AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016
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Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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Facebook Unveils Miss Takes, The Digital Assistant For Drunks

On April 1, 2016
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Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of Tennessee whiskey in hand? Hey, we've all been there.

Facebook has been watching it all. Do you have any idea how many servers they've dedicated just for all the wild pictures and late-night posts drunken people have uploaded in the past 10 years? 

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6 Ways to Use Video to Increase Conversion Rates

On March 30, 2016
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Are you still watching?

Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?

video conversion rate tips

Many of us have, and luckily we’re not alone.

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

Unsure of how to best use video to up conversion rates? Below are 6 full-proof ways to use video to convert leads.

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5 Lazy Tips to Cut Your PPC Budget in Half

On March 29, 2016
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Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be.

Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results.

ppc budget cutting tips

Instead, here are five lazy PPC tips to help you stay focused on what truly matters in order to increase results and slash costs.

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3 Unconventional Facebook Advertising Strategies That Work

On March 28, 2016
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Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.

Unconventional Facebook advertising strategies

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4 Travel Marketing Trends You Need to Act On

On March 23, 2016
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title travel marketing

I always assumed that running paid search for a business in the travel sector was a pretty glamourous job. I mean, you’re tasked with selling a product that’s already in pretty high demand. Seems like all you’d need to do is bid on a few keywords related to your business, create some enticing ads and watch the sales flood in…

Boy, was I off base. As it turns out, it is really freaking hard! Travel marketers are faced with a whole slew of challenges.

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