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Google Goes After Facebook, Expands Post Ads to All Advertisers

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air. What Are Google +Post Ads? Google first announced +Post ads in December, billing them as a new format of ad that brands can use...
April 16, 2014
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Guide to Using Flexible Bid Strategies in AdWords

I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying to figure out what to do. However, most are struggling to see what the benefits are, how and...
April 16, 2014
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SearchLove Was in the Air in Boston

It seems there’s always a digital marketing conference going on somewhere, but few were as eagerly anticipated as SearchLove Boston 2014 was. The thoroughly charming folks at Distilled assembled a truly diverse lineup of speakers for the event – a roster of search and digital marketing talent that certainly didn’t disappoint. It’s hard to believe it’s already been a week since we gathered at...
April 15, 2014
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Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Let’s face it, the internet is full of clowns and jokers. While Amazon is largely a site of purposeful, insightful reviews, under the darkness of night you may find it transformed into a local comedy club, full of amateur stand-ups looking for a laugh. Plenty of folks employ Amazon consumer reviews to poke fun at some of the outrageous products found on the web in a movement dubbed “customer...
April 15, 2014
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Do AdWords Shopping Campaigns Work?

Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn’t want to see metrics and bid at the specific product level??? I’ve worked with accounts that have super-segmented product feeds and accounts that aren’t segmented at all. The results will vary account to...
April 14, 2014
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5 Ways to Get 5-Star Amazon Customer Reviews

Why You Need Amazon Customer Reviews Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that: 79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses  73% of consumers say positive customer...
April 10, 2014
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Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

All sorts of silly rumors were circulating earlier week suggesting that Google is going kill off all search query data from paid search and that third party tools providers like WordStream are going to be slammed. Unfortunately the reporting on this issue has been light on facts and heavy on speculation. In this article I'll explain exactly what is is changing here -- the short answer is: not a...
April 09, 2014
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The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes

What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day? The insane insights and experience you would take away would become your ultimate PPC secret weapon, giving you the power to slay the competition and squeeze every last drop of ROI out of your AdWords...
April 09, 2014
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PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air. Ah, spring! Along with this, a number of my clients are cleaning up their AdWords accounts and getting ready for the spring and summer months ahead. For...
April 09, 2014
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AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR

Ad text relevancy is important to keeping your audience engaged, and in some cases can dramatically improve key metrics like click-through rate (CTR). Whether it’s advertising your latest promotion, lowest sale price, or resonating with an audience interested in up-to-date stock prices, there are many scenarios when switching up your ad text is not only valuable but imperative. Constantly...
April 08, 2014
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