The 5 Elements of a Strong Inbound Marketing Strategy

On August 25, 2015
9

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.

Inbound marketing strategy  

Read More

99 Online Marketing Tools You Won’t Be Able to Live Without

On August 24, 2015
48

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.

Online marketing tools 

Read More

18 Signs You Are a Digital Marketer

On August 21, 2015
7

18 Signs You Are A Digital Marketer

#1: You Include a Call to Action in Your Online Dating Profile

Digital Marketer CTA

I’ll bet you $20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture.

Read More

5 Real-Life Landing Page Split Test Ideas

On August 19, 2015
1

Pop quiz: What image comes to mind when you hear the words “display advertising”?

Image A: Infinite amounts of high-quality traffic, a ridiculous number of sales, and a big ol’ grin on your face when you peek at your bank account.

Image B: Piles of money being dumped into a bonfire.

If you’re like most people, then you probably thought of image B.

Split tests header

Read More

Join Me for SearchLove in San Diego and London This Fall

On August 14, 2015
2

One of the conferences I’ve grown to love over the last couple of years is SearchLove, the global series put on by Distilled. SearchLove conferences are smaller and more intimate than some of the mega-events you might have been to, which means the quality of the sessions and events is incredible. It’s a single-track conference, so you don’t have to choose just one session when there might be 2 or 3 in a single timeslot that you wanted to see -- they focus on making that one track so packed with knowledge and actionable advice that you wouldn’t want to be anywhere else.

Read More

Pages

WordStream Awards: