Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly looking at ways to not only optimize our content’s performance, but improve the content itself.
Since content is such a big part of what we do here at WordStream, we wanted to look back at our content marketing advice and collect it all into one, invaluable post. However, we weren’t “content” (pun most definitely intended) to focus on our content marketing advice from 2015, but rather the very best content-related content from the entirety of the WordStream blog.
So here we are – the best content marketing advice we have to offer. Whether you’re a seasoned blogger with strong traffic or a fledgling newbie with a small (yet beautiful), brand-new blog, you’ll find plenty of actionable advice you can use immediately in these 13 tips and strategies.