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WordStream Beats Bing in Super Bowl Smackdown

On February 6, 2015
1

It was a wager that almost had to happen.

A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing. With Bing based in Washington and WordStream based in Boston, it was as if fate itself had intervened.

The bet itself was simple. Representatives of each company agreed to proudly wear the opposing team’s colors, depending on who ultimately won Super Bowl XLIX. If the Seahawks won, Larry and I would wear Seahawks jerseys for the day, and vice versa.

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5 Ways to Get 10x More Retweets on Twitter

On February 5, 2015
8

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!

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21 Tips for Writing Great Ad Headlines

On February 2, 2015
4

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.

 PPC ad headlines creepy store window mannequins

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5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015
15

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

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Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

On January 28, 2015
1

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore?

They turn to Google.

Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the first time mainstream media has fallen behind online search in Edelman's annual study.

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Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

On January 27, 2015
1

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful?

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