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The Attention Economy: Why Some of Your Content Will Always Fail

“The attention auction” is a phrase that has stuck in my head since I first read it earlier this year, on AJ Kohn’s blog Blind Five-Year-Old. The idea is that we’re all competing for a finite amount of attention, and it’s a zero-sum game. If people are paying attention to your competitor, they can’t pay attention to you at the same time. Another term for the same basic idea is “attention...
May 23, 2014
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5 Cognitive Biases & How to Overcome Them On Your Landing Pages

You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases. In today’s post, we’re going to examine what cognitive bias is, look at several...
May 22, 2014
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Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack. Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet: First released in 2011, Panda is...
May 21, 2014
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5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do. First, for all you hardware nerds out...
May 21, 2014
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Search vs. Display: Which AdWords Network Should You Use?

Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously. 99% of the time, this practice will wreak havoc on a PPC account. The main problem is, these networks target users in two...
May 20, 2014
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Contrarian Content Marketing: How to Zig When Everyone Else Zags

Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic: I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other. I was like, yeah, okay, there’s that piece of news filtering...
May 19, 2014
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Drink Your ‘Happy Juice’: Learn the Secrets of Persuasive Marketing with Perry Marshall

Prospective customers can be a fickle bunch. They rarely do what we want them to, they behave in all sorts of crazy, unexpected ways, and – worst of all – sometimes they don’t even listen to us. However, it’s not hard to see why consumers have become largely indifferent to most marketing techniques. After all, the average American consumer spends 11 hours per day using or engaging with digital...
May 15, 2014
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6 Google Analytics Tips for Business Insight Way Beyond Traffic

I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week, I only used Google Analytics casually. I’d log in, poke around a little bit, then leave with only a vague idea of what was going on with our traffic. In other words, I was barely scratching the surface of what was possible. We recently did an all-day intensive Google Analytics...
May 15, 2014
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Recognizing Success During Small Business Week 2014

What do WordStream, Google and the White House have in common? We’re all championing small businesses this week, as Small Business Week 2014 is in full swing! In partnership with the Small Business Administration, a series of events, workshops and Q&A sessions are taking place in cities across the country (and at tech companies such as Microsoft and Twitter) to provide proprietors of small...
May 14, 2014
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Google Study Reveals What Local Mobile Searchers Want to See in Your Ads

What are on-the-go consumers looking for when they're using mobile devices to perform searches with local intent? Four out of five local searchers want the ads they see to be customized to their city, zip code or immediate surroundings, for one. They're also looking for information they can act on immediately. Fifty percent of consumers who conducted a local search on their smartphone visited a...
May 14, 2014
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