Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

On February 10, 2015

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).

How to Write an Awesome Blog Post in Five Steps

On February 9, 2015

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

 How to write a blog post student driving

“Wait for it… wait for it… BASS DROP.”

WordStream Beats Bing in Super Bowl Smackdown

On February 6, 2015

It was a wager that almost had to happen.

A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened.

The bet itself was simple. Representatives of each company agreed to proudly wear the opposing team’s colors, depending on who ultimately won Super Bowl XLIX. If the Seahawks won, Larry and I would wear Seahawks jerseys for the day, and vice versa.

21 Tips for Writing Great Ad Headlines

On February 2, 2015

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.

 PPC ad headlines creepy store window mannequins

5 Key Content Hacks to Increase Your Views and Shares [WEBINAR]

On February 6, 2015

Creating content could be the biggest waste of your time. If you spend hours researching and writing quality content but very few people read or share it then you are literally wasting time and effort. It is simply not true that if you create quality content people will find it, yet alone share it.

5 Ways to Get 10x More Retweets on Twitter

On February 5, 2015

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!