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Do Mobile PPC Ads Even Work?

Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later. For now, let’s discuss some questions you might have about mobile PPC advertising. Do people...
March 18, 2014
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Google Promises Solution to Keyword Not Provided, But How Useful Will It Be?

It's fair to say Google's Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced "in the coming weeks or months." Wow .@theamitsinghal announced that google is working on solution for keyword (not provided) situation #SMXWest #smx pic.twitter.com/taQEMTYv9m — Larry Kim (@larrykim) March 12, 2014 Google...
March 17, 2014
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Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action. But what is a good conversion rate? If you're...
March 17, 2014
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The 5 Best Explainer Videos & How to Make Your Own

Today we'll be covering everything there is to know about explainer videos. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get started! What is an Explainer Video?  Types of Explainer Videos 5 Best Explainer Video Examples How to Make an Explainer Video Script Voice Overs Video Production Music & Sound Effects Measuring...
March 13, 2014
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Join Me for 2 Sessions at Pubcon New Orleans!

In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me! Hacking AdWords – There's Nothing Lucky About Being the Top Dog On Wednesday March 19, join me in Salon B at 10:10 am for Hacking AdWords: Quality Score...
March 12, 2014
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Facebook Organic Reach Rapidly Approaching Zero

The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting the organic reach of Page content in 2012 and has since seemingly given up on telling marketers they aren't going to have to pay to play. In fact, Ogilvy cites anonymous "Facebook sources" as telling community managers they...
March 12, 2014
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How to Build the Perfect Mobile Landing Page

If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and persuade them to act. Building the perfect mobile landing page is no easy task, and unless you have a strong mobile strategy in place before you start, you could be missing out on invaluable...
March 10, 2014
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Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC

Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores. In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion abuse to crappy headlines and...
March 06, 2014
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Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Surfing the wondrous web, landing pages are everywhere – both good and bad. We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. Before we get started, it’s important to remember that landing pages aren...
March 05, 2014
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The Beginner's Guide to Building a Negative Keyword List

When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign. Whether you’re a newcomer to AdWords or have been running PPC campaigns since...
March 04, 2014
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