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Top 10 Paid Social Media Advertising Hacks of All Time

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You know you need to use...
June 19, 2015

6 Stupid Marketing Metrics That Need to Die

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring. Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung's recent post on pointless marketing metrics, I've come up with my own list of pet-peeve marketing metrics and reasons they're...
June 18, 2015

Google Makes Strides in Tracking Cross-Device Conversions Across the Web

Life isn’t lived in years or days or even hours, it’s lived in moments. New-day-new-start moments Time-for-a-new-one moments I-can-totally-fix-this moments Seize-the-snow-day moments   Seriously Google? This is too cute Google’s new marketing buzzword? “Micro-moments.” We’ve been hearing it time and time again since early Spring and I must admit, Google’s done a phenomenal job at promoting this...
June 17, 2015

PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers...
June 17, 2015

5 Tips for Running an A/B Test on a Budget

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the...
June 16, 2015

Landing Page Inspiration: 17 Examples to Spark Your Creativity

“Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired by other artists and incorporate great ideas into their own work....
June 15, 2015

Bidding on Competitors' Brands: Pros, Cons & Common Mistakes

When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it can open up a can of worms that will leave you in a worse place than when you started...
June 12, 2015

7 Insightful Tips for Super-Effective Local PPC

Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped? Yeah. Me too. I’ve been there. My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC or SEO. Why not get the...
June 11, 2015

6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip

Over the last few months I’ve attended several digital marketing conferences covering a scope of material from advanced PPC strategies to email marketing and lead generation tactics, but the quality of speakers at Unbounce’s Conversion Road Trip really blew me away. I strolled in to the swanky Revere Hotel in Boston expecting to listen to some hits and misses. I brought my computer assuming that...
June 10, 2015

The 18+ Best Marketing Podcasts: Learn With the Pros

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with. Here are my...
June 10, 2015