How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?
I mean, we expect these highly lucrative industries to be expensive to advertise in. But … podiatry?