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Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads? Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced
January 02, 2014
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AdWords Tips

WordStream Year in Review: Our Top 25 Posts of 2013

You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter,
December 30, 2013
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WordStream

The Small Business Guide to the DMCA and Copyright Law

Deciding how to handle copyright law in a time where 3D printers are on the rise and online media sharing is the norm is troublesome at best. Many critics admonish movie studios and record labels for their desperate attempts to retain the status quo, rather than embrace and adapt to
December 26, 2013
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Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!

Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research –
December 23, 2013
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Paid Search Marketing

Twitter Introduces Broad Match Keyword Option

This past week, Twitter took a page out of Google’s book and introduced broad match keyword targeting. For AdWords veterans, this concept is nothing new. Twitter’s new match type will extend the reach of promoted tweets to capture an audience that uses terms similar or related to
December 18, 2013
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Twitter

Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines. What Is Google Ad Grants? The Google Ad Grants Program gives nonprofits the chance to advertise on Google
December 18, 2013
2
AdWords Tips

17 Surprising Facts About B2B Content Marketing

Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing! Note: Most of this data is
December 17, 2013
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Marketing Strategy

PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons

Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can
December 12, 2013
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Paid Search Marketing

How to Compete in AdWords: Improve Results Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.   Too often, however, PPC
December 11, 2013
31
AdWords Tips

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