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5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

On January 13, 2015
6

Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal.

Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a great reference resource.

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The Complete Guide to PPC for Startup Marketing

On January 12, 2015
17

Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after cup of locally brewed drip coffee, napping in their companies’ lava-lamp and hammock filled “nap rooms,” coding late into the night on their Macbook Airs, and concluding their day by paddling home on their eco-friendly bicycles.

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The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

On January 8, 2015
5

 Bing Rewards

Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries.

With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks. As long as you're signed in to your Bing Rewards account, you can earn credits while searching on any device.

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PPC Giveth, SEO Taketh Away

On January 8, 2015
0

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI.

Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product innovation, one can’t help but notice PPC has been celebrating surplus harvest for the past few months, while SEO can’t seem to shake the Grouch of algorithm fluctuations.

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The Content Marketing Expert Guide to Analytics & Metrics

On January 7, 2015
7

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?

We'll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?

For that, we need content analytics.

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10 Instagram Marketing Tips to Make People <3 Your Brand

On January 6, 2015
30

Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.

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15 Tips for Filming and Editing Marketing Videos

On January 5, 2015
21

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it).

The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).

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