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How to Choose a PPC Advertising Network in AdWords & Bing

Choosing a Network: AdWords and Bing When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages. In this post, I’ll...
January 10, 2014
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6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Did you know social media is the number one daily activity among Americans, topping time spent on email and Google? According to Fast Company, 93% of marketers use social media to promote their business. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is...
January 09, 2014
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Bid Optimization: Getting Started with Bid Optimization in AdWords

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you. We’re here to help you start taking...
January 08, 2014
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Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus

January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back from vacation, and your AdWords account is probably as messy as your kitchen, or as bloated as … never mind. The point is, it’s time for a PPC audit – you need to benchmark where you’re at so you...
January 07, 2014
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Guide: How to Use Google AdWords for Apartment Marketing

As the marketing director for Rentping Media, a real estate marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of apartment communities in over 20 states for the last couple of years. Through a lot of trial and a lot of error, our agency has honed a very precise strategy for apartment marketing that...
January 06, 2014
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Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and display options for advertisers. Previously, search marketers could target an audience on Gmail through managed placements. With GSP, Gmail advertising targeting became much more advanced. Aside from...
January 03, 2014
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Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads? Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent...
January 02, 2014
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Deduping Keywords: How to Identify & Remove Duplicate Keywords from Your PPC Account

Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the year. In retrospect, my problem was that I set the bar far too high—I mean really, who loses 20 pounds and masters the Spanish language in only 365 days?—and as a result, I gave up pretty quickly....
December 31, 2013
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WordStream Year in Review: Our Top 25 Posts of 2013

You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management. Could it be that small businesses find social media marketing less intimidating...
December 30, 2013
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The Small Business Guide to the DMCA and Copyright Law

Deciding how to handle copyright law in a time where 3D printers are on the rise and online media sharing is the norm is troublesome at best. Many critics admonish movie studios and record labels for their desperate attempts to retain the status quo, rather than embrace and adapt to cultural shifts. This stalwart stubbornness is reflected in the big media industries’ use of the DMCA to levy...
December 26, 2013
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