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How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design?

What is a Squeeze Page? A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address. What Makes a Good Squeeze Page? As its name suggests, there is an element of...
September 16, 2013
31
Conversion Rates

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

This is Part 3 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 and Part 2. The most important 80/20 of all is the 20% of your skills that produce 80% of your results. Yes, 80/20 applies to your time, and your customers, and your product lines. But the greatest source of satisfaction of...
September 11, 2013
4
Marketing Strategy

New! Build Landing Pages & Manage Leads with WordStream

Landing pages are the bottom of the funnel in PPC. Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page strategy. Once you’ve got the click and the prospect is off the SERP and on your site, you’re tantalizingly close to sealing the deal – but without a clean, well-designed, relevant, and persuasive...
September 10, 2013
15
Landing Pages
Conversion Rates

Content Marketing for E-Commerce: 3 Great Examples

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area. When people step up and show interest in...
September 09, 2013
19
Content Marketing

We're Shortlisted for the US Search Awards!

Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.” Go WordStream! We were shortlisted in three categories: Best...
September 06, 2013
5
WordStream

Mobile Advertising: Why Just Showing Up on Mobile Isn’t Enough

So you’re advertising on mobile devices. What now? As most advertisers know by now, one of the biggest changes in Google’s new Enhanced Campaigns is that they target all devices. After the upgrade, this means that at least a portion of your impressions are coming from users on mobile devices – even if your market is primarily desktop based. Sure, you can set your mobile bid adjustment to -100%...
September 04, 2013
7
Mobile Marketing
Paid Search Marketing

The 80/20 Principle Part 2: Force Multiplication

This is Part 2 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 here and Part 3 here. The 80/20 rule is powerful because it’s a law of nature – much like the Golden Ratio, the Butterfly Effect and chaos theory are laws of nature. In fact it’s driven by the same underlying causes. Last...
September 03, 2013
3
Marketing Strategy

WordStream's Best of the Month: August's Greatest Hits

September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not even really a season – it’s an interim period. In the spirit of Back to School, why not catch up on all the great reading material you might have missed this month, while on vacation or what have...
August 30, 2013
4
WordStream

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here. In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But how do you figure out what you should spend? Your monthly and annual budget is a huge part of your PPC strategy, so whether you’re new to PPC or have been doing it for...
August 29, 2013
8
Paid Search Marketing

Creating Mobile Websites: Prepare Your Business for the Mobile Takeover

We’re on a bit of a mobile kick lately – my last post was about mobile marketing basics, and today we’re diving head first into mobile websites. Image borrowed from Mashable We will be covering different approaches to mobile website design, mobile site best practices, and what you can do to easily make your site mobile-optimized! Get ready to touch, tap, and swipe your way into the world of...
August 28, 2013
21
Mobile Marketing
Marketing Strategy

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