Social Media Interview Series: Rebecca Kelley

Rebecca Kelley is a blogger and writer with expertise in SEO and social media. She has held positions at SEOmoz (as a copywriter and SEO consultant) and 10e20 (as Director of Social Media) and is currently involved with a new marketing startup. Follow her on Twitter.     Can you tell me a little about your current role? I recently transitioned from consulting to an in-house marketing position for a startup that’s working on a few different projects.

I can’t disclose a whole lot more until we launch our first endeavor later this spring, but essentially my role is the Director of Marketing and Community Relations. I’m very excited to apply the skill set I’ve built from years of consulting towards these new projects. What factors make a piece of content good linkbait? If it... > Read more

March 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Blank vs. Blank, or, I Have an Idea for a Website

Mashable does a series of polls called "Web Faceoff" that pit similar Internet phenomena against one another, e.g. GTalk vs. AIM, Foursquare vs. Yelp, Nexus One vs. iPhone 3GS, and so on. This week, the Web Faceoff was "Chatroulette vs. Hot or Not." My first thought was, "…Huh?" I read on to see why these two, to my mind, very different sites were matched up in the pen.

Chatroulette, which was launched in late 2009, is a webcam-based chat site that matches you up with a random stranger. Hot or Not, launched almost a decade earlier, shows viewers user-submitted photos and allows them to rate the photos on a scale of 1 to 10 (10 being smoking hot, naturally). What's the connection? According to Mashable, they both share a "philosophy of randomness.&q... > Read more

March 19, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

SES New York 2010

SES New York will be the first time WordStream's had an opportunity to exhibit at a Search Engine Strategies show, so hopefully you’ll stop by and say hello to us at Booth 125 if you’re attending. We’ll have lots of goodies like water bottles, desk paraphernalia and official WordStream couture, plus the chance to win an eMachines Netbook!  If you know you’re attending and would like to set up dedicated time to speak with us, don’t be shy.

We’ve even created a special offer for SES attendees to get two months of WordStream pay per click management software for free! We’ve attended our fair share of industry conferences and tradeshows, and we’ve put together some of our most valuable tips for any conference newbies: Dress warm because convention centers are notor... > Read more

March 18, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

How to Discover Profitable Affiliate Niches

The following post is from a recent email discussion thread I was having with one of our guest bloggers Richard Kraneis. The topic we were discussing was affiliate marketing, in particular, how to find profitable affiliate niches to target. This is a question many ask when starting out in affiliate marketing.

It was a question I had too when I was learning about affiliate marketing. So I thought it would be valuable to share the conversation we had about getting started in affiliate marketing and which niches to target using SEO. I’ve pulled out specific references to my affiliate sites to protect my competitive edge ;). Now, by no means do I consider myself to be an expert on affiliate marketing and these are not hard and fast rules. These are just my opinions and my advice to Richa... > Read more

March 18, 2010     |   Written by: Ken Lyons   |   Posted In: Affiliate Marketing   |   Comments: 4

What Is Cost Per Action Advertising?

There are several ways to conduct online advertising campaigns. You can pay search engines or other Internet publishers hosting your ads each time one of your ads is clicked, every 1,000 times the ad is seen, or every time the ad prompts a more sales-related action. The third option entails a user clicking on your ad and signing up for a free trial of a product, registering for a free download, or buying your product.

Signups and registrations generate company leads, while sales generate immediate cash in your pocket.   With this type of advertising you pay the host an agreed-upon fee for each specified type of action. For leads that can mean a set amount, while for sales that can mean a set percentage of the sale amount.   This method of online advertising is called “cost... > Read more

March 17, 2010     |   Written by: Christine Laubenstein   |   Posted In: Marketing Strategy   |   Comments: 5

Five Experts on SEO Link Building

A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait. Here, you can find all of their answers to eight key SEO link-building questions in one place.

 What factors go into a quality link?Which link building tools do you recommend?What features would the ultimate link analysis tool include?What are some strategies for brainstorming and creating linkbait?How does social media change the link building game?How should marketers go about making link requests?If I engage in link buying, how can I avoid being caught by Google?What's a better link: one from an authoritative website, or one from a high... > Read more

March 16, 2010     |   Written by: Elisa Gabbert   |   Posted In: Link Building   |   Comments: 14

Rotating Ads vs. Optimizing Ads: Which Is Better?

