3 Hacks to Dominate Your Mobile Conversion Rates

On October 19, 2015
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3 hacks to dominate mobile conversion rates

There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may not be a pretty picture, but the good news is, there’s quite a bit that advertisers can do to turn their performance around.

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Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015
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Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

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Our Top 10 Best Holiday Marketing Strategies EVER!

On October 15, 2015
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By now, you’ve probably noticed that stores like Target have already started sneaking holiday decorations into their displays. Pumpkins might be the star of the show for now, but before you know it, wreaths and Christmas trees will take their place, and the annual holiday madness will begin.

Holiday marketing tips Target lines

For shoppers, this can be the start of a miserable time of year. For marketers, however, it’s never too soon to start thinking about how to leverage holiday fever to maximize the impact of their campaigns. In this post, we’ll be revisiting some of our most successful holiday marketing strategies from previous years.

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3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015
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It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

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6 More Tips for Funky-Fresh Facebook Ads

On October 8, 2015
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Are you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook ad tips

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the six biggest things to happen with Facebook ads.

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Social Advertising Comes to WordStream Advisor!

On October 6, 2015
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WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.

As of today, WordStream Advisor now supports social advertising!

wordstream social advertising

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