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The Ultimate A-Z Marketing Buzzwords Bible

On February 23, 2015
11

Marketing is a field rife with buzzwords – some are valuable and have merit, while others make us LMAO. We’re covering the A-Z list and scoring the marketing buzzwords on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.

buzzwords meter 

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17 Best Practices for Crazy-Effective Call-To-Action Buttons

On February 20, 2015
20

What Is A Call-To-Action Button?

Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common examples of call-to-action buttons are:

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7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

On February 19, 2015
4

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Or perhaps your agency also manages PR, video production, and social advertising in addition to PPC? Agency life is tough! There needs to be a Zen-like balance between generating results to keep your current client base happy, but also bringing on new clients to keep your agency’s revenue on an uphill slope.

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Looking for Love in All the ROI Places: Winning at E-Commerce PPC

On February 13, 2015
0

In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that include users who either can’t afford to transact, or aren’t in the transactional mindset.

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Go From Paid Search Novice to PPC Pro with the Ultimate AdWords Bundle

On February 13, 2015
0

In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search can seem particularly daunting. With an extensive and complex lexicon of terms, powerful yet intimidating software tools, and real money on the line, many newcomers to PPC are understandably concerned about how they’ll fare in the world of paid search advertising.

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