Internet Marketing Blog | Wordstream

You are here

20 Ways to Improve Your Presentation Skills

I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better! One of the biggest lessons I’ve learned over the last few years is that to be a great public speaker, it’s key to develop a personal speaking style. Since I know I’m not the most...
November 19, 2014
9

7 Steps to Master the Google Display Network

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best), but as the years past we yearned for more. We started branching out to the surrounding...
November 18, 2014
19

Can ‘Facebook for Work’ Topple LinkedIn?

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that. According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed? ‘Facebook for Work’ PC Mag reports that...
November 17, 2014
5

Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs

You already know that visual assets are essential to creating viral blog posts. Those crisp, clear, captivating images draw in your reader and keep them hooked. The truth is that you can’t have a truly great blog post without images. Despite the overwhelming necessity of blog images, writers can often get bogged down by confusing copyright stipulations. Don’t worry though – things are about to...
November 17, 2014
12

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test search for the clothing brand Anthropologie: In this test, the...
November 12, 2014
5

How Content Marketing REALLY Works: New Webinar with Moz & WordStream

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works. How do the best content marketers drive so many eyeballs? How can some businesses afford to keep turning out such awesome stuff?...
November 12, 2014
6

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media...
November 06, 2014
11

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest...
November 06, 2014
0

5 Reasons To NEVER Use AdWords Automatic Bidding

Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual bidding. In this post, I’ll explain why you might...
November 05, 2014
12

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it – but will they ever come back? Marketers have to take the next step to recapture audience attention and turn more lookers into leads. How? With content remarketing. It's such a crazy effective...
November 05, 2014
4

Pages