27 Tips on How to Get More Email Signups

On August 5, 2014

Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about beans? Whatever, you’re crazy.

Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. That’s why today, we’re bringing you 27 genius (if I do say so myself) strategies to boost newsletter subscribers! Can you sense the impending full inbox? I sure can! Here we go.

Megan Marrs's picture
Megan Marrs

WordStream’s Best of the Month: July Edition

On August 1, 2014

Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos.

Embarrassing yearbook picture

Oh dear.

Dan Shewan's picture
Dan Shewan

AdWords Ad Scheduling, AKA Dayparting, in 5 Steps [With Data!]

On July 30, 2014

Learn PPC in Guided Courses at WordStream's PPC University

Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you?

Margot da Cunha's picture
Margot da Cunha

32 Free (& Almost Free) Content Marketing Tools

On July 28, 2014

Marketers get by with a little help from their friends – well let us introduce you to 32 new friends! These free and nearly free content marketing tool should help make your job a little easier.

Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here have at least some kind of free offering.

Megan Marrs's picture
Megan Marrs

Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

On August 4, 2014

Erica McGillivrayToday I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.

Elisa Gabbert's picture
Elisa Gabbert

How to Develop Brand Voice Through Content Marketing

On July 31, 2014

Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content strategy, without a cohesive and consistent brand voice, you could end up confusing your most loyal fans or deterring would-be customers.

Brand voice lone man in desert

Dan Shewan's picture
Dan Shewan

Announcing PPC University: Learn PPC Marketing for Free

On July 29, 2014

If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start?

Paid search marketing can be incredibly intimidating for beginners – there's a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC platform, but can also be the most complicated for marketers to manage. In 2013 alone, Google made over a thousand changes to AdWords. It's almost impossible to keep up.

Larry Kim's picture
Larry Kim