You are here

The Small Business Guide to the DMCA and Copyright Law

Deciding how to handle copyright law in a time where 3D printers are on the rise and online media sharing is the norm is troublesome at best. Many critics admonish movie studios and record labels for their desperate attempts to retain the status quo, rather than embrace and adapt to cultural shifts. This stalwart stubbornness is reflected in the big media industries’ use of the DMCA to levy...
December 26, 2013
7

Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!

Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research – we’re talking thousands of articles here!  On the off chance you haven’t been keeping up to this extent every day,...
December 23, 2013
6
Paid Search Marketing

Twitter Introduces Broad Match Keyword Option

This past week, Twitter took a page out of Google’s book and introduced broad match keyword targeting. For AdWords veterans, this concept is nothing new. Twitter’s new match type will extend the reach of promoted tweets to capture an audience that uses terms similar or related to the target keyword. According to Twitter, a broad keyword “matches on tweets containing keywords in any order,...
December 18, 2013
9
Twitter

Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines. What Is Google Ad Grants? The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in AdWords spend...
December 18, 2013
1
AdWords Tips

17 Surprising Facts About B2B Content Marketing

Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing! Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report. Exceptions to this are marked.   Fact #1: 93% of B2B...
December 17, 2013
20
Content Marketing
Marketing Strategy

PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons

Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time. But, on the other hand, making small tweaks to your ad text can drastically...
December 12, 2013
6
Paid Search Marketing

How to Compete in AdWords: Improve Results Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.   Too often, however, PPC managers see the need to be competitive as a kneejerk cue to raise bids. Though a top rank can be helpful, and you...
December 11, 2013
31
AdWords Tips

ClickZ Live, Not Just a Search Conference Anymore: An Interview with Mike Grehan

If you’ve been a marketer for more than a year you’ve surely heard that SEO is changing (or, alternately, dead, dying, evolving, etc.). It’s a cliché, but it’s true: Today, SEO doesn’t mean what it used to. I recently spoke with Mike Grehan, publisher of ClickZ and Search Engine Watch, about the changing SEO landscape, why SEOs need to be generalist marketers, and his predictions for Internet...
December 10, 2013
1

How to Survive the Google AdWords Advanced Search Exam

So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance … NOT SO FAST! You are only half way to becoming fully Google AdWords certified. If you’re reading this article you likely already know the value of becoming Google AdWords certified, but, as a quick refresher, this...
December 06, 2013
18
AdWords Tips

Twitter Retargeting: Now On Twitter, Ads Follow You

Twitter will reportedly make just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a logical next step for a network that went public just months ago and now has a lot to prove to investors. But how will Twitter Tailored Audiences work for advertisers? TechCrunch earlier this morning...
December 05, 2013
5
Twitter

Pages