AdWords Experts Share the Secrets of Their PPC Success, Part 12

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 19, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

Guide to Google AdWords Bidding & Budget Settings

This is the latest in a series of posts on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns and in the second post we focused on locations and languages settings within the AdWords settings tab. The topic for this post is bidding and budget settings for AdWords campaigns.

Google AdWords Bidding SettingsAdWords' bidding options offer advertisers a variety of ways to manage bids:Focus on ClicksThis bidding option allows you to manage your bids at the cost per click (CPC) level. When focusing on clocks you can make use of a few different options.Manually setting bids for clicks means you can control your bids at the keyword level and set the maximum cost you’re willing to pay for clicks.You can also cede c... > Read more

December 19, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Women in Startups: Is There Room for Us & Our Mad Baby Fever?

Penelope Trunk, true to her “Brazen Careerist” brand, wrote an assertive – and annoying – guest post this week on TechCrunch called “Stop Telling Women to Do Startups.” It starts with a sentence that isn’t even grammatically correct:We need to get more guys who are running tech startups instead decide to be stay-at-home dads.

She goes on to say that of course this statement sounds “stupid” – just as stupid as the reverse, or saying that more women should do startups instead of being stay-at-home moms. There are plenty of opportunities for women in startups, she claims – but women don’t want them, because women want babies.As far as I can tell, her only evidence for the claim that women don’t want to do startups is that not many women do startups. Trunk is assuming ... > Read more

December 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.Google AdWords Location SettingsAfter you name your campaign the first big choice you’re presented with is what location or locations to target:You can use one of the defaults, or choose a specific region.

For this you can also use the map function and target either a specific location or locations, or a radius.In our guide to geo-targeting with AdWords, we talk about a two-pronged approach to targeting a specific region with a cohesive location and keyword targeting strategy (note: the actual functionality has changed since... > Read more

December 15, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Win of the Week: Are You Showing or Telling?

Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you've started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on? PPC Ad #1PPC Ad #2 Notice that the ads have much in common.

The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?Made your decision?The winning ad is ad number one. It was written by BoostCTR writer "cartmetrix," and it increased CTR by 111%. Where the original ad was getting 1 click, the new ad is getting 2.1 clicks, more than DOUBLE the original ad's performance.So why did the new ad wi... > Read more

December 14, 2011     |   Posted In: Copywriting   |   Comments: 0

The GoMo Initiative: Tips for Creating Mobile-Friendly PPC Campaigns

It should be no surprise by now that people are using smartphones to perform web searches. Is your website mobile-friendly?Here are some things to consider if it isn’t. Seventy percent of mobile users have compared product prices on their cell phones, 65% read product reviews on their phones and half of all mobile searches lead to a purchase.

That may seem like a big number – but think about how many times you’ve searched for a place to eat, checked out a few menus and made your decision. It happens all the time. As of January this year, it’s estimated that Google serves between 6-8 billion mobile searches per month, meaning that at least 3 billion purchases are made because of a mobile search.Maybe you have an app available on the App Store or Android Market? That’s great, but d... > Read more

December 14, 2011     |   Posted In: Paid Search Marketing   |   Comments: 0

6 Reasons Why December is the Most Wonderful Time to Buy a New Software Solution!

 Have you been planning all year on finding a new PPC software solution for your business—but keep putting it off? While procrastination rarely brings anything other than stressful all-nighters and last-minute gift expeditions to the 24-hour CVS, you might be in luck this time—December is a great time to spend that last bit of unused budget on a new PPC software solution!After reading Jason Miller's great article at Marketo, I thought that we'd also take a minute to remind folks about why this is a great time of the year to purchase new software for your PPC campaigns.

So break out the hot cocoa, hang those stockings by the fire, and get yourself a shiny new software solution to put under the tree this year.We’ve got 6 fabulous justifications for investing in PPC software before... > Read more

December 13, 2011     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 2

AdWords Experts Share the Secrets of Their PPC Success, Part 11

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 13, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Campaign Best Practices: How to Name & Organize Campaigns

This is the first post in our series on the GoogleAdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns.In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention.

