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Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself and others (including Frederick Vallaeys, etc.) may have inadvertently started – the...
June 26, 2014
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5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at dinner parties across the country, and that’s better than any billboard. The popularity of sites like Yelp and...
June 26, 2014
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The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth. As mobile PPC continues to increase in value and...
June 25, 2014
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So You Want a Job in Paid Search? How to Break into PPC

As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, especially for those with limited work experience. I remember back when I was first applying to jobs, this felt like an infuriating Catch 22—how was I supposed to gain experience if no one would give me...
June 25, 2014
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Track Calls Back to the Keyword: Try WordStream's New Call Tracking Software

WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads. That’s why I’m thrilled to announce the release of WordStream’s new call tracking...
June 24, 2014
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How Google Hummingbird Changed the Future of Search

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update. This image has nothing to do with Google Hummingbird....
June 23, 2014
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Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target. This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However...
June 20, 2014
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Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking in the lime light of adoring online fans. Image courtesy of kanate of FreeDigitalPhotos.net 1. Ask people to...
June 19, 2014
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Do Paid Search Ads Drive Brand Awareness?

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also on unaided brand awareness – even when the searcher doesn't click the ad. Search ads may be known as...
June 18, 2014
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4 Things You Need to Know About Google's New AdWords Policies

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources. The current AdWords policies will remain in effect until “around September,” when the new center will launch. So what's new? Google has released a preview of the new center alongside...
June 17, 2014
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