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5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do. First, for all you hardware nerds out...
May 21, 2014
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Search vs. Display: Which AdWords Network Should You Use?

Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously. 99% of the time, this practice will wreak havoc on a PPC account. The main problem is, these networks target users in two...
May 20, 2014
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Contrarian Content Marketing: How to Zig When Everyone Else Zags

Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic: I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other. I was like, yeah, okay, there’s that piece of news filtering...
May 19, 2014
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Drink Your ‘Happy Juice’: Learn the Secrets of Persuasive Marketing with Perry Marshall

Prospective customers can be a fickle bunch. They rarely do what we want them to, they behave in all sorts of crazy, unexpected ways, and – worst of all – sometimes they don’t even listen to us. However, it’s not hard to see why consumers have become largely indifferent to most marketing techniques. After all, the average American consumer spends 11 hours per day using or engaging with digital...
May 15, 2014
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6 Google Analytics Tips for Business Insight Way Beyond Traffic

I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week, I only used Google Analytics casually. I’d log in, poke around a little bit, then leave with only a vague idea of what was going on with our traffic. In other words, I was barely scratching the surface of what was possible. We recently did an all-day intensive Google Analytics...
May 15, 2014
12

Recognizing Success During Small Business Week 2014

What do WordStream, Google and the White House have in common? We’re all championing small businesses this week, as Small Business Week 2014 is in full swing! In partnership with the Small Business Administration, a series of events, workshops and Q&A sessions are taking place in cities across the country (and at tech companies such as Microsoft and Twitter) to provide proprietors of small...
May 14, 2014
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Google Study Reveals What Local Mobile Searchers Want to See in Your Ads

What are on-the-go consumers looking for when they're using mobile devices to perform searches with local intent? Four out of five local searchers want the ads they see to be customized to their city, zip code or immediate surroundings, for one. They're also looking for information they can act on immediately. Fifty percent of consumers who conducted a local search on their smartphone visited a...
May 14, 2014
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Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that it’s easy to dismiss. Moz’s recent industry salary survey provided some interesting data; they found...
May 13, 2014
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Google Maps Favors Businesses That Get Clicked On More

When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes your physical location and product/service … right? Not necessarily. Julie Bacchini from Neptune Moon shared an interesting blog post (aptly titled “This is Why People Hate Google”) last week that...
May 12, 2014
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Guide to Getting Your Customer Churn Rate in the Zone

Whatever you call it – defection, attrition, turnover – customer churn is a painful reality that all businesses have to deal with. Even the largest and most successful companies suffer from customer churn, and understanding what causes formerly loyal customers to abandon ship is crucial to lasting, sustainable business growth. In today’s post, we’re going to look at what customer churn is, what...
May 12, 2014
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