5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

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4 Tips for Building Your Own Excel Template for PPC

On June 23, 2015

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an Excel tool.

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6 Ways to Learn AdWords Without Getting Certified

On June 22, 2015

I have a confession.

When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group.

I literally found learning Japanese less intimidating than AdWords.

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WordStream Accepts the Boston Business Journal's 2015 Best Places to Work Award!

On June 19, 2015

From the foosball and Ping-Pong wars to the central location across from the Prudential Center and Christian Science Center pool, working at WordStream has its perks! If you asked each one of us, I’m sure we’d list a variety of reasons we love working for this rapidly growing tech company – a tapped keg, beanbag chairs, and unlimited vacation to name a few, but aside from the perks it ultimately comes down to the phenomal people that make up our rapidly growing “startup like” company.

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6 Stupid Marketing Metrics That Need to Die

On June 18, 2015

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.

Marketing metrics that need to die 300 meme

Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

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PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

On June 17, 2015

As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that account managers remain flexible and adjust their strategies to match these changes.

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