How Content Marketing REALLY Works: New Webinar with Moz & WordStream

On November 12, 2014

Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure the ROI of any marketing channel if you have no idea how it works.

Larry Kim's picture
Larry Kim

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

On November 6, 2014

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

Brett McHale's picture
Brett McHale

7 Best Survey Tools: Create Awesome Surveys For Free!

On November 4, 2014

Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to:

Find out what topics your readers want to learn more about

Megan Marrs's picture
Megan Marrs

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

On November 12, 2014

How would you feel about paying more for your Shopping Ads on branded search terms?

A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.

RKG published this screenshot of a test search for the clothing brand Anthropologie:

Larry Kim's picture
Larry Kim

3 Things My Cats Taught Me About PPC

On November 4, 2014

Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little furballs:

Randi Lucius's picture
Randi Lucius

5 Productivity Tips and Tools for Lazy Content Marketers

On November 4, 2014

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick.

For many, this isn’t a choice – it’s just what they have to do to survive. For some, however, the cult of productivity has become an all-powerful idol, and one that businesses all over the country fervently worship.

Dan Shewan's picture
Dan Shewan