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Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Don’t you just love how we can call almost anything a “hack” these days? Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with something. And whatever makes work more fun, I’m all for it. So let’s talk Quality Score. We’ve harped on and on about the importance of Quality Score. It can save you up to 50% on cost per click (CPC...
August 20, 2013
38
AdWords Tips

What is Mobile Marketing and Why Does it Matter? (So So Much!)

What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to...
August 19, 2013
15
Mobile Marketing
Marketing Strategy

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous. Here are a few simple steps that will help you to assess the competitive landscape and write ad copy that will stand out against your competitors’, regardless of your ad rank. Do Some...
August 15, 2013
18
Copywriting

The PPC Guide for Beginners, Part 4: Finding Your Keywords

This is Part 4 of a 5-part series. Read the rest of the articles here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 3: The Landing Page Dilemma The PPC Guide for Beginners, Part 5: Bringing it All Together You use them to find what you want, to order what you want, and to get what you want....
August 14, 2013
14
Paid Search Marketing

Google Conversion Tracking: Complete Guide to Conversion Tracking in AdWords

So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you've got conversion tracking installed, you won't be able to see how many of those clicks are actually resulting in sales. Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads...
August 13, 2013
31
AdWords Tips

The PPC Guide for Beginners, Part 3: The Landing Page Dilemma

This is Part 3 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 4: Finding Your Keywords The PPC Guide for Beginners, Part 5: Bringing it All Together When a visitor knocks on the door of your home, do you chase her away? Invite her inside? Pour...
August 08, 2013
10
Paid Search Marketing

How to Set Up an AdWords Account

  Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing! You have a website that is relevant, easy to navigate, and fairly well built out. Your AdWords account will help you to bring qualified searchers to your landing pages. Once they’ve made it to your site, it’s your job to convince them to convert. To...
August 07, 2013
6
AdWords Tips

Linking AdWords to Analytics: A Guide to Using Google AdWords & Analytics Together

Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (“Will it bring joy to my life? Or drain all the money in my bank account?”) After creating an AdWords account, you’ll be sleepless for two reasons: 1)  You’re brain starts getting super creative right around bed time, and you spend the next 4 hours emailing yourself ideas on...
August 06, 2013
23
AdWords Tips

Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You

Now that July 22 has come and gone, let’s take a moment to look at one of the more promising new Enhanced Campaign features: geographical (location) targeting with bid modifiers. You’re probably thinking, “But we’ve always been able to target a specific location or state, even before Enhanced Campaigns.” And you are right, location-based targeting did exist before Enhanced Campaigns. But now...
August 05, 2013
3
AdWords Tips

The PPC Guide for Beginners, Part 2: Setting Your PPC Goals

This is Part 2 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1 The PPC Guide for Beginners, Part 3 The PPC Guide for Beginners, Part 4 The PPC Guide for Beginners, Part 5 Okay. So, you are hopeful that a pay-per-click marketing campaign, correctly organized, could help jumpstart sales and bring in a sorely needed boost in revenue. You’ve heard about...
August 02, 2013
26
Paid Search Marketing

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