Dresses, Llamas, and Search: WordStream's Best of the Month for February

On February 27, 2015

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).

 The black blue white gold dress

The dress that captured the Internet’s imagination.

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

On February 26, 2015

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.

Facebook Unveils Ads Manager App for iOS

On February 24, 2015

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.

You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and responding to alerts through the mobile site.

7 Things You Need to Know About New Dynamic Facebook Product Ads

On February 23, 2015

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.

Google Introduces Call-Only Campaigns - Here's Why You Need Them

On February 20, 2015

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.

Google Call-Only Campaigns screenshit

Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page.

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

On February 27, 2015

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?

US Search Awards 2015 nominations 

Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making.

7 Ways Bing Ads Beats Google AdWords

On February 25, 2015

It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month.

Ask the Experts: Why Can't I See My Ads Online?

On February 24, 2015

Here at WordStream, we get a lot of questions about PPC. From queries about the best type of ad extensions to use, to blog readers who want to know more about a given topic, answering your questions about paid search is a big part of what we do.

The Ultimate A-Z Marketing Buzzwords Bible

On February 23, 2015

Marketing is a field rife with buzzwords – some are valuable and have merit, while others make us LMAO. We’re covering the A-Z list and scoring the marketing buzzwords on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.

buzzwords meter 

17 Best Practices for Crazy-Effective Call-To-Action Buttons

On February 20, 2015

What Is A Call-To-Action Button?

Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common examples of call-to-action buttons are: