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What is Mobile Marketing and Why Does it Matter? (So So Much!)

What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users
August 19, 2013
14
Marketing Strategy

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous. Here are a few simple steps that will help you to assess the competitive
August 15, 2013
17
Copywriting

The PPC Guide for Beginners, Part 4: Finding Your Keywords

This is Part 4 of a 5-part series. Read the rest of the articles here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 3: The Landing Page Dilemma The PPC Guide for Beginners, Part 5
August 14, 2013
14
Paid Search Marketing

The PPC Guide for Beginners, Part 3: The Landing Page Dilemma

This is Part 3 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 4: Finding Your Keywords The PPC Guide for Beginners, Part 5:
August 08, 2013
10
Paid Search Marketing

How to Set Up an AdWords Account

  Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing! You have a website that is relevant, easy to navigate, and fairly well built out. Your AdWords account will help you to bring qualified
August 07, 2013
5
AdWords Tips

The PPC Guide for Beginners, Part 2: Setting Your PPC Goals

This is Part 2 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1 The PPC Guide for Beginners, Part 3 The PPC Guide for Beginners, Part 4 The PPC Guide for Beginners, Part 5 Okay. So, you are hopeful that a pay-per-click marketing campaign,
August 02, 2013
26
Paid Search Marketing

WordStream’s Best of the Month: Our Top 10 Posts in July

Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey: I visualize this same kind of “progress bar” in my mind as
August 01, 2013
2
WordStream

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