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Did Google's 'Not Provided' Decision Slow Down Brand Bidders?

By now, nearly everyone in the paid search industry has heard about Google’s decision to stop passing query data in its referring ad URLs. After an initial panic, many of us were brought back to our senses by some well-reasoned posts from industry experts. Among them was WordStream’s own Larry Kim, who explained very clearly that search query data isn’t dead. Advertisers will still be able to...
May 02, 2014
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Test Shows First Evidence of Google Testing Quality Score for Organic Search

Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet: Care to help with a Google theory/test? Could you search for "IMEC Lab" in Google & click the link from my blog? I have...
May 01, 2014
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Looking Back at ClickZ Live 2014

It’s been almost a month since my colleague Tony Testaverde and I made the short trip to New York City for the ClickZ Live conference. For those unfamiliar with the event, ClickZ Live was formerly known as SES Conference and Expo and is one of the preeminent gatherings for online marketers with big-name keynote speakers and industry thought leaders in virtually every panel. I haven’t had the...
May 01, 2014
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Debunking AdWords Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)

I need to be in position 1! I need to be ahead of my competitors! I need to show up all the time for this keyword! I need to be in the top 3 or I won’t be seen! Wrong, wrong, wrong, and, yes, wrong. Too many marketers and business owners react emotionally to AdWords. Oddly enough, they have the data available to make accurate decisions, but they let their egos get in the way. Bidding to a...
May 01, 2014
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Brand Mentions Are the New Links?

Over at Moz, Simon Penson just wrote an interesting post about a “Panda Patent” which may shed light on how Google will rank sites in the future, “using a ratio of links and mentions, or ‘implied links.’” With penalties flying and the value of the almighty link coming into question, could Google be looking for new signals of authority? We think so, but are brand mentions the answer? The relevant...
April 30, 2014
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WordStream's Best of the Month (& Happy 5-Year Anniversary to Me!)

This past Sunday marked my five-year work anniversary at WordStream. I know that sounds like a long time, but young ones, five years goes by really fast when you’re on the wrong side of 30. I’ve now been working remotely (from the Mile High City) for longer than I worked in the Boston office, which, due to the telescopic nature of time, seems impossible. The math checks out though. (See also “...
April 30, 2014
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The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything)

I recently had the opportunity to be the subject of an AMA (Ask Me Anything) at Inbound.org and was blown away by the response. Not only were there a ton of questions, but they were really, really good! These questions led to a lot of great discussion and advice on PPC and AdWords, in particular. But in case you don’t want to dig through the whole thing, here are my top 10 best PPC tips from the...
April 29, 2014
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UGC 101: Guide to User-Generated Content Marketing

What is the fabulous and extraordinary thing that is UGC? No, it’s not the latest clog variation of UGG boots - it’s none other than user-generated content! Today we’re looking at different kinds of user generated content, examples of user-generated content, where to find it, how to use it, and more! What is User Generated Content? A user generated content definition: UGC is anything on the web...
April 28, 2014
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Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data

Keyword research is a critical component in every successful paid search strategy. In fact, our internal data shows that search marketers spend nearly 25% of their time on keyword research. Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well....
April 24, 2014
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Going from Good to Great: 5 Ways to Optimize Your PPC Performance

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period. I’m proud to brag that my fabulous client...
April 24, 2014
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