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Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your Instagram Advertising Strategy

On March 5, 2015
1

Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and beautiful life moments when I’m ever so lucky to capture them on my iPhone camera, but I also follow brands that I love and continuously discover new businesses to follow through hashtags and browsing my search feed.

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Google Rolls New AdWords App for Android Out Globally

On March 5, 2015
4

Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone).

adwords android app

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5 Ways Excel Can Make You Better & Faster at PPC

On March 5, 2015
2

Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency.

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Why Was February Such a Hard Month for B2B Businesses?

On March 3, 2015
2

Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason?

You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United States. Those people who live in Florida or California might wonder what happened in February.

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Recognizing Search Industry Awesome - Nominations Open for US Search Awards

On February 27, 2015
0

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?

US Search Awards 2015 nominations 

Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making.

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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

On February 26, 2015
15

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.

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