Easy Guide to Hero Images: How to Look Good & Get the Clicks

On June 7, 2016
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I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food.

But I have my limits! When I click through an article, I can tell as soon as I land on the page if I am in no-man’s-land. Looking at the image and copy at the top of the page, I can tell if this is what I really want, and I navigate away immediately if it looks shady.

The importance of that hero image with copy or a call to action is so important! Here I have compiled best practices and examples of how to make your hero images pretty and entice your audience.  

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19 Super-Creative Local Marketing Ideas

On June 6, 2016
4

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

local marketing ideas

Regardless of your experience level, this big list of 19 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.

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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016
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Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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Inside a Content Marketing Hackathon

On June 3, 2016
3

It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street.

Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to Atlantic Avenue in Boston, but the snarl of traffic currently blocking what seems like the entirety of Back Bay has other ideas.

 Inside a content marketing hackathon

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The 6 Best (& Free!) AdWords Tutorials for Beginners Right Now

On June 2, 2016
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Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.)

I can empathize. I’m still figuring out what AdWords can offer, which is why I think everyone should have these easy and free AdWords tutorials to help walk through the process.

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Wow—Facebook Ads on 3rd Party Sites for Non-Users

On June 2, 2016
4

This is my mom.

my mom! 

She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping for everything ranging from household supplies to clothes for my dad to flights for us kids.

She fits the perfect profile for so many online advertisers and yet, for years, she’s eluded many of their ads. Why? Because this woman is staunchly anti-Facebook.

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
4

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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Industry Reactions to the Big News from #GoogleSummit

On June 1, 2016
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Every spring, the PPC community eagerly awaits the Google Performance Summit, where Google reveals new AdWords technologies that they’ll be releasing in the coming months. Last Tuesday was the big day and it definitely did not disappoint.

As I watched the livestream of the event, I was also tuned into Twitter’s #ppcchat to gauge industry leaders’ reactions to the new Google products. The peanut gallery definitely kept things interesting—they had plenty to say about the extravaganza, from poking fun at the Product Managers’ corny skits to rejoicing over exciting new products to sharing their two cents on early-access beta performance.

 kirk williams reaction

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Huge Changes Coming to AdWords & Other Top Stories from May

On May 31, 2016
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Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

Best of the WordStream Blog: May 2016 

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