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The Top 10 Google AdWords Updates of 2013

The folks at Google AdWords have been busy elves over the last year – so much so that just keeping up with all of the changes is practically a full-time job. By my estimation Google has rolled out over a thousand new AdWords features and changes in the last year alone. That’s almost 20 new features or changes every week! The challenge for marketers is that we often just discover the new stuff as...
December 02, 2013
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7 Ways to Spruce Up Your Landing Pages for the Holidays

In my last post on ad text improvements for the holidays, I mentioned that your PPC landing pages are a critical component you need to tweak for the holiday season. It stands to reason that a highly effective, holiday-targeted PPC campaign needs to incorporate contextually aligned landing pages that support the expectations of holiday shoppers that are clicking on your paid ads. This article is...
November 27, 2013
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Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It

Google Rolls Out Active View Metrics & Viewable Bidding to Counter Worthless Display Ad Impressions Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available. This is an important...
November 26, 2013
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Holiday PPC Planning: Three Advanced Strategies for AdWords

I’ll be the first to admit it—it’s hard to buckle down and focus on PPC strategy during the holidays. Unfortunately, given that this is the biggest shopping season of the year, us PPC folks have to keep our heads down and power through. In the past few days, my teammates have shared tips on holiday planning, bidding and budget preparations, and ad text adjustments. For those of you that have...
November 26, 2013
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5 Tips for Managing AdWords Promotions, Budget & Bids for the Holidays

If your “To Do” List during the holidays looks anything like mine, it probably includes things such as: buy presents, clean and decorate the house, plan a menu, plan for all the relatives, and still manage all of my normal day-to-day duties. Do you really want to have to add “manage my holiday promotions for my PPC campaigns” to that already long, stressful list right in the middle of a holiday...
November 26, 2013
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The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays

As the holiday season approaches (very quickly), paid search advertisers should be well aware of the fact that their search and display campaigns are going to need some extra love to take advantage of the pure insanity of the holiday rush. The holiday season is a time when quick, impulse-driven purchases are at their peak, and it is absolutely imperative that advertisers take time to optimize...
November 25, 2013
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Gearing Up for the Holidays: Top 6 PPC Areas to Focus On

Happy holidays, everyone! As a follow-up to the recent webinar we hosted on 11/14, “Gearing Up For The Holidays,” we wanted to present you with the material so that you can have it all right at your fingertips. Your faithful holiday webinar presenters, Erin Sagin, Jeff Stevens, Katie Lyons, and I, will each be providing you with a blog post based on the content we shared with you. Think of it as...
November 25, 2013
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Small Business Saturday Advertisers: These 5 PPC Goofs Will Ruin Your Holiday Campaigns

Small Business Saturday might feel a bit weightier this year for many, given the shortened shopping period from Thanksgiving to Christmas. Individual retailers and restaurateurs participating in the annual holiday season kickoff plan to offer coupons, discounts and other holiday promotions, according to new research from American Express and the National Federation of Independent Businesses (...
November 22, 2013
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PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns

The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It's about using the myriad tools at your disposal, but also understanding your customers and predicting which terms they're actually typing into the search box. That’s the best way to...
November 21, 2013
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Google Pushing Holiday Retailers to Use Both Text Ads & PLAs

Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say. Google’s recent study, conducted in cooperation with research and consulting firm Millward Brown, shows that: People who see a brand’s PLAs and text ads are 75% more likely to search for...
November 20, 2013
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