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Google Calls Takebacks on Authorship Photos: An Alternate Theory

When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads. As Larry put it, “Clicks on the search results page are basically a zero sum game. If there's an increase in CTR for one part of the SERP, some other part is...
July 07, 2014
23
Google

Native Advertising Examples: 5 of the Best (and Worst)

The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder and harder to spot. There’s something not quite right about this cheeseburger… In today’s post, we’re going to look at what native advertising is, why it can be so controversial, and several native...
July 07, 2014
3
Marketing Strategy

3 Reasons to Ditch Your Messy AdWords Account and Start Over

One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an account with more campaigns, ad groups, and keywords than you know what to do with. I speak with...
July 03, 2014
16
AdWords Tips

The Real Reason Google Plus Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs. The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out? Why did they want us all to implement it in the first place? Was anything we were...
July 02, 2014
22
Google

Get Happy with WordStream’s Best of the Month

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here. We also shared a bunch of great tips for creating marketing that resonates and makes your audience do the happy dance. If...
July 01, 2014
1
WordStream

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to it for marketing and training purposes. It’s a pretty freaking sweet feature, and, if you...
July 01, 2014
1
Marketing Metrics
Paid Search Marketing

Commercial Intent: How to Find Your Most Valuable Keywords

High commercial intent keywords are like invitations from prospective customers. They beg you to tempt them with your wares. They tell you, loud and clear, that they have money in their hands (or burning holes in their pockets), and they want what you’re selling right now. The intent of the keyword should affect how you target it. For example, if someone is clearly in the “early research” phase...
June 30, 2014
0
Paid Search Marketing

Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself and others (including Frederick Vallaeys, etc.) may have inadvertently started – the...
June 26, 2014
13
AdWords Tips

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at dinner parties across the country, and that’s better than any billboard. The popularity of sites like Yelp and...
June 26, 2014
2
Marketing Strategy

The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth. As mobile PPC continues to increase in value and...
June 25, 2014
0
Paid Search Marketing

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