For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it.Creating an AdWords Campaign Structure: What Do You Need Categories For?In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? ... > Read more

December 12, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google Automatically Migrates Campaigns to Optimize for Conversions

In case you missed Google’s announcement yesterday, beginning in February they will begin migrating campaigns that are utilizing either the “Conversion Optimizer” or “Enhanced CPC” options to the “Optimize for Conversions” ad rotation option. According to their results making this change can result in a 5% increase in conversions.

Now I have nothing against Google researching ways to increase performance for their advertisers, in fact I support it. It’s good business on Google’s part to help their advertisers succeed and I think they should continue to research best practices and actively produce educational materials. But that’s where yesterday’s announcement crosses a line for me, because Google is actively reaching into advertisers’ accounts and altering how they ... > Read more

December 09, 2011     |   Posted In: Google   |   Comments: 2

Web Marketing Roundup: 4 Things I Learned This Week

 1. People Like Being LabeledOr, to be more specific, people like being included in a group, and you can use that psychology to persuade them toward action. In a great article on KISSmetrics, Gregory Ciotti applies the results of five consumer psychology studies to the science of conversion optimization.

Gregory recounts one of these studies like so:After being interviewed in regards to their voting patterns, half of the volunteers were told that they were likely to vote since they had been deemed more politically active, and the other half was not.The results?On election day, the group that was told they were more likely to vote had a 15% higher turnout than the control group (despite the fact that people were randomly told they were more likely to vote, and not told based on th... > Read more

December 09, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

PPC Budgeting Best Practices for 2012, Part 2

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.2. Base Your Budget on ProfitabilityThis tip seems pretty straightforward, but with all of the nuts and bolts and minutiae that go into running successful PPC campaigns, managers sometimes forget to focus on the most important metric: profitability.

As with all things PPC and marketing in general, remember to base your decisions on profitability and the way your business actually runs. Areas of your account that are more profitable should get more attention and more of your budget.3. Don’t Arbitrarily Cap Profitable SpendIf your cam... > Read more

December 08, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 2

PPC Budgeting Best Practices for 2012: New (Free) Guide!

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read the introduction and the first tip below. Click here to download the full guide.PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 BudgetAs the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012.

If you’re relatively new to pay-per-click (PPC) marketing, you’ll probably find that budgeting for this channel can be a challenge.Setting budgets for your PPC campaigns is complicated, but it doesn’t have to be difficult. In this paper, we’ll walk through ten best practices to help you get the most from your PPC budgets in 2012.1. Getting Started: How to Determine Your Ini... > Read more

December 07, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

WordStream Featured in USA Today: Search Engine Marketing for Small Business

In today's print issue of USA Today, Byron Acohido reports on the trend of big search engine platforms (Google AdWords, Microsoft AdCenter, etc.), whose bottom lines depend on selling ads linked to search results — they are pouring millions of dollars into initiatives to help small and medium-sized advertisers (SMBs) make the leap to pay-per-click (PPC) advertising.

In the article, I argue that it's all too common for small advertisers to waste money on poorly executed campaigns.Typically, they don't re-evaluate and optimize their campaigns, and therefore miss out on the opportunity to leverage a powerful marketing channel to grow their business.Read the full article, "Big search companies woo small businesses," in USA Today!  Hit me up on Twitter: Follow @larrykim... > Read more

December 06, 2011     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 2

AdWords Experts Share the Secrets of Their PPC Success, Part 10

This is the 10th in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords Exp... > Read more

December 05, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab

Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab. This will be the first in a series of posts about AdWords campaign settings:As with each of these series, the main objective here is to help AdWords advertisers better navigate the increasingly confusing AdWords interface, and also to be able to help impart best practices for setting up your AdWords campaigns.

