Vote for WordStream to Present at Mass Innovation Nights!

The next Mass Innovation Nights event is coming up on September 14, 2011. We'd be thrilled if you showed your support for WordStream by voting for us to present at the event! Mass Innovation Nights features innovative new products from companies in the Boston area. Here's more information about the event via MIN: We've got a great evening planned for our 30th event! MIN30, September 14, 6-8:30 pm, is going to be part of FutureM, a week of events in the Boston area, celebrating the future of marketing.

Our line-up looks terrific, with a great group of products somehow related to marketing. Join us! Remember, we’re here to help launch new local products, so here’s what you need to do: Check out the cool new products. Visit their websites for more info. Pick your favo... > Read more

August 24, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 3

Win of the Week: Clarity, Specificity, and Urgency Produce 115% Increase in CTR

Which of the two ads below do you think performed better? Both used the same URL, but the titles and body copy are significantly different. PPC Ad #1PPC Ad #2 Here's another way to think about it: If you were searching for "horror movies," which ad do you think you'd click? Make your decision then scroll down for the answer.

In this particular contest, the new winner is ad number two. The winning ad was written by "ctr_guru," and it increased CTR by 115%.So why did the the new ad perform so much better and attract more than twice as many clicks as the original ad? Let's take a look...1. The title copy of the original ad is fairly vague. "Horror Movies" lacks specificity. Am I going to be able to watch horror movies when I click this ad? Or read reviews about horror movies? Or lear... > Read more

August 24, 2011     |   Posted In: Copywriting   |   Comments: 1

Conversion Rate Optimization: Are You Considering Page Speed as a Variable?

Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team. They felt strongly that improving our website’s page load times would improve our organic rankings.

Besides the potential SEO benefit, it just makes sense to give your visitors the best possible experience.We are halfway through the year, and we’ve made some measurable improvements in site speed. Our IT department has revamped code, optimized images, etc. to give our webpages a diet, and we’ve seen real improvements in site speed. During this process, something interesting happened that we hadn’t really planned for or expected (alt... > Read more

August 23, 2011     |   Posted In: Conversion Rates   |   Comments: 4

Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?

Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.So when Google rolls out a new display network control like topic targeting as they did in March, it’s worth taking some time to better understand how the feature works and when it makes sense to utilize it.

What is AdWords Topic Targeting?Google describes topic targeting by explaining that:Using topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large audience quickly and easily to generate awareness or drive sales. When using topic targeting, our system looks at all the terms on a page to determine the t... > Read more

August 22, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Friday Link Roundup - The Best of This Week

 In honor of Elisa’s trip crossing the great Midwest this week, I’ve decided to do an Elisa-style roundup today, offering you a smorgasbord board of delectable links from this week. The Big News – In Case You Missed it Google’s announcement of their plans to buy Motorolla Mobility had everyone talking this week.

Search Engine Land wrote a great piece covering the ins and outs of such an acquisition, while Read Write Web collected various opinions on the matter. Links to Learn The end of August marks the end of summer for most students, and school is already back in session with Google as they introduced a new online resource, Learn With Google. This nifty new creation offers a wide variety of learning tools for small businesses looking to learn more about ... > Read more

August 19, 2011     |   Written by: Megan Marrs   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Google AdWords Display Ads – Google’s Paying Close Attention to Display, Does that Mean You Should Too?

 You can learn a lot about marketing from Google, and if you’re in search marketing paying close attention to what Google says and what types of things they place emphasis on are vital to your lively-hood. This is why Matt Cuttsgets 350 comments on a post announcing a change in the algorithm that affects around 2% of queries, and it’s why search marketers have a much keener interest in Google Plus and its integration in SERPs, Webmaster Tools, et al than your average social network.

So when Google starts to push something and you’re a pay-per click practitioner you pay attention. Recently I’ve been aggressively retargeted by Google’s “Watch This Space” campaign:I’ve also seen it on LinkedIn where I’m sure from a job title, skills, groups, and probably even demographic... > Read more

August 18, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Win of the Week: Designing a Better PPC Ad

If you were going to write a PPC ad promoting the opportunity to run your own graphic design contest, how would you write your ad?That was the question facing the BoostCTR writer who wrote the winning ad in the contest below. Take a look at both ads and see if you can pick the winner: PPC Ad #1PPC Ad #2 In case you're unfamiliar with 99designs.

com, they provide graphic design services through contests. You pay a fee to host the contest. Graphic designers submit their designs. They are competing against each other to win the contest and collect the award fee. Businesses who host the contests can then pick their favorite design from all those that have been submitted.With that as background, make your decision and keep reading for the answer...In this particular contest, the new wi... > Read more

August 17, 2011     |   Posted In: Copywriting   |   Comments: 1

R.I.P. Reputation Management – New Huge Google Sitelinks Kills Online Reputation Management Industry?

