How to Improve Your LinkedIn Profile as a Recent College Grad

On September 9, 2014

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine.

Improve your linkedin profile expectant student with sign

Brett McHale's picture
Brett McHale

Perfect Timing: The Very Best Time to Send Email Newsletters

On September 4, 2014

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails.

best time to send email campaign

So when is the best time to send newsletter emails? We have some advice and we’re eager to share.

Megan Marrs's picture
Megan Marrs

Google Gives AdWords MCC Users the Gift of Consolidated Billing

On September 2, 2014

Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one.

Miranda Miller's picture
Miranda Miller

WordStream’s Best of the Month: August

On August 29, 2014

Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.

Dan Shewan's picture
Dan Shewan

Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

On September 4, 2014

When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon. Larry Kim and I will both be presenting at this year’s conference and we would love for you to join us!

Erin Sagin's picture
Erin Sagin

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

On September 3, 2014

I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring marketing buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be storytellers, because the majority of people who apply this label to their work simply aren’t storytellers.

Before we go any further, watch the video. It’s only two minutes long. Go ahead, I’ll wait.

Dan Shewan's picture
Dan Shewan

WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

On August 29, 2014

WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on tracking potential leads, so it is important to understand the differences and benefits of each service.

Francine Rodriguez's picture
Francine Rodriguez