The New Google Merchant Center: What You Need to Know

On September 6, 2016
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As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint.  Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with.

The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.

Google Merchant Center

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Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain & More

On September 2, 2016
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Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone else on the planet as well-versed in the nuances of Google’s search algorithm and the various players in SEO software and agencies, I’ve yet to meet them!

Danny Sullivan

Danny Sullivan, left, interviewing Gary Illyes, Webmaster Trends Analyst at Google,
at SMX Advanced earlier this year.

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
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August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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Content Amplification: The Tools & Strategies You Need to Drive Growth

On August 31, 2016
1

You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess).

Content amplification

Except nobody reads your post. The social share count hovers just a little above zero, like a vulture hungrily eyeing its prey, waiting patiently for it to die. What kind of cruel god could allow such a tragedy to unfold? What went wrong? What unseen, malevolent hand caused your post to fail?

You didn’t amplify your content.

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4 Emails to Include in Every PPC Lead Nurturing Campaign

On August 30, 2016
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As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a lead nurture email series in your marketing automation platform, figuring out the content in your lead nurturing emails can be a challenge.

Start with these four easy lead nurturing emails to help your newly captured leads understand and interact with your business – and convince them to become your next customer.

Lead Nurturing Campaigns

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Review: Google’s New Account Health Score for Search (Beta)

On August 30, 2016
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Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.”  I must admit that this tool made me a little nervous; at first glance, it was eerily similar to WordStream’s AdWords Performance Grader, as a few people pointed out.

After poring through hundreds of accounts, we finally found one with a health score.

Here’s my two-cents on the new tool and how it stacks up to our AdWords Performance Grader:

What is Google's Account Health Score?

account health score for search dashboard

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The 3 Crucial Features of a Great CTA

On August 29, 2016
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As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page.

Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.

features of a great CTA

Let's talk about what you need to focus on to optimize your CTA's.

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The Best SEO Strategies for 2016 in One Awesome Infographic

On August 26, 2016
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We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go.

SEO Strategies 

So why do we care about SEO strategies now?

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