5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

On January 27, 2015

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful?

Five Ways Twitter Analytics Can Make You A Better Marketer

On January 21, 2015

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.

Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

On January 28, 2015

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore?

They turn to Google.

Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the first time mainstream media has fallen behind online search in Edelman's annual study.