Quick! Google the name of your company. See anything you don't like? A Reputation Management service firm can make it disappear or so that was their sales pitch, that is, until now.Yesterday we reported on Google’s roll-out of new, huge site-links that appear on branded searches, which pretty much crowds out the entire browser screen contents.

Organic search listings not affiliated with the company (such as any damaging reviews) are pushed “below the fold” or to page 2 and beyond, where fewer and fewer eyeballs venture out to.And of course, buying a paid advertisement on AdWords for your company’s name can now even further push stuff below the fold since ads are now also huge.The Reputation Management industry has sprouted up in recent years to defend clients against potentially da... > Read more

August 17, 2011     |   Written by: Larry Kim   |   Posted In: SEO Marketing   |   Comments: 7

Google Serves Up Super-Sized Organic Sitelinks in Organic SERPS

Google this week has been serving up huge sitelinks for branded searches. Take for example, this organic search for "WordStream" and look at the huge sitelinks (highlighted in yellow):I've seen searches with as few as 2 huge organic sitelinks, and listings with many as 12 huge organic sitelinks. The new super-sized mega sitelinks take up the entire page! (Learn More: WordStream's AdWords Sitelinks Guide)SEO Impact of Huge Sitelinks in Google Search ResultsAll other organic search listings are now pushed down significantly "below the fold".

It's going to be very tough for an SEO to generate any traffic on branded keyword searchs. The new mega sitelink pushes the number 2 organic search result below the fold! And it's even worse when there are a few sponsored links above the organic sea... > Read more

August 16, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 3

Still on the Fence? Here Are 3 Reasons to Start Doing PPC

Are you still not doing PPC?! Silly business owners! There are many reasons to explore paid search marketing as a lead generation channel. Here are just three good reasons to get you started.1. PPC Ads Won't Poach Your Organic TrafficAdWords recently released the results of a study designed to answer a question that many advertisers ask: Will running pay-per-click ads cannibalize my organic search traffic? To address this concern, statisticians at Google built a statistical model to make predictions about click volume based on ad spend.

According to Google:This model generates estimates for the incremental clicks attributable to search ads or, in other words, the percentage of paid clicks that are not made up for by organic clicks when search ads are paused.Google found that 89% of traffic... > Read more

August 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 2

Worst Link Exchange Request Ever

I'm often spammed by bots and people asking for links but I thought this was pretty amusing so i wanted to share (I've just obfuscated the domain name). The part that really cracks me up is the the part in bold, below (lol). This has got to be the worst link exchange request ever.-----Original Message-----From: Bojan [mailto:info@xx-xxxxx.

xxx]Sent: Wednesday, August 10, 2011 5:16 PMTo: Larry KimSubject: Link Exchange RequestDear owner of http://www.wordstream.com,I'm the webmaster of http:// www. xx-xxxxx.xxx.We came across your site http://www.wordstream.com on the Internet and feel that it would fit perfectly into our collection of quality links at http:// www. xx-xxxxx.xxx.The Google PR of this site is currently 5.We'd appreciate it if you place a link back to our site using the followi... > Read more

August 15, 2011     |   Written by: Larry Kim   |   Posted In: Link Building   |   Comments: 12

New Webinar: Cutting Costs With Negative Keywords

We’d like to invite you all to our next free webinar:What: Cutting Costs With Negative KeywordsWhen: Wednesday, August 17, 11 a.m. EDTWhere: The comfort of your desk!Why: Did you know adding negative keywords can save you at least 10-30% on your AdWords spend? Negative keywords are like the chatting block lists of the keyword world – except instead of obnoxious friends or stalker-ish obsessors, you can block out keywords that are depleting your budget without driving any conversions.

Because they prevent wasteful spending on low-value clicks, negative keywords are essential to running a streamlined, cost-effective PPC campaign. Unfortunately, the technique is underused – finding relevant keywords to add to your campaigns is hard enough, but negative keyword discovery is even mor... > Read more

August 15, 2011     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 0

Learn Google AdWords – Learning AdWords Best Practices from Great Sources

When I outlined four definitive sources for learning about Quality Score recently on the blog I made the point that:When talking to people who are new to SEO and PPC, one thing I often caution them about is not to get bogged down by information overload. There is a remarkable amount of content to consume pertaining to search marketing, but much of it is:Good but redundantUnique but not really applicable for many peopleHigh-quality, but too advanced for beginnersMisinformationAs a result I really like to introduce people to a very short list of two to four authoritative resources on a subject so that they can get a few different perspectives and a complete picture on the topic, avoid information overload, and ensure that they’re reading quality information.

