Google Introduces Call-Only Campaigns - Here's Why You Need Them

On February 20, 2015

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.

Google Call-Only Campaigns screenshit

Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page.

7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

On February 19, 2015

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Or perhaps your agency also manages PR, video production, and social advertising in addition to PPC? Agency life is tough! There needs to be a Zen-like balance between generating results to keep your current client base happy, but also bringing on new clients to keep your agency’s revenue on an uphill slope.

Looking for Love in All the ROI Places: Winning at E-Commerce PPC

On February 13, 2015

In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that include users who either can’t afford to transact, or aren’t in the transactional mindset.

8 Blog Topic Generators for Blog Post Idea Inspiration

On February 12, 2015

Is blogger’s block getting you down? Have no fear, blog topic generators are here!

Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticing, clickable content. 

1. HubSpot’s Blog Topic Generator

 HubSpot’s Blog Topic Generator has you input three different nouns and dishes back five blog topic ideas that will get those creative juices flowing.

17 Best Practices for Crazy-Effective Call-To-Action Buttons

On February 20, 2015

What Is A Call-To-Action Button?

Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common examples of call-to-action buttons are:

3 Economic Principles That Will Transform Your Marketing Campaigns

On February 17, 2015

When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.

 Principles of economics It's The Economy Stupid Clinton War Room 1992

Fear and Slogans on the Campaign Trail ‘92

Go From Paid Search Novice to PPC Pro with the Ultimate AdWords Bundle

On February 13, 2015

In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search can seem particularly daunting. With an extensive and complex lexicon of terms, powerful yet intimidating software tools, and real money on the line, many newcomers to PPC are understandably concerned about how they’ll fare in the world of paid search advertising.

What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High Conversion Rate)

On February 12, 2015

Every e-commerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every successful digital marketing strategy is built upon an accurate understanding of Return On Investment (ROI). This is so important that it’s Lesson #1 of the WordStream PPC Guide for Beginners.

However, marketers tend to make two very common mistakes when optimizing for ROI: