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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring marketing buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers....
September 03, 2014
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Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one. Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in the interface,...
September 02, 2014
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13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content...
September 02, 2014
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WordStream’s Best of the Month: August

Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks. Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley...
August 29, 2014
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WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on...
August 29, 2014
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Review: New Twitter Analytics Serves Up Sweet Tweet Data

Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers! How to Access Twitter Analytics Twitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform. Now you...
August 28, 2014
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The State of Mobile PPC: Past, Present, and Future [Data]

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still. This is particularly true for advertisers who value the mobile...
August 27, 2014
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Bing Follows Google's Lead with Close Variant Matching

Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process – and now, Bing is following suit. Bing Ads is testing the inclusion of close variants in a portion of US exact match queries, according to an announcement on the Bing Ads blog. Unlike Google, which removed the option to turn close...
August 26, 2014
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How to Do a Webinar Your Audience Will Love

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible. If you’ve ever wondered how to do a webinar that people will actually want to...
August 26, 2014
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Stop Wasting Time With Low CTR Strategies

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it. In this post, I’m going to show you why you should stop wasting time with low click-through rate PPC strategies or bidding to a particular position, and...
August 25, 2014
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