Google Kills Off Side Ads: What You Need to Know

On February 22, 2016

Text ads have appeared to the right of Google's search results since AdWords launched in 2000. No more. They're history. R.I.P.

Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of its users globally. Google is killing off right-side text ads completely – although Product Listing Ads and ads in the Knowledge Panel will continue to be shown on the right – and adding a fourth ad for "highly commercial queries" above the organic search results.

no google adwords ads on right rail

As you can see this SERP has no side ads at all

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Every Dog Has Its Day: Koru K9 Dog Training’s AdWords Success Story

On February 19, 2016

Although the similarities may not be immediately obvious, there’s a great deal of overlap between running an AdWords account and training a stubborn or badly behaved dog. This was a lesson that Ray and Bridget Murphy, proprietors of Koru K9 Dog Training and Rehabilitation in San Francisco, California, discovered shortly after getting started with PPC to promote their business.

Customer Spotlight Koru K9 Dog Training and Rehabilitation

Bridget and Ray Murphy, of Koru K9 Dog Training & Rehabilitation of San Francisco, CA

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Do You Know Who Your Competitors Are? The 5 W's of PPC Competitor Analysis

On February 18, 2016

PPC Competitor Analysis Guide

Do you know who your PPC competitors are?

Did you hesitate when you read that question? How often are you monitoring and tracking competitor impacts on your paid search campaigns? Are competitors bidding on your branded keywords? What is your impression share on your top non-branded terms? Are any other advertisers using your trademark in their ads? If you feel uncertain about any of the above, never fear!

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5 Steps to Landing a Big Account (When You Suck at Sales)

On February 16, 2016

how to land a big client title

I’ll kick off this blogpost with a confession—I’m not, and have never been, a sales person. I just wasn’t born with that sales DNA. When I was a kid, I went to a parochial school where the nuns attempted to cultivate our sales skills early-on (or they were just dead set on running successful fundraisers).

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Gmail Ads Get a Facelift!

On February 12, 2016

Gmail Ads (formerly known as Gmail Sponsored Promotions) just got a facelift! What kind of improvements did Gmail Ads get, you ask? The biggest changes here are:

  • No more logos
  • Less real estate
  • Little yellow “Ad” logo
  • White background

Here's what Gmail ads looked like before the design change:

gmail ads makeover

And here's the after...

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How to Edit Your Own Work: A Self-Editing Checklist

On February 12, 2016

One of the first things you learn when you start blogging professionally is the value of a good editor. Far from someone to catch mere typos, a good editor is a teacher, a mentor, a partner in crime; the Obi-Wan to your Luke Skywalker, the Pat Morita to your Ralph Macchio, the Batman to your Robin. But what if you don’t have an editor?

How to edit your own writing a self-editing checklist

When I first started writing for a living more than 10 years ago, I didn’t have an editor. As such, I had to learn how to effectively edit my own work.

In this post, I’ll show you how you can do the same.

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Harness the Power of Google Ratings

On February 11, 2016

Over the last year customer reviews have become a key asset in most biddable media campaigns. Google AdWords product ratings are a quick way to increase your click-through rate (CTR), lower your cost per click (CPC), and increase consumer trust in your brand.

This post will look at the rise of review marketing and how you can make the most of customer feedback in your PPC campaigns.

google ratings guide

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