11 Big Content Marketing Challenges (and How to Overcome Them)

On March 16, 2015

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be.

Content marketing challenges demotivator

Dan Shewan's picture
Dan Shewan

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

On March 12, 2015

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy ideas as well as some tips on how to implement them.

Guest Author's picture
Guest Author

How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

On March 11, 2015

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors.

While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers.

Megan Marrs's picture
Megan Marrs

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

On March 17, 2015

Do Linkedin Ads even work?

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period.

Larry Kim's picture
Larry Kim

Fasten Your Seat Belt! Seatbeltplanet.com Shares 5 PPC Strategies to Improve ROI and Efficiency

On March 13, 2015

“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our lives. A necessary safety precaution that saves lives every day, but still needs to be branded into a child’s head until it become a habit.

two kids in the car with their seatbelts on 

Margot da Cunha's picture
Margot da Cunha

Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

On March 11, 2015

Bing Ads Introducing Unified Device Targeting March 23 2015

Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” or UDT). However, it’s still very easy to adjust your bids to increase impressions on one device or another.

Lisa Raehsler's picture
Lisa Raehsler

6 Paid Search Tips for Healthcare Marketers

On March 10, 2015

Have you ever eavesdropped on a conversation between two medical professionals? I’m not saying I have or anything, but I’d imagine that one would be quite mystifying. Those working in the healthcare field, whether as doctors, nurses, administrators, social-workers or sales executives, essentially have to learn another language to properly communicate in the field. I did a short stint in college working for a medical software company, and I can remember never fully understanding 80% of the terminology thrown around the office.

Margot da Cunha's picture
Margot da Cunha

The WordStream Field Guide to the Google Search Page

On March 9, 2015

 WordStream Google SERP field guide cover

Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them.

Dan Shewan's picture
Dan Shewan