If you can’t wait for the individual posts in the series and want a quick AdWords campaign audit as to whether you’re adhering to best practices within your AdWords campaign, WordStream has a free performance grader which... > Read more

December 05, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 4

The 9 Steps to a Better Conversion Rate [Infographic]

The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.)RELATED: What's a Good Conversion Rate?At a high level, here are the steps:Determine your strategy and goalsAnalyze existing traffic sourcesAnalyze your visitors (especially those that don't convert)Study your marketplaceIdentify your most persuasive assetsDevelop strategic experimentsDesign pages to testRun your A/B testsApply your winning elementsClick the image below to view the larger version.

... > Read more

December 02, 2011     |   Written by: Elisa Gabbert   |   Posted In: Conversion Rates   |   Comments: 3

Is Nothing Sacred? Now Even Ads Are Social

SEOmoz this week reported on a new AdWords extension – and surprise, surprise! It’s a social extension!Seems like almost everything Google does these days is a subtle or not-so-subtle push for Google+, and this update is no exception.As you’d know if you read our Ultimate Guide to Google AdWords Ad Extensions, extensions are ways to make your ads bigger and give searchers more opportunities and incentives to click or reach you by including extra site links, product images, phone numbers and more.

When enabled, the new social extension shows searchers “how many people across the web have +1'd the landing page or the Google+ Business Page.” As Mozzer JustinV explains, there are two flavors of social extension, personal and basic:The personal extension shows how many people in the s... > Read more

December 02, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

This is the last post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportGoogle AdWords Free Clicks ReportIn this post, we’ll be walking through the call details report in the AdWords dimensions tab.

What Is the AdWords Call Detail Report?The Google AdWords call detail report offers data around AdWords-enabled call tracking via call metrics or AdWords call extensions.In general call extensions from AdWords leverage Google Voice to allow you to track not just activity on your site (v... > Read more

December 01, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Win of the Week: Simple Tweaks Boost CTR by Triple Digits

Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in "increase virtual memory." Which ad do you click on? PPC Ad #1PPC Ad #2 Notice that the ads have much in common.

The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?Made your decision?The winning ad is ad number two. It was written by BoostCTR writer "wordisborn," and it increased CTR by 150%. Where the original ad was getting 1 click, the new ad is getting 2.5 clicks, more than DOUBLE the original ad's performance.So why did the new ad win? And why did ... > Read more

November 30, 2011     |   Posted In: Copywriting   |   Comments: 0

Best of the Month: WordStream's Top 10 of November

 Holy moly, guys. Another year, come and gone. I mean December basically doesn’t count; it’s basically already over, Christmas happened, and you’re all making hungover resolutions. Am I right?This time next month, I’ll be bringing you our best of 2011. But for now we’ll stick to the past 30 days.

Here are our top ten slammingest blog posts of the month:How Does the AdWords Auction Work? – Our latest infographic, a visual explanation of Google AdWords, was a big hit. If it you missed it the first time around, check it out.Small Business Saturday 2011: Tips and Tricks to Make the Most of November 26th – Black Friday, Small Business Saturday and Cyber Monday have come and gone, but Meg’s marketing tips for SMBs are worthwhile year-round.Our Top SEO Link Building Posts of ... > Read more

November 30, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 9

This is the ninth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8This week... > Read more

November 29, 2011     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

Free Clicks? The Google AdWords Free Clicks Report in the Dimensions Tab

This is the latest post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportIn this post, we’ll be walking through the free click report in the AdWords dimensions tab.

What Are “Free Clicks” According to AdWords?First we need to determine what Google is defining as “free clicks.” The free clicks report provides you with data about how people interact with different components of your ad, and about actions they take. It's important to note that these "free clicks" aren't all c... > Read more

November 28, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Using Excel for Google PPC: Fun Stuff and Hard Stuff

If you own a small company and use or are considering using Google pay-per-click (AdWords) for your goods and services, this article is meant for you. I’m including two practical Excel techniques in this article: How to write Google PPC ads using Excel.How to estimate profit/loss for a Google PPC campaign.

