Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

On November 21, 2014

Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry. Well, now there is!

20 Ways to Improve Your Presentation Skills

On November 19, 2014

I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better!

Can ‘Facebook for Work’ Topple LinkedIn?

On November 17, 2014

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.

Facebook for work feet up on desk

According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

On November 12, 2014

How would you feel about paying more for your Shopping Ads on branded search terms?

A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.

RKG published this screenshot of a test search for the clothing brand Anthropologie:

Count Up Your Conversions with AdWords Countdown Scripts

On November 20, 2014


Who doesn’t love a countdown? Countdowns can be used at any time, whether it’s New Year’s Eve, a rocket launch, or you just want to get people excited for something that’s about to happen (unless it’s a choreographed dance you came up with at a family party). You can also tactically set up a countdown whenever you announce a release date for a product/service or an upcoming sale.


7 Steps to Master the Google Display Network

On November 18, 2014

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best), but as the years past we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking distance.

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

On November 6, 2014

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.