5 Ways Excel Can Make You Better & Faster at PPC

On March 5, 2015
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Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency.

Why Was February Such a Hard Month for B2B Businesses?

On March 3, 2015
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Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason?

You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United States. Those people who live in Florida or California might wonder what happened in February.

Search Trends by State: Top Trending Searches in All 50 States

On March 2, 2015
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Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand):

search trends by state

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

On February 27, 2015
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Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?

US Search Awards 2015 nominations 

Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making.

7 Ways Bing Ads Beats Google AdWords

On February 25, 2015
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It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month.

These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

On March 3, 2015
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Seven new AdWords tools

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first?

Dresses, Llamas, and Search: WordStream's Best of the Month for February

On February 27, 2015
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If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).

 The black blue white gold dress

The dress that captured the Internet’s imagination.

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

On February 26, 2015
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Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.

Facebook Unveils Ads Manager App for iOS

On February 24, 2015
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Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.

You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and responding to alerts through the mobile site.

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