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What's Behind the New Google Design? Understanding Google's Search Results Page

With Google constantly rolling out new features and design on the search results page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for everyone. So what’s driving the new Google search results page layout? The team at VirtualHosting.com has put together a new infographic that examines what today's Google SERP looks like and what it...
November 12, 2013
5
Google

AdWords Holiday Planning: How to Use the Automate Feature

As the holidays come barreling in, the last thing you need to worry about is pushing yourself away from turkey and stuffing to turn off your clients’ campaigns. Fortunately, there’s a quick and easy way to schedule your campaigns automatically: the AdWords automated rules feature. I used to eschew this feature, opting instead to set reminders in my calendar, but a recent client request for...
November 11, 2013
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AdWords Tips

The Positives of Removing Negatives

  In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same. In our case, however, most of the companies we help to optimize their PPC campaigns don’t even realize that going negative—that is, eliminating the useless keywords that bring the wrong people to your...
November 08, 2013
3
Paid Search Marketing

9 Ways to Steal Your “Not Provided” Keyword Data Back!

Over the past year we’ve watched the ranks of the dreaded term “not provided” rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% “not provided” keyword data a reality. Chart by Not Provided Count shows increase in “not provided.” What Does Not Provided Mean in Google Analytics? If you log into Google Analytics today, you’ll likely...
November 07, 2013
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Keyword Marketing

Do Twitter Ads Work? Comparing the Ad Performance of The World's Largest Social Networks

Twitter vs. Facebook: Comparing the Ad Performance of the World’s Largest Social Networks Twitter’s initial public offering (IPO) is approaching, and Twitter just raised its price range to $23-$25, suggesting it’s feeling optimistic about the outcome. Investors may be a little more nervous though. According to polls, just 35% of Americans think buying Twitter stock is a good idea, whereas 51% of...
November 05, 2013
14
Social Media

Clearing Up Negative Broad Match in AdWords

If there’s one topic in AdWords that seems to confuse all sorts of folks, it’s negative keyword match types, especially negative keywords on broad match. Since regular keywords on broad match can cast a fairly wide net, people are worried about using that match type on their negative keywords. People are scared to use broad match on their negative keywords because they’re worried about...
November 04, 2013
5
AdWords Tips

Our Top 10 Posts from October are Scary-Good

Happy Halloween! You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from October: 1.       Find Your Old Tweets: How to See Your First (Worst?) Tweet – Ever wonder what your first tweet...
October 31, 2013
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Meet Bing’s New “Hero Ads”

Bing Ads has today announced a way to potentially one-up Google’s Image Banners in Search Listings. The new ad format, called “Bing Hero Ads,” were shown off at a Bing Ads event at the Microsoft Campus, and are currently visible on a subset of keyword searches conducted within the recently released Windows 8.1. Hero Ads provide a bold, strongly-branded, task-completion oriented experience for...
October 30, 2013
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Bing

Buy Facebook Fans! They’re Worth $174 More than Non-Fans On Average!

According to the internet, a Facebook fan is worth $174. I imagine this was Zuck-dawg’s first response to the news.Every month, 12,100 people search on the keyword [buy Facebook fans], and there are two types of people who search for this query that worry me. The first type is someone who believes that the number of Facebook fans they have is a measure of Facebook marketing success. Then there...
October 29, 2013
6
Social Media

AdWords Impression Share: Understanding and Improving Your Impression Share

Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I typically recommend pausing only as a last resort. There is plenty to consider when it comes to diagnosing why a keyword isn’t generating volume, and one often overlooked, yet informative metric is...
October 28, 2013
10
AdWords Tips
Marketing Metrics

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