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Complete Guide to AdWords Geotargeting & Local PPC

Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. It's much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where
November 13, 2013
14
AdWords Tips

AdWords Holiday Planning: How to Use the Automate Feature

As the holidays come barreling in, the last thing you need to worry about is pushing yourself away from turkey and stuffing to turn off your clients’ campaigns. Fortunately, there’s a quick and easy way to schedule your campaigns automatically: the AdWords automated rules feature. I
November 11, 2013
0
AdWords Tips

The Positives of Removing Negatives

  In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same. In our case, however, most of the companies we help to optimize their PPC campaigns don’
November 08, 2013
3
Paid Search Marketing

9 Ways to Steal Your “Not Provided” Keyword Data Back!

Over the past year we’ve watched the ranks of the dreaded term “not provided” rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% “not provided” keyword data a reality. Chart by Not Provided Count shows increase in “
November 07, 2013
32
Keyword Marketing

Clearing Up Negative Broad Match in AdWords

If there’s one topic in AdWords that seems to confuse all sorts of folks, it’s negative keyword match types, especially negative keywords on broad match. Since regular keywords on broad match can cast a fairly wide net, people are worried about using that match type on their
November 04, 2013
5
AdWords Tips

Our Top 10 Posts from October are Scary-Good

Happy Halloween! You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from
October 31, 2013
4

Meet Bing’s New “Hero Ads”

Bing Ads has today announced a way to potentially one-up Google’s Image Banners in Search Listings. The new ad format, called “Bing Hero Ads,” were shown off at a Bing Ads event at the Microsoft Campus, and are currently visible on a subset of keyword searches conducted within the
October 30, 2013
5
Bing

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