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A User's Guide to the YouTube Keyword Tool

What is the YouTube Keyword Tool? The YouTube keyword research tool, also known as the YouTube keyword suggestion tool, is a barebones tool used to generate and discover new keywords for YouTube videos. It looks like this: How to Use the YouTube Keyword Tool The YouTube keyword tool is pretty straightforward – simply choose your language and tailored countries, insert a keyword or phrase, and...
January 23, 2014
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All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?

A few years ago, during Thanksgiving supper, one of my relatives asked me to explain what my job entails. Before I could launch into my SEM elevator pitch, one of my aunts jumped in and said something to the effect of “She taps into people’s privacy and harasses them with ads online.” Sure, she made the comment in jest, but I think many people share this misconception. If you work in the search...
January 22, 2014
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3 Reasons Guest Blogging Isn't as Dead as Matt Cutts Says It Is

Matt Cutts just declared guest blogging dead: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Well, I’m convinced. Just kidding! Guest blogging may be on Google's radar, but...
January 20, 2014
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How Your AdWords Daily Budget Works With Ad Scheduling

AKA, How to Keep Google from Turning Your $500 Budget into $600 in Spend Take a look around any Google help forum and you’ll likely see questions about how AdWords budgeting works. They usually come from advertisers who’ve run over their monthly ad budgets for lack of understanding of this topic. I have to admit, I was one of those advertisers. I would have felt a lot of embarrassment about my...
January 20, 2014
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How to Get New Clients: Top 6 Tips from Successful PPC Agencies

For up-and-coming digital marketing agencies, finding new customers can be a challenge. In fact, this seems to be an ongoing struggle for many of the smaller agencies that I work with. These businesses walk a fine line when it comes to prospecting clients; not only do they need to find advertisers who want to work with them, they also need to verify that these accounts are a good fit for their...
January 16, 2014
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Live Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR

This might hurt a little – apologies, but I promise it will feel better in the long run. Coming to terms with this important realization is the first step in your PPC recovery. Are you ready for it? You’re doing PPC wrong. I know that’s frustrating to hear; if you’re like most SMB marketers, you think you’re already doing everything you can to better manage your paid search campaigns. I hate to...
January 15, 2014
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YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?! We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos. Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are...
January 15, 2014
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What Google Knows About You (& How to Use It to Your Marketing Advantage)

Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares. Online privacy concerns were a hot topic in 2013 (e.g. Edward Snowden), but I suspect even more information will be gathered about all of us in 2014. Oh well. Each day, we hand over more information to Facebook, Amazon, Google and any other successful online brand....
January 13, 2014
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How to Choose a PPC Advertising Network in AdWords & Bing

Choosing a Network: AdWords and Bing When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages. In this post, I’ll...
January 10, 2014
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6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Did you know social media is the number one daily activity among Americans, topping time spent on email and Google? According to Fast Company, 93% of marketers use social media to promote their business. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is...
January 09, 2014
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