You are here

Google My Business: The New Integrated Local/Social Dashboard for Businesses

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business...
June 12, 2014
10

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. If you’ve never seen Run Fatboy Run, it’s a great movie! All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing ideas and inspirational tips to help you bust through...
June 12, 2014
24

Will & Larry's Most Excellent, Totally Replicable Keyword Strategy

Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the greatest ROI from their time spent toiling over keywords? More than keyword research tips, smart marketers need a comprehensive keyword strategy to guide successful SEO, PPC, and content marketing...
June 11, 2014
7

Google Merchant Promotions Guide: Get More Sales with Special Offers

This post was co-written with Randi Lucius. Google Shopping Campaigns are a favorite of e-commerce advertisers—they give online retailers the opportunity to present a product image along with relevant purchasing information, like price, directly on the Google results pages. You all know the old saying: “A picture is worth a thousand words.” So it’s no surprise that these ads are highly...
June 11, 2014
4

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time is one of the most important, yet frequently misunderstood, site metrics. Many marketers put too much faith in Time on Page when evaluating traffic, but this metric is unreliable and can be misleading. In today’s post, we’re going to look at what dwell time is, whether search engines use it as a ranking signal, and examine ways in which you can increase the average dwell time on your...
June 10, 2014
4

Top 3 Business Blog Mistakes & How to Fix Them

Is your business blog tanking? Have you wasted hours upon hours creating what you thought was out-of-this world content while attempting to attract visitors and maybe even grab conversions via your business blog? Lift your somber spirit out of the rain because you have come to the right place for blogging tips! Blogging is not rocket-science, but many of you are missing small but crucial things...
June 09, 2014
8

Case Study: Does Dynamic Keyword Insertion (DKI) Really Work?

With all the recent advances in targeting offered in Google AdWords, I thought it made sense to take a deeper look at one of the AdWords features that has almost become old hat to PPC marketers at this point. Dynamic Keyword Insertion is a tool that is often overlooked in the sea of new features and betas that Google continues to churn out, but this staple feature can make a drastic and...
June 06, 2014
7

No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy?

eBay along with researchers from the Universities of Berkeley and Chicago, have just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary results last year, and pretty much everyone in search marketing had a good hearty laugh – because eBay has long been known for its embarrassingly crappy ad...
June 05, 2014
8

Bing Ads Copies Google, Kills Mobile Device Targeting

Bing Ads plans to roll out two changes to its device targeting options: first, they will combine PCs and tablets into a single device, then eliminate mobile device targeting. The upcoming changes were driven by users basically telling Bing, "We want you to be more like AdWords," according to the blog post announcement. While Bing Ads still offered the flexibility of device targeting, it made it...
June 05, 2014
1

7 Marketing Clichés that Make You Sound Like a Hack

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.” You can see how both “cliché”...
June 04, 2014
12

Pages