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What the New AdWords Ad Rank Algorithm Really Means

The PPC world is abuzz with this week’s announcement that AdWords is introducing a new component to its Ad Rank formula. In the past, an ad’s position was dictated by a combination of two factors, the keyword’s Quality Score and its max CPC bid. Google has now thrown Ad Extensions
October 24, 2013
29
AdWords Tips

Facebook Graph Search & Privacy Concerns: Should You Be Worried?

What is Facebook Graph Search? Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph Search provides custom search results based on your own personal data, including
October 24, 2013
14
Social Media

Top 5 Ways You're Leaking Money in AdWords

The typical small business wastes 25% or more of their total paid search spend. It’s obviously a big problem, but tackling wasted spend in Google AdWords can be challenging for account managers. Instead of focusing on the latest PPC fads or shiny new tools, I encourage advertisers
October 23, 2013
4
AdWords Tips

Will You Really Need a Higher SEO Budget in 2014?

Lately there have been a lot of rumors circling the web saying that small businesses will need to have a higher SEO budget in 2014. It’s clear that SEO efforts have become more popular, therefore more competitive, and therefore more expensive, but just how much needs to change in
October 18, 2013
6
SEO Marketing

Google Shared Endorsements: Who Are the Real Winners and Losers?

Shared Endorsements are the latest in a line of updates that bring user reviews and ratings into the Google results. Announced earlier this week and coming to the SERPs in November, the newly expanded shared endorsements will allow reviews and +1’s from Google+ profiles to appear in
October 16, 2013
3
AdWords Tips

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