Google Running 3 New Tests on Shopping/Product Listing Ads – Including Emoji!

On January 25, 2016

Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads.

First, a new launch. Google has launched a new PLA carousel that showcases products right in Google’s image search results. Directly below the line which shows the grouping of images that allow searchers to narrow down their image search, Google is now displaying PLAs across the entire page.

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Does Facebook Advertising Work? [DATA]

On January 25, 2016

Whether you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social, you’ve probably asked yourself the same question: does Facebook advertising work?

Does Facebook advertising work?

It’s a perfectly reasonable question, regardless of how familiar you are with paid social. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

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My Top 12 Can't-Miss Digital Marketing Conferences

On January 22, 2016

Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and otherwise get together online than most others, but there's still nothing better than the in-person meetings of the minds digital marketing conferences offer.

Digital marketing conferences

As you plan your own professional development opportunities for 2016, check out these conferences I've learned from experience are the cream of the crop:

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Can We Please Kill the Whitepaper in B2B PPC?

On January 20, 2016

The History of Civilization 101 (Or At Least the Whitepaper)

Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class.

business to business marketing strategies

Question 1: When was the whitepaper created?

(a)  2014

(b)  2002

(c)  1998

(d)  1922

If you answered (b), then you are wrong.

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21 Amazing Facebook Facts You Didn’t Know

On January 14, 2016

Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of American adults get their news from Facebook.

Facebook facts you didn't know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is, and may offer a glimpse of what we can expect from Zuckerberg and his team in Menlo Park in the future.

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Introducing WordStream Social Ads: Facebook Ads Made Easy, Even If You Don’t Do Paid Search

On January 13, 2016

wordstream social ads software

Paid search and paid social work amazingly together because they allow you to hit your target prospects at all parts of the buyer’s journey. With social ads, you can raise brand awareness and promote your best content to large audiences who would be most likely to have interest in your products or services. Then, with search ads, you can make sure to reach them at the right time, when they’re ready to buy.

However, we know that not every company out there is doing paid search. That’s why we’re making WordStream Social Ads available as a standalone product – you can now use our social advertising software even if you don’t use AdWords or Bing Ads!

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