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6 Times Taylor Swift Got PPC Right

On April 17, 2015
0

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

learn ppc from taylor

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35 Easy & Effective Real Estate Marketing Ideas

On April 16, 2015
46
The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.
 
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3 PPC Strategies to Out-Sell Your Home & Garden Competition

On April 14, 2015
5

After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking wind-chill, but those 60 degree days scattered in are finally giving us hope! We won’t die in this rumored snow apocalypse after all!

Home improvement advertising cartoon  

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Google Testing Commercialized Answer Box?

On April 13, 2015
5

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.

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AdWords Makes Reporting for Multiple Campaign Types Less Painful

On April 10, 2015
3

It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a tad nerdy, but it will make every PPC manager’s lives somewhat less painful. HALLELUJAH! I’ve never been a numbers person so reporting isn’t my strong-suit, therefore I’ll take any means of simplifying the process as a win.

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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science & Creativity

On April 9, 2015
2

It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own city to learn, network, do business and yes, even play.

SearchLove, the incredibly information-packed two-day conference put on by Distilled, returns to Boston this month and brings with it a host of experts in analytics, content, PPC, website optimization and of course, SEO.

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