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How to Increase Conversion Rates Without Touching A Landing Page

Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization? Check out these 5 conversion hacks that can boost your conversion rates by 3x, 5x or 10x...
August 10, 2015

7 Things Corporate Blogs Can Learn from Influential Solo Bloggers

I’ve read a lot of blogs over the past year from both solo bloggers and companies that use content marketing to drive traffic and prospects to their business. Businesses with successful content marketing operations tend to generate more revenue than solo bloggers as a whole. Yet influential solo bloggers have been able to establish themselves as thought leaders, build a strong community and...
August 07, 2015

1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them

Last week, Marchex released a comprehensive study analyzing mobile click-to-call performance. It married Marchex, Google and BIA/Kelsey data to assess the state of the mobile marketplace today and provide projections for the future. As I read it, one stat in particular stood out: A full 20% (on in five!!) of calls from mobile phones are abandoned.   As a PPC marketer who is a huge proponent of...
August 06, 2015

Creating Effective Facebook Ads for Lead Gen: The Complete Guide

If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back and look at the situation a little differently. What if I told you… You have access to hundreds of millions of...
August 05, 2015

7 Super-Smart PPC Tips for Higher Education Marketing

Can you recall the path you took when applying to college? You probably didn’t hop on Google, type “best colleges near me,” and hit “apply now.” Let’s be honest, the internet likely wasn’t even around when you applied for college!   Jokes aside, the way we market to potential students continues to evolve in line with technological advances, at a rapid pace. With search engines playing a big role...
August 04, 2015

288 Killer PPC Ad Templates with Crazy High CTRs

I’m going to come right out and say it—writing PPC ads is a drag. It’s tough enough to dream up creative, attention-grabbing messages and doubly painful when you realize that your copy teeters over the allotted character limit. In a recent bout of PPC ad copy induced frustration, I had a revelation—rather than reinventing the wheel, maybe it’d be more worthwhile to play copycat and riff off ads...
August 03, 2015

WordStream’s Top 10 Blog Posts from July

From the return of Sharknado to Donald Trump leading the Republican polls, this has been one scary month! It’s hard to imagine the guy with the fireball-colored comb-over, who’s famous for his slogan “You’re fired,” leading the free world. Where’s Ashton popping out of the woodworks with his camera? We’re being “punked” right? Not to mention The Bachelorette chose Shawn… Oh, you don’t care?...
July 31, 2015

Game-Changing New Home Service Ad Format Drops for Local Advertisers

If AdWords is a game, small and medium-sized businesses too often feel like they’re playing with a deck stacked against them. Large advertisers have the time and money to outbid and outperform less sophisticated advertisers in the AdWords auction, leaving smaller businesses to take lower positions on the SERP with less traffic. However, Google began testing a new ad format designed at helping...
July 30, 2015

5 Things to Know Before Selling PPC Agency Services to Healthcare Clients

"We don't diagnose over the phone." You may have heard this if you’ve ever called a clinic. And with those words, your marketing agency has your newest challenge – marketing for healthcare providers. What makes it so hard? In the bluntest of terms, this is a sales cycle that might end with your client slicing open their client. Clearly, the lifetime value for even one acquisition can be huge....
July 30, 2015

Sorry, Google, Account-Level Quality Score Still Exists

As if Google hasn’t been shady enough with the mysterious components that make up Quality Score, they've just revealed an update, effective immediately, to the way Quality Score is reported. Check it out for yourself…   To sum it up, Google will by default show you a Quality Score of 6 for new keywords. Note, however, that they say nothing has changed in the way they calculate Quality Score on...
July 29, 2015