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Is Google Planning to Monetize Your Eyeballs – Literally?

On May 11, 2016
1

In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them.

 Google contact lens

The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

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Easy AdWords Bidding Strategies for Newbies & Math Haters

On May 11, 2016
3

easy bidding strategies for newbies and math haters

I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement.

When I started working in paid search, I was forced to end my strike against all math-related activities. I’d incorrectly assumed that online marketing was all about creative. Man, was I wrong.

Over time, you’ll develop your own, more sophisticated bidding procedures, but I recommend kicking things off with these super-simple, go-to tips.

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
3

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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These Coding Skills Will Make Every PPC Specialist More Valuable

On May 9, 2016
4

You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist.

In this post, I will discuss four coding skills that will increase your value as a PPC specialist.

1. JavaScript

What is it?

JavaScript (not to be confused with Java) is one of the world’s most popular programming languages, and together with HTML and CSS, it’s one of the three main building blocks of the web. Almost every website incorporates some elements of JavaScript.

Why is it useful in PPC?

 google analytics

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7 Excel Tricks to Make You a Power User

On May 6, 2016
4

What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.

 Excel tricks to make you a power user

If you read my blog posts regularly, you'll know I'm a HUGE fan of coding as the most important skill an entrepreneur or employee can have today. Learning to code offers so many valuable benefits, including allowing you to save money on marketing and web design functions, and giving you better perspective when hiring out coding tasks.

But when it comes to specific programs, one of the most important ones to master is that old Microsoft standby: Excel.

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5 Insane Marketing Stats Unearthed at #PubconAustin

On May 5, 2016
3

Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry. The crew over at Pubcon always manages to pull together a brilliant group of SEMs and content marketers and this event was no different.

pubcon austin

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3 Landing Page Optimization Myths EXPOSED

On May 4, 2016
10

There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.

However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.

 Landing page optimization myths

In today’s post, we’ll take a look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn’t listen to conventional wisdom surrounding these myths.

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11 Ways to Drive Growth with 10X Better Marketing Webinars

On May 3, 2016
1

Need to grow your business fast? Have you considered webinars as part of your marketing strategy?

Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale.

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

marketing webinar tips

Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.

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9 Easy Ways to Improve Your Marketing Resume

On May 2, 2016
1

I’m not going to mince words: Hiring kind of sucks.

First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve worked with grow and try new things, but it’s also sad to see them go. Second, and worse, hiring takes up a ton of time. It can be so hard to find the right person!

improve your marketing resume

The struggle is real

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Google Maps Joins the Search Network, and Other Top Stories From April

On April 29, 2016
0

Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to Google Maps for granted, something that many marketers did not expect was for Google to incorporate Maps into the Search Network, a move that the search giant made to many people’s surprise earlier this month.

 Best of the WordStream blog April 2016

The news of Google Maps’ inclusion in the Search Network made waves on the WordStream blog in April, but it was far from the only topic of conversation that had marketers talking. Check out our 10 most popular posts from April and catch up with everything else that’s been going on in the world of digital marketing.

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