And the same is true of learning... > Read more

August 15, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Bidding Boston Adieu: What I'll Miss (And What I'll Be Happy to Miss)

Well, folks, today is my last day in the Boston office, though not my last day at WordStream – tomorrow I'm moving to Denver, CO, but if all goes well, I'll be back up and running in my home office on Monday, Aug. 22. Since things tend to get a little crazy in the last few days before you pack up everything you own and drive 2000 miles across the country, I thought I'd do something a little different here today and list some of the things I'm going to miss about working and living here in Boston (and some things I won't miss, natch).

I'll miss: Seeing my coworkers every day! Not to be sappy, but there really is a benefit to "face time." I'm going to get a little lonely out there, so please pay attention to me on Twitter. I won't miss: Having to get dressed in the morning. D... > Read more

August 12, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 5

Twitter Gobbles Up Shutterbugs: Photo Sharing Now Available For All Users

Twitter started as just a little bird with a big idea. Since its arrival, the social networking site has become a venue for everything from (overly) personal status updates, the world’s latest news, to virtual celebrity stalking.Some might dramatically claim that Twitter has ruined humanity forever, or at least as altered our brains.

Maybe Twitter does share blame for messing with our gray matter. But people really love that feathery blue fellow, and as Twitter continues to grow and transform, so does the manner in which we advertise, learn, and communicate.Twitter Releases Photo Sharing to All UsersIn an ever-growing quest to encourage our insatiable need for instant gratification, Twitter released the photo sharing feature to all Twitter users yesterday. Up till now, this feature has b... > Read more

August 11, 2011     |   Written by: Megan Marrs   |   Posted In: Twitter   |   Comments: 0

Google AdWords Express Review: Is Google Express (AWExpress) Right for Your Small Business?

Table of Contents:ProsConsSmall Business ReviewI’ve been somewhat wary of new AdWords features in the past here on the blog, and have warned that sometimes what Google labels as a panacea answer to a longstanding pain point is either more of an opportunity for Google than for you or not as complete of an answer as it seems at first blush.

It probably shouldn’t be any surprise that – like most people who make their living optimizing paid search accounts, among other things – I have a healthy amount of skepticism when Google offers to just make everything super easy! So we thought we’d do a deep dive into the product formerly known as Boost: Google AdWords Express.What is Google AdWords Express?Google Express is the next step in a natural progression by Google to try to simplify Ad... > Read more

August 11, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 27

Win of the Week: Spelling It Out to Increase CTR by 65%

How would you like to see a sequence of ads instead of just one winner and one loser? This will give you better insight into the reasons why one ad wins ... and other ads lose. With that in mind, I'm showing you four ads instead of two.These ads paint a more accurate picture of the BoostCTR contest process.

It is not uncommon for the first two or three submissions to lose to the control ad. After repeated attempts to "dethrone" the control ad, a new winner is discovered.Such is the case below. The first two ads that were submitted by our writers did NOT win. These two ads lost to the control ad by 22% and 26% respectively. Take a look...Losing Challenger #1Losing Challenger #2 Since I bought a pair of Vibram Fivefingers last spring and have been wearing them almost every day, I can se... > Read more

August 10, 2011     |   Posted In: Copywriting   |   Comments: 4

The Foreign Language Internet: Spotting the Big Growth Markets

Reaching the much coveted Number 1 spot of English searches is a mission sometimes beyond the reach of even the most experienced SEO. With billions of English pages vying for consumer attention and more and more businesses jumping on the e-commerce bandwagon, the competition for presence on the English web feels like an uphill struggle.

Naturally, English has been the lingua franca of the web ever since the onset of the dot-com boom, so it’s no surprise that it’s now reached the point of saturation. But there’s a vast – and largely untapped – area where there’s less competition for keywords and content overall, and that is the foreign language internet. Emerging markets, unscathed by the recession holding Europe and North America in its grip, present unparalleled growth opportu... > Read more

August 09, 2011     |   Posted In: Marketing Strategy   |   Comments: 0

Announcing the AdWords Performance Grader: Find Out How You’re Doing on AdWords and How to Improve for Free

Today we're announcing the release of our new AdWords Performance Grader, a free tool that grades your AdWords account performance by analyzing several key performance indicators (including Quality Score, Account Activity, Click-Through Rate, and Impression Share) and comparing your results against those of other AdWords advertisers with similar monthly budgets.

