Marketing data is one of your most diverse and powerful tools as a content producer. Without hard data to support your assertions, even the most articulate points of view can fall short. This is why it’s so important to back up your arguments with data and empirical evidence.
In today’s post, I’ll share seven sources of marketing stats that you can use to strengthen your content. By using (and appropriately citing, of course) this data in your content, your points will be more persuasive, your arguments more compelling, and your content more credible.
Let’s get started!