Discover 4 Steps to Outsmarting the PPC Competition on October 21

On October 16, 2014

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore.

More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing?

6 Lead Generation Strategies from Fast-Growing Startups

On October 15, 2014

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.

LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month.

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

On October 9, 2014

Read to the end of this blog post to receive $1 million!

Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.

Myth Busting: The Truth About Long-Tail Keywords

On October 7, 2014

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best practices you should know before beginning your search for long-tails keywords.

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

On October 6, 2014

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.

mobile app exclusions

Mobile PPC Strategy: Are You Missing Out On Conversions?

On October 16, 2014

I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy?

Take a look at these stats showing how mobile and search tie together:

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

On October 14, 2014

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.

3 AdWords Reports to Help You Make PPC Decisions Faster

On October 2, 2014

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on:

  • What is and isn’t working?
  • Where is your money being wasted?
  • Where can you step on the gas?

Here are a few simple reports that you can run in AdWords that will help you weed through all the data and make some quick decisions.