How to Switch from Automatic Bidding to Manual Bidding in AdWords

On October 30, 2014
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New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging experience. Yet this tandem craft was equipped with an extra device for control: a rudder.

Hotels.com Busted for Buying Links, Offers Weak Apology

On October 28, 2014
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As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel marketing bloggers for precisely that.

Hotels.com busted for buying links

5 Seriously Powerful but Underused Google AdWords Features

On October 27, 2014
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Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year.

Can This AdWords Advice Be Trusted? 5 Questions to Ask

On October 22, 2014
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When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice.

31 of the Best Internet Marketing Articles of the Year (So Far)

On October 29, 2014
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It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field.

It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts.

Niche Marketing: 7 Ways to Get It Right

On October 28, 2014
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If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it.

Niche marketing Homer Simpson magazine holder's magazine

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