The 25 Most Expensive Keywords in Australia

On July 3, 2017
4

australia's most expensive adwords keywords

Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite?

(I had to get that out of the way. I’m sorry. Please don’t leave.)

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Most Expensive Keywords, Ad Hacks & More Top Posts from June

On June 30, 2017
2

Summer is finally here! June was sunny and warm for those of us in the northeast, and we finally got our fill of vitamin D. Though the month flew by, it was an exciting couple of weeks for us at WordStream! We completed a lot of cool projects that we shared with you. In case you missed it, here are our top ten posts from the month of June.

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35 Face-Melting Email Marketing Stats for 2017

On June 29, 2017
2

Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. 

There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on?

(This is the part where you say, “No, man. That’s quite enough. Turn down that racket and get to the stats already.”)

35 email marketing statistics for 2017 

To help guide your email strategy, we’ve compiled a comprehensive list of useful email marketing statistics.

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The Most Expensive Keywords in the UK

On June 28, 2017
1

In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the British pound.

most expensive keywords in the uk

We were fascinated to see how different the results were in the different currencies! I know our friends across the pond are dying to see what our study turned up, so without further ado, here they are, the 25 costliest keywords in the United Kingdom...

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The 25 Most Expensive Keywords in AdWords – 2017 Edition!

On June 27, 2017
18

top most expensive adwords keywords

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords?

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Announcing the New & Much Improved Free Keyword Tool (Now in Beta)

On June 27, 2017
5

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. Driving search engine traffic requires the right mix of keywords, specifically targeted towards your audience. Every paid search workflow should include a process for expanding your keyword lists over time. But most free tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

free keyword research tool

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Our Best Tweets Ever (And How to Replicate Them)

On June 22, 2017
1

At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with.

First, let me tell you: it’s been hard. We post and tweet a LOT. We have a lot to share, what can I say? And obviously social media is part of our overarching marketing efforts, so we want to make sure that not only are we giving our followers what they want to see, we’re also accurately representing WordStream as a company.

Best Tweets and How to Replicate Them

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10 Highly Effective B2B Link Building Tactics

On June 21, 2017
2

Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting.

There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy. In fact we used to have a role here specifically for writing guest posts (8 a week if you can believe it). That’s how much we believe in it.

There are a lot of ways to get backlinks, and some require more work than others.

b2b link building tactics

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5 Insurance Marketing Tactics that Drive Quality Leads

On June 20, 2017
1

“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.

In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.  

This frustrates your clients (especially the yellers) which in turn frustrates you. It’s all very dramatic.

Insurance Marketing Tactics

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