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5 Epic Content Marketing Tips from Joe Pulizzi

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides? Perhaps gaining actionable items to implement and grow your business? Nope, you guessed wrong. According to the self-proclaimed poster boy of content marketing, Joe Pulizzi, a great presentation is one you go into with low expectations....
October 17, 2014
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Discover 4 Steps to Outsmarting the PPC Competition on October 21

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing? We talk a great deal here...
October 16, 2014
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Mobile PPC Strategy: Are You Missing Out On Conversions?

I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy? Take a look at these stats showing how mobile and...
October 16, 2014
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6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months...
October 15, 2014
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How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015. I had a lot of questions about how data...
October 14, 2014
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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What Is a Call to Action in Marketing? Your call to action is the part of...
October 09, 2014
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Can Google Be Trusted? Guide to Protecting Your Online Privacy

Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of the tech sector’s most contentious issues. Few issues in tech are as polarizing as online privacy, but the topic goes far beyond opinions about the security of personal data or how it should be...
October 08, 2014
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Myth Busting: The Truth About Long-Tail Keywords

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best...
October 07, 2014
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AdWords Quietly Launches New Demographics Targeting Tab

As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics. Advertisers on the Google Display Network have the ability to view their performance by a user’s gender, age range...
October 06, 2014
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Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include...
October 06, 2014
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