3 PPC Strategies to Out-Sell Your Home & Garden Competition

On April 14, 2015
4

After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking wind-chill, but those 60 degree days scattered in are finally giving us hope! We won’t die in this rumored snow apocalypse after all!

Home improvement advertising cartoon  

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AdWords Makes Reporting for Multiple Campaign Types Less Painful

On April 10, 2015
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It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a tad nerdy, but it will make every PPC manager’s lives somewhat less painful. HALLELUJAH! I’ve never been a numbers person so reporting isn’t my strong-suit, therefore I’ll take any means of simplifying the process as a win.

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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

On April 9, 2015
2

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play.

SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host of experts in analytics, content, PPC, website optimization and of course, SEO.

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YouTube TrueView Ads Can Now Include Interactive 'Cards'

On April 8, 2015
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Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google 5 years ago.

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Google Testing Commercialized Answer Box?

On April 13, 2015
5

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.

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