Spotlight on Touching Clients: 3 Ways One Agency Expanded Their Offerings with WordStream

On April 24, 2015

Do you work at an agency? Then you’re likely all too familiar with the emails that give you stress-induced panic attacks, or the phone calls that make you want to weep on your favorite co-worker’s shoulder. Agency life is tough! Not only are you juggling multiple clients with varying business models and goals, but each of those individuals is looking at you as the “expert” (whether or not you’ve accepted that title as accurate).

The 10 Types of Business that MUST Use Call Tracking

On April 22, 2015

How often do you call a business directly to make a purchase? Well, there was that time when you called the real estate agency that sold you your first home, right? Oh, and to think of it you called the company that ripped up those ugly carpeted floors and replaced them with the flawless wood that you’re consistently getting compliments on. To think of it, just the other day, you called the hotel in Austin to secure your reservation for your upcoming business trip.

15 Landing Page Ideas to Inspire Your Next Campaign

On April 20, 2015

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your landing pages.

6 Times Taylor Swift Got PPC Right

On April 17, 2015

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

learn ppc from taylor