You are here

How Google Hummingbird Changed the Future of Search

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update. This image has nothing to do with Google Hummingbird....
June 23, 2014
11

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target. This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However...
June 20, 2014
6

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking in the lime light of adoring online fans. Image courtesy of kanate of FreeDigitalPhotos.net 1. Ask people to...
June 19, 2014
10

Do Paid Search Ads Drive Brand Awareness?

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also on unaided brand awareness – even when the searcher doesn't click the ad. Search ads may be known as...
June 18, 2014
0

4 Things You Need to Know About Google's New AdWords Policies

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources. The current AdWords policies will remain in effect until “around September,” when the new center will launch. So what's new? Google has released a preview of the new center alongside...
June 17, 2014
9

In-Market Audiences: Target Prospects Who Are Ready to Buy

At the core of every online advertiser’s mission is delivering a perfectly tailored message to a prospect at the moment they are ready to take action. With in-market audiences, released in beta last November, Google claims it can get advertisers closer than ever to this goal. In-market audiences allow advertisers to set up their Display campaigns to reach people who are further down the funnel...
June 17, 2014
7

Best of the Inbound.org AMAs: SEO Edition

In this latest in our series of the best tips from the Inbound.org AMAs (Ask Me Anythings), we have a collection of awesome insights from top marketers in SEO. Annie Cushing, Ian Lurie, Rand Fishkin, Mike King and many others have participated in the popular Q&A-style threads on Inbound, where you're encouraged to ask them just about anything within their particular areas of expertise. Here...
June 16, 2014
3

Google My Business: The New Integrated Local/Social Dashboard for Businesses

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business...
June 12, 2014
10

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. If you’ve never seen Run Fatboy Run, it’s a great movie! All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing ideas and inspirational tips to help you bust through...
June 12, 2014
27

Will & Larry's Most Excellent, Totally Replicable Keyword Strategy

Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the greatest ROI from their time spent toiling over keywords? More than keyword research tips, smart marketers need a comprehensive keyword strategy to guide successful SEO, PPC, and content marketing...
June 11, 2014
7

Pages