18 Sneaky Ways to Build Brand Awareness

On July 10, 2015
26

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

Brand awareness

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Complete Guide to the NEW AdWords Certification Test

On July 7, 2015
12

When I started at WordStream in 2013, I was well aware that I’d be spending my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a young and thriving Boston-based company, I wasn’t even close to thrilled at the thought of taking a test. At the time my AdWords knowledge was slim to none. I didn’t understand what a negative keyword was or have any clue what the AdWords interface looked like. But the thought of failing made my shoulders tense up.

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Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest

On July 3, 2015
0

The world of marketing doesn’t have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night throughout the three-day Marketing Festival in Brno, Czech Republic.

This year, I’ll be opening the international marketing conference with a keynote on the most impactful trends in PPC marketing, today and in the future.

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Behold the Amazing Power of Twitter Hashtags

On July 2, 2015
2

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!

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