5 Reasons You Should Be Advertising on Facebook

On October 14, 2015

The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

That said, there is one force dominating modern-day society: social media.

6 More Tips for Funky-Fresh Facebook Ads

On October 8, 2015

Are you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook ad tips

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the six biggest things to happen with Facebook ads.

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate

On October 5, 2015
AdWords Customer Match email match rate comparison

Last week, Mark reported on a new AdWords feature called Customer Match, a new targeting option that allows advertisers to create custom audiences for their AdWords campaigns based on email lists that they can upload directly to AdWords.

We knew this was a big deal, but after testing this new functionality ourselves, this is without a doubt THE most exciting AdWords update in this history of the platform.

Think I’m being dramatic? Read on to see why you NEED to start using this feature right now.

The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)

On October 2, 2015

Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.

What exactly is going on with ad blockers, and as an online advertiser, should you be worried?

ad blockers 

3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015

It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

3 Mind-Blowing Hacks to Leverage PPC for Facebook Ads

On October 7, 2015

Learn PPC in Guided Courses at WordStream's PPC University

During my junior year of college, as I licked the cheese off of my Dorito decorated fingers, I came to the realization that I was letting myself go. After polishing off a carton of Ben & Jerry’s for breakfast, something in my brain awakened, and I started running.

Social Advertising Comes to WordStream Advisor!

On October 6, 2015

WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.

As of today, WordStream Advisor now supports social advertising!

wordstream social advertising

AdWords Geo Customizers Can Cut Your CPA in Half – Here's How

On October 5, 2015

Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers geographically dispersed can now dynamically update their ads to include geo-specific information tailored to a user’s physical location or location of interest. This is especially useful for searchers who may be further down the purchasing funnel looking for a great deal.

geo customizer ad

WordStream’s Best of the Month: September

On October 1, 2015

September was a pretty big month, news-wise. Pope Francis made his first official visit to the United States. NASA found water on Mars, bringing us one step closer to discovering alien life on another world (albeit life without flying saucers or ray guns). Trevor Noah officially took over the reins of The Daily Show from beloved former host Jon Stewart. However, there was plenty going on in the world of PPC and digital marketing, too.

Water on Mars