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Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that it’s easy to dismiss. Moz’s recent industry salary survey provided some interesting data; they found...
May 13, 2014
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Google Maps Favors Businesses That Get Clicked On More

When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes your physical location and product/service … right? Not necessarily. Julie Bacchini from Neptune Moon shared an interesting blog post (aptly titled “This is Why People Hate Google”) last week that...
May 12, 2014
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Guide to Getting Your Customer Churn Rate in the Zone

Whatever you call it – defection, attrition, turnover – customer churn is a painful reality that all businesses have to deal with. Even the largest and most successful companies suffer from customer churn, and understanding what causes formerly loyal customers to abandon ship is crucial to lasting, sustainable business growth. In today’s post, we’re going to look at what customer churn is, what...
May 12, 2014
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New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers. Google wants to make life easier for companies with massive campaigns – for those who are spending hundreds of millions or even a billion dollars on AdWords. Enterprise-level PPC marketers face unique challenges,...
May 08, 2014
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The Mega Collection of SEO Expert Advice: Best of the Reddit SEO AMAs

If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question. And in recent months, a number of top SEO's have been doing Ask Me Anything sessions in the SEO subreddit (r/bigSEO). Today, we’re bringing you the best of...
May 07, 2014
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Google AdWords Scripts for My Client Center Out of Beta

AdWords scripts for My Client Center (MCC) are now out of beta. Google mentioned this during an AdWords API workshop I attended yesterday but only just made a formal announcement. This is big news for agencies, who have been asking for the ability to run scripts across an entire MCC for a while. Previously, you could only run scripts at the account level. This is a powerful feature for...
May 06, 2014
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Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering

Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work? Yahoo Ad Manager launched in January as a simplified platform for advertisers to buy and manage native ad products like Stream Ads, Image Ads and sponsored Tumblr posts. Gemini was added to leverage...
May 06, 2014
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Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time

In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York): Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content ... Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? There have been...
May 05, 2014
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What Is Long-Form Content and Why Does It Work?

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly miniscule attention spans. The other might say that producing longer articles is an excellent way to engage with readers and offer them genuine value and a rewarding experience. Which of these content...
May 05, 2014
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Come and Work with WordStream – a Cook Associates ‘Up-and-Coming’ Employer!

I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change? According to Cook Associates, Inc., an executive search firm with offices in Boston, Chicago and New York City, the job markets here in the Hub and the Big Apple are on the mend after enduring a nasty slump...
May 02, 2014
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