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Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines. What Is Google Ad Grants? The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in AdWords spend...
December 18, 2013
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17 Surprising Facts About B2B Content Marketing

Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing! Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report. Exceptions to this are marked.   Fact #1: 93% of B2B...
December 17, 2013
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PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons

Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time. But, on the other hand, making small tweaks to your ad text can drastically...
December 12, 2013
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How to Compete in AdWords: Improve Results Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.   Too often, however, PPC managers see the need to be competitive as a kneejerk cue to raise bids. Though a top rank can be helpful, and you...
December 11, 2013
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ClickZ Live, Not Just a Search Conference Anymore: An Interview with Mike Grehan

If you’ve been a marketer for more than a year you’ve surely heard that SEO is changing (or, alternately, dead, dying, evolving, etc.). It’s a cliché, but it’s true: Today, SEO doesn’t mean what it used to. I recently spoke with Mike Grehan, publisher of ClickZ and Search Engine Watch, about the changing SEO landscape, why SEOs need to be generalist marketers, and his predictions for Internet...
December 10, 2013
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How to Survive the Google AdWords Advanced Search Exam

So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance … NOT SO FAST! You are only half way to becoming fully Google AdWords certified. If you’re reading this article you likely already know the value of becoming Google AdWords certified, but, as a quick refresher, this...
December 06, 2013
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Twitter Retargeting: Now On Twitter, Ads Follow You

Twitter will reportedly make just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a logical next step for a network that went public just months ago and now has a lot to prove to investors. But how will Twitter Tailored Audiences work for advertisers? TechCrunch earlier this morning...
December 05, 2013
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RIP Google AdWords Editor??

A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead? Right now, the AdWords “Undo” button seems to be a limited test, available only in select accounts. What it does, however, is gives advertisers the ability revert to the way their campaign was before changes, or to download a fresh...
December 04, 2013
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The Complete Guide to AdWords Remarketing Best Practices

Since AdWords remarketing launched back in 2010, it has gone from strength to strength with new features and functionalities, from building lists with Google Analytics to Dynamic Remarketing. These ever-improving functionalities have made it even more important for advertisers to be creating and optimizing remarketing campaigns with best practices in mind. This post a complete list of best...
December 04, 2013
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Pros & Cons of the New AdWords Opportunities Tab

Last month, Google launched a long overdue revamp of the AdWords’ Opportunities Tab. Not only did it upgrade the display to a simpler, cleaner format, but it also made major improvements to the content provided. The original Opportunities Tab helped advertisers recognize when to expand their keyword lists, raise their max CPC bids, and increase their budgets. Now, Google has incorporated new...
December 03, 2013
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