Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!

On September 30, 2016

There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook.

Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience. It appeared randomly and disappeared soon thereafter:

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Generational Marketing: How to Target Millennials, Gen X, & Boomers

On September 28, 2016

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.

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4 International PPC Tips for Non-US English-Speaking Countries

On September 27, 2016

Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars and stripes) and policies grounded in legalities, the strategies SEMs use are largely the same.

Costs per click, however can vary drastically:

AdWords cost-per-click around the world 

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5 Surprising Benefits of a Super-High CTR

On September 26, 2016

All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic.

But unicorns aren't my only obsession. I have another: increasing click-through rates.

great CTR

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2 Classic Ways Your Analytics Are Lying to You

On September 23, 2016

lies your analytics tell you

You have potential

Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it).

They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers.

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5 Big New Social Media Marketing Trends

On September 22, 2016

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.


Take WordStream’s Founder and CTO, Larry Kim, for example.

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5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]

On September 20, 2016

The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more.

With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is changing in terms of the overall AdWords ecosystem.

advertising data and statistics 2016

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