The 7 Deadly Sins of PPC: Wrath #ppcsins

On September 15, 2015
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I’ll never forget the time I drew the short straw when deciding room size in my first apartment. Out of the three rooms, two with sound-proof walls and walk-in closets, I ended up in the third makeshift bedroom (which was really a converted den with paper thin walls). As a light sleeper and non-functional human without eight hours of REM, I was filled with rage. 

We’ve all been in these scenarios. Wrath, our next deadly sin, is the feeling of uncontrollable rage. It's no joke, and I guarantee if you commit this PPC sin you’ll be suffering extensive consequences.

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5 Shocking Stats I Learned at INBOUND 2015

On September 15, 2015
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My jaw dropped as “14,000 attendees” popped across the screen at INBOUND 15, HubSpot’s end-of-summer marketing conference. Last week, a sea of eager marketers packed into the stadium-sized room in the Boston Convention and Exhibition Center to hear an array of inspirational speakers. With keynotes ranging from the marketing maven and best-selling author Seth Godin, the Vice Chair of the Clinton Foundation (and daughter of Bill & Hill) Chelsea Clinton, and viral TED talker and storyteller Bren Brown.

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How Much Does Facebook Advertising Cost? A Definitive Guide

On September 14, 2015
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A common question that arises when discussing Facebook advertising is “how much does it cost?” Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story.

Facebook advertising costs

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Join PubCon Masters Group Intensive Training October 5 with Larry Kim

On September 11, 2015
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Monday October 5th, PubCon’s insanely popular Masters Group intensive workshops and training takes place at the Las Vegas Convention Center. This full-day deep dive into the most effective and timely instruction in SEO, paid search, social media marketing and social advertising sells out every single year, so if you’ve been sitting on the fence, you’ll want to act quickly!

Pubcon Masters Group 2015

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3 No-Brainer Ways to Optimize Your Keywords

On September 9, 2015
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If you ever failed to water your plants, I’m assuming they eventually shriveled up and died. I’m sorry to bring back painful memories, but the same negligent behavior could result in the death of profitability within your PPC account. In order to see ROI, you need to feed your PPC account with optimization juice, which means you need to evaluate and tweak your keyword lists on a regular basis.

 

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Learn PPC for FREE on Your Phone with the New PPC University App!

On September 9, 2015
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Education is a huge part of our mission at WordStream. Learning PPC can be intimidating, and with so much information out there, it can be difficult to figure out which resources are reliable.

PPC University cat meme

That’s why we created PPC University, our free online learning resource – to bring all the information you need to master paid search advertising into one, easily navigable source.

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Gmail Sponsored Promotions Released from Beta! (Again…)

On September 4, 2015
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When Google originally tested Gmail Sponsored Promotions (GSP), now known as Gmail Ads, they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers!

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