3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways

On March 10, 2016

Just last month, Google made one of the biggest changes ever to their SERP layout (check out our video recap). 

 changes to the serp

Edits to the old SERP

In a nutshell, they nixed the ads in the right-hand rail, shifted the fourth ad position to appear just above the organic listings, moved ad positions five through seven to the bottom of the page, AND pushed positions eight through eleven to page two—ultimately creating a more streamlined structure that looks more like the mobile SERP.

When this news broke, chaos ensued in the digital marketing sphere.

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29 PPC Tools You Need to Try This Year

On March 9, 2016

Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need to try this year.

bing ppc tools

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10 Smart & Easy Facebook Marketing Ideas

On March 8, 2016

It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.

With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.

facebook marketing ideas

It’s tricky, but it’s not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

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7 Ideas for Upgrading Your Call to Action

On March 7, 2016

Call to action marketing

In marketing, the call to action (or CTA) is the part of your ad or landing page that asks the visitor to take the next step. It’s usually just a few words, often appearing on a button.

Like writing copy, crafting a compelling call to action is part art, part science. In today’s post, we’ll be concerning ourselves with the science part by examining seven ideas for creating more compelling CTAs based on the results of real A/B tests.

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Still Confused About Google's Recent Changes? Erin Sagin Explains [VIDEO]

On March 4, 2016

If you're still confused about Google's recent SERP shake-up, check out this quick five-minute video, where I explain the changes and how they'll affect your AdWords campaigns. For more information, check out Larry's post, which shows that right-side ads weren't getting many clicks anyway, and Mark's post with a bunch more data on how this layout change has affected (or not affected) CTR, CPC, and more.

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News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing

On March 4, 2016

Are you tired of getting this same old sales pitch?

“Our marketing strategy is based around attracting website visitors and nurturing them into qualified leads down the sales funnel to a point of sale.” – Dinosaur  

Your sales funnel is not linear - why you need remarketing

In a world that follows a perfect order and sequence, this all sounds dandy, but the truth is that in the 21st century our modern buyer does not necessarily behave this way anymore. I used to buy into this mode of thinking, but the more and more I thought about my own buying behavior, the more I realized how flawed this way of thinking is.

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6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

On March 3, 2016

title free facebook marketing tools

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly what they want to implement, but don’t have the resources or the manpower to pull it off. Luckily, there’s a whole host of Facebook marketing tools out there to relieve you of these burdens!

Here are six super-effective Facebook marketing tools that you can leverage to boost your Facebook performance. Even better, they’re all completely free!

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Google Reveals the Future of Search at #SMX West

On March 2, 2016

The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.

Behshad Behdazi

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5 Quick & Actionable Tips for Better Content Marketing Images

On March 1, 2016

Hey guys, you know you should be using images in your content marketing, right? RIGHT?

Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would publish a blog post without a single image, but this tragedy happens every day. *sob*

content marketing image tips

If you’re not already using images in all your content, here’s why you need to...

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