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16 Ways to Improve Your Writing Skills

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why? Writing doesn’t have to be this painful. With content marketing shaping up as one of the most important marketing skills to have on your resume, getting a handle on writing could...
August 07, 2014
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3 Super-Actionable Keyword Research Tips to Try Right Now

Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video. Today, I just want to share three quick tips inspired by the webinar. If you’re looking to accomplish something beyond just dumping a seed term into a...
August 06, 2014
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ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF

It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking. If you’re an experienced conference-goer, you already know how difficult it can be to take everything in with just a few short days to do it. Newcomers – get lots of sleep before you...
August 05, 2014
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27 Tips on How to Get More Email Signups

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy. Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. That’s...
August 05, 2014
10

Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way....
August 04, 2014
10

WordStream’s Best of the Month: July Edition

Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos. Oh dear. Let’s take a look back at the most popular WordStream blog posts from July, just in case you missed them while...
August 01, 2014
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How to Develop Brand Voice Through Content Marketing

Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing your most loyal fans or deterring would-be customers. In today’s post, we’ll be looking at the elements of brand...
July 31, 2014
4

AdWords Ad Scheduling, AKA Dayparting, in 5 Steps [With Data!]

Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you? If you’ve been running your AdWords account a few months or more, it’s time to dive into the Dimensions tab (aka one of my...
July 30, 2014
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Announcing PPC University: Learn PPC Marketing for Free

If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start? Paid search marketing can be incredibly intimidating for beginners – there's a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC...
July 29, 2014
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32 Free (& Almost Free) Content Marketing Tools

Marketers get by with a little help from their friends – well let us introduce you to 32 new friends! These free and nearly free content marketing tool should help make your job a little easier. Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here...
July 28, 2014
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