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International PPC: 3 Reasons You Can’t Afford NOT to Go International

On May 22, 2015
0

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

international ppc markets

What does it mean to serve, as opposed to take orders? It means:

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How Much Does Google AdWords Cost?

On May 21, 2015
28

“How much does Google AdWords cost?”

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer is, “It depends.”

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Links on Landing Pages: To Link or Not to Link? [DATA]

On May 20, 2015
8

For performance marketers, the purpose of using a landing page is to generate a lead, most often via form submission or phone call. While all marketers agree on the need to use landing pages, there is much debate about how to best design landing pages to maximize leads. More specifically, one of the common questions that comes up is how to incorporate links on a landing page, if you incorporate them at all.

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20+ of Our Best Vertical Marketing Guides Across 14 Industries

On May 19, 2015
2

How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business?

But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes on.

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10 Marketing Graders to Make Your Site Better, Faster, Stronger

On May 18, 2015
6

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.

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Study: Which Sites Have the Most Links in Search?

On May 15, 2015
5

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry.

These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search resources on the Web!

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How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

On May 14, 2015
4

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets!

Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the pitfalls of a bad display remarketing campaign.

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Google Testing New Keyword Planner Interface?

On May 13, 2015
1

As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.

This leads me to another small change to the Keyword Planner that you may not have known about.

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