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When to Say No to a New Client: 10 Red Flags for Agencies

They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether? We consult for a number of small AdWords agencies. One emerging trend that we have noticed among newer agencies is that they jump at the prospect of bringing on new accounts, regardless of whether or not these clients are a good fit for them. These...
July 24, 2014
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The 3 Types of Links that Send Legit Referral Traffic

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO. Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and...
July 23, 2014
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How the ‘Attention Web’ is Changing Content Marketing Metrics

Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success. Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a complete picture...
July 22, 2014
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Should Search Marketers Pay Attention to Growth Hacking?

By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com Search marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without a sizable marketing budget...
July 21, 2014
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Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for...
July 18, 2014
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19 Headline Writing Tips for More Clickable, Shareable Blog Posts

It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it? Headline writing rules have changed quite a bit since the great online...
July 17, 2014
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You Can’t Not Click: Weighing the Pros & Cons of Clickbait

Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future. Image credit: Slate Table of Contents What is Clickbait? The Benefits of...
July 15, 2014
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The 15 Best Social Media Marketing Tips from the Inbound.org AMAs

In this latest in our series of the best tips from Inbound.org’s AMAs (Ask Me Anythings), we've rounded up the top social media marketing wisdom shared by expert marketers. Justin Isaf, Dharmesh Shah, Paul May, Oli Gardner and many others have given us all a chance to pick their brains in the Q&A-style threads on Inbound. Here, you'll find the top social media marketing tips from the AMAs,...
July 14, 2014
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What to Do While Matt Cutts Is on Leave

Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away. Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice...
July 11, 2014
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The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either. However, despite overwhelming support for the...
July 10, 2014
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