5 Seriously Powerful but Underused Google AdWords Features

On October 27, 2014

Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year.

Can This AdWords Advice Be Trusted? 5 Questions to Ask

On October 22, 2014

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice.

The 4 Best Presentations from Pubcon 2014

On October 17, 2014

Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving Pubcon” guides and the most commonly shared piece of advice was to plan ahead and map out exactly which sessions you plan to attend. When I arrived, it became very apparent that this was a wise move.

11 Kick-Ass Call to Action Examples, and Why They Work

On October 20, 2014

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.

Call to action examples cowboys herding cats on horseback

5 Epic Content Marketing Tips from Joe Pulizzi

On October 17, 2014

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides?

Perhaps gaining actionable items to implement and grow your business?

Nope, you guessed wrong.

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