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3 A/B Tests That Surprised the Heck Out of Us (See You at the Opties!)

A/B tests are a vital part of WordStream’s marketing efforts. Seriously, we split test everything: banner ads, registration forms, landing pages – you name it. My colleagues keep telling me that buying two different burritos for lunch then tweeting about which one I like best doesn’t count as “real” A/B testing, but I beg to differ. One of the tools we use for A/B tests is Optimizely, a...
March 27, 2014
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Meet Bing Product Ads: Bing's Answer to Google PLA's

Just a few days after announcing the beta launch of Product Ads for Mobile, Microsoft has made Bing Product Ads available to all advertisers in the US. The new ad format, Bing's version of Google Product Listing Ads (soon to be replaced with Shopping Campaigns), allow advertisers to add rich images, prices and descriptions to ads appearing for e-commerce related searches across Bing and Yahoo....
March 26, 2014
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Here's Your Chance: Ask Me Anything!

Hi, I'm Larry Kim and I've analyzed over $10 billion in paid search spend. Wondering how to give your Quality Scores a lift, or what Quality Score even is? Curious about how WordStream works, and how I bootstrapped my way to the top? Looking for growth hacking tips to build your business? Or maybe you're curious how we churn out such awesome content here at the WordStream blog, driving over half...
March 26, 2014
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Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – even tactics that used to be seen as white-hat, like guest blogging – are steadily coming to be seen as black-hat. Instead of focusing on links, Google says, just build your brand by creating great content! The problem is, everyone and their best friend has already...
March 26, 2014
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No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals

Do you feel like a dainty pony in a world of fierce PPC unicorns? Time and time again you tell yourself to create a PPC plan/workflow, yet you have no idea how to do this. Your palms are consistently sweating due to the persistent pressure from your boss demanding you improve your quality score or finally show the return on the huge chunk of marketing budget he or she has let you use for paid...
March 25, 2014
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3 Ways Google AdWords Is Adapting for Small Business Advertising

There’s no denying that AdWords has been extremely successful in building an enterprise-level customer base. How else would it have achieved the status of the world’s most popular search marketing platform? Given that it is, by far, the most prominent player in the space at this time, I think it’s fair to speculate that the majority of its enterprise-level clients are highly committed to the...
March 24, 2014
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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit. Although schema and other structured markup formats have been around for several years, relatively few...
March 20, 2014
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Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most relevant audience possible? All of the above! This spring, one lucky...
March 19, 2014
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The Heroes PPC Deserves: WordStream at HeroConf 2014

If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing capes, masks or spandex leggings (well, probably not, anyway). However, you will find WordStream and many other PPC experts speaking about the hottest topics in paid search. HeroConf 2014 will take...
March 18, 2014
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Do Mobile PPC Ads Even Work?

Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later. For now, let’s discuss some questions you might have about mobile PPC advertising. Do people...
March 18, 2014
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