Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

On October 27, 2015
3

I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels.

Facebook pixel Jeremiah Johnson nodding

As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact is, this is a pretty big deal for anyone using the Facebook Ads platform, ESPECIALLY those using it for remarketing.

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Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

On October 23, 2015
13

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week. 

buffer lost half their social traffic

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

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4 Ways Battlefield Sports Conquered PPC with WordStream Advisor

On October 23, 2015
0

I can still remember getting up early every morning before school to play MTV Snowboarding on my old-school PlayStation. Nerdy, yes, but it led me to a real-life passion for snowboarding – I take annual trips to nearby mountains to hit the slopes. There is still a large gaming culture that takes on certain games as life-long passions, and every gamer has likely dreamed of bringing their videogame persona to life.

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9 Killer Demand Generation Strategies for New Brands

On October 22, 2015
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One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved process – which makes it all the more challenging for new brands.

Demand generation

In this post, we’ll be covering what demand generation is, how it differs from “traditional” lead generation, and going over nine demand generation strategies for new brands.

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Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%

On October 21, 2015
4

As of yesterday, Google has announced that RLSA targeting options for shopping campaigns are now available to all AdWords accounts in the form of Shopping Remarking Lists. RLSA for shopping campaigns gives advertisers the ability to either exclusively target past website visitors to reach on the SERP with their shopping ads or bid more aggressively for users based on their past engagement on their site.

Remarketing Shopping Lists Data

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How Dopamine Can 3X Your AdWords CTR

On October 21, 2015
2

Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgement. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, dopamine is in the driver’s seat when it comes to human behavior.

Adwords CTR  

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3 Hacks to Dominate Your Mobile Conversion Rates

On October 19, 2015
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3 hacks to dominate mobile conversion rates

There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may not be a pretty picture, but the good news is, there’s quite a bit that advertisers can do to turn their performance around.

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Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015
1

Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

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