Is Quality Score REALLY Just Click-Through Rate?

On March 23, 2015
7

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up.

The only question is, how influential?

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

On March 19, 2015
7

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?

top keywords in bing ads

I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

On March 17, 2015
23

Do Linkedin Ads even work?

LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same time period.

Battle of the Brands: The Social Media & PPC Challenge

On March 24, 2015
6

“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But seriously, why not steal ideas from others and make them your own?

 Brand marketing image from The Fighter reading "Battle of the Brands."

Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015
0

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

On March 12, 2015
7

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this post I’ll be covering some handy RLSA strategy ideas as well as some tips on how to implement them.

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