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WordStream + Constant Contact = A Match Made in Marketing Heaven

On June 30, 2015
1

Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.

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Law Firm Marketing: 9 Tips for Winning More Clients with PPC

On June 29, 2015
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I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done!

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7 Ways to Ruin Your AdWords Campaigns

On June 26, 2015
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Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords.

There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click.

Why? Because love it or hate it, Google is king.

AdWords mistakes Google is king 

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5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015
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Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

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4 Tips for Building Your Own Excel Template for PPC

On June 23, 2015
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A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an Excel tool.

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