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Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score in 30 Days

Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the contest, here’s how it worked: We invited marketers and businesses owners to use the AdWords Performance Grader twice – once to get an initial report on their AdWords account performance, and then...
February 18, 2014
7
Paid Search Marketing

Paid Ads Drive a Third of Traffic But Almost Half of Search Revenues – Here’s Why

As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as paid search drove 37.6% of all search traffic in Q3 2013, the channel produced a disproportionate 45.8% of all search revenues. That suggests, as we’ve said in the past, that paid search ads get the...
February 14, 2014
3
Paid Search Marketing

Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

Does your business have marketing goals? If the answer is no I hope you have an alternative source of income. If your answer is yes then your business should be tracking conversions. But what is a conversion? One of the most common misconceptions about conversion tracking is that it only works for purchases made online. In reality, a conversion is any meaningful action completed by a visitor on...
February 13, 2014
6
AdWords Tips

How to Make Great Landing Pages (With Crazy High Conversions)

What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving...
February 12, 2014
35
Landing Pages

Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate....
February 11, 2014
16
Marketing Metrics
AdWords Tips

How to Pass the AdWords Advanced Display Exam & Earn Google Partner Status

We’ve already delved into surviving the AdWords Advanced Search exam, thanks to Margot da Cunha’s post last December, so now let’s take a look at the other advanced exam, Advanced Display.  Display seems to be a bit of a great unknown, the dividing line between the hardcore search geeks and the creative, right-brained people who cringe at all the spreadsheets and analysis that accompany search....
February 10, 2014
17
AdWords Tips

AdWords Metrics: How to Make Sense of Your PPC Data

When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and monitor your AdWords account on a frequent basis if all you got in return was a blank sheet of paper? Of course not – we put the effort into our search campaigns because we expect results, we want to...
February 06, 2014
1
Marketing Metrics
AdWords Tips

Search Network with Display Select: Should You Use AdWords' New Campaign Type?

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.” For advertisers, we now have a serious option to consider when debating the merit of running a combination search and display network campaign. In the past, we were able to simply combine both the entire search and display networks into one “hyper” campaign....
February 05, 2014
6
AdWords Tips

Danny Sullivan of Search Engine Land on SMX West 2014: More Search & Social, New Marketing Land Summit

Danny Sullivan, Search Engine Land's founding editor (not that he needs any introduction in search marketing circles) is getting geared up for SMX West, the next in his series of search marketing conferences spanning North America, Europe and Australia. SMX is known as one of the best conferences to marketers to learn the latest trends and tactics to improve their marketing performance. I had a...
February 03, 2014
7
Search Engine Marketing

The WordStream Top 10: Posts So Hot They Ended the Polar Vortex

ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets — Andy Levy (@andylevy) January 1, 2014 Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself. Le sigh. Here’s to a 2014 with no stupid mistakes! Right? Right...
January 31, 2014
2
WordStream

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