4 Ways Local Businesses Can Get More Out of Google

On April 6, 2015
4

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents.

Local business marketing image of a main street with stores 

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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

On April 3, 2015
15

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do, especially when working on a new account with no data to speak of? How do you build up enough data so that you can start refining?

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3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings

On April 1, 2015
3

SaaS! It might be fun to say, write down, and read on paper, but SaaS isn’t all that glamourous. It’s software as a service after all. Woo freakin hoo… I say this as I’m writing for a software company so don’t get me wrong, I believe in the power of software services like WordStream, Salesforce, GoToMeeting, and all of the other SaaS systems that I spend my days slaving away in…I mean productively working in.

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Special Offer for Trada Customers

On March 30, 2015
0

Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique crowdsourced business model, and we’re sorry to see them go.

These situations are never easy and they always occur suddenly. We have formed a partnership with Trada to help transition their customers and minimize any interruption to their generating leads and sales. If you were previously working with Trada, here are the details of what we have worked out together:

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Why You Should Ignore the Competition in Dating AND in PPC

On March 27, 2015
5

As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know!

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