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The Real Reason Google Plus Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs. The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out? Why did they want us all to implement it in the first place? Was anything we were...
July 02, 2014
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Get Happy with WordStream’s Best of the Month

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here. We also shared a bunch of great tips for creating marketing that resonates and makes your audience do the happy dance. If...
July 01, 2014
1

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to it for marketing and training purposes. It’s a pretty freaking sweet feature, and, if you...
July 01, 2014
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Commercial Intent: How to Find Your Most Valuable Keywords

High commercial intent keywords are like invitations from prospective customers. They beg you to tempt them with your wares. They tell you, loud and clear, that they have money in their hands (or burning holes in their pockets), and they want what you’re selling right now. The intent of the keyword should affect how you target it. For example, if someone is clearly in the “early research” phase...
June 30, 2014
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Google Releases New Quality Score Info: What's Really New Here?

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works.  I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself and others (including Frederick Vallaeys, etc.) may have inadvertently started – the...
June 26, 2014
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5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at dinner parties across the country, and that’s better than any billboard. The popularity of sites like Yelp and...
June 26, 2014
2

The Greatest & Most Complete Intro to Mobile PPC EVER

Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend. We keep hearing that advertisers aren't seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don't feel like you’re getting your money's worth. As mobile PPC continues to increase in value and...
June 25, 2014
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So You Want a Job in Paid Search? How to Break into PPC

As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, especially for those with limited work experience. I remember back when I was first applying to jobs, this felt like an infuriating Catch 22—how was I supposed to gain experience if no one would give me...
June 25, 2014
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Track Calls Back to the Keyword: Try WordStream's New Call Tracking Software

WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads. That’s why I’m thrilled to announce the release of WordStream’s new call tracking...
June 24, 2014
4

How Google Hummingbird Changed the Future of Search

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update. This image has nothing to do with Google Hummingbird....
June 23, 2014
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