Our 13 Best Content Marketing Tips… Ever!

On December 28, 2015
11

Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly looking at ways to not only optimize our content’s performance, but improve the content itself.

Content marketing advice

Since content is such a big part of what we do here at WordStream, we wanted to look back at our content marketing advice and collect it all into one, invaluable post. However, we weren’t “content” (pun most definitely intended) to focus on our content marketing advice from 2015, but rather the very best content-related content from the entirety of the WordStream blog.

So here we are – the best content marketing advice we have to offer. Whether you’re a seasoned blogger with strong traffic or a fledgling newbie with a small (yet beautiful), brand-new blog, you’ll find plenty of actionable advice you can use immediately in these 13 tips and strategies.

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7 Ways to Humanize Your Brand

On December 23, 2015
0

Humans connect to, relate to, and trust other humans.

If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical.  Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience. But others restrict themselves to a faceless, cold, and corporate environment where one monotone branded voice is utilized across all channels. Scary…

Humanize your brand 

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Twitter Trending Topics Predict Future Breakout Search Trends

On December 22, 2015
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Americans increasingly get their information from social media. According to a recent 2015 Pew study, 63% of users reported getting their news from Twitter and Facebook. Regardless of whether something important is happening in the world or our favorite celebrity couple is breaking up, we’re hearing about it first on social media, long before we turn to search engines like Google to give us more detail. 

Consider this past month. In the early morning hours of December 10, the popular podcast “Serial” announced its second season. People have been dying (pun intended) for this news for months and rushed to Twitter. The hashtag #Serial quickly became popular as dedicated fans tweeted the news of the new season and within the hour, it was the #1 trending topic on Twitter.

But that’s not where the story ends for Serial. Although the #Serial hashtag was trending across the US by 7am EST, search traffic was just beginning to rise for the term “Serial” on Google.

trending hashtags on twitter

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New Data Proves Facebook Ads Lift Search ROI

On December 18, 2015
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Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

 

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The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
1

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

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