What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

On July 5, 2016
12

There's no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. But one metric is more important than all the rest.

I know what you're thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer.

Actually, no.

In my opinion, there's an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric.

I’m not crazy. Here are three reasons why.

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Google Maps, Green Ad Tags, and Other Top Stories from June

On July 1, 2016
0

Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.

 Best of the WordStream blog June 2016

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Customer Match for Shopping Campaigns Now in Open Beta

On June 30, 2016
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By far, one of the biggest announcements Google made in 2015 was the ability to target lists of users via their email addresses with Customer Match. For the past 9 months, our customers have been ecstatic to apply this targeting to the Gmail, YouTube, and RLSA campaigns, often seeing conversion rates from customer match over 3 times as high as their new search visitors!*

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The 10 Greatest Social Media Advertising Tips for Content Marketers

On June 30, 2016
1

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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9 Tips to Write the Best Facebook Ads Ever (with Examples)

On June 29, 2016
2

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users.

facebook engagement rates

Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center.

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Our 13 Best Money-Saving PPC Tips… Ever!

On June 28, 2016
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For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference between success and failure.

Money saving PPC tips

Sound familiar? Worry not, dear reader. WordStream is here to help! We’ve gathered 13 of our very best money saving PPC tips into one post.

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All of Facebook’s Ad Targeting Options (in One Epic Infographic)

On June 27, 2016
10

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business.

facebook ad targeting

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3 Ways to Get Inside Your Prospects' Inboxes with PPC

On June 24, 2016
3

Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be.

People often buy B2C products on a whim, but with its longer sales cycles, B2B is entirely different. That’s where email marketing truly shines.

That’s why respondents to eConsultancy’s 2016 Email Marketing Industry Census were nearly twice as likely to characterize their email marketing activity ROI as “excellent” than their PPC activity ROI.

email vs ppc

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Did Google’s New Green Ad Labels Affect Ad CTR?

On June 23, 2016
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With so many frequent changes on Google, it’s impossible to notice them all. Most SEMs were quick to notice the removal of the right-side ads back in February but fewer realized another SERP update that has been silently affecting advertisers’ click-through rates (CTRs) for the last few months.

First noticed around April 14, Google has been slowly rolling out a change to the SERP in which the ads were displayed slightly differently. Before April, you may recall that ads were shown with a small yellow “Ad” label beside the display URL.

google ad with yellow ad label

Now, that yellow ad label is green, and Google has confirmed that change will affect all search ads moving forward

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13 Best Marketing Strategies for Small Businesses

On June 23, 2016
2

Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you money!

Marketing Strategies for Small Businesses 

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