Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks.
Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account manager can copy/paste, tweak slightly, and start using in their accounts right away, without any coding experience!
Setting Up an AdWords Script
First, how do you set up a script in your AdWords account?