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One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1. Leverage Long-Tail Keywords Long-tail is an online marketing term...
December 11, 2014
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Putting the ‘Integrated’ into Integrated Marketing Strategy #12experts

Welcome to Day 7 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Growing your business isn't enough - you also have to grow the community surrounding it. If you're wondering how to do this, check...
December 10, 2014
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6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

Welcome to Day 6 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Few people in online marketing are as passionate about conversion rate optimization as Oli Gardner, Co-Founder of Unbounce. In...
December 09, 2014
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Using AdWords Scripts Like A Boss

We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account? So, we give you AdWords Scripts! AdWords Scripts...
December 08, 2014
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How Google Works #12experts

Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. One of our most popular infographics explains how AdWords works; this excellent infographic from Neil Patel, Founder of Quick...
December 08, 2014
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6 Storytelling Tips to Tell Your Business Story Like a TED Pro

“The greatest tool of communication given to us by Mother Nature is on the table,” says John Bates, CEO of Executive Speaking Success & Business Coaching. This tool he’s referring to is the power of storytelling! Image via Flickr I recently joined John Bates and some fellow Boston professionals in a modern, glass-enclosed room at JLabs in Cambridge to learn how to tell a story like a TED...
December 05, 2014
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The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search...
December 04, 2014
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The Greatest Misconception in Content Marketing #12experts

Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish...
December 04, 2014
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3 Reasons Goals Are Preventing You from Meeting Your Goals #12experts

Welcome to Day 3 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Jeff Haden, one of Inc. Magazine's most popular columnists, generously agreed to allow us to republish one of my favorite...
December 03, 2014
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15 Expert Predictions for PPC & Search Marketing in 2015

What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change! However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas. End-of-year is a...
December 02, 2014
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