Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015
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AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.

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Join Me at Conversion Conference on May 13

On April 27, 2015
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Conversion optimization is critical for all marketers, but none so much as paid advertisers. When every click to your site costs you money, you need to know you're making the most of every bit of that traffic.

Still, advertisers struggle with CRO. How does your campaign and site performance measure up against others in your industry? If you're seeing small increases, is your CRO strategy working? If it's not, what's the problem – your ads, landing pages, offers, buttons – or something else entirely?

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Google's New Display Network Interface Explained

On April 24, 2015
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Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when creating new campaigns.

Let’s start with the changes:

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Spotlight on Touching Clients: 3 Ways One Agency Expanded Their Offerings with WordStream

On April 24, 2015
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Do you work at an agency? Then you’re likely all too familiar with the emails that give you stress-induced panic attacks, or the phone calls that make you want to weep on your favorite co-worker’s shoulder. Agency life is tough! Not only are you juggling multiple clients with varying business models and goals, but each of those individuals is looking at you as the “expert” (whether or not you’ve accepted that title as accurate).

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The 10 Types of Business that MUST Use Call Tracking

On April 22, 2015
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How often do you call a business directly to make a purchase? Well, there was that time when you called the real estate agency that sold you your first home, right? Oh, and to think of it you called the company that ripped up those ugly carpeted floors and replaced them with the flawless wood that you’re consistently getting compliments on. To think of it, just the other day, you called the hotel in Austin to secure your reservation for your upcoming business trip.

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