Fun Stuff – Writing Google PPC Ads with ExcelFirst the fun stuff. Seven years ago when I ran my one and only Google PPC campaign (a profitable one), I really didn’t enjoy writing Google pay-per-click ads. I hated counting the letters in the ads to meet Google’s criteria.Ad line #1: 25 characters.Ad line #2: 35 characters.Ad line #3: 35 characters.I wrote the ads on scraps of paper when I had creative flashes. Naturally I lost some of the slips of paper and started using ... > Read more

November 23, 2011     |   Posted In: AdWords Tips   |   Comments: 4

AdWords Experts Share the Secrets of Their PPC Success, Part 8

This is the eighth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7This week’s AdWords expert interview is with Antonia Matthews, Online... > Read more

November 22, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 2

Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab

This is the latest post in an ongoing series on AdWords reporting in the AdWords dimensions tab. In previous installments of the series we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportAnd in this, the seventh post in the series, we’ll be focusing on the automatic placement report in the AdWords dimensions tab:What Is the Automatic Placement Report and Why Is It Important?The placement report is similar to the search query report in that placements are the targeting lever you use on the content network to determine where your ads will show.

This report is also ... > Read more

November 21, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

What Do Adult Sexual Services Have to Do with AdWords?

A couple of days ago our fearless head of marketing, Laura, noticed an odd result in the Google SERPs – the sponsored results for the query “adwords services” were pretty run of the mill, but the first organic result was a bit shocking:I tried the same search on my own machine and got the same result.

What the hell?At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery. But this result is from the official AdWords domain! The page is from the Legal section of the AdWords Policy Center (“Requirements for advertising with Google AdWords”). “Adult sexual services” is from a list of “Restricted Products and Services” that also includes abortion, endang... > Read more

November 18, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

The AdWords Search Query Report: How to Get the Most Out of the Search Term Report

Over the last couple of weeks we’ve been walking through the Google AdWords dimensions tab with a series of posts highlighting each of the reports you can find within the still relatively new AdWords dimensions reporting suite. The first five posts in the series covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportIn this installment, we’ll be focusing on the search terms report in the dimensions tab:What Is the Search Terms Report? Why Is It Important?The search terms report is similar to the search query reports you used to find in the AdWords reporting center in the old Google AdWords interface.

Sear... > Read more

November 17, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Win of the Week: Keywords vs. Mental Imagery, Science vs. Emotion

Take a look at the two ads below. Imagine you're a middle-aged man or woman who's interested in sharpening your memory and increasing your brain power. You go to Google and type in "brain games." Which ad do you click on?PPC Ad #1PPC Ad #2Of course, the ad YOU click on may not be the same ad the majority of people click on.

So perhaps a better question is: Which ad do you think would generate almost twice as many clicks?And THAT is not an easy question to answer. On the one hand, you've got a matter-of-fact keyword-rich ad. On the other, you've got an ad using mental imagery and emotion. Two distinctly different approaches.Alright, made your decision?The winning ad is ad number two. It was written by BoostCTR writer "Cult Classic," and it increased CTR by 95%. Where the original ad was get... > Read more

November 17, 2011     |   Posted In: Copywriting   |   Comments: 0

How Does the AdWords Auction Work? [Infographic]

If you work in the search marketing industry, you may have found yourself having a conversation somewhat like this one (the same conversation I have every time I tell a "regular person" what I do):Regular Person: So, what do you do?Me: I work as a writer for a software startup.Regular Person: What kind of software?Me: Um, search marketing software?Regular Person: So .

.. like Google?Me: Well, yeah, sort of. We make software that helps people advertise on Google.If this regular person is curious enough to know more (rare), I usually find it helpful to explain that Google advertising functions similarly to an auction. In the off chance that they tell me advertising on Google does not work, I tell them that our whole company exists because it does work.How Does Google AdWords Work?Since there ... > Read more

November 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 33
 
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