11 Kick-Ass Call to Action Examples, and Why They Work

On October 20, 2014

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.

Call to action examples cowboys herding cats on horseback

Dan Shewan's picture
Dan Shewan

5 Epic Content Marketing Tips from Joe Pulizzi

On October 17, 2014

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides?

Perhaps gaining actionable items to implement and grow your business?

Nope, you guessed wrong.

Content marketing tips Iron Man Jericho missile presentation

Margot da Cunha's picture
Margot da Cunha

Mobile PPC Strategy: Are You Missing Out On Conversions?

On October 16, 2014

I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy?

Take a look at these stats showing how mobile and search tie together:

Margot da Cunha's picture
Margot da Cunha

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

On October 14, 2014

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.

Elisa Gabbert's picture
Elisa Gabbert

Can Google Be Trusted? Guide to Protecting Your Online Privacy

On October 8, 2014

Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of the tech sector’s most contentious issues.

Online Privacy Google Big Brother

Dan Shewan's picture
Dan Shewan

The 4 Best Presentations from Pubcon 2014

On October 17, 2014

Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving Pubcon” guides and the most commonly shared piece of advice was to plan ahead and map out exactly which sessions you plan to attend. When I arrived, it became very apparent that this was a wise move.

Erin Sagin's picture
Erin Sagin

Discover 4 Steps to Outsmarting the PPC Competition on October 21

On October 16, 2014

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore.

More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing?

Larry Kim's picture
Larry Kim

6 Lead Generation Strategies from Fast-Growing Startups

On October 15, 2014

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.

LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month.

Larry Kim's picture
Larry Kim

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

On October 9, 2014

Read to the end of this blog post to receive $1 million!

Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.

Billy McCaffrey's picture
Billy McCaffrey

Myth Busting: The Truth About Long-Tail Keywords

On October 7, 2014

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best practices you should know before beginning your search for long-tails keywords.

Katie Lyons's picture
Katie Lyons