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The Mega Collection of SEO Expert Advice: Best of the Reddit SEO AMAs

If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question. And in recent months, a number of top SEO's have been doing Ask Me Anything sessions in the SEO subreddit (r/bigSEO). Today, we’re bringing you the best of...
May 07, 2014
14

Google AdWords Scripts for My Client Center Out of Beta

AdWords scripts for My Client Center (MCC) are now out of beta. Google mentioned this during an AdWords API workshop I attended yesterday but only just made a formal announcement. This is big news for agencies, who have been asking for the ability to run scripts across an entire MCC for a while. Previously, you could only run scripts at the account level. This is a powerful feature for...
May 06, 2014
2

Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering

Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work? Yahoo Ad Manager launched in January as a simplified platform for advertisers to buy and manage native ad products like Stream Ads, Image Ads and sponsored Tumblr posts. Gemini was added to leverage...
May 06, 2014
8

Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time

In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York): Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content ... Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? There have been...
May 05, 2014
8

What Is Long-Form Content and Why Does It Work?

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly miniscule attention spans. The other might say that producing longer articles is an excellent way to engage with readers and offer them genuine value and a rewarding experience. Which of these content...
May 05, 2014
11

Come and Work with WordStream – a Cook Associates ‘Up-and-Coming’ Employer!

I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change? According to Cook Associates, Inc., an executive search firm with offices in Boston, Chicago and New York City, the job markets here in the Hub and the Big Apple are on the mend after enduring a nasty slump...
May 02, 2014
2

Did Google's 'Not Provided' Decision Slow Down Brand Bidders?

By now, nearly everyone in the paid search industry has heard about Google’s decision to stop passing query data in its referring ad URLs. After an initial panic, many of us were brought back to our senses by some well-reasoned posts from industry experts. Among them was WordStream’s own Larry Kim, who explained very clearly that search query data isn’t dead. Advertisers will still be able to...
May 02, 2014
1

Test Shows First Evidence of Google Testing Quality Score for Organic Search

Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet: Care to help with a Google theory/test? Could you search for "IMEC Lab" in Google & click the link from my blog? I have...
May 01, 2014
2

Looking Back at ClickZ Live 2014

It’s been almost a month since my colleague Tony Testaverde and I made the short trip to New York City for the ClickZ Live conference. For those unfamiliar with the event, ClickZ Live was formerly known as SES Conference and Expo and is one of the preeminent gatherings for online marketers with big-name keynote speakers and industry thought leaders in virtually every panel. I haven’t had the...
May 01, 2014
0

Debunking AdWords Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)

I need to be in position 1! I need to be ahead of my competitors! I need to show up all the time for this keyword! I need to be in the top 3 or I won’t be seen! Wrong, wrong, wrong, and, yes, wrong. Too many marketers and business owners react emotionally to AdWords. Oddly enough, they have the data available to make accurate decisions, but they let their egos get in the way. Bidding to a...
May 01, 2014
17

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