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45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks

We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering... Facebook Advertising 101: General Tips & Tricks Facebook Advertising Budgeting & Bidding Tips: How to Control Costs 4 Ways to Create More Engaging Image Ads with Facebook Advertising 7 Secrets for Better Facebook Ad Targeting 20 Facebook Marketing Tips: Posts and...
January 30, 2014
59

Hacking AdWords: Winning at AdWords the Weird Way

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position,...
January 29, 2014
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Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates and upcoming trends in online marketing to the future of his popular Pubcon conference series. Read on for his fascinating insights into Google’s changing business model, the secret of content...
January 27, 2014
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Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can...
January 24, 2014
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A User's Guide to the YouTube Keyword Tool

What is the YouTube Keyword Tool? The YouTube keyword research tool, also known as the YouTube keyword suggestion tool, is a barebones tool used to generate and discover new keywords for YouTube videos. It looks like this: How to Use the YouTube Keyword Tool The YouTube keyword tool is pretty straightforward – simply choose your language and tailored countries, insert a keyword or phrase, and...
January 23, 2014
9

All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?

A few years ago, during Thanksgiving supper, one of my relatives asked me to explain what my job entails. Before I could launch into my SEM elevator pitch, one of my aunts jumped in and said something to the effect of “She taps into people’s privacy and harasses them with ads online.” Sure, she made the comment in jest, but I think many people share this misconception. If you work in the search...
January 22, 2014
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3 Reasons Guest Blogging Isn't as Dead as Matt Cutts Says It Is

Matt Cutts just declared guest blogging dead: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Well, I’m convinced. Just kidding! Guest blogging may be on Google's radar, but...
January 20, 2014
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How Your AdWords Daily Budget Works With Ad Scheduling

AKA, How to Keep Google from Turning Your $500 Budget into $600 in Spend Take a look around any Google help forum and you’ll likely see questions about how AdWords budgeting works. They usually come from advertisers who’ve run over their monthly ad budgets for lack of understanding of this topic. I have to admit, I was one of those advertisers. I would have felt a lot of embarrassment about my...
January 20, 2014
10

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

For up-and-coming digital marketing agencies, finding new customers can be a challenge. In fact, this seems to be an ongoing struggle for many of the smaller agencies that I work with. These businesses walk a fine line when it comes to prospecting clients; not only do they need to find advertisers who want to work with them, they also need to verify that these accounts are a good fit for their...
January 16, 2014
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Live Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR

This might hurt a little – apologies, but I promise it will feel better in the long run. Coming to terms with this important realization is the first step in your PPC recovery. Are you ready for it? You’re doing PPC wrong. I know that’s frustrating to hear; if you’re like most SMB marketers, you think you’re already doing everything you can to better manage your paid search campaigns. I hate to...
January 15, 2014
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