WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

On August 29, 2014

WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on tracking potential leads, so it is important to understand the differences and benefits of each service.

How to Do a Webinar Your Audience Will Love

On August 26, 2014

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible.

How to do a webinar WordStream webinar on Apple laptop

WordStream’s Best of the Month: August

On August 29, 2014

Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.

Stop Wasting Time With Low CTR Strategies

On August 25, 2014

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it.

Low CTR strategy stop sign

Why Recent College Grads Should Consider a Career in PPC

On August 21, 2014

How I Stumbled Into PPC

It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.