Join Me for SearchLove in San Diego and London This Fall

On August 14, 2015
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One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2 or 3 in a single timeslot that you wanted to see -- they focus on making that one track so packed with knowledge and actionable advice that you wouldn’t want to be anywhere else.

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How to Make A High-Quality AdWords Report in 15 Minutes [Free Template]

On August 13, 2015
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For those of us who spend all day in the AdWords UI, there’s almost no report out there that can include every bit of information we use to optimize our accounts. But even for the most hardened veteran of that grey and white landscape, trends can be hard to see without quick visualization.

At WordStream we love creating custom dashboards for our clients so they can easily communicate goals within their company and staff. We automate it whenever possible so we can spend more time optimizing your account!

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The New & Improved Way to Audit Your PPC

On August 11, 2015
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Walking around our office, I often hear the words “AdWords is hard.” This is something that we in Product and Engineering really take to heart as we strive to simplify PPC marketing for our users.

As users, I imagine that you have similar feelings about the challenges of Google AdWords and often wonder if your hard work is paying off. Sometimes validating your efforts can be harder than you think, especially if you want to understand your performance not just in isolation but against other businesses like yours.

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How to Increase Conversion Rates Without Touching A Landing Page

On August 10, 2015
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Are your landing page optimization efforts actually killing your conversion rates?

increasing conversion rates

If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?

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288 Killer PPC Ad Templates with Crazy High CTRs

On August 3, 2015
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I’m going to come right out and say it—writing PPC ads is a drag. It’s tough enough to dream up creative, attention-grabbing messages and doubly painful when you realize that your copy teeters over the allotted character limit.

In a recent bout of PPC ad copy induced frustration, I had a revelation—rather than reinventing the wheel, maybe it’d be more worthwhile to play copycat and riff off ads that we already know work. I chopped up these ad templates line by line and landed up with enough possible variations to create 288 different ads.

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