This is a guest post by Alan Mitchell. Alan Mitchell is a Brisbane PPC consultant specializing in highly granular long-tail PPC management. Follow him on Twitter: @alanmitchell. One question which is regularly asked to any PPC consultant when managing Google AdWords PPC campaigns is whether ads should be set to rotate or optimize.

Google's default setting is "optimize," so if you have multiple ads in one ad group, your better performing ads (generally those with a higher CTR) will be shown more often. This might seem great -- you will automatically receive the maximum number of clicks for your ads. But the more experienced PPC advertisers out there will know that clicks are not generally considered a good measure of success. Instead, conversions -- sales, leads, sign-ups, downloads and oth... > Read more

March 15, 2010     |   Posted In: AdWords Tips   |   Comments: 23

There Are No Stupid Questions …

In a post called "What's Up, Internet," writer Amelia Gray answers some of the questions that Googlers have found her blog by asking: how long does it take to get a warrant I think you can get one in an afternoon, if you are a police officer and you can find a judge to give you one. (It will take more time if you’re just some guy.

) what sort of rocks are there? All kinds. Some rocks are very hard and others are so soft you can scratch them with your fingernail. Sometimes rocks float. Once I had a dream I was explaining a quartz rock to my child. Amelia may be doing this for laughs, but she still got a good post out of it, right? I've said it before, and I'll say it again: Your keywords are content idea generators. If you're already ranking for questions like "What's ... > Read more

March 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Copywriting   |   Comments: 1

Review of Link Assistant's Rank Tracker

A few months ago, I published an article about the Best SEO Rank Checkers. In it, I wrote a quick review of a keyword rank checking tool called Rank Tracker, by Link-Assistant.com. Of all the paid rank checkers I featured in that article, Rank Tracker was one that intrigued me the most. So recently, I decided to do some more extensive work with Rank Tracker to get a real taste for the tool's full capabilities.

And I'll tell you, after using this keyword SERP tracker for the past few weeks, I'm hooked. So let's take a closer look at Rank Tracker, so I can explain my newfound enthusiasm for this tool. Rank Tracker: Key Benefits There are a lot of keyword SERP trackers on the market, but they have their share of issues. First, they can be agonizingly slow. Some can only run checks on groups ... > Read more

March 11, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 2

Announcing The Expert's Guide to Keyword Research for SEO Copywriting

Last week we published the Expert's Guide to Keyword Research for Social Media. This week, we're offering a similar how-to guide for the SEO copywriter. Many keyword research guides amount to a list of tools, but this guide is all about process. You'll learn exactly when, why and how to do keyword research for blog posts, articles and other content that appears online.

If you write for the web (or want to), you don't want to miss it. Read: The Expert's Guide to Keyword Research for SEO Copywriting ... > Read more

March 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Copywriting   |   Comments: 0

Link Popularity Case Study: The Domino Effect of Inbound Links

For the link-building search nerd, little matches the joy of scoring a really great link. About a month ago, a post on my personal blog got a link from The Daily Dish, Andrew Sullivan's blog, which is ranked #12 on Technorati's Top 100 Blogs and has a Toolbar PageRank of 8. Now, I'm pretty sure Andrew Sullivan doesn't subscribe to my blog or follow me on Twitter (to be fair, I don't follow him either).

So how did this come about? Via domino effect: Over the course of about 15 days, I accumulated a series of inbound links, including a few quality links early on, one of which was clearly the tip-off for the Daily Dish link. This very high-authority link (which, sadly, went up over a weekend) sent a big spike of traffic and led to a mini-long-tail of links from sites and blogs with mid-range... > Read more

March 09, 2010     |   Written by: Elisa Gabbert   |   Posted In: Link Building   |   Comments: 4

Larry Kim Speaking at SearchFest 2010

Our illustrious founder and VP of product development, Larry Kim, is presenting tomorrow, March 9, at SearchFest 2010, an SEMpdx event, taking place at the Governor Hotel in Portland, Oregon. (Click here for the full agenda.) Larry will be talking about competitive intelligence: Your marketing efforts do not exist in a vacuum.

