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Google Extends Product Listing Ads to the Google Search Network

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments. Where Will Your PLAs Appear? Google said...
September 12, 2014
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Teach Before You Sell with Educational Lead Generation Offers

Does this situation sound familiar? Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting people finish award acceptance speeches. Users type in your keywords and click the ads, but when they are taken to your landing page they don’t convert. It’s not a matter of having a product or service that people want – you have customers who have purchased...
September 12, 2014
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Voice of the Customer: The Secret Weapon For Great Landing Page Copy

Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion. To assist in the goal of landing page success, a number of software platforms exist to help marketers test landing page elements. Visuals, calls-to-action (CTAs),...
September 11, 2014
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Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will greatly improve any...
September 10, 2014
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How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like. This can be...
September 09, 2014
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New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads

Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more. Callout extensions are similar to sitelinks, but without the...
September 08, 2014
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PPC Power Users Share Their Best Keyword Strategies [Webinar]

Today’s post is by Brad Geddes, founder of Certified Knowledge and well-known expert and speaker in SEO, PPC, social, display, and affiliate marketing. Learn more about Brad here. How important is keyword strategy to your PPC campaigns? It’s crucial! Keywords are the basis of any campaign, but use them to their full potential and they become a powerful weapon in your search marketing arsenal....
September 05, 2014
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Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon. Larry Kim and I will both be presenting at this year’s conference and we would...
September 04, 2014
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Perfect Timing: The Very Best Time to Send Email Newsletters

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share. Best Email Send Time: General Advice These general email send time tips are widely accepted by the email marketing community. They are...
September 04, 2014
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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring marketing buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers....
September 03, 2014
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