Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

On October 23, 2015

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week. 

buffer lost half their social traffic

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

9 Killer Demand Generation Strategies for New Brands

On October 22, 2015

One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved process – which makes it all the more challenging for new brands.

Demand generation

In this post, we’ll be covering what demand generation is, how it differs from “traditional” lead generation, and going over nine demand generation strategies for new brands.

How Dopamine Can 3X Your AdWords CTR

On October 21, 2015

Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgement. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, dopamine is in the driver’s seat when it comes to human behavior.

Adwords CTR  

3 Hacks to Dominate Your Mobile Conversion Rates

On October 19, 2015

3 hacks to dominate mobile conversion rates

There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may not be a pretty picture, but the good news is, there’s quite a bit that advertisers can do to turn their performance around.

Our Top 10 Best Holiday Marketing Strategies EVER!

On October 15, 2015

By now, you’ve probably noticed that stores like Target have already started sneaking holiday decorations into their displays. Pumpkins might be the star of the show for now, but before you know it, wreaths and Christmas trees will take their place, and the annual holiday madness will begin.

Holiday marketing tips Target lines

For shoppers, this can be the start of a miserable time of year. For marketers, however, it’s never too soon to start thinking about how to leverage holiday fever to maximize the impact of their campaigns. In this post, we’ll be revisiting some of our most successful holiday marketing strategies from previous years.

4 Ways Battlefield Sports Conquered PPC with WordStream Advisor

On October 23, 2015

I can still remember getting up early every morning before school to play MTV Snowboarding on my old-school PlayStation. Nerdy, yes, but it led me to a real-life passion for snowboarding – I take annual trips to nearby mountains to hit the slopes. There is still a large gaming culture that takes on certain games as life-long passions, and every gamer has likely dreamed of bringing their videogame persona to life.

Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%

On October 21, 2015

As of yesterday, Google has announced that RLSA targeting options for shopping campaigns are now available to all AdWords accounts in the form of Shopping Remarking Lists. RLSA for shopping campaigns gives advertisers the ability to either exclusively target past website visitors to reach on the SERP with their shopping ads or bid more aggressively for users based on their past engagement on their site.

Remarketing Shopping Lists Data

Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015

Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

5 Reasons You Should Be Advertising on Facebook

On October 14, 2015

The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

That said, there is one force dominating modern-day society: social media.