18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
0

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

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5 Really Good Reasons to Use Twitter Ads

On December 14, 2016
4

Is Twitter the best online advertising platform?

Sometimes!

five reasons to use twitter ads

It’s true – Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find – though ultimately it will depend on what you hope to accomplish.

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The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

On December 13, 2016
14

Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling.

Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads

the 7 deadly sins of expanded text ads

You see, recycling standard text ads—carving off a sliver of a description line here, stealing a CTA there, and pulling it all together with a bit of punctuation or a nice conjunction-suture—simply doesn’t work.

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The 10 Best & Biggest New PPC Features of the Year

On December 12, 2016
3

Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.

But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!

unicorns versus donkeys

Here are my picks for the top 10 new PPC features of 2016.

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Why We Need Conversion Benchmarks, Even if They’re Dumb

On December 9, 2016
0

If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel.

You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

And a large number of businesses get it…

 Conversion rate benchmarks split testing concept

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NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor

On December 8, 2016
0

Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this, you need to constantly track your performance to ensure all of your hard work is effective.

At WordStream, our mission is to develop software to help businesses of all types and sizes tackle these challenges quickly and effectively. I’m happy to announce that with our latest product update, we giving you the tools to do this even better!

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
1

PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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4 Elements You Need for an Inspiring Company Mission Statement

On December 7, 2016
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No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

It’s easy to get it wrong. There are some mission statements that are lengthy, meandering, and boring. Some companies don’t have a mission statement at all! If you are worried about re-working your mission statement or starting a new business and need a guide, I’ve compiled a list of golden rules to follow and examples of mission statements from companies who do it well!

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5 Tips to Align Your AdWords Account with Your Sales Funnel Stages

On December 6, 2016
1

You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships with leads as they drift down, down, down. And your swarm of salespeople, armed with demos and free trials, driven by incentive-laden bonus structures, are ready to close like the dickens.

align adwords account structure with sales funnel steps 

You’re probably thinking, “What does this have to do with AdWords”?

And that’s the problem.

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