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5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015
15

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

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Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

On January 28, 2015
1

What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore?

They turn to Google.

Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the first time mainstream media has fallen behind online search in Edelman's annual study.

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Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

On January 27, 2015
1

The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful?

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6 Strategies to Add to Your Social Media Marketing Plan for 2015

On January 19, 2015
26

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).

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Customer Spotlight: Quick Mobile Fix

On January 16, 2015
1

Sharing our PPC knowledge is a big part of what we do here at WordStream, but there’s no substitute for learning from real-world examples.

It’s one thing to read about PPC at the WordStream blog or learn some new techniques in one of our webinars, but it’s another thing entirely to see how a company applies this knowledge to their own paid search campaigns. That’s exactly what we’ll be sharing with you as part of our brand-new Customer Spotlight series.

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