Spotlight on Touching Clients: 3 Ways One Agency Expanded Their Offerings with WordStream

On April 24, 2015
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Do you work at an agency? Then you’re likely all too familiar with the emails that give you stress-induced panic attacks, or the phone calls that make you want to weep on your favorite co-worker’s shoulder. Agency life is tough! Not only are you juggling multiple clients with varying business models and goals, but each of those individuals is looking at you as the “expert” (whether or not you’ve accepted that title as accurate).

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The 10 Types of Business that MUST Use Call Tracking

On April 22, 2015
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How often do you call a business directly to make a purchase? Well, there was that time when you called the real estate agency that sold you your first home, right? Oh, and to think of it you called the company that ripped up those ugly carpeted floors and replaced them with the flawless wood that you’re consistently getting compliments on. To think of it, just the other day, you called the hotel in Austin to secure your reservation for your upcoming business trip.

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15 Landing Page Ideas to Inspire Your Next Campaign

On April 20, 2015
4

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your landing pages.

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Google's New Display Network Interface Explained

On April 24, 2015
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Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when creating new campaigns.

Let’s start with the changes:

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