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How to Create a Winner Description for Your AdWords Text Ads

Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough? In many instances when we look at ads, we see the same generic or...
April 18, 2014
6
AdWords Tips

What is Net Neutrality and Why Should Marketers Care?

Like practically every topic of discussion on the internet, net neutrality is a subject that people either a) haven’t heard of and couldn’t care less about, or b) are rabidly passionate about and will die to defend (or so it seems in most site comment sections). But what is net neutrality anyway, and why should marketers care? What is Net Neutrality? Net neutrality is the concept that internet...
April 18, 2014
3
Marketing Strategy

Dynamic Keyword Insertion: The Good, the Bad & the Ugly

Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your ad to match the user’s search query, thus creating a more specific, highly targeted ad...
April 17, 2014
6
AdWords Tips

Google Goes After Facebook, Expands Post Ads to All Advertisers

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air. What Are Google +Post Ads? Google first announced +Post ads in December, billing them as a new format of ad that brands can use...
April 16, 2014
3
Google

Guide to Using Flexible Bid Strategies in AdWords

I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying to figure out what to do. However, most are struggling to see what the benefits are, how and...
April 16, 2014
0
AdWords Tips

SearchLove Was in the Air in Boston

It seems there’s always a digital marketing conference going on somewhere, but few were as eagerly anticipated as SearchLove Boston 2014 was. The thoroughly charming folks at Distilled assembled a truly diverse lineup of speakers for the event – a roster of search and digital marketing talent that certainly didn’t disappoint. It’s hard to believe it’s already been a week since we gathered at...
April 15, 2014
0
Marketing Strategy

Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Let’s face it, the internet is full of clowns and jokers. While Amazon is largely a site of purposeful, insightful reviews, under the darkness of night you may find it transformed into a local comedy club, full of amateur stand-ups looking for a laugh. Plenty of folks employ Amazon consumer reviews to poke fun at some of the outrageous products found on the web in a movement dubbed “customer...
April 15, 2014
3

Do AdWords Shopping Campaigns Work?

Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn’t want to see metrics and bid at the specific product level??? I’ve worked with accounts that have super-segmented product feeds and accounts that aren’t segmented at all. The results will vary account to...
April 14, 2014
14
AdWords Tips

5 Ways to Get 5-Star Amazon Customer Reviews

Why You Need Amazon Customer Reviews Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that: 79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses  73% of consumers say positive customer...
April 10, 2014
10
Marketing Strategy

Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

All sorts of silly rumors were circulating earlier week suggesting that Google is going kill off all search query data from paid search and that third party tools providers like WordStream are going to be slammed. Unfortunately the reporting on this issue has been light on facts and heavy on speculation. In this article I'll explain exactly what is is changing here -- the short answer is: not a...
April 09, 2014
20
AdWords Tips

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