New in AdWords: Adding Search Queries as Keywords Just Got Easier

On January 7, 2016
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Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add specific bids to keywords when you want to add the search term as a keyword. The column is brand new.

It also has this cool ‘copy’ button – so if you want to copy the number all the way down, you can do so with minimal manual effort.

New AdWords add search queries as keywords functionality

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The Art & Science of Call-Only Ads

On January 7, 2016
5

Most local business owners have one concern: How do I make the phone ring?

why use call only ads

They stay up at night terrified that one day they’ll head to work and the phones are dead. Unfortunately, many local business owners are already experiencing this problem.

With map results shrinking, ad space increasing, and national brands owning organic results, local business owners are left feeling helpless.

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3 Easy Wins for PPC in 2016

On January 6, 2016
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easy ppc wins

It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of the New York Times? Its ok, I’m right there with you.

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25 Digital Marketing News Sources You NEED to Be Reading

On January 5, 2016
13

To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters.

Marketing news

With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. From breaking headlines to in-depth analysis of emerging trends, these publications will see you right when it comes to the bleeding edge of digital marketing.

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WordStream’s Best of the Month: December

On January 1, 2016
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I was going to open this post with an enthusiastic “Happy New Year!”, but since you may be reading this post with a monstrous hangover (though I’m guessing probably not), all I’ll say is that I hope you had a great night last night, and that most of the common hangover cures you’re familiar with don’t actually work.

WordStream's best blog posts December

Although we were all very excited to see which of our blog posts had performed the best during the course of 2015 (cue that awkward period of several weeks when we forget to type/write “2016” and write “2015” instead), we were just as enthused to look back at our content from December to see what posts resonated with you all in the weeks leading up to the holidays. Enjoy! (And don’t forget to drink plenty of water).

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The Absolute Best of the WordStream Blog: 2015

On December 31, 2015
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It’s been a hell of a year in digital marketing. This year saw some of the most exciting developments in online advertising, social media, and content marketing we’ve ever seen, and not a month passed when we weren’t excited by a breaking news story or a new feature that lets us reach our audiences more effectively.

Best of the WordStream blog 2015

With New Year’s Eve upon us, we at WordStream wanted to look back at our most popular posts of the year and see how the topics that were trending on our blog reflected wider trends in search and digital marketing in general.

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The 21 Best PPC Marketing Articles of the Year

On December 30, 2015
2

Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).

Best PPC articles 2015

Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more. Let’s get to them!

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