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Do Paid Search Ads Drive Brand Awareness?

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also on unaided brand awareness – even when the searcher doesn't click the ad. Search ads may be known as...
June 18, 2014
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Paid Search Marketing

4 Things You Need to Know About Google's New AdWords Policies

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources. The current AdWords policies will remain in effect until “around September,” when the new center will launch. So what's new? Google has released a preview of the new center alongside...
June 17, 2014
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AdWords Tips

In-Market Audiences: Target Prospects Who Are Ready to Buy

At the core of every online advertiser’s mission is delivering a perfectly tailored message to a prospect at the moment they are ready to take action. With in-market audiences, released in beta last November, Google claims it can get advertisers closer than ever to this goal. In-market audiences allow advertisers to set up their Display campaigns to reach people who are further down the funnel...
June 17, 2014
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Best of the Inbound.org AMAs: SEO Edition

In this latest in our series of the best tips from the Inbound.org AMAs (Ask Me Anythings), we have a collection of awesome insights from top marketers in SEO. Annie Cushing, Ian Lurie, Rand Fishkin, Mike King and many others have participated in the popular Q&A-style threads on Inbound, where you're encouraged to ask them just about anything within their particular areas of expertise. Here...
June 16, 2014
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Search Engines

Google My Business: The New Integrated Local/Social Dashboard for Businesses

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business...
June 12, 2014
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Google

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. If you’ve never seen Run Fatboy Run, it’s a great movie! All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing ideas and inspirational tips to help you bust through...
June 12, 2014
21
Marketing Strategy

Will & Larry's Most Excellent, Totally Replicable Keyword Strategy

Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the greatest ROI from their time spent toiling over keywords? More than keyword research tips, smart marketers need a comprehensive keyword strategy to guide successful SEO, PPC, and content marketing...
June 11, 2014
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Keyword Marketing

Google Merchant Promotions Guide: Get More Sales with Special Offers

This post was co-written with Randi Lucius. Google Shopping Campaigns are a favorite of e-commerce advertisers—they give online retailers the opportunity to present a product image along with relevant purchasing information, like price, directly on the Google results pages. You all know the old saying: “A picture is worth a thousand words.” So it’s no surprise that these ads are highly...
June 11, 2014
4
AdWords Tips

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time is one of the most important, yet frequently misunderstood, site metrics. Many marketers put too much faith in Time on Page when evaluating traffic, but this metric is unreliable and can be misleading. In today’s post, we’re going to look at what dwell time is, whether search engines use it as a ranking signal, and examine ways in which you can increase the average dwell time on your...
June 10, 2014
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Analytics
Marketing Metrics

Top 3 Business Blog Mistakes & How to Fix Them

Is your business blog tanking? Have you wasted hours upon hours creating what you thought was out-of-this world content while attempting to attract visitors and maybe even grab conversions via your business blog? Lift your somber spirit out of the rain because you have come to the right place for blogging tips! Blogging is not rocket-science, but many of you are missing small but crucial things...
June 09, 2014
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Blogging

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