Mandatory Google+ Gmail Integration Quietly Shelved

On September 19, 2014

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.

gmail google plus integration

Cheat Sheet: Ad Extensions for Shopping Campaigns

On September 17, 2014

As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts on the AdWords Insights blog, emails, alert messages in the interface and regular webinars guiding users through the transition process.

Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.

Google Extends Product Listing Ads to the Google Search Network

On September 12, 2014

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.

Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the and Google Shopping environments.