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Complete Guide to the NEW AdWords Certification Test

On July 7, 2015
10

When I started at WordStream in 2013, I was well aware that I’d be spending my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a young and thriving Boston-based company, I wasn’t even close to thrilled at the thought of taking a test. At the time my AdWords knowledge was slim to none. I didn’t understand what a negative keyword was or have any clue what the AdWords interface looked like. But the thought of failing made my shoulders tense up.

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Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

On July 3, 2015
0

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic.

This year, I’ll be opening the international marketing conference with a keynote on the most impactful trends in PPC marketing, today and in the future.

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Behold the Amazing Power of Twitter Hashtags

On July 2, 2015
2

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!

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WordStream + Constant Contact = A Match Made in Marketing Heaven

On June 30, 2015
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Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.

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Law Firm Marketing: 9 Tips for Winning More Clients with PPC

On June 29, 2015
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I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done!

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