The WordStream Field Guide to the Google Search Page

On March 9, 2015

 WordStream Google SERP field guide cover

Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them.

Google Rolls New AdWords App for Android Out Globally

On March 5, 2015

Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone).

adwords android app

These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

On March 3, 2015

Seven new AdWords tools

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first?

Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your Instagram Advertising Strategy

On March 5, 2015

Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and beautiful life moments when I’m ever so lucky to capture them on my iPhone camera, but I also follow brands that I love and continuously discover new businesses to follow through hashtags and browsing my search feed.

5 Ways Excel Can Make You Better & Faster at PPC

On March 5, 2015

Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency.

Why Was February Such a Hard Month for B2B Businesses?

On March 3, 2015

Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason?

You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United States. Those people who live in Florida or California might wonder what happened in February.

Search Trends by State: Top Trending Searches in All 50 States

On March 2, 2015

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand):

search trends by state