7 No B.S. Tips for Getting Freelance Writing Work

On May 3, 2017
2

 Finding freelance writing work

Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy.

And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.

Want to be a freelance writer? Here are seven no B.S. tips for finding and getting freelance writing work (from an accidental writer who’s made a lot of money doing it).

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The Last Guide to AdWords Account Structure You'll Ever Need

On May 2, 2017
4

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

adwords account structure guide

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Introducing New Smart Display Campaigns in AdWords

On May 1, 2017
10

The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.

Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns, which are rolling out of beta to all advertisers now. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
4

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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How to Compete in Facebook Ads

On April 27, 2017
5

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.

 How to Compete in Facebook Ads

Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix.

The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive).

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Value of a #1 Google Ranking Down 37% in Two Years?

On April 26, 2017
26

SEO is hard, y’all.

It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains.

seo growth

WordStream's traffic growth since 2009

See how the slope of growth is less steep toward the end?

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Available NOW: Similar Audiences for Search Campaigns [Data]

On April 25, 2017
4

As more advertisers begin to look to networks like Facebook (and its elaborate audience targeting options), Google has had to get more dynamic with its audience solutions. Over the past few years, Google has introduced Remarketing Lists for Search Ads (RLSA), Customer Match, and recently demographic targeting for search to allow advertisers more flexibility on who sees your ads.

And soon, Google will release another potentially powerful targeting option, currently in closed beta – Similar Audiences for Search Campaigns.

Similar Audiences for Search Campaigns reach data

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4 Surprising Benefits of Content Marketing

On April 25, 2017
3

It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.

But did you know there are plenty of other, not-so-obvious benefits to content marketing as well?

 Benefits of content marketing

Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign.

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