7 Steps to Master the Google Display Network

On November 18, 2014
21

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best), but as the years past we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking distance.

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BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

On November 6, 2014
0

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

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Can ‘Facebook for Work’ Topple LinkedIn?

On November 17, 2014
5

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.

Facebook for work feet up on desk

According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?

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Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

On November 12, 2014
6

How would you feel about paying more for your Shopping Ads on branded search terms?

A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.

RKG published this screenshot of a test search for the clothing brand Anthropologie:

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3 Things My Cats Taught Me About PPC

On November 4, 2014
3

Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my mind wanders to my cats at work and to work when I’m at home with the cats. This combination of PPC and cats inevitably led me to find work advice from the unlikeliest of places: these 2 little furballs:

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