Effective competitive analysis gives you the information you need to ‘remove the blinders’ in terms of viewing your company and brands as customers do, and to highly tune your Paid Search Marketing strategies for success. This session identifies which competitive intelligence efforts enable you to determine what your competitors are doing to drive their online businesses, so that you can either emulate their PPC successes, or exploit their PPC weaknesses... > Read more

March 08, 2010     |   Written by: Elisa Gabbert   |   Posted In: Marketing Strategy   |   Comments: 0

7 Ways to Segment Your Landing Page Visitors

This is a guest post by Megan Leap. Megan is the online marketing manager at Ion Interactive. Ion sells first-rate landing page management and optimization software, has an excellent blog on post-click marketing, and are friends of WordStream. Megan will be posting periodically here, and also look for contributions from the WordStream team to their blog.

There are many ways to segment your online visitors in the three phases of online marketing. On the pre-click side, there is keyword-based segmentation, which maximizes the relevancy of your paid clicks. On the post-conversion side, there is email list segmentation, which as most marketers know, boosts email marketing performance.  And then, on the post-click side, there is form-based landing page segmentation, which can sometimes pro... > Read more

March 08, 2010     |   Posted In: Conversion Rates   |   Comments: 2

Relevance Is Relative: Internet Predictions Past & Present

I'm sure many of you saw this much-shared gem: a Newsweek article from 1995 called "The Internet? Bah!" (subtitled "Why cyberspace isn't, and will never be, nirvana"), in which author Clifford Stoll argues that the Internet is overrated and will never be as pervasive as the pundits claim (emphases mine): I'm uneasy about this most trendy and oversold community.

Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney. Do our computer pundits lack all common sense? The truth in no online database will repla... > Read more

March 05, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

Announcing The Experts' Guide to Keyword Research for Social Media

Keyword research isn't just for search marketing. It's also a highly effective method for social media marketing. Whether your target audience is on YouTube or Twitter, your social media marketing efforts should start with determining which keywords they're using. That way you can match your message to their interests.

With that, I've put together The Experts' Guide to Keyword Research for Social Media. In this comprehensive guide, I give detailed instructions on how (and why) to conduct keyword research for social media, and I break it down with tips and techniques for research keywords on four of the most popular social media platforms: Twitter, YouTube, Flickr and Facebook. Enjoy! READ: The Experts' Guide to Keyword Research for Social Media ... > Read more

March 04, 2010     |   Written by: Ken Lyons   |   Posted In: Social Media   |   Comments: 5

How Link Bait Strategies Got Me on National TV

Last week I landed a spot in the most watched television broadcast on the planet. The International Olympic Committee estimated that 450 million people worldwide tuned in to watch the Women's Figure Skating Finals at the Vancouver 2010 Winter Olympics – more than the population of the entire US – and I was in the TV coverage! How did I do it? By applying a variation of Ken's link baiting strategy! Goals of My Link Bait Campaign One of my more ridiculous objectives in life is to achieve TV fame.

Now unfortunately I don't have any acting talents, great looks, or anything else remarkable for that matter – so I figure my only hope to achieve my goal is to ride someone else's coat-tails to TV stardom. (Yes, I know, this is pretty sad). And I don't want to be a guest on some d... > Read more

March 03, 2010     |   Written by: Larry Kim   |   Posted In: Link Building   |   Comments: 5

Bora Bora Is Blowing It: Missed Opportunities in Search Marketing

This is a guest post by Kenny Hyder. Kenny Hyder is an Internet marketing consultant based out of Santa Barbara, CA. He has been helping businesses with their SEO and marketing strategies since 2004, and has had the opportunity to work with some of the biggest brands online including several Fortune 500’s.

You can catch him on his main blog about Marketing, SEO, & Social Media or check out his new Awesome SEO Tools blog. He’s also pretty much always on Twitter. This weekend, my wife and I rented and watched Couples Retreat on Blu-ray. The movie was pretty entertaining, and mildly funny, set on an "exotic island" (aka Bora Bora) at the "Eden Resort." Part of what made the movie entertaining was the great scenery, being shot on location in Bora Bora, and ... > Read more

March 02, 2010     |   Posted In: Search Engine Marketing   |   Comments: 10

Top 12 Small Business Marketing Blogs

Small Business Marketing Blog Roundup: Small Business MavericksThe Marketing SpotSmall Business Search MarketingSearch Marketing GuideDuct Tape MarketingCharlie Cook's Markting for Success BlogVerticalResponse Marketing BlogSmall Business TrendsSmall Biz SurvivalAllBusiness.comWeb Marketing Strategies for Small BusinessSmall Business BriefAwareness, Inc.

