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Join Me for 2 Sessions at Pubcon New Orleans!

In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me! Hacking AdWords – There's Nothing Lucky About Being the Top Dog On Wednesday March 19, join me in Salon B at 10:10 am for Hacking AdWords: Quality Score...
March 12, 2014
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Facebook Organic Reach Rapidly Approaching Zero

The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting the organic reach of Page content in 2012 and has since seemingly given up on telling marketers they aren't going to have to pay to play. In fact, Ogilvy cites anonymous "Facebook sources" as telling community managers they...
March 12, 2014
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How to Build the Perfect Mobile Landing Page

If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and persuade them to act. Building the perfect mobile landing page is no easy task, and unless you have a strong mobile strategy in place before you start, you could be missing out on invaluable...
March 10, 2014
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Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC

Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores. In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion abuse to crappy headlines and...
March 06, 2014
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Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Surfing the wondrous web, landing pages are everywhere – both good and bad. We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. Before we get started, it’s important to remember that landing pages aren...
March 05, 2014
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The Beginner's Guide to Building a Negative Keyword List

When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign. Whether you’re a newcomer to AdWords or have been running PPC campaigns since...
March 04, 2014
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Want to Increase Your Conversion Rates? Here's How to Triple Them

We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step: boosting conversions. Once you've earned the click and have a visitor on your site, how do you most effectively convince them to sign up for your offer or purchase your product? Raising CTR’s is great,...
March 03, 2014
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When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues

When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so well, as a recent tweet demonstrated.  Cutts took to Twitter yesterday to announce the launch of a new reporting tool designed to make it easier for site and content owners to flag instances when...
February 28, 2014
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WordStream’s Best of the Month: February’s Greatest Hits

Unless you’re lucky enough to live somewhere warm like southern California or Florida, chances are pretty good that you’ve been suffering through the bitter cold like we have here in Boston. As much as I would have loved to open February’s Best of the Month blog post with some pithy references to the weather, Elisa used them to great effect last month – Posts So Hot They Ended the Polar Vortex...
February 28, 2014
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A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How

Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and representative results...
February 26, 2014
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