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Google Shared Endorsements: Who Are the Real Winners and Losers?

Shared Endorsements are the latest in a line of updates that bring user reviews and ratings into the Google results. Announced earlier this week and coming to the SERPs in November, the newly expanded shared endorsements will allow reviews and +1’s from Google+ profiles to appear in the paid search results (not just organic). For example, if someone searches for “hot springs in Colorado” and you...
October 16, 2013
3
AdWords Tips

Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?

Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Image from Get More Engagement. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also...
October 15, 2013
14
Marketing Strategy

Find Your Old Tweets: How to See Your First (Worst?) Tweet

Can’t remember what your first tweet was? It was probably “Hello world!” or “Is this thing on?” or “I finally joined Twitter, am I doing it right” or “Twitter sucks,” but if you want to know for sure, you’ll need to dig back into your archives. Unfortunately, Twitter only displays your last 3200 tweets in your timeline, so if you’re anything like me (I’ve been on Twitter since May 2009 and have...
October 10, 2013
28
Social Media

Want a Free AdWords Budget for 2014? Grade and Get Paid!

Are you a small business using Google AdWords to market your offerings? That’s great! The bad news is, you’re probably wasting about a fourth of your budget. We recently did a survey of 500 small business AdWords accounts, and found that the average account owner is wasting over 25% of his or her AdWords budget. Since the typical small business spends $1200 per month on PPC, that means $300 is...
October 09, 2013
4
AdWords Tips

Funny Ads: Weird, Wacky Ads and Why They Work

It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances of getting an ad to go viral are pretty low – you’re much better off creating educational or how-to videos that will gain a steady stream of visitors over time. What about the 1% though? Those ads...
October 08, 2013
14
Marketing Strategy

Content Marketing for Service Professionals: 3 Great Examples

Recently, I shared some great examples of e-commerce content marketing – three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this time, let’s look at some service professionals that are doing great content marketing work. As ever, the goal of content marketing is primarily to build authority, trust, and interest in your brand. By...
October 07, 2013
8
Content Marketing

Landing Page Audit Case Study: McEwan Fraser Legal

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property...
October 03, 2013
30
Conversion Rates

Overwhelmed with Blog Tips? Hack Learning with Just In Time Information

Information overload rules the Internet. Go do a Google search for any one of your favorite topics right now. How many results do you see? It’s easy to get obsessed with absorbing every piece of knowledge that we can. But that doesn't help us get anything done. The more you read, the more that gets lost in the bottomless repository that is your brain (or Pinterest board, Evernote account, etc...
October 02, 2013
8
Productivity
Blogging

Case Study: The Anatomy of a Killer Quality Score

I’ve told you over and over that Quality Score is super important. It lowers your cost per click. It lowers your CPA. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success. OK, OK, you’re saying, I get it! But how do I actually get these high Quality Scores? Rather than spout the usual list of advice, let’s take a close look at a real...
October 01, 2013
4
AdWords Tips

Best of the Month: September’s Greatest Hits

While compiling the “Best of September” post this month, I happened across this, on Tumblr: Seasonal Babysitters Club covers are the best way to celebrate any holiday or change of season. Print this out on a sweatshirt and wear it while sipping your pumpkin-flavored whatever. Wow, I wish I had known about this before! Please tell me I’m not the only person in the search marketing industry who...
September 30, 2013
8

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