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The PPC Guide for Beginners, Part 2: Setting Your PPC Goals

This is Part 2 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1 The PPC Guide for Beginners, Part 3 The PPC Guide for Beginners, Part 4 The PPC Guide for Beginners, Part 5 Okay. So, you are hopeful that a pay-per-click marketing campaign,
August 02, 2013
26
Paid Search Marketing

WordStream’s Best of the Month: Our Top 10 Posts in July

Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey: I visualize this same kind of “progress bar” in my mind as
August 01, 2013
2
WordStream

Complete Guide to Enhanced Sitelinks

As advertisers in the pay-per-click industry, we’ve recently been exposed to a lot of new changes. Everyone is aware by now that Google began transitioning all accounts over to Enhanced Campaigns last week, whether you wanted to or not. Despite the overall mixed feelings on Enhanced
July 31, 2013
10
AdWords Tips

The PPC Guide for Beginners, Part 1: Intro to PPC ROI

This is Part 1 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 3: The Landing Page Dilemma The PPC Guide for Beginners, Part 4: Finding Your Keywords The PPC Guide for Beginners, Part
July 30, 2013
20
Paid Search Marketing

What Makes 'Great Content' Great? 8 -Able Words for Greater Content

I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot
July 29, 2013
25
Marketing Strategy

Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. What is a Follow Link? To really understand what is going on with follow vs. no follow links, we need to provide a bit of
July 25, 2013
196
SEO Marketing

Register for My Upcoming Webinars with Moz and PPC Hero!

Hey Internet marketing maniacs, I’ve got a couple of new webinars coming up in the next week and would love for you to join us! Are You Spending Your PPC Budget Wisely? “Are You Spending Your PPC Budget Wisely?” will be a joint webinar, presented by Hanapin Marketing’s Carrie
July 24, 2013
0
Marketing Strategy

RIP Syncapse: Syncapse Announces Huge Layoffs

It was just about a year ago that we reported Clickable Inc. was acquired by Syncapse. It was a bit of a surprise at the time, since Clickable used to be primarily a provider of SEM software for SMBs (and therefore a direct competitor of WordStream), while Syncapse is a social media
July 23, 2013
6
Search Engine Marketing

Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story

The author's views are entirely his own and may not reflect the views of WordStream. I was a typical silicon valley engineer, doing the boring old routine. Wake up after pressing snooze 7 times, fight traffic on 101, sit in a really BORING meeting with a technically inept manager
July 23, 2013
19
Search Engine Marketing

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