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PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here. In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But how do you figure out what you should spend? Your monthly and annual budget is a huge part of your PPC strategy, so whether you’re new to PPC or have been doing it for...
August 29, 2013
8
Paid Search Marketing

Creating Mobile Websites: Prepare Your Business for the Mobile Takeover

We’re on a bit of a mobile kick lately – my last post was about mobile marketing basics, and today we’re diving head first into mobile websites. Image borrowed from Mashable We will be covering different approaches to mobile website design, mobile site best practices, and what you can do to easily make your site mobile-optimized! Get ready to touch, tap, and swipe your way into the world of...
August 28, 2013
21
Mobile Marketing
Marketing Strategy

Bid Stacking in AdWords: How to Pay Less When Using Multiple Match Types

A little while back, my fellow CS specialist Lisa wrote a great post to guide advertisers towards picking the right match types. In her post, Lisa pointed to the benefits of testing the same keyword with different match types to help determine which match type is the right fit for an advertiser’s account. Now let’s explore a situation where you might want to actually keep running different match...
August 27, 2013
21
AdWords Tips

The Change in Quality Score Reporting: What Really Happened?

A few weeks ago, Google announced that it was changing the way Quality Scores would be reported. Not how they are calculated, they pointed out, just how the scores are reported. This seems like clear confirmation from Google that the 1-10 Quality Score you see in AdWords is just a “front” for whatever your “real” score is. If nothing changed about your “real” Quality Score, and this is truly...
August 26, 2013
25
AdWords Tips

WordStream’s Milestone Hat-Trick

While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the last few weeks.  Earlier this week, WordStream was honored to learn we were recognized as one of the 500 fastest growing companies in America (#184 to be exact!) by Inc. Magazine. Our growth rate...
August 22, 2013
5
WordStream

The PPC Guide for Beginners, Part 5: Bringing it All Together

This is Part 5 of a 5-part series. Read the rest of the articles here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 3: The Landing Page Dilemma The PPC Guide for Beginners, Part 4: Finding Your Keywords Who should use pay-per-click advertising? Does PPC really work? Maybe you have been affected...
August 22, 2013
6
Paid Search Marketing

The Pareto Principle: A Primer for Marketers on the 80/20 Rule

This is Part 1 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 2 and Part 3. Many people have at least a passing familiarity with Vilfredo Pareto’s famous 80/20 discovery: Regardless of city or country, 20% of the people earned 80% of the income. All sales people should know 20% of their...
August 21, 2013
8
Marketing Strategy

Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Don’t you just love how we can call almost anything a “hack” these days? Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with something. And whatever makes work more fun, I’m all for it. So let’s talk Quality Score. We’ve harped on and on about the importance of Quality Score. It can save you up to 50% on cost per click (CPC...
August 20, 2013
38
AdWords Tips

What is Mobile Marketing and Why Does it Matter? (So So Much!)

What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to...
August 19, 2013
14
Mobile Marketing
Marketing Strategy

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous. Here are a few simple steps that will help you to assess the competitive landscape and write ad copy that will stand out against your competitors’, regardless of your ad rank. Do Some...
August 15, 2013
17
Copywriting

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