11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016
5

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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4 Big Local Marketing Trends - Plus 8 Ways to Adapt

On October 18, 2016
7

big local marketing trends

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining social media trends and blossoming new online services through the lens of lead generation and increasing foot traffic can provide surprisingly productive insights on how to improve your local business.

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3 Simple PPC Formulas Proven to Lower Your Costs

On October 17, 2016
25

When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them.

It was hard for me to believe at age 16 – in high school, being good at math certainly didn’t make me popular. But just one decade later, I have to admit she was right. Math is the universal language and even in a field like marketing, where my peers spend their days thinking of creative ad copy and keywords, math skills are becoming increasingly valuable to data-driven marketers.

cost per acquisition equals clicks times cost per click divided by clicks times conversion rate

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13 Great Mobile Marketing Tools You Need

On October 14, 2016
5

Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up doesn’t just mean plugging in the CSS to make your landing pages responsive, it also means mobile friendly advertisements, development of mobile apps, and making dashboards accessible from mobile.

But what is most important to mobile users is efficiency and productivity. Below, we curated a list of top apps and tools to help with your mobile marketing plan.

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11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

On October 13, 2016
11

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

organic click through rates

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Top 5 Mobile Tests to Try This Month

On October 12, 2016
3

The key to converting more mobile visitors is understanding that we aren’t using mobile devices as a replacement for desktop—we are using these devices in a whole other way.

mobile landing page tests

Since mobile visitors behave and think differently than desktop ones, it’s crucial for us as marketers to identify these behaviors and the mobile state of mind to create a better experience that’s dedicated to converting them.

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3 Ways To Keep Your AdWords Account Afloat During A Natural Disaster

On October 11, 2016
5

Natural disasters claim lives and lay waste to property each year. Second to these harsh realities is the dire if not irreversible impact on small businesses. Potential customers in affected areas are concerned with survival, not making a purchase. Brick and mortar locations are destroyed. And advertising efforts fall by the wayside.

No matter how well a small business is doing before a disaster, putting the kibosh on PPC and paid social until conditions improve can have a profound effect on business once the dust settles.

Hurricane Matthew satellite image

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The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

On October 11, 2016
8

What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them. 

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

In this post, I’ll show you not only how to properly track results in Facebook, but to leverage Facebook’s complex interface to cater to your entire marketing funnel. 

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Making the Case for Controversial Marketing: 5 Questions to Answer

On October 6, 2016
4

“Eh, I don’t like the sound of that.”

If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – particularly through something viral.

controversial content marketing

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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016
11

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

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