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The Heroes PPC Deserves: WordStream at HeroConf 2014

If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing capes, masks or spandex leggings (well, probably not, anyway). However, you will find
March 18, 2014
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WordStream

Do Mobile PPC Ads Even Work?

Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll
March 18, 2014
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Paid Search Marketing

Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that
March 17, 2014
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Conversion Rates

The 5 Best Explainer Videos & How to Make Your Own

Today we'll be covering everything there is to know about explainer videos. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get started! What is an Explainer Video?  Types of Explainer Videos 5 Best Explainer Video
March 13, 2014
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Marketing Strategy

Join Me for 2 Sessions at Pubcon New Orleans!

In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me! Hacking AdWords – There's Nothing Lucky
March 12, 2014
4

Facebook Organic Reach Rapidly Approaching Zero

The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting the organic reach of Page content in 2012 and has since seemingly given up on telling marketers they aren't
March 12, 2014
4
Social Media

How to Build the Perfect Mobile Landing Page

If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and persuade them to act. Building the perfect mobile landing page is no easy task,
March 10, 2014
2
Conversion Rates

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