The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

On January 8, 2015

 Bing Rewards

Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries.

With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks. As long as you're signed in to your Bing Rewards account, you can earn credits while searching on any device.

Miranda Miller's picture
Miranda Miller

The Content Marketing Expert Guide to Analytics & Metrics

On January 7, 2015

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?

We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

Larry Kim's picture
Larry Kim

15 Tips for Filming and Editing Marketing Videos

On January 5, 2015

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it).

The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).

Dan Shewan's picture
Dan Shewan

WordStream’s Best of the Best: 2014

On December 30, 2014

It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger.

Dan Shewan's picture
Dan Shewan

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

On December 23, 2014

Bing mobile roadmapDozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day.

Larry Kim's picture
Larry Kim

PPC Giveth, SEO Taketh Away

On January 8, 2015

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI.

Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product innovation, one can’t help but notice PPC has been celebrating surplus harvest for the past few months, while SEO can’t seem to shake the Grouch of algorithm fluctuations.

Navah Hopkins's picture
Navah Hopkins

10 Instagram Marketing Tips to Make People <3 Your Brand

On January 6, 2015

Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.

Margot da Cunha's picture
Margot da Cunha

7 Places to Learn to Code – for Free!

On January 2, 2015

Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding.

Larry Kim's picture
Larry Kim

14 Reasons to Ignore the News

On December 29, 2014

These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on increasing productivity, there's one simple trick that can greatly boost your productivity. It's simple. You only need to do one thing--ignore the news.

Why you should ignore the news

Larry Kim's picture
Larry Kim

The Great Russian PPC Sale: How Global Markets Affect Your CPC

On December 23, 2014

In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly devaluing against the relatively strong and stable American and European currencies.

Mark Irvine's picture
Mark Irvine