3 Things My Cats Taught Me About PPC

On November 4, 2014

Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little furballs:

5 Productivity Tips and Tools for Lazy Content Marketers

On November 4, 2014

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick.

For many, this isn’t a choice – it’s just what they have to do to survive. For some, however, the cult of productivity has become an all-powerful idol, and one that businesses all over the country fervently worship.

Does the European Google Antitrust Case Have Any Merit?

On October 31, 2014

Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their complaints are universal – that Google is too big, too powerful, and isn’t playing fair.

At the heart of the matter lies Google’s dominance in the European search market, and its engagement in business practices that other tech companies operating in the sector perceive as unfair.

How to Switch from Automatic Bidding to Manual Bidding in AdWords

On October 30, 2014

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging experience. Yet this tandem craft was equipped with an extra device for control: a rudder.

Hotels.com Busted for Buying Links, Offers Weak Apology

On October 28, 2014

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that.

Hotels.com busted for buying links

Why SEOs Don’t Need a Code of Ethics from SEMPO

On November 3, 2014

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.

SEOs don't need a code of ethics vintage Superman comic

WordStream’s Best of the Month: October

On October 31, 2014

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you.

Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies.

31 of the Best Internet Marketing Articles of the Year (So Far)

On October 29, 2014

It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field.

It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts.

Niche Marketing: 7 Ways to Get It Right

On October 28, 2014

If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it.

Niche marketing Homer Simpson magazine holder's magazine