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Best of the Month: WordStream’s Top 10 for May

One word dominated search marketing in May – “panda.” Obviously we’re not talking about the adorable, endangered animal, but rather the fourth update to the Google algorithm that laid waste to crappy sites across the web and struck terror into the hearts of webmasters the world over. These pandas want to rock ‘n roll all night AND party every day. Of course, the Panda 4 update wasn’t the only...
May 30, 2014
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WordStream

New Webinar: Test Your Way to More Leads from PPC

If you’ve been attending WordStream’s recent webinars (or reading the blog), you already know some of the secrets to hacking AdWords – like how Quality Score is really calculated, and the secrets behind “unicorn” ads with super-high click-through rates. Now it’s time to learn our best A/B testing hacks – the changes, big and small, that can help you drive way more leads (not just clicks) though...
May 29, 2014
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Conversion Rates

21 Expert Content Marketing Tips from the Best Inbound.org AMAs

Ask Me Anythings, or AMAs, have long been a popular conversation format on Reddit. More recently, they've really taken off on Inbound.org, giving marketers of all stripes the opportunity to pick the brains of industry influencers and thought leaders. Annie Cushing, Brian Clark, Avinash Kaushik and other thought leaders in our industry have participated in AMAs on Inbound over the last 18 months...
May 28, 2014
7
Content Marketing

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your ads and links from social media sites are valuable visitors – they’ve actively engaged with your brand on a social network. In fact, J. Crew found that: “customers who engage with us via our social...
May 27, 2014
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Landing Pages
Social Media

The Attention Economy: Why Some of Your Content Will Always Fail

“The attention auction” is a phrase that has stuck in my head since I first read it earlier this year, on AJ Kohn’s blog Blind Five-Year-Old. The idea is that we’re all competing for a finite amount of attention, and it’s a zero-sum game. If people are paying attention to your competitor, they can’t pay attention to you at the same time. Another term for the same basic idea is “attention...
May 23, 2014
7
Marketing Strategy

5 Cognitive Biases & How to Overcome Them On Your Landing Pages

You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases. In today’s post, we’re going to examine what cognitive bias is, look at several...
May 22, 2014
7
Conversion Rates

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack. Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet: First released in 2011, Panda is...
May 21, 2014
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Google

5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do. First, for all you hardware nerds out...
May 21, 2014
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Google

Search vs. Display: Which AdWords Network Should You Use?

Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously. 99% of the time, this practice will wreak havoc on a PPC account. The main problem is, these networks target users in two...
May 20, 2014
6
AdWords Tips

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic: I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other. I was like, yeah, okay, there’s that piece of news filtering...
May 19, 2014
13
Content Marketing
Marketing Strategy

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