7 Insightful Tips for Super-Effective Local PPC

On June 11, 2015

Have you spent hours lamenting over your local ad campaigns? Have you struggled to understand why your local PPC efforts aren’t delivering the ROI you had hoped?

Yeah. Me too. I’ve been there.

My epiphany came when I stopped trying to be BIG. I was too proud to say that my local markets were the only thing that mattered. I wanted to be national. I mean, everyone needs PPC or SEO. Why not get the whole market? That was my mentality.

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The 18+ Best Marketing Podcasts: Learn With the Pros

On June 10, 2015

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

Here are my top picks for the best marketing podcasts (in no particular order).

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Ask the Experts: What's the Perfect Way to Structure an AdWords Account?

On June 8, 2015


Hi everyone! Welcome to this episode of “Ask the Experts.” I’m really excited, this is my first episode. My name’s Margot. I am on the marketing team here at WordStream, and today I’m tackling a question that I’ve gotten plenty of times from customers here at WordStream, which is, “What is the perfect way to structure my AdWords account?”

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6 Shocking Things Google Revealed About the Future of AdWords at SMX

On June 4, 2015

As I drank my morning coffee in the large conference space by the Seattle waterfront I wasn’t quite sure what to expect from Google’s VP of Product Management, Jerry Dischler. What could Dischler reveal that wasn’t previously revealed in the Google AdWords livestream back in May? To my surprise, he confirmed some future functionality I’ve been pondering and even revealed some shocking statistics and future projects the AdWords product team is working on.

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AdWords Is a Game. Here's How to Win

On June 4, 2015

I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and forget about the true results they hope to achieve. For example, objectives like lowering cost per click eventually replace their true goal, which should be increasing revenue at a rate greater than increasing costs. After all, I can lower my CPC to zero if I stop advertising, but will that grow my business?

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New Automated Bidding Rules Feature Now Available In Bing Ads

On June 3, 2015

It’s happening, folks – Bing Ads is slowly but surely creeping up on AdWords and adding in powerful tools that are starting to give advertisers the same robust experience that they are used to with Google. In fact, certain elements of the Bing Ads’ advertising platform are already a step ahead of AdWords – for instance, ad group–level bid adjustments for location and demographics, a feature only possible on the campaign level in AdWords. 

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