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5 Psychological Tricks to Exploit in Your PPC Ad Copy

Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by smart marketers who have dived into our psychological impulses and tricked us into buying another,...
July 20, 2015
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4 Stealable Ways Great Public Speakers Make Sure You Remember Them

I just got back from MozCon and I’m still dreaming about conferencing – you know how it’s hard to go back to normal walking after you get off a trampoline? Call it a variation of the Tetris Effect. MozCon needs no real introduction in the search marketing industry, but if you’ve never been, let me assure you, the quality of the speakers/presentations is super-high. They don’t even accept...
July 17, 2015
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Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail Marketers

With long awaited rumors regarding when the ability to buy directly through the SERPs would arrive, on Wednesday, Google finally confirmed that the buy button has landed. Hallelujah! Well, marketers actually have mixed feelings on whether or not this capability is beneficial for their e-commerce or local retails store fronts, but there’s no use in moping – it’s time to embrace and profit from...
July 16, 2015
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Message Match: One Weird Trick for Better Landing Pages

Why Your Landing Pages Are like a Burrito Shop Selling Italian Food Let’s say you’re hungry and want burritos. You leave your office and take a stroll down the street to find a place to eat a burrito. Mmmm, burrito You find one, but as soon as you step inside, you get a surprise: the odor of alfredo sauce and pizza dough. Turns out the restaurant, advertised as a burrito shop from the outside,...
July 16, 2015
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6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream

When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative keywords. I know this because I work on WordStream’s agency team, so I talk to agencies...
July 15, 2015
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7 Sources for Marketing Data to Make Your Content More Convincing

Marketing data is one of your most diverse and powerful tools as a content producer. Without hard data to support your assertions, even the most articulate points of view can fall short. This is why it’s so important to back up your arguments with data and empirical evidence. In today’s post, I’ll share seven sources of marketing stats that you can use to strengthen your content. By using (and...
July 14, 2015
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5 Ways to Get Insanely Low CPCs on the Display Network

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search. Image via Think with Google That's not at all true. The GDN has way more ad inventory, lower CPCs, and is often the better choice for some advertisers. The key...
July 13, 2015
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18 Sneaky Ways to Build Brand Awareness

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic...
July 10, 2015
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Wow! Facebook Completely Changed the Way Advertisers Are Charged

Are you advertising on Facebook? You probably should be, since we all know that organic reach is dead, and everyone including your mother and her close friends are spending a significant amount of time on the social platform each day. Well, for those of you intelligent individuals that already are, Facebook just revealed some shocking news. They’ve completely changed the way advertisers are...
July 09, 2015
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5 Traits Every Influential PPC Expert MUST Have

Every year, PPC Hero sponsors a vote to identify and honor the top 25 most influential PPC experts, and the list for 2015 was just published earlier this week. I was totally blown away to be included on the list! Our industry has its fair share of experts, many of whom are not shy to share their theories and case studies online. So just last week, I wondered, what does it take to truly stand out...
July 09, 2015
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