After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing.
It doesn’t have to be, though! What happens if we take an entirely different approach to PPC and find out how emotions trigger the searcher to react?