SEO Lensing: How to Climb the SERPs with Content Consolidation

On September 8, 2016
5

Just because it’s not easy to dominate search, doesn’t mean there aren’t some low-hanging SEO fruit that will help you pick up any conversions you’re currently missing out on.

seo lensing technique

While aspects of this strategy have been referred to by a number names, such as PageRank sculpting, I call this strategy SEO lensing because it takes diffuse traffic and focuses it into a beam, like a magnifying lens.

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5 Smart Reasons to Create Content Outside Your Niche

On September 8, 2016
2

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Yet, a day will eventually come when you've exhausted your niche. You'll realize that you have finally worked "until you no longer have to introduce yourself," as the great anonymous once put it so eloquently.

Create content outside your niche

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10 Dos and Don’ts for Sitelink Extensions

On September 6, 2016
7

title image

Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything.

Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew at Google, the mere presence of sitelinks typically lifts ad CTR by 10-20% (+20-50% on branded searches).

Sitelinks FTW.

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The New Google Merchant Center: What You Need to Know

On September 6, 2016
1

As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint.  Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with.

The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.

Google Merchant Center

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Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain & More

On September 2, 2016
0

Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone else on the planet as well-versed in the nuances of Google’s search algorithm and the various players in SEO software and agencies, I’ve yet to meet them!

Danny Sullivan

Danny Sullivan, left, interviewing Gary Illyes, Webmaster Trends Analyst at Google,
at SMX Advanced earlier this year.

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
2

August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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