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How a Stupid Marketing Quiz Can Actually Drive Leads

We’ve all noticed quizzes like these flooding our social feeds: “How Well Do You Know Swedish Ice Cream Flavors?” “Where Should You Schedule Your Next Overseas Appendectomy?” “Which Laotian Political Party Should You Pledge Absolute Allegiance To?” Obviously I jest a bit, because everyone knows that Laos is a single-party state. But here’s the truth—we’ve all taken a “stupid quiz” like this and...
May 27, 2015
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Spoiler Alert: A Review of AdWords’ New Reports Tab

  Since early last year Google has been slowly rolling out a new reporting tool to a select few accounts in preparation for its full scale release, and I just so happened to stumble on an account that has it. After playing around with it for the last few days, I have some thoughts I’m ready to let you in on. Pros Right off the bat, I found this feature to be very intuitive. You can create a new...
May 26, 2015
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Travel is Trending: 5 Data-Driven Travel Marketing Tips

Beach lounging in Hawaii? Hiking through the jungles of Belize? Or perhaps a wine-tasting tour in Tuscany? I’d be 150% down for any of these luxury excursions, wouldn’t you? Most level-headed human beings love to travel, which is why travel marketers have it good. They get to day-dream and promote luxury vacations full-time! Seriously!? As a SaaS marketer, I’m SO jealous (sorry WordStream). Did...
May 26, 2015
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Is Twitter Making a Comeback? Some New Treats for Marketers

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300...
May 22, 2015
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International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What does it mean to serve, as opposed to take orders? It means: Having landing pages...
May 22, 2015
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How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer...
May 21, 2015
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Links on Landing Pages: To Link or Not to Link? [DATA]

For performance marketers, the purpose of using a landing page is to generate a lead, most often via form submission or phone call. While all marketers agree on the need to use landing pages, there is much debate about how to best design landing pages to maximize leads. More specifically, one of the common questions that comes up is how to incorporate links on a landing page, if you incorporate...
May 20, 2015
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Join WordStream at the Unbounce Conversion Road Trip in Boston!

Conversions are obviously key to the success of each and every marketing campaign - if you’re not converting, you’re not selling.  Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy). This June, Unbounce’s...
May 19, 2015
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20+ of Our Best Vertical Marketing Guides Across 12 Industries

How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business? But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes...
May 19, 2015
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10 Marketing Graders to Make Your Site Better, Faster, Stronger

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board. 1. Nibbler Nibbler is a marketing...
May 18, 2015
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