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3 Ways Google AdWords Is Adapting for Small Business Advertising

There’s no denying that AdWords has been extremely successful in building an enterprise-level customer base. How else would it have achieved the status of the world’s most popular search marketing platform? Given that it is, by far, the most prominent player in the space at this time, I think it’s fair to speculate that the majority of its enterprise-level clients are highly committed to the...
March 24, 2014
7
AdWords Tips

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit. Although schema and other structured markup formats have been around for several years, relatively few...
March 20, 2014
38
SEO Marketing

Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most relevant audience possible? All of the above! This spring, one lucky...
March 19, 2014
1
Paid Search Marketing

The Heroes PPC Deserves: WordStream at HeroConf 2014

If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing capes, masks or spandex leggings (well, probably not, anyway). However, you will find WordStream and many other PPC experts speaking about the hottest topics in paid search. HeroConf 2014 will take...
March 18, 2014
1
WordStream

Do Mobile PPC Ads Even Work?

Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later. For now, let’s discuss some questions you might have about mobile PPC advertising. Do people...
March 18, 2014
0
Mobile Marketing
Paid Search Marketing

Google Promises Solution to Keyword Not Provided, But How Useful Will It Be?

It's fair to say Google's Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced "in the coming weeks or months." Wow .@theamitsinghal announced that google is working on solution for keyword (not provided) situation #SMXWest #smx pic.twitter.com/taQEMTYv9m — Larry Kim (@larrykim) March 12, 2014 Google...
March 17, 2014
1
Google

Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action. But what is a good conversion rate? If you're...
March 17, 2014
33
Conversion Rates

The 5 Best Explainer Videos & How to Make Your Own

Today we'll be covering everything there is to know about explainer videos. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get started! What is an Explainer Video?  Types of Explainer Videos 5 Best Explainer Video Examples How to Make an Explainer Video Script Voice Overs Video Production Music & Sound Effects Measuring...
March 13, 2014
27
Video
Marketing Strategy

Join Me for 2 Sessions at Pubcon New Orleans!

In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me! Hacking AdWords – There's Nothing Lucky About Being the Top Dog On Wednesday March 19, join me in Salon B at 10:10 am for Hacking AdWords: Quality Score...
March 12, 2014
4

Facebook Organic Reach Rapidly Approaching Zero

The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting the organic reach of Page content in 2012 and has since seemingly given up on telling marketers they aren't going to have to pay to play. In fact, Ogilvy cites anonymous "Facebook sources" as telling community managers they...
March 12, 2014
4
Social Media

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