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Funny Ads: Weird, Wacky Ads and Why They Work

It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances of getting an ad to go viral are pretty low – you’re much better off creating educational or how-to videos that will gain a steady stream of visitors over time. What about the 1% though? Those ads...
October 08, 2013
14
Marketing Strategy

Content Marketing for Service Professionals: 3 Great Examples

Recently, I shared some great examples of e-commerce content marketing – three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this time, let’s look at some service professionals that are doing great content marketing work. As ever, the goal of content marketing is primarily to build authority, trust, and interest in your brand. By...
October 07, 2013
8
Content Marketing

Landing Page Audit Case Study: McEwan Fraser Legal

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property...
October 03, 2013
30
Conversion Rates

Overwhelmed with Blog Tips? Hack Learning with Just In Time Information

Information overload rules the Internet. Go do a Google search for any one of your favorite topics right now. How many results do you see? It’s easy to get obsessed with absorbing every piece of knowledge that we can. But that doesn't help us get anything done. The more you read, the more that gets lost in the bottomless repository that is your brain (or Pinterest board, Evernote account, etc...
October 02, 2013
8
Productivity
Blogging

Case Study: The Anatomy of a Killer Quality Score

I’ve told you over and over that Quality Score is super important. It lowers your cost per click. It lowers your CPA. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success. OK, OK, you’re saying, I get it! But how do I actually get these high Quality Scores? Rather than spout the usual list of advice, let’s take a close look at a real...
October 01, 2013
4
AdWords Tips

Best of the Month: September’s Greatest Hits

While compiling the “Best of September” post this month, I happened across this, on Tumblr: Seasonal Babysitters Club covers are the best way to celebrate any holiday or change of season. Print this out on a sweatshirt and wear it while sipping your pumpkin-flavored whatever. Wow, I wish I had known about this before! Please tell me I’m not the only person in the search marketing industry who...
September 30, 2013
8

Targeting Bilingual & Spanish-Speaking Audiences in AdWords: The Why & How

As digital marketers, we are always under the gun to drive more qualified searchers to our website. This can be a challenging job, especially once a PPC account is well-optimized. So what do you do when your performance starts to plateau? Look for missed opportunities. Hands down, the most common area of missed opportunity I see in US-based accounts is not advertising to the bilingual, Hispanic...
September 26, 2013
7
AdWords Tips

Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing

I admit it. As a marketer, sometimes I get stuck with ideas when I try to promote my own self. Maybe it’s a cultural stigma that somehow self promotion is a shameful thing (hence the term “shameless self promotion”). And I’m pretty sure I’m not the only one. But one day (as I was TOTT-ing … “thinking on the toilet,” term you see posted on the back of bathroom stall doors) it dawned on me: “Heck...
September 25, 2013
5
Paid Search Marketing

New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This

Google voice search – because who has time to type these days? We all have better things to do, like binge-watching Breaking Bad or looking at pictures of babies trying to lift weights. Finger exercise was the last remnant of physical activity for office drones, which means this future is only a few decades away: Thanks Google! We could debate about how much Google had contributed to the...
September 24, 2013
14
Google

PPC for Lead Generation: How to Get More Leads with PPC

Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads who will eventually become clients. This guide will tell you how to use pay-per-click (PPC) advertising with Google AdWords to get more leads and grow your business. Who PPC Lead Gen Works For A...
September 23, 2013
20
Paid Search Marketing

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