The 7 Best Olympics-Related Marketing Campaigns

On August 22, 2016
1

I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads!

But even better than the Super Bowl is the Olympics. They only come once every two years and, even better, they are weeks of heart-string-tugs and motivational marketing campaigns.

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A 5-Step Plan to Use Influencer Marketing for Content Promotion

On August 19, 2016
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Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. The best part is that you do not need a substantial email list or blog readership of your own to do it – so it’s a great way for startups and small companies to grow their reach.

Influencer marketing for content promotion

A great product alone is not enough to succeed, and viral success stories are not the norm. For most businesses, marketing is what drives the customer acquisition funnel.

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11 Ways to Save Money In Your PPC Account [CHECKLIST]

On August 18, 2016
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As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than searching for them was actually using them. With coupons, you never buy a normal quantity of the featured item.

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Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

On August 18, 2016
1

Most people don’t realize that there are a lot of ways to use Facebook for selling beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are.

how to sell on facebook

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A 6-Step Process to Write PPC Ads at Scale

On August 17, 2016
3

You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

And if you’ve got a large AdWords account or, worse (if you’re an agency) many large accounts to manage, this all gets even more complicated.

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PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing

On August 15, 2016
2

If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find others who are interested in pursuing higher education in its many forms—from locally-targeted advanced degrees to worldwide MOOCs.

PPC Strategies for Higher Ed

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How to Apply Game Theory in PPC Marketing

On August 15, 2016
18

I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.

Basically, 1-800 Contacts is in trouble because they were applying game theory to improve their PPC results.

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EMDs vs. Branded Domains: What’s the Best Solution?

On August 12, 2016
2

Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself. But the decision rests largely on whether an exact match domain (EMD) or branded domain is a better fit for your business.

 EMDs vs. branded domains

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Healthcare Marketing Insights for PPC Advertisers [Infographic]

On August 12, 2016
0

Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.

Healthcare is such a broad category, though. Advertisers in healthcare are competing against hospitals, pharmacies, labs and other diagnostic services, pharmaceutical companies, weight loss brands and more for their share of online consumer attention.

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