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Google Search & YouTube App Promotion Ads Launch Globally

As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks. It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign. TrueView...
August 20, 2014
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AdWords Now Lets You Measure Website Call Conversions: Learn More

You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result of your AdWords ads? If the number on your website and in your ads is always the same, you have no way of knowing. Now you can measure phone calls that are triggered by your ads in AdWords. Google...
August 19, 2014
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26 Free Online Marketing Courses: Learn to be a Marketing Mastermind

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin! WordStream’s PPC University PPC University. Our new PPC University is an awesome...
August 19, 2014
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5 Mobile Ad Strategies You Need To Be Using

If you had the chance to read my recent post on why it’s so easy to fail at mobile advertising, then you’ll remember that we discovered: Mobile search volumes have been growing exponentially the past few years. Mobile CTR drops off 45% faster in lower positions than desktop or tablet. Search CPCs have been rising dramatically for mobile over the past 12 months. The mobile impression share...
August 18, 2014
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RIP Exact Match and Phrase Match in AdWords!

Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords is redefining the definition of how keywords set to phrase and exact keyword match type will trigger search ads by applying close variant keyword matching – meaning your keywords will also trigger for...
August 15, 2014
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25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them. 1. Advertise This one is so obvious, we’re going to look at it first....
August 14, 2014
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The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)

A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit. I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles. I...
August 13, 2014
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Why It’s So Easy to Fail on Mobile [Data]

Unless you’ve been living under a rock for the last few years, you already know that the mobile market is becoming increasingly important. The big guys know this too – last summer, Google pushed advertisers into mobile with the transition to Enhanced Campaigns, and Bing recently announced it would be following suit this September. Experts are seeing mobile search volumes grow much faster than...
August 12, 2014
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Google Testing Paid Local Search Ads?

Dr. Pete just tweeted a screenshot of a Google search page that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on Google last night - Is this paid local? pic.twitter.com/9VUanoXpfX — Dr. Pete Meyers (@dr_pete) August 11, 2014 As you can see in the screenshot he grabbed, the local map results have the yellow “Ads” label that designates...
August 11, 2014
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Why SEO Rank Checking Tools Are Useless (And What to Use Instead)

What is a Rank Checking Tool? There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords. For most keyword rank checking tools, all you need to do is type in a keyword, and the tool’s bot will scrape data from Google and spit out a number showing where you rank in Google for your key phrase. Sounds...
August 11, 2014
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