Our 10 Best Landing Page Tips & Tricks Ever

On September 2, 2015
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Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective?

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Alert! 10 Alarming Signs You Need Help with PPC

On September 1, 2015
3

Are you new to the world of pay per click? Or are you getting back in the game after a long hiatus? Perhaps you think of yourself as a PPC expert, but your keywords are accumulating dust bunnies, as you flicked the auto-pilot switch and let Google run the show (pro tip: this doesn’t work).

I hate to say it, but sometimes we marketers have egos a little larger than our skillsets, and we all need a little reality check once in a while.

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WordStream’s Best of the Month: August

On August 31, 2015
1

Love it or hate it, summer is finally drawing to a close. Various pumpkin-flavored products have already found their way onto shelves everywhere (to the dismay of many), the temperature is (finally) starting to drop, and pretty soon we’ll all be walking through the park sporting stylish scarf and sweater combos.

WordStream best posts of August Peanuts strip 

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The ABCs of Google AdWords

On August 27, 2015
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Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other wacky “moonshot” ideas that are under development in the company’s secretive Google X labs. At least that’s the official story…

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3 No-Brainer Ways to Stop Wasting Your AdWords Budget

On August 26, 2015
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Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent during the entire process, you could end up purchasing a home with a long list of problems and minimal chance of making a profit when you sell.

This is not unlike another market... Can you guess which one I’m referring to? The search market of course!

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The 5 Elements of a Strong Inbound Marketing Strategy

On August 25, 2015
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Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.

Inbound marketing strategy  

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99 Online Marketing Tools You Won’t Be Able to Live Without

On August 24, 2015
36

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.

Online marketing tools 

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