Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".

Why You Should Ignore the Competition in Dating AND in PPC

On March 27, 2015
5

As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know!

Read More

The Top 15 PPC Experts to Follow on Twitter

On March 25, 2015
8

I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands.

Read More

Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015
0

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

Read More

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

On March 19, 2015
9

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?

top keywords in bing ads

I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?

Read More

Pages