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How Your AdWords Daily Budget Works With Ad Scheduling

AKA, How to Keep Google from Turning Your $500 Budget into $600 in Spend Take a look around any Google help forum and you’ll likely see questions about how AdWords budgeting works. They usually come from advertisers who’ve run over their monthly ad budgets for lack of understanding
January 20, 2014
10
AdWords Tips

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

For up-and-coming digital marketing agencies, finding new customers can be a challenge. In fact, this seems to be an ongoing struggle for many of the smaller agencies that I work with. These businesses walk a fine line when it comes to prospecting clients; not only do they need to
January 16, 2014
27
AdWords Tips

Live Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR

This might hurt a little – apologies, but I promise it will feel better in the long run. Coming to terms with this important realization is the first step in your PPC recovery. Are you ready for it? You’re doing PPC wrong. I know that’s frustrating to hear; if you’re like most SMB
January 15, 2014
9
AdWords Tips

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?! We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos. Using YouTube videos is the next step in the evolution of remarketing. As
January 15, 2014
3
Video
AdWords Tips

How to Choose a PPC Advertising Network in AdWords & Bing

Choosing a Network: AdWords and Bing When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google AdWords and Bing Ads have a couple networks to
January 10, 2014
2
Bing
Paid Search Marketing

Bid Optimization: Getting Started with Bid Optimization in AdWords

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down
January 08, 2014
2
AdWords Tips

Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus

January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back from vacation, and your AdWords account is probably as messy as your kitchen, or as
January 07, 2014
0
AdWords Tips

Guide: How to Use Google AdWords for Apartment Marketing

As the marketing director for Rentping Media, a marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of apartment communities in over 20 states for the last couple of years. Through a lot
January 06, 2014
5
AdWords Tips

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