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AdWords Testing New Search Query Report Layout

On May 12, 2015
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The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

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4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

On May 8, 2015
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Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Get your ads ready for summer

Here are a few tips to prepare your campaigns for the summer months.

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7 AdWords Shortcuts to Save You Time & Simplify Your Life

On May 6, 2015
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PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter.

Larry Kim and I recently held a webinar on sevenAdWords shortcuts that can save you time and simplify your PPC life. Here are our seven best tips for getting awesome AdWords results in way less time.

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3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

On May 4, 2015
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Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we concluded that in Portland you can add “craft” in front of anything – craft beer, craft wine, craft gin, you get the gist).

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