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New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This

Google voice search – because who has time to type these days? We all have better things to do, like binge-watching Breaking Bad or looking at pictures of babies trying to lift weights. Finger exercise was the last remnant of physical activity for office drones, which means this future is only a few decades away: Thanks Google! We could debate about how much Google had contributed to the...
September 24, 2013
14
Google

PPC for Lead Generation: How to Get More Leads with PPC

Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads who will eventually become clients. This guide will tell you how to use pay-per-click (PPC) advertising with Google AdWords to get more leads and grow your business. Who PPC Lead Gen Works For A...
September 23, 2013
21
Paid Search Marketing

The Best Keyword Research Tools (For Experienced Fishermen & Fisherwomen Only)

Doing great keyword research is like being a fisherman. Reeling in the big profits takes knowledge, a Speedo, and a thermos. Whether you like it or not, keyword research is at the core of pay-per-click marketing and SEO practices. If you aren’t bidding or using the right keywords, short- or long-tail, then you could be selling yourself short on your potential success. And wouldn’t you rather...
September 18, 2013
84
Keyword Marketing

PPC Storytelling: How to Make an Excel Bubble Chart for PPC

The Excel bubble chart is often overlooked by PPC advertisers, because it can be tricky to set up. However, when used properly, a bubble chart lets you clearly present and compare categorical data (e.g. campaign, ad groups, device, etc.) – represented by the number of bubbles – as well as quantitative data (e.g. cost, conversions, CTR, etc.) – represented by the size of the bubble and its...
September 17, 2013
8
Paid Search Marketing

How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design?

What is a Squeeze Page? A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address. What Makes a Good Squeeze Page? As its name suggests, there is an element of...
September 16, 2013
32
Conversion Rates

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

This is Part 3 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 and Part 2. The most important 80/20 of all is the 20% of your skills that produce 80% of your results. Yes, 80/20 applies to your time, and your customers, and your product lines. But the greatest source of satisfaction of...
September 11, 2013
4
Marketing Strategy

New! Build Landing Pages & Manage Leads with WordStream

Landing pages are the bottom of the funnel in PPC. Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page strategy. Once you’ve got the click and the prospect is off the SERP and on your site, you’re tantalizingly close to sealing the deal – but without a clean, well-designed, relevant, and persuasive...
September 10, 2013
15
Landing Pages
Conversion Rates

Content Marketing for E-Commerce: 3 Great Examples

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area. When people step up and show interest in...
September 09, 2013
19
Content Marketing

We're Shortlisted for the US Search Awards!

Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.” Go WordStream! We were shortlisted in three categories: Best...
September 06, 2013
5
WordStream

Mobile Advertising: Why Just Showing Up on Mobile Isn’t Enough

So you’re advertising on mobile devices. What now? As most advertisers know by now, one of the biggest changes in Google’s new Enhanced Campaigns is that they target all devices. After the upgrade, this means that at least a portion of your impressions are coming from users on mobile devices – even if your market is primarily desktop based. Sure, you can set your mobile bid adjustment to -100%...
September 04, 2013
7
Mobile Marketing
Paid Search Marketing

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