“Use ad customizers,” they said.
“It will be easy,” they said.
“Anyone can do it,” they said.
Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses.
(To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.)