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Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services

Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to Feedly.) With Google Reader on its death bed, and iGoogle approaching the end as well, we thought it was high time we revisited some of the many other Google products that we’ve said goodbye to over the...
June 27, 2013
26
Google

Google Celebrates Historic DOMA Decision with Rainbow Search Box

It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples. In a cute act of apparent support for gay rights, Google has...
June 26, 2013
6
Google

8 Simple Things You Might Be Overlooking In Your AdWords Account [New Guide]

Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full text of this new, free guide (PDF). 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a pay-per-click (PPC) ad campaign, but some advertisers assume that after they've written an ad, typed in some keywords, set...
June 25, 2013
0
AdWords Tips

AdWords Performance Grader Now Even More Secure & Easier to Use with OAuth2

We’ve teamed up with Google to make our award-winning AdWords Performance Grader even easier to use and the login process more secure than ever. The new authentication process, based on OAuth2, enables you to run the free AdWords Performance Grader by signing in with your Google profile – just be sure you use the profile associated with an active Google AdWords account. (The process is similar...
June 24, 2013
5
AdWords Tips

Predictive Search: Is This the Future or the End of Search?

Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had. As predictive search becomes more powerful, tools like Google Now have become capable of delivering relevant, personalized information to users, all but...
June 24, 2013
5
Google

How to Find, Follow and Connect with Social Media Influencers

With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs where your content appears and the more advanced people that share your content, the better chance your content has...
June 21, 2013
5
Social Media

Larry Kim Named Most Influential PPC Expert for 2013!

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts. Huge thanks to our...
June 20, 2013
2
Paid Search Marketing

AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should” be at for positioning and Max CPC’s, and other various tools that are likely to raise your budgets. I don’...
June 19, 2013
12
AdWords Tips

How To Get Even More Google Sitelinks!

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.   Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks. And with today's update, AdWords is going even further by enabling you to designate...
June 18, 2013
17
AdWords Tips

Short-Form Social Video Posting: Vine Vs. Tout

[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or, if you prefer, read the transcript below.]   Video Transcript: How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more...
June 18, 2013
3
Video
Social Media

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