3 Game-Changing Improvements to Facebook Ads

On September 24, 2015
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Facebook is innovating faster than Trump is gaining traction in the polls. While Trump’s progress is slightly frightening, all these improvements to Facebook advertising are a great thing for marketers looking to expand their reach and interact with people in a more engaging manner.

Facebook ad improvements 

I recently read that as of January 2015, Facebook became larger than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks, starting with…

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5 Charts That Prove You Should Be Running Mobile PPC Ads

On September 24, 2015
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Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on.

#1 The Search Landscape Has Officially Changed

Oh, how times have changed.

mobile vs. pc local search volumes

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How to Create Buyer Personas That Are Scary Accurate

On September 23, 2015

Making assumptions can be dangerous, and making assumptions about who your ideal customer is can be the kiss of death for your business. Without a crystal-clear idea of who you should be targeting with your marketing messaging – and why – all your efforts could be for naught. This is why creating complex buyer personas for your target audience is so important.

Buyer personas 

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Room Service! 7 Essential Hotel Marketing Strategies

On September 23, 2015
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When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother. Fortunately for you, I decided against all of them, and chose to get straight to the point.

Hotel marketing AdWords hotel ads

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Instagram Opens Up Sponsored Posts to Advertisers

On September 23, 2015
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Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel ads.

Recently, Instagram rolled out its advertising platform to select API partners and on Facebook’s self-serve platform, Power Editor. A case study posted on the Instagram website is claiming sponsored posts (AKA ads) resulted in 2.8x higher ad recall than other online advertising.

Instagram sponsored posts top posts

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The 7 Deadly Sins of PPC: Sloth #ppcsins

On September 22, 2015
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We all know a little something about sin #5, sloth. I’ll be the first to admit it, I’m terribly lazy. While others are dashing off to the Crossfit post-work, you can find me moseying home to binge-watch Netflix and nurse a pint of Ben and Jerrys (because, honestly, who has the energy to cook after sitting in an office all day?).

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Introducing Google’s Universal App Campaign

On September 18, 2015
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With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of the above, and only for apps...

universal app campaigns

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9 Money-Making PPC Tips for Retail Marketing

On September 17, 2015
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According to a recent study conducted by MineWhat, 60% of people begin shopping by using a search engine to find the products they want, and 81% of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products.

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