Social Media Marketing BlogIf you own a small business, you confront a unique set of Internet marketing challenges to  create a innovative small business marketing plan. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs out there focused on helping small business owners advertise their product or service online.Here’s a l... > Read more

March 01, 2010     |   Written by: Christine Laubenstein   |   Posted In: Blogging   |   Comments: 15

How Wired Jacked Mike Siwek's #1 Google Ranking

A lot of people linked to a Wired article earlier this week titled "How Google's Algorithm Rules the Web," by Steven Levy, calling it a must-read. If you're a search geek (and if you're reading this, your probably are), the article probably doesn't communicate much that you don't already know.

The most interesting thing about the piece, actually, is an example contained within the article, meant to illustrate how Google outperforms Bing on a pretty basic query. But the example doesn't work anymore—not how the author intended it to—only illustrating how little the average person (even the average tech journalist?) understands search engine algorithms. “The algorithm is extremely important in search, but it’s not the only thing,” says Brian MacDonald, ... > Read more

February 26, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

Monthly Blog Roundup: WordStream’s February Highlights

February: Kind of a pathetic little month, isn’t it? Cold, wet and short. Like a dog left out in the rain. I can’t imagine anyone picking February as their favorite month. It would be like having taupe as your favorite color. Or oatmeal as your favorite food. (Cold oatmeal that is.) Luckily this dumb month is pretty much over and that means it’s time for our monthly list of the WordStream blog’s greatest hits! Our most popular posts in February, without further ado: How We Got a Link from The New York Times: Ken wrote this link bait case study of the strategy behind our most popular post ever, Larry Kim’s “Poll: Scott Brown to Win Massachussets Senate Race by a Landslide.

” Is SEO Dead? Nope, It Has Just Come Full Circle!: In this guest post, Terry... > Read more

February 25, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

SEO Dojo Review: SEO Training for Search Warriors

SEO Dojo is an social community run by David Harry that focuses on high-level search optimization learning and advanced SEO training. Recently voted the Best Paid SEM Subscription Community, the SEO Dojo is the best collection of search geeks on the Web, and the level of knowledge, expertise and technical depth in this community is unparalleled.

BTW, in the interest of full disclosure, I'm a member of the Dojo and proud of it. So when I sing the praises of membership, I'm speaking from experience. To me, what really makes the Dojo a special place and sets it apart from other SEO communities are the members. The whole spirit of the Dojo is one of teaching, sharing and learning the art and science of search marketing. The Dojo community features some of the best in search, including Lee Odde... > Read more

February 24, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 4

A Balanced PPC Diet: Balancing Head Terms with the Long Tail

All too often we search marketers get overly consumed with the concept of long tail keywords. We read about it in blogs and articles and increasingly the long tail is preached as the solution to all your pay-per-click problems.  Certainly the benefits of the long tail are undeniable; by targeting long-tail phrases we focus our efforts around more targeted search queries and generally find less competition among advertisers.

However, as with any diet, we need to remain balanced. By eating only lettuce and vegetables, we’re sacrificing protein and other nutrients that come with fattier foods. Likewise, by only targeting the long tail, we sacrifice the valuable benefits that competing for head-tail terms may provide. So what are the benefits of head terms? First, these more genera... > Read more

February 23, 2010     |   Posted In: Paid Search Marketing   |   Comments: 5

SEO Book Guest Post: 3 Steps for Optimizing Content for Long Tail Keywords

Our friend Aaron Wall was nice enough to publish a guest post on the SEO Book blog. The post is titled 3 Steps for Optimizing Content for Long Tail Keywords and in it I walk through three steps for effectively targeting multiple long tail keywords within your content: Step 1 - Build a Long Tail Keyword Basket Step 2 - Put it On the Page Step 3 - Build Links for Your Long Tail Keyword Basket Please go check out the post if you have a minute!   ... > Read more

February 22, 2010     |   Written by: Tom Demers   |   Posted In: Keyword Marketing   |   Comments: 0

Link Building Interview: Arnie Kuenn of Vertical Measures

Arnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK. Can you tell us a little about Vertical Measures and your role there? Vertical Measures is a full-service internet marketing and link building company in Phoenix.

