Stop Wasting Time With Low CTR Strategies

On August 25, 2014

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it.

Low CTR strategy stop sign

Larry Kim's picture
Larry Kim

Why Recent College Grads Should Consider a Career in PPC

On August 21, 2014

How I Stumbled Into PPC

It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.

Helen Edwards's picture
Helen Edwards

AdWords Now Lets You Measure Website Call Conversions: Learn More

On August 19, 2014

You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result of your AdWords ads? If the number on your website and in your ads is always the same, you have no way of knowing.

Miranda Miller's picture
Miranda Miller

How to Do a Webinar Your Audience Will Love

On August 26, 2014

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible.

How to do a webinar WordStream webinar on Apple laptop

Dan Shewan's picture
Dan Shewan

26 Free Online Marketing Courses: Learn to be a Marketing Mastermind

On August 19, 2014

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.

Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!

Megan Marrs's picture
Megan Marrs