It's like a free, instant PPC audit.The AdWords Performance Grader:Shows you how well your campaigns are really doingGives you a sense of how you fit into the competitive landscapeProvides tips for improving your score and your resultsThe best way to learn about the AdWords Performance Grader is to grade your AdWords account for free, but if you don't have an AdWords account, take a look at the sample AdWords report below (click on... > Read more

August 08, 2011     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

How to Do SEO for Magento eCommerce Software

Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization). This article will provide users of Magento e-commerce sites with five steps to optimize their websites for SEO.The following five tips will ensure that your e-commerce site is better optimized for search engines.

1. Use Page Titles and Meta DescriptionsCreating properly optimized page titles and meta descriptions forms the basic first step for SEO. If you do not accurately name and identify your web pages, how can you expect a search engine to find you?Your Magento e-commerce website is full of content and usually contains various pages with categories and products. Therefore, ensure you correctly name you... > Read more

August 05, 2011     |   Posted In: SEO Marketing   |   Comments: 2

Is Internet Explorer a Web Browser? You Don’t Even Know, Do You?

Did you hear about the big study on browser use and IQ? As reported by CNN, BBC News, the Telegraph, Forbes and other major news outlets, a Canadian web consulting firm named Aptiquant released the results of a survey of 100,000 internet users, revealing that, perhaps unsurprisingly, users of Microsoft’s Internet Explorer (IE) browser had lower IQs than users of Firefox, Google Chrome, Safari and other browser alternatives.

The real surprise was just how unintelligent IE users are. The Guardian reported that “The results suggested that Internet Explorer surfers had an average IQ in the low eighties.” Whereas a score between 90 and 110 represents “normal or average intelligence,” a score of 80-90 signifies “dullness,” and 70-80 “borderline deficiency.” Ouch.Checking to see ... > Read more

August 05, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

The Benefits of Online 'Office Hours': Why You Should Consider Live-Tweet Sessions

Last week the White House launched a new “Office Hours” Twitter program, in which U.S. citizens are invited to tweet their questions and concerns over the nation’s deficit reduction and debt ceiling negotiations. Using Twitter to encourage healthy dialogue between individuals and large corporate entities is nothing new, but establishing predetermined times for concentrated discussion is a trend still growing in the Twitterverse.

The White House office hours grew out of last month’s Twitter “townhall”; people were encouraged to #AskObama questions concerning the economy, healthcare, and the like. The president answered in true Twitter fashion, making him the first president to live-tweet to the nation.   The Doctor Is In: The Marketing Advantages o... > Read more

August 04, 2011     |   Written by: Megan Marrs   |   Posted In: Twitter   |   Comments: 0

5 Low-Budget Ways to Distribute Your Blog Content

 We got the following message via our Contact Us form this weekend:To Elisa Gabbert: Saw your article in Website magazine! I write a marketing blog via WordPress and was writing to get your advice on how to distribute this blog beyond LinkedIn/Twitter – seeking vehicles that are low budget ... Thank you in advance for your response.Thanks for your question, Howard. I always think it's better to answer questions like this via a blog post rather than a personal email. That way, other readers get the benefit of the information too. So here are five low-cost ways to distribute your blog posts to a larger readership.Social mediaHoward is well aware of this channel, as he says he is using LinkedIn and Twitter for distribution already. But don't dismiss other social networks – Larry foun... > Read more

August 03, 2011     |   Written by: Elisa Gabbert   |   Posted In: Blogging   |   Comments: 0

Which Ad Won? New PPC Ad Boosts CTR by 52%

Today, I'm featuring another contest from the ongoing optimization of the BoostCTR campaign running on AdWords. I'm doing this for two reasons:Reason #1. It's important that you know "we eat our own dog food." Which is to say, we follow the same ad optimization process that we recommend to our clients.

