Getting Started with Google Advertising [Video Series]

On November 1, 2016
1

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!

google advertising benchmarks

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The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

On October 31, 2016
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how to hire an agency

For a small business, hiring a marketing agency can be more complicated than just “I can’t do it so I’ll hire someone who can.” Sometimes it’s not the skillset of the new project that’s the issue, but the time it would take away from an internal team member to do it. For most of the hundreds of small businesses I have worked with, the Owner or General Manager is often the salesperson, the marketer, HR, payroll, webmaster and so on. In other words there is a lot of awesome DIY going on in small businesses and sometimes it works great and sometimes, well, it doesn’t, and experts have to be hired.

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3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

On October 27, 2016
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When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.

You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”

Will Smith's Value proposition 

Will Smith knows his value proposition!

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How to Calculate Your Marketing Budget [Infographic]

On October 26, 2016
2

A good marketing agency won’t try and sell you on what you can’t afford, but try and figure out what will work best for your situation. All companies are different and have individual needs, but we have figured out a simple way to get your business on the right track for planning your marketing budget. This post includes a template and process for allocating your marketing budget whatever your company size and revenue.

Now it’s time to whip out that calculator and figure out your true marketing budget.

marketing budget examples by company size

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Bing’s Expanded Text Ads Even Outperform Google’s [Data]

On October 25, 2016
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Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR.

Not to miss the opportunity, Microsoft announced that they would be rolling out Bing Expanded Text ads later this year. Well, today’s finally the day! Bing Expanded Text Ads are now available to be created to all advertisers in the Bing Ads interface!

bing ad expanded text ad ctr

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5 Reasons Your Facebook Ads Aren't Working

On October 25, 2016
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You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there.

Facebook, on the other hand, is a mess.

Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. If you’re not yet seeing the return you’re looking for, start troubleshooting now.

facebook ads not working

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016
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There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

On October 19, 2016
14

This week, Google announced one more mobile ad extension, message extensions. What are AdWords message extensions?

Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.

message extensions

Here’s what’s new: message extensions give users the opportunity to click to text a business directly from the SERP!

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