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Sorry, Google, Account-Level Quality Score Still Exists

As if Google hasn’t been shady enough with the mysterious components that make up Quality Score, they've just revealed an update, effective immediately, to the way Quality Score is reported. Check it out for yourself…   To sum it up, Google will by default show you a Quality Score of 6 for new keywords. Note, however, that they say nothing has changed in the way they calculate Quality Score on...
July 29, 2015

Customer Spotlight: How Tradavo Drastically Increased Conversions

Did you know there’s a unique science behind the organization of products on the shelf at Whole Foods? And that free samples and special offers are placed strategically along your shopping journey to persuade you to buy more? This is one of the many services WordStream client Tradavo provides. With over 15,000 consumer products including wholesale food & beverages, their easy-to-use channel...
July 29, 2015

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company's monthly marketing budget because you were a PPC newbie unaware of how match types or negative keywords worked or the...
July 28, 2015

5 Things I Learned About PPC from My Fish

Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet Octavius It’s good to start small In everything you do, it’s good to have goals. In PPC, the end goal is maximizing...
July 28, 2015

Google+ Is Toast, Burnt Toast: YouTube & Google+ Are Breaking Up

Wow. Yet another shovel has arrived to dig Google+ an even deeper grave… Just last week I wrote about the long-awaited departure of Google+ photos, and with today’s announcement that Google+ and YouTube are now filing for divorce, my theory that Google+ is walking dead continues to strengthen.   Yup, you heard right, Google+ and YouTube will no longer be affiliated, which means you can comment,...
July 27, 2015

7 Best Practices for Perfect Landing Page Forms

Landing page forms are one of the most important parts of a landing page, but so many advertisers get them wrong. Web forms on landing pages are often subject to “Goldilocks syndrome.” Too long, and you risk deterring prospective customers from converting. Too short, and you may not gather the information you need to qualify visitors as worthwhile leads. Like Goldilocks and her pilfered porridge...
July 27, 2015

5 Inspiring Marketing Tips I Learned at #MozCon

I’ve been on a conference craze the last few months, traveling to the west coast on three separate occasions (Portland once and Seattle twice), as well as attending two digital marketing conferences in my hometown, Boston. As much as I love Seattle’s mountain-lined backdrop, hipster style seafood, and decoratively brewed lattés, I’m ready to enjoy the rest of my New England summer on the east...
July 24, 2015

3 Keys to Better Keyword Analysis

Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if they’re right for...
July 23, 2015

Bing Native Ads Have Arrived! Advertisers Beware: You Might Lose Control

Every time I stroll through the most populated streets of Boston there’s bound to be at least one sales rep shoving a flyer into my hand, which I will indeed throw away once the next trashcan appears in my vicinity. This form of literally in-your-face advertising is beyond obnoxious. I’d bet that a lot of internet users feel the same hatred towards pop-up ads or banners that flash through and...
July 22, 2015

Another One Bites the Dust: Google+ Photos Canned

Many of us saw this coming, but now it’s official – Google+ Photos’ days are numbered. According to an official Google+ post (which was an ironic way to announce it), Google confirmed that the struggling photo sharing service that was a part of Google’s dying social media platform will cease in August. What’s Happening, Exactly? Believe it or not, this is actually a good thing. For users, that...
July 22, 2015