Reason #2. We have now completed a few BoostCTR contests. So I can show you how the ads have evolved over the last couple months.With that in mind, let's take a quick look-back at the very first contest we ran in this campaign...PPC Ad #1PPC Ad #2In this first contest, the long copy destroyed the short copy. Ad #2 was written by "chewiness," and it increased CTR by a stunning 326% -- more than triple the original CTR.We then ran a second contest, which produced a new winner. And now we have r... > Read more

August 02, 2011     |   Posted In: Copywriting   |   Comments: 0

Performance-Based Pricing: Key Considerations with Pay for Performance PPC Management Services

Earlier this year George Michie of the Rimm Kaufman blog had a great two-part blog series on performance-based pricing in PPC. The first post did an excellent job of outlining why performance-based pricing may not be as much of an incentive for agencies as some contend, while the second post focused on three additional issues with performance-based pricing, namely:Performance metrics aren’t simpleThe metrics commonly used can be artificially inflatedCommissions are paid for the wrong performanceBefore you get started with a pay for performance agency, you’d be well served to read both posts, but many successful agencies and happy advertisers find ways of making pay for performance work, as George himself points out in both the body and the comments of his posts.

Here we’ll walk throug... > Read more

August 01, 2011     |   Written by: Tom Demers   |   Posted In: Paid Search Marketing   |   Comments: 2

WordStream's Best of the Month & Weekly Web Marketing Highlights

Our most popular post in July was no big surprise – in fact, Larry's analysis of our latest infographic (Where's Google Making Its Money?), in which we delved into our keyword data to find the top 20 keyword categories in AdWords with the highest volume and costs per click, was not only our top post for the month, it's our most popular post of the year so far.

We're glad you all found this data as fascinating as we did!Here are the rest of the posts that grabbed your eyeballs this month (we hope they didn't cause any bruising):What to Do When Your AdWords CPCs Are Too High – Tom outlines five ways to lower your AdWords cost per click and get your campaigns back to profitability.The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook – Our infographic caus... > Read more

July 29, 2011     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

Quality Score 101: Learn About Google AdWords Quality Score from Four Definitive Sources

When talking to people who are new to SEO and PPC, one thing I often caution them about is not to get bogged down by information overload. There is a remarkable amount of content to consume pertaining to search marketing, but much of it is:Good but redundantUnique but not really applicable for many peopleHigh-quality, but too advanced for beginnersMisinformationAs a result I really like to introduce people to a very short list of two to four authoritative resources on a subject so that they can get a few different perspectives and a complete picture on the topic, avoid information overload, and ensure that they’re reading quality information.

This week our friends at PPC Hero re-released their Ultimate Guide to Quality Score, which is an outstanding resource on the topic, so I thought it ... > Read more

July 28, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Blend Your SEO and PPC for Better SEM Results

The recent infographic from WordStream depicting the most expensive keywords in Google AdWords got me thinking about the true ROI of SEM. If Google is making $50 per click, what kind of value is that keyword producing for your company? If your business goes after keywords outside of the top 20 most expensive, how does that impact your ROI? Big brands can afford to spend thousands upon thousands of dollars on a PPC campaign, not really worrying about the cost per click and how that impacts their bottom line, but what about the rest of us?One of the biggest advantages of running a PPC campaign is that it is relatively quick to launch and easy to test.

If the final cost per conversion is too high, than you simply drop that particular keyword and target a variation that is less competitive. PP... > Read more

July 27, 2011     |   Posted In: Search Engine Marketing   |   Comments: 4

Time to Reorganize Your AdWords Campaigns? Don't Forget Your Roadmap

Are your PPC campaigns delivering the results you want? Are you struggling with any of the below problems?:Click volume too lowCost per click too highCost per conversion too highLow Quality ScoresLow click-through ratesLow ROIIf you said yes, it might be time to reorganize your AdWords account.The below roadmap will guide you through the process of revamping a campaign to improve performance and lower costs.

Click the image to enlarge the roadmap. You'll find links to helpful resources at each road sign, so if you need more help in a given area of PPC, click on the green sign for more tips and information.If you're looking to get a free assessment of your AdWords account, try our AdWords Performance Grader. It grades your AdWords accounts on key criteria, showing you where and how to make ... > Read more

July 27, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook

In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer's perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how much traffic they're driving, and it's quickly closing in on Twitter and Facebook!For this case study, I compiled Web analytics data for the WordStream Internet Marketing Blog for the week of July 18-July 24, 2011 (an unusually high traffic week for us), to see which social media network drove the most traffic – the results are illustrated below: The Social Media Showdown: Google+ vs.

Facebook vs. Twitter vs. LinkedIn (click to enlarge).The results of the Social Media Showdown are as follows:1st Place: Facebook with 47.26% of visitors2nd Place: T... > Read more

July 26, 2011     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 4
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.