Celebrate International #CRODay with WordStream

On April 6, 2015
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CRO Day

This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts.

Across ten time zones, 32 different online events involving 40 companies and 54 speakers are open to global participants, free of charge, as part of the #CRODay festivities organized by Unbounce.

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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

On April 3, 2015
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PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do, especially when working on a new account with no data to speak of? How do you build up enough data so that you can start refining?

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3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings

On April 1, 2015
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SaaS! It might be fun to say, write down, and read on paper, but SaaS isn’t all that glamourous. It’s software as a service after all. Woo freakin hoo… I say this as I’m writing for a software company so don’t get me wrong, I believe in the power of software services like WordStream, Salesforce, GoToMeeting, and all of the other SaaS systems that I spend my days slaving away in…I mean productively working in.

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YouTube TrueView Ads Can Now Include Interactive 'Cards'

On April 8, 2015
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Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google 5 years ago.

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14 Marketing Skills to Add to Your Resume in 2015

On April 7, 2015
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marketing skills for resume 2015

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!”

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4 Ways Local Businesses Can Get More Out of Google

On April 6, 2015
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The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents.

Local business marketing image of a main street with stores 

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