The ABCs of Google AdWords

On August 27, 2015

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other wacky “moonshot” ideas that are under development in the company’s secretive Google X labs. At least that’s the official story…

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3 No-Brainer Ways to Stop Wasting Your AdWords Budget

On August 26, 2015

Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent during the entire process, you could end up purchasing a home with a long list of problems and minimal chance of making a profit when you sell.

This is not unlike another market... Can you guess which one I’m referring to? The search market of course!

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The 5 Elements of a Strong Inbound Marketing Strategy

On August 25, 2015

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.

Inbound marketing strategy  

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99 Online Marketing Tools You Won’t Be Able to Live Without

On August 24, 2015

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.

Online marketing tools 

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18 Signs You Are a Digital Marketer

On August 21, 2015

18 Signs You Are A Digital Marketer

#1: You Include a Call to Action in Your Online Dating Profile

Digital Marketer CTA

I’ll bet you $20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture.

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5 Real-Life Landing Page Split Test Ideas

On August 19, 2015

Pop quiz: What image comes to mind when you hear the words “display advertising”?

Image A: Infinite amounts of high-quality traffic, a ridiculous number of sales, and a big ol’ grin on your face when you peek at your bank account.

Image B: Piles of money being dumped into a bonfire.

If you’re like most people, then you probably thought of image B.

Split tests header

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