7 Ways to Humanize Your Brand

On December 23, 2015
0

Humans connect to, relate to, and trust other humans.

If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical.  Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience. But others restrict themselves to a faceless, cold, and corporate environment where one monotone branded voice is utilized across all channels. Scary…

Humanize your brand 

Read More

Twitter Trending Topics Predict Future Breakout Search Trends

On December 22, 2015
1

Americans increasingly get their information from social media. According to a recent 2015 Pew study, 63% of users reported getting their news from Twitter and Facebook. Regardless of whether something important is happening in the world or our favorite celebrity couple is breaking up, we’re hearing about it first on social media, long before we turn to search engines like Google to give us more detail. 

Consider this past month. In the early morning hours of December 10, the popular podcast “Serial” announced its second season. People have been dying (pun intended) for this news for months and rushed to Twitter. The hashtag #Serial quickly became popular as dedicated fans tweeted the news of the new season and within the hour, it was the #1 trending topic on Twitter.

But that’s not where the story ends for Serial. Although the #Serial hashtag was trending across the US by 7am EST, search traffic was just beginning to rise for the term “Serial” on Google.

trending hashtags on twitter

Read More

New Data Proves Facebook Ads Lift Search ROI

On December 18, 2015
1

Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

 

Read More

The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
2

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

Read More

You Might Hate It, But AdWords' Smart Goals Are Pretty Cool for Certain Advertisers

On December 15, 2015
2

AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”

google adwords smart goals

This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it. And spoiler alert: some people think smart goals are dumb...

Read More

How to Create Amazing Ads for Facebook and Twitter

On December 14, 2015
5

Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

 

The reality is that the actual visual experience of your ad is just as important as your targeting, and if you don’t truly believe that, then you’re in for a rude awakening. Going into the “feed” with dull or bad creative is like going into the Roman coliseum with a nerf gun.

Read More

Pages

WordStream Awards: