Internet Marketing Blog | Wordstream

You are here

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time is one of the most important, yet frequently misunderstood, site metrics. Many marketers put too much faith in Time on Page when evaluating traffic, but this metric is unreliable and can be misleading. In today’s post, we’re going to look at what dwell time is, whether search engines use it as a ranking signal, and examine ways in which you can increase the average dwell time on your...
June 10, 2014
5

Top 3 Business Blog Mistakes & How to Fix Them

Is your business blog tanking? Have you wasted hours upon hours creating what you thought was out-of-this world content while attempting to attract visitors and maybe even grab conversions via your business blog? Lift your somber spirit out of the rain because you have come to the right place for blogging tips! Blogging is not rocket-science, but many of you are missing small but crucial things...
June 09, 2014
8

Case Study: Does Dynamic Keyword Insertion (DKI) Really Work?

With all the recent advances in targeting offered in Google AdWords, I thought it made sense to take a deeper look at one of the AdWords features that has almost become old hat to PPC marketers at this point. Dynamic Keyword Insertion is a tool that is often overlooked in the sea of new features and betas that Google continues to churn out, but this staple feature can make a drastic and...
June 06, 2014
7

No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy?

eBay along with researchers from the Universities of Berkeley and Chicago, have just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary results last year, and pretty much everyone in search marketing had a good hearty laugh – because eBay has long been known for its embarrassingly crappy ad...
June 05, 2014
8

Bing Ads Copies Google, Kills Mobile Device Targeting

Bing Ads plans to roll out two changes to its device targeting options: first, they will combine PCs and tablets into a single device, then eliminate mobile device targeting. The upcoming changes were driven by users basically telling Bing, "We want you to be more like AdWords," according to the blog post announcement. While Bing Ads still offered the flexibility of device targeting, it made it...
June 05, 2014
1

7 Marketing Clichés that Make You Sound Like a Hack

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.” You can see how both “cliché”...
June 04, 2014
12

Think You Can Throw Up Any Old Thank You Page? Think Again.

Hurrah! A visitor has come to your site and completed a conversion – whether it be a white paper download, a webinar signup, or a purchase order, you should be feeling pretty good. Don’t pat yourself on the back yet though – you need a thank you page, and it can’t just be any hodgepodge mess that’s thrown up by the nearest website lackey. In order to get the most out of your coveted converted...
June 03, 2014
9

The Happy Juice Principle: How to Create Marketing That Captures & Converts

How well do you know your audience? If your messaging just isn't connecting, resonating or converting to its full potential, you haven't yet tapped into that elusive marketing sweet spot. Marketers strive to provide the best possible experience to their audience, but reaching that pinnacle of customer connectedness doesn't happen by accident. Small business guru and Google AdWords expert Perry...
June 02, 2014
7

Best of the Month: WordStream’s Top 10 for May

One word dominated search marketing in May – “panda.” Obviously we’re not talking about the adorable, endangered animal, but rather the fourth update to the Google algorithm that laid waste to crappy sites across the web and struck terror into the hearts of webmasters the world over. These pandas want to rock ‘n roll all night AND party every day. Of course, the Panda 4 update wasn’t the only...
May 30, 2014
1

New Webinar: Test Your Way to More Leads from PPC

If you’ve been attending WordStream’s recent webinars (or reading the blog), you already know some of the secrets to hacking AdWords – like how Quality Score is really calculated, and the secrets behind “unicorn” ads with super-high click-through rates. Now it’s time to learn our best A/B testing tips – the changes, big and small, that can help you drive way more leads (not just clicks) though...
May 29, 2014
1

Pages