6 Shocking Things Google Revealed About the Future of AdWords at SMX

On June 4, 2015
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As I drank my morning coffee in the large conference space by the Seattle waterfront I wasn’t quite sure what to expect from Google’s VP of Product Management, Jerry Dischler. What could Dischler reveal that wasn’t previously revealed in the Google AdWords livestream back in May? To my surprise, he confirmed some future functionality I’ve been pondering and even revealed some shocking statistics and future projects the AdWords product team is working on.

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AdWords Is a Game. Here's How to Win

On June 4, 2015
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I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and forget about the true results they hope to achieve. For example, objectives like lowering cost per click eventually replace their true goal, which should be increasing revenue at a rate greater than increasing costs. After all, I can lower my CPC to zero if I stop advertising, but will that grow my business?

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New Automated Bidding Rules Feature Now Available In Bing Ads

On June 3, 2015
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It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographics, a feature only possible on the campaign level in AdWords. 

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Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages

On June 1, 2015
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Does anyone else have online shopping ADD? Maybe it’s just me, but I have no problem abandoning a shopping cart if something goes even the slightest bit astray. The other day I was contemplating purchasing a dress from Free People, but my shoulders tensed up at the thought of it not fitting properly. Who wants to pay for shipping just to have to repackage and return the darn thing? The convenience of online shopping can quickly turn into an inconvenient, time-wasting, and frustrating experience, which is probably why most of us have no problem abandoning potential purchases.

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Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

On May 28, 2015
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Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled city of Denver, Colorado. Inspiring, right?

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