All of Facebook’s Ad Targeting Options (in One Epic Infographic)

On June 27, 2016

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business.

facebook ad targeting

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3 Ways to Get Inside Your Prospects' Inboxes with PPC

On June 24, 2016

Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be.

People often buy B2C products on a whim, but with its longer sales cycles, B2B is entirely different. That’s where email marketing truly shines.

That’s why respondents to eConsultancy’s 2016 Email Marketing Industry Census were nearly twice as likely to characterize their email marketing activity ROI as “excellent” than their PPC activity ROI.

email vs ppc

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Did Google’s New Green Ad Labels Affect Ad CTR?

On June 23, 2016

With so many frequent changes on Google, it’s impossible to notice them all. Most SEMs were quick to notice the removal of the right-side ads back in February but fewer realized another SERP update that has been silently affecting advertisers’ click-through rates (CTRs) for the last few months.

First noticed around April 14, Google has been slowly rolling out a change to the SERP in which the ads were displayed slightly differently. Before April, you may recall that ads were shown with a small yellow “Ad” label beside the display URL.

google ad with yellow ad label

Now, that yellow ad label is green, and Google has confirmed that change will affect all search ads moving forward

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13 Best Marketing Strategies for Small Businesses

On June 23, 2016

Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you money!

Marketing Strategies for Small Businesses 

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Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool

On June 21, 2016

Facebook ads – they’re so hot right now. But like with all things bright and shiny in marketing, it’s smart to be skeptical and ask whether it’s really right for your business. The tough part is that this isn’t necessarily an easy question to answer. Well at least it didn’t used to be…

Enter the Facebook Advertising Opportunity Calculator.

WordStream is always trying to keep you an informed and on top of the online marketing industry. So it made perfect sense for us to help you answer that burning question: Is Facebook advertising right for my business?

Facebook ad tool

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How to Create Universal App Campaigns In 60 Seconds (or Less!)

On June 16, 2016

Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.

They're perfect for creating a low effort, low cost install channel that you can put on autopilot because Google does the work for you!

More importantly, you automatically target many marketing channels through one campaign, saving hours of work and ongoing optimization.

creating universal app ads

I've had a ton of success using Universal App Campaigns – and you will too – as long as you follow this simple guide.

Let's get started!

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4 Apple Innovations Announced at #WWDC that SEMs Need To Know

On June 15, 2016

The last few weeks have been full of news for search engine marketers. First, Google held its annual summit to announce the release of myriad new ad products and innovations. Then Bing leaked its response to Google’s announcements; it plans to provide similar innovations on their June API call and blog. Microsoft also shocked everyone on Monday when it announced it would buy LinkedIn for an unprecedented $26.2 billion dollars.

With all this news in the industry, it would be easy for SEMs to overlook another tech giant making waves on the SERP – Apple.

apple innovations 

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How SaaS Startups Should Be Using AdWords

On June 15, 2016

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.

Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. As a SaaS startup with limited capital and little data on how much each user is worth to you, it can seem impossible to launch and optimize a profitable AdWords campaign.

AdWords for SaaS startups

Over time, however, AdWords can grow into a seriously powerful customer acquisition tool for your SaaS startup.

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