Is Quality Score REALLY Just Click-Through Rate?

On March 23, 2015

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up.

The only question is, how influential?

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

On March 19, 2015

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?

top keywords in bing ads

I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

On March 17, 2015

Do Linkedin Ads even work?

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period.

Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

On March 11, 2015

Bing Ads Introducing Unified Device Targeting March 23 2015

Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” or UDT). However, it’s still very easy to adjust your bids to increase impressions on one device or another.

Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

On March 12, 2015

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy ideas as well as some tips on how to implement them.

How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

On March 11, 2015

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors.

While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers.