How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
5

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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How to Use Brand Affinity to Dramatically Increase CTR

On February 8, 2017
10

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms.

After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys — in other words, average at best.

Be a Unicorn

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5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

On February 6, 2017
8

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.

That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names. In fact, now the bar may be set at offering distinct web and mobile experiences for each customer.

That being said, in the immortal words of Spider-Man’s Uncle Ben, “With great power comes great responsibility.”

5 ways to personalize your marketing campaigns

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6 Ways to Lower Your CPC with Landing Page Optimization

On February 2, 2017
10

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

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5 Ways to Create Super-Effective Emails with Buyer Personas

On January 31, 2017
8

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

So how do you exercise what you learned from your personas in email marketing? Let’s dive into five actionable ways you can apply personas to your email marketing and score more engagement in the inbox.

email marketing with personas

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7 Ways to Make Your Social Media Resume Look Awesome & Get Hired

On January 30, 2017
4

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

The trick is creating the perfect social media resume—or spotting one—which identifies the skills needed to be a brand ambassador on social. When you find yourself needing to polish your resume, I’ve compiled a list of skills you should include—or brush up on before you interview!

Social Media Resume 

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