We help our clients gain more business from their websites by providing internet marketing solutions using innovative and ethical strategies. We achieve this by developing expertise across multiple disciplines while constantly adapting to current trends. The company is comprised of a group of individuals with backgrounds in internet marketing, social media, we... > Read more

February 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 13

38 Things You Could Do With the Time You Spend on Facebook

Nielsen reported this week that Facebook is now officially the web's biggest time suck (or time sink, if you prefer), with the average American user clocking in at over seven hours of Facebook use per month – which doesn't sound all that shocking compared to how much TV the average American watches: 153 hours per month, and that's just at home, not counting sports bars, the Internet and so on.

Holy crap, people, turn off the TV – you're probably missing something on Facebook! Nonetheless, it's a lot compared to other online activities – seven hours per month is more time than we spend on Google, Yahoo, Bing, YouTube, Amazon and Wikipedia combined. (Holy crap, people, turn off Facebook, you might be missing something on YouTube!) Occasionally we all make bad choices when it comes to h... > Read more

February 19, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 5

WordStream at SES London

We meant to announce this before it happened, but the pesky time difference got the better us of ... WordStream presented at SES London, and earlier this morning, on a panel on search advertising tools moderated by Andrew Goodman. From the SES agenda: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it's the new advances in SEM technology that might just make the difference between success and failure.

Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase their latest features in bid management, campaign workflow efficiencies, and reveal what the future holds for the industry. As well, t... > Read more

February 18, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

How We Got a Link from The New York Times

Recently at WordStream, we launched our first link bait campaign. By our standards, the campaign was successful, and we thought we'd share the details on how to build a linkbait campaign. How to Get Links from New York Times: A Case Study In a nutshell, we attribute the campaign's success to setting clear objectives, creating killer content and aggressive marketing.

What resulted from our hard work, planning and execution was a link from one of the most trusted sources on the planet: The New York Times. Case Study Contents: Planning Phase Goal Setting Link Bait Creation Link Bait Promotion Campaign Results How did we do it? Read on and find out how to get a link from the New York Times. Link Bait Campaign Intro: Before You Start, Have a Plan! You may be wondering how to start link baitin... > Read more

February 18, 2010     |   Written by: Ken Lyons   |   Posted In: Link Building   |   Comments: 40

What Ever Happened to that Internet Meme?

Everybody loves an Internet meme. They come into our lives, entertain us and everyone we know for three minutes or so, and then as quickly they are gone. Some, of course, are more tenacious than others (ahem, Rickrolling). Do you ever find yourself wondering what happened to that one guy in that one viral video? Wonder no more! I did the bare minimum of research to find out what some of our favorite Internet memes of the past few years have been doing with their lives since.

JK Wedding Dance It was just six months ago that Jill Peterson and Kevin Heinz's wedding dance video went viral on YouTube. It now has over 41 million views. Where are they now? Presumably still in the throes of wedded bliss. In a recent update on the Today Show, Jill said, "It's going pretty well." Do th... > Read more

February 17, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 2

Special Offer: SEO PowerSuite from Link-Assistant.com

We're happy to extend a special offer to our readers via Link-Assistant.com. Link-Assistant.com is offering a fully functional trial for all its tools for 1 week and a $50 discount on SEO PowerSuite Professional and $100 on SEO PowerSuite Enterprise for 9 days. SEO PowerSuite is a toolkit of four SEO tools: Rank Tracker – A rankings checker with a keyword research module.

Lets you check your rankings in over 570 local and regional search engines with no keyword or domain limits. SEO SpyGlass – A backlink checker and competitive research tool. Gets you a list of links to any website with a number of important SEO factors, such as Google PageRank, anchor text, the number of outbound links on the page, dofollow/nofollow, and more. The unique feature of SEO SpyGlass is that it's able to b... > Read more

February 17, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 1

Announcing WordStream's Affiliate Program: PPC and SEO Affiliate Program Launches

Today we're announcing that we're launching a brand new affiliate program that will allow other Web publishers to promote our products - and get paid for it! This is a first-run, "beta" version of our affiliate program so we're welcoming feedback. In attempting to make the program a success for affiliates, their audiences, and of course for WordStream, we've created two types of pay outs for affiliates: Pay-Per Lead for PPC - We have a keyword management solution for pay-per click advertising on search engine platforms such as Google AdWords.

This product has it's own pricing and we offer a free trial and frequently have potential customers request a live demonstration of the product. As such, we've decided to pay for leads people drive to this product. Pay-Per Sale for SEO - W... > Read more

February 16, 2010     |   Written by: Tom Demers   |   Posted In: Affiliate Marketing   |   Comments: 7
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.