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Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate....
February 11, 2014
17
Marketing Metrics
AdWords Tips

How to Pass the AdWords Advanced Display Exam & Earn Google Partner Status

We’ve already delved into surviving the AdWords Advanced Search exam, thanks to Margot da Cunha’s post last December, so now let’s take a look at the other advanced exam, Advanced Display.  Display seems to be a bit of a great unknown, the dividing line between the hardcore search geeks and the creative, right-brained people who cringe at all the spreadsheets and analysis that accompany search....
February 10, 2014
17
AdWords Tips

AdWords Metrics: How to Make Sense of Your PPC Data

When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and monitor your AdWords account on a frequent basis if all you got in return was a blank sheet of paper? Of course not – we put the effort into our search campaigns because we expect results, we want to...
February 06, 2014
1
Marketing Metrics
AdWords Tips

Search Network with Display Select: Should You Use AdWords' New Campaign Type?

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.” For advertisers, we now have a serious option to consider when debating the merit of running a combination search and display network campaign. In the past, we were able to simply combine both the entire search and display networks into one “hyper” campaign....
February 05, 2014
6
AdWords Tips

Danny Sullivan of Search Engine Land on SMX West 2014: More Search & Social, New Marketing Land Summit

Danny Sullivan, Search Engine Land's founding editor (not that he needs any introduction in search marketing circles) is getting geared up for SMX West, the next in his series of search marketing conferences spanning North America, Europe and Australia. SMX is known as one of the best conferences to marketers to learn the latest trends and tactics to improve their marketing performance. I had a...
February 03, 2014
7
Search Engine Marketing

The WordStream Top 10: Posts So Hot They Ended the Polar Vortex

ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets — Andy Levy (@andylevy) January 1, 2014 Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself. Le sigh. Here’s to a 2014 with no stupid mistakes! Right? Right...
January 31, 2014
2
WordStream

45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks

We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering... Facebook Advertising 101: General Tips & Tricks Facebook Advertising Budgeting & Bidding Tips: How to Control Costs 4 Ways to Create More Engaging Image Ads with Facebook Advertising 7 Secrets for Better Facebook Ad Targeting 20 Facebook Marketing Tips: Posts and...
January 30, 2014
56
Social Media

Hacking AdWords: Winning at AdWords the Weird Way

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position,...
January 29, 2014
31
AdWords Tips

Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates and upcoming trends in online marketing to the future of his popular Pubcon conference series. Read on for his fascinating insights into Google’s changing business model, the secret of content...
January 27, 2014
3
Google

Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can...
January 24, 2014
62
SEO Marketing

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