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WordStream Beats Bing in Super Bowl Smackdown

It was a wager that almost had to happen. A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened. The bet itself was simple. Representatives of each company agreed to proudly wear the opposing...
February 06, 2015
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5 Ways to Get 10x More Retweets on Twitter

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to...
February 05, 2015
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Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience

Two grad-school friends, one brilliant idea, and overflowing showers of success. Who doesn’t love an inspirational startup story of two underdogs succeeding?   Image via Flickr For me, HubSpot’s story has always hit close to home, since Brian Halligan and Dharmesh Shah grew their business out of my (and WordStream’s) close neighbor, Cambridge, MA. Meeting at MIT and identifying that marketing...
February 04, 2015
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11 Genius Ways to Repurpose Content

Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as:  Reaching a New Audience. Some users prefer visual infographics over text statistics. Some choose podcasts over ebooks. Reformatting your content for different mediums means appealing to more audiences and extending your reach. Dusting Off Forgotten...
February 03, 2015
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21 Tips for Writing Great Ad Headlines

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.   Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC...
February 02, 2015
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How to Learn to Code for Free! Plus 9 Other Top Performing Posts in January 2015

Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and diet regime where I ended up at Chipotle “by accident.”   Image from Flickr Next year, I say we all agree to make a resolution to no longer make resolutions because who really sticks to these...
January 30, 2015
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Moving the Needle on PPC When You're Doing Everything Right

This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business models, but that doesn’t stop snares and hiccups from popping up along the way. Whether...
January 29, 2015
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5 Ridiculously Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting...
January 28, 2015
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Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore? They turn to Google. Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the...
January 28, 2015
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Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful? To make your life easier and...
January 27, 2015
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