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27 Tips on How to Get More Email Signups

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy. Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. That’s...
August 05, 2014
10

Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way....
August 04, 2014
10

WordStream’s Best of the Month: July Edition

Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos. Oh dear. Let’s take a look back at the most popular WordStream blog posts from July, just in case you missed them while...
August 01, 2014
4

How to Develop Brand Voice Through Content Marketing

Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing your most loyal fans or deterring would-be customers. In today’s post, we’ll be looking at the elements of brand...
July 31, 2014
4

AdWords Ad Scheduling, AKA Dayparting, in 5 Steps [With Data!]

Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you? If you’ve been running your AdWords account a few months or more, it’s time to dive into the Dimensions tab (aka one of my...
July 30, 2014
17

Announcing PPC University: Learn PPC Marketing for Free

If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start? Paid search marketing can be incredibly intimidating for beginners – there's a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC...
July 29, 2014
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32 Free (& Almost Free) Content Marketing Tools

Marketers get by with a little help from their friends – well let us introduce you to 32 new friends! These free and nearly free content marketing tool should help make your job a little easier. Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here...
July 28, 2014
25

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything. In their announcement this morning, Google said, "This is another example, like selling ratings, of AdWords tools adding value to...
July 25, 2014
2

Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems. Facebook just announced over $2.9 billion in revenue for the second quarter of 2014, a whopping 61% percent gain over the same period...
July 24, 2014
2

When to Say No to a New Client: 10 Red Flags for Agencies

They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether? We consult for a number of small AdWords agencies. One emerging trend that we have noticed among newer agencies is that they jump at the prospect of bringing on new accounts, regardless of whether or not these clients are a good fit for them. These...
July 24, 2014
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