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How to Get a Million+ Blog Visits Per Month

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much. What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month? More importantly, what...
November 24, 2014
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Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry. Well, now there is! Introducing Larry’s Links Larry’s Links is a brand-new email series I’ll be...
November 21, 2014
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Count Up Your Conversions with AdWords Countdown Scripts

3…2…1... Who doesn’t love a countdown? Countdowns can be used at any time, whether it’s New Year’s Eve, a rocket launch, or you just want to get people excited for something that’s about to happen (unless it’s a choreographed dance you came up with at a family party). You can also tactically set up a countdown whenever you announce a release date for a product/service or an upcoming sale. If...
November 20, 2014
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20 Ways to Improve Your Presentation Skills

I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better! One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style. Since I know I’m not the most eloquent...
November 19, 2014
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7 Steps to Master the Google Display Network

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best), but as the years past we yearned for more. We started branching out to the surrounding...
November 18, 2014
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Can ‘Facebook for Work’ Topple LinkedIn?

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that. According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed? ‘Facebook for Work’ PC Mag reports that...
November 17, 2014
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Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs

You already know that visual assets are essential to creating viral blog posts. Those crisp, clear, captivating images draw in your reader and keep them hooked. The truth is that you can’t have a truly great blog post without images. Despite the overwhelming necessity of blog images, writers can often get bogged down by confusing copyright stipulations. Don’t worry though – things are about to...
November 17, 2014
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Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test search for the clothing brand Anthropologie: In this test, the...
November 12, 2014
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How Content Marketing REALLY Works: New Webinar with Moz & WordStream

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works. How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff?...
November 12, 2014
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Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media...
November 06, 2014
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