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Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Let’s face it, the internet is full of clowns and jokers. While Amazon is largely a site of purposeful, insightful reviews, under the darkness of night you may find it transformed into a local comedy club, full of amateur stand-ups looking for a laugh. Plenty of folks employ Amazon consumer reviews to poke fun at some of the outrageous products found on the web in a movement dubbed “customer...
April 15, 2014
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Do AdWords Shopping Campaigns Work?

Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn’t want to see metrics and bid at the specific product level??? I’ve worked with accounts that have super-segmented product feeds and accounts that aren’t segmented at all. The results will vary account to...
April 14, 2014
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5 Ways to Get 5-Star Amazon Customer Reviews

Why You Need Amazon Customer Reviews Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that: 79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses  73% of consumers say positive customer...
April 10, 2014
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Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

All sorts of silly rumors were circulating earlier week suggesting that Google is going kill off all search query data from paid search and that third party tools providers like WordStream are going to be slammed. Unfortunately the reporting on this issue has been light on facts and heavy on speculation. In this article I'll explain exactly what is is changing here -- the short answer is: not a...
April 09, 2014
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The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes

What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day? The insane insights and experience you would take away would become your ultimate PPC secret weapon, giving you the power to slay the competition and squeeze every last drop of ROI out of your AdWords...
April 09, 2014
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PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air. Ah, spring! Along with this, a number of my clients are cleaning up their AdWords accounts and getting ready for the spring and summer months ahead. For...
April 09, 2014
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AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR

Ad text relevancy is important to keeping your audience engaged, and in some cases can dramatically improve key metrics like click-through rate (CTR). Whether it’s advertising your latest promotion, lowest sale price, or resonating with an audience interested in up-to-date stock prices, there are many scenarios when switching up your ad text is not only valuable but imperative. Constantly...
April 08, 2014
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PPC: Impossible? Not for WordStream’s Elite Paid Search Agents!

WordStream recently received intel from one of our field agents that Kristi Anderson, VP of marketing for GetOutfitted.com, was attempting to maximize the effectiveness of her PPC campaigns and increase conversions. Despite facing overwhelming odds, Kristi succeeded in her mission by using WordStream’s not-so-super-secret paid search technology. Over the course of 30 days, Kristi learned...
April 07, 2014
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How to Create a Ferocious Unique Selling Proposition

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP. A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s...
April 07, 2014
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Diving Deeper into Search Network with Display Select

To the uninitiated, the Google Display Network can be more than a little intimidating. Despite the vast potential of the GDN to expand AdWords advertisers’ reach, the costs and time management involved in running a GDN campaign put many people off, particularly small businesses with limited paid search budgets. For these reasons, Google launched its latest hybrid campaign type, Search Network...
April 04, 2014
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