Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext

On November 17, 2015

Future of Search BingAdsNext

Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising. Given Bing’s reputation for throwing the most opulent events in the industry (believe me, I’ve enjoyed my fair share of orange candy bars and never-ending cocktails, courtesy of the Microsoft crew), I was excited for the trip, but the itinerary was vague and, as a first timer, I had no idea what I was in for.

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The Ridiculously Awesome Guide to Facebook Remarketing

On November 16, 2015

Facebook remarketing guide

My beautiful mother, who is “technologically challenged,” told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said.                     

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47 Social Media Facts To Blow Your Mind

On November 13, 2015

Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!

Social media facts

Check out these 47 amazing social media facts – you could even share them with your own networks to demonstrate how knowledgeable you are.

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NEW Holiday AdWords Ads: Text Message Remarketing & Black Friday Structured Snippets

On November 12, 2015

Every year, it feels like Christmas comes a bit earlier. This year is no exception as before we have our first bites of Thanksgiving turkey, we’re already planning our holiday marketing strategies. Google knows how important this time of the year is for e-commerce advertisers and this week, they quietly gifted advertisers with two new products to help them succeed in what is often their busiest time of the year.

text message ads

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10 Crafty Strategies for Etsy Marketing & Other Craftmakers

On November 12, 2015

If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and crafts enthusiasts to make a little money on the side has quickly become one of the hottest markets in retail, and consumers are clamoring to get their hands on handmade, artisanal goods made by real people, not fresh off a conveyor belt.

Etsy marketing

In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them.

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10 Ways to Succeed with Google Call-Only Campaigns

On November 11, 2015

162 billion. That’s how many times consumers will call businesses by the year 2019 according to BIA/Kelsey.

Mass mobile adoption has opened the floodgates for phone calls, and in response, Google has been making sure advertisers are equipped to take advantage. First they added call extensions, then call tracking from the landing page, and most recently, call-only campaigns.

Call Only Campaigns Beatles in phone booth

Here are 10 tips to ensure you’re getting the most from your call-only campaigns.

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Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

On November 10, 2015

If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads.

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Does the Twitter ad platform employ a similar algorithm for rewarding the most engaging ads and punishing junk ads?

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The 4 Emotions that Make the Best Emotional Ads [DATA]

On November 9, 2015

After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing.

Emotional Ads

It doesn’t have to be, though! What happens if we take an entirely different approach to PPC and find out how emotions trigger the searcher to react?

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4 Tips for Creating Amazing Facebook Landing Pages

On November 6, 2015

If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.

But there’s more to Facebook Ads than just the ads! If your campaigns are going to succeed, you also need great Facebook landing pages. Although creating compelling visual ads for your Facebook campaigns is crucial, it’s only half the battle – your accompanying landing pages need to be just as strong (if not more so) to ensure your visitors go the distance and convert.

Facebook Landing Pages

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