9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

On September 15, 2014

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys.

LinkedIn connections unicorn

Larry Kim's picture
Larry Kim

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

On September 10, 2014

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will greatly improve any content piece’s shelf life. 

Larry Kim's picture
Larry Kim

Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.

Elisa Gabbert's picture
Elisa Gabbert

Google Extends Product Listing Ads to the Google Search Network

On September 12, 2014

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.

Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments.

Miranda Miller's picture
Miranda Miller

Voice of the Customer: The Secret Weapon For Great Landing Page Copy

On September 11, 2014

Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.

Brad McMillen's picture
Brad McMillen

How to Improve Your LinkedIn Profile as a Recent College Grad

On September 9, 2014

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine.

Improve your linkedin profile expectant student with sign

Brett McHale's picture
Brett McHale