Looking for Love in All the ROI Places: Winning at E-Commerce PPC

On February 13, 2015

In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that include users who either can’t afford to transact, or aren’t in the transactional mindset.

Navah Hopkins's picture
Navah Hopkins

8 Blog Topic Generators for Blog Post Idea Inspiration

On February 12, 2015

Is blogger’s block getting you down? Have no fear, blog topic generators are here!

Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticing, clickable content. 

1. HubSpot’s Blog Topic Generator

 HubSpot’s Blog Topic Generator has you input three different nouns and dishes back five blog topic ideas that will get those creative juices flowing.

Megan Marrs's picture
Megan Marrs

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

On February 10, 2015

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).

Larry Kim's picture
Larry Kim

3 Economic Principles That Will Transform Your Marketing Campaigns

On February 17, 2015

When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.

 Principles of economics It's The Economy Stupid Clinton War Room 1992

Fear and Slogans on the Campaign Trail ‘92

Dan Shewan's picture
Dan Shewan

Go From Paid Search Novice to PPC Pro with the Ultimate AdWords Bundle

On February 13, 2015

In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search can seem particularly daunting. With an extensive and complex lexicon of terms, powerful yet intimidating software tools, and real money on the line, many newcomers to PPC are understandably concerned about how they’ll fare in the world of paid search advertising.

Guest Author's picture
Guest Author

What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High Conversion Rate)

On February 12, 2015

Every e-commerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every successful digital marketing strategy is built upon an accurate understanding of Return On Investment (ROI). This is so important that it’s Lesson #1 of the WordStream PPC Guide for Beginners.

However, marketers tend to make two very common mistakes when optimizing for ROI:

Guest Author's picture
Guest Author

7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry

On February 11, 2015

I’m going to quit my job, move to the Caribbean, and spend my days slurping down dark N’ stormys and bathing in the island sun…Haven’t we all had this unrealistic vision at some point in the stages of our careers? Well, online travel agency owner and WordStream client, Jason Bateman, made his daydream a reality, when he packed up and moved from the snow banked mountains of Colorado to the picturesque rainforest in Costa Rica.

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Margot da Cunha