You are here

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?! We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos. Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are...
January 15, 2014
3

What Google Knows About You (& How to Use It to Your Marketing Advantage)

Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares. Online privacy concerns were a hot topic in 2013 (e.g. Edward Snowden), but I suspect even more information will be gathered about all of us in 2014. Oh well. Each day, we hand over more information to Facebook, Amazon, Google and any other successful online brand....
January 13, 2014
5

How to Choose a PPC Advertising Network in AdWords & Bing

Choosing a Network: AdWords and Bing When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages. In this post, I’ll...
January 10, 2014
2

6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Did you know social media is the number one daily activity among Americans, topping time spent on email and Google? According to Fast Company, 93% of marketers use social media to promote their business. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is...
January 09, 2014
103

Bid Optimization: Getting Started with Bid Optimization in AdWords

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you. We’re here to help you start taking...
January 08, 2014
2

Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus

January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back from vacation, and your AdWords account is probably as messy as your kitchen, or as bloated as … never mind. The point is, it’s time for a PPC audit – you need to benchmark where you’re at so you...
January 07, 2014
0

Guide: How to Use Google AdWords for Apartment Marketing

As the marketing director for Rentping Media, a real estate marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of apartment communities in over 20 states for the last couple of years. Through a lot of trial and a lot of error, our agency has honed a very precise strategy for apartment marketing that...
January 06, 2014
6

Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and display options for advertisers. Previously, search marketers could target an audience on Gmail through managed placements. With GSP, Gmail advertising targeting became much more advanced. Aside from...
January 03, 2014
7

Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads? Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent...
January 02, 2014
0

Deduping Keywords: How to Identify & Remove Duplicate Keywords from Your PPC Account

Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the year. In retrospect, my problem was that I set the bar far too high—I mean really, who loses 20 pounds and masters the Spanish language in only 365 days?—and as a result, I gave up pretty quickly....
December 31, 2013
21

Pages