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Hotels.com Busted for Buying Links, Offers Weak Apology

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that. What Happened? Earlier this month, a number of influential travel...
October 28, 2014
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Niche Marketing: 7 Ways to Get It Right

If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers working in very...
October 28, 2014
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5 Seriously Powerful but Underused Google AdWords Features

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up! Thanks to this ever-changing nature of...
October 27, 2014
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Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look. Paul Budnitz, Ello CEO. Image via Re/code Promises, Promises:...
October 23, 2014
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AdWords Competition Guide: 4 Tools to Help You Analyze & Beat Your Competitors

To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are you should be too. Likewise, if they are targeting a specific keyword in PPC, so should you. Via Paul There are a lot of free benchmarks for data available to all AdWords users. Here are four of my...
October 23, 2014
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Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month

UPDATE: Watch the recorded webinar with all our blogging tips here. Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing...
October 22, 2014
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Can This AdWords Advice Be Trusted? 5 Questions to Ask

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice. At this point,...
October 22, 2014
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24 Best Social Media Promotion Tools

With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks. You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social media...
October 21, 2014
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What You Need to Know About Google’s New Mobile Ad Format

Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month, Google began displaying ads in the mobile search...
October 20, 2014
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11 Kick-Ass Call to Action Examples, and Why They Work

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. However, there is hope. To get your prospects to do what you want, all you have to do is include a...
October 20, 2014
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