Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages

On June 1, 2015
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Does anyone else have online shopping ADD? Maybe it’s just me, but I have no problem abandoning a shopping cart if something goes even the slightest bit astray. The other day I was contemplating purchasing a dress from Free People, but my shoulders tensed up at the thought of it not fitting properly. Who wants to pay for shipping just to have to repackage and return the darn thing? The convenience of online shopping can quickly turn into an inconvenient, time-wasting, and frustrating experience, which is probably why most of us have no problem abandoning potential purchases.

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Customer Spotlight: 4 Ways Buhv Designs Improved Their PPC Life with WordStream

On May 28, 2015
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Andrew and Rob started off as two golfing buddies and aspiring entrepreneurs with a mutual love for marketing. After several rounds of golf (and drinks, I’d presume) they came up with the genius idea to join their startups to form an all-in-one digital marketing agency out of a basement. Eventually they graduated to a garage, and finally they landed in a “big boy” office in the hippie-filled city of Denver, Colorado. Inspiring, right?

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How a Stupid Marketing Quiz Can Actually Drive Leads

On May 27, 2015
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We’ve all noticed quizzes like these flooding our social feeds:

  • “How Well Do You Know Swedish Ice Cream Flavors?”
  • “Where Should You Schedule Your Next Overseas Appendectomy?”
  • “Which Laotian Political Party Should You Pledge Absolute Allegiance To?”

Obviously I jest a bit, because everyone knows that Laos is a single-party state. But here’s the truth—we’ve all taken a “stupid quiz” like this and loved it, which is how quizzes have become one of the most shared forms of content on the web. And that’s not stupid at all.

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Spoiler Alert: A Review of AdWords’ New Reports Tab

On May 26, 2015
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 New AdWords reports tab

Since early last year Google has been slowly rolling out a new reporting tool to a select few accounts in preparation for its full scale release, and I just so happened to stumble on an account that has it. After playing around with it for the last few days, I have some thoughts I’m ready to let you in on.

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