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25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! 1. Foodie Photos If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well. Arguably the very best...
January 14, 2015
8
Marketing Strategy

5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal. Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a...
January 13, 2015
5
Infographics

The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search

Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after cup of locally brewed drip coffee, napping in their companies’ lava-lamp and hammock filled “nap rooms,” coding late into the night on their Macbook Airs, and concluding their day by paddling home on...
January 12, 2015
17
Paid Search Marketing
Startups

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping one step further. The company plans to offer policies for sale through their new Google Compare Auto Insurance Services in the US, according to Forrester Research analyst Ellen Carney. The new entity is now licensed to sell insurance in 26 states and recently earned the right to sell policies on behalf of MetLife, Viking Insurance and...
January 09, 2015
2
Google

The Internet of Things Is Already Here – and There’s Nothing You Can Do About It

At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.   Technologists have been waxing lyrical about the...
January 09, 2015
0
Search Engines

The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

  Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries. With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks. As long as you're signed in to your Bing Rewards...
January 08, 2015
2
Bing
Search Engines

PPC Giveth, SEO Taketh Away

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product innovation, one...
January 08, 2015
0
Paid Search Marketing

The Content Marketing Expert Guide to Analytics & Metrics

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with...
January 07, 2015
3
Content Marketing
Marketing Metrics
Marketing Strategy

10 Instagram Marketing Tips to Make People <3 Your Brand

Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010. Not...
January 06, 2015
12
Social Media

15 Tips for Filming and Editing Marketing Videos

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it). The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely...
January 05, 2015
11
Video

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