith's Value proposition 

Will Smith knows his value proposition!

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