19 Genius Dental Marketing Ideas to Grow Your Practice

On November 30, 2016
3

I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is hard.

You might find that bringing in good clients is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

Local Awareness for Dental Practices

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The 9 Best 404 Error Pages We’ve Seen

On November 23, 2016
12

What Is a 404 Error Page?

First things first. A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. Instead of serving the page the user wanted, the site serves the 404-error page.

 HTTP/ERROR

Website designers and marketers are realizing the importance of capturing each visitor to the site, even if they land on an error page. In fact, especially if they land on an error page! You don’t want your visitors abandoning your site for a hiccup that could be your fault for not cleaning up dead links.

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6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
14

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

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8 Industries That Must Have a Video Marketing Strategy

On November 21, 2016
4

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.

Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.

video marketing strategies

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5 Holiday Email Optimizations for PPC Marketers

On November 18, 2016
3

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4.

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5 Data-Driven Lawyer Marketing Strategies

On November 17, 2016
1

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And outside of the destination URL virtually every ad on the SERP looks the exact same.

5 data driven lawyer marketing strategies

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