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Do Twitter Ads Work? Comparing the Ad Performance of The World's Largest Social Networks

Twitter vs. Facebook: Comparing the Ad Performance of the World’s Largest Social Networks Twitter’s initial public offering (IPO) is approaching, and Twitter just raised its price range to $23-$25, suggesting it’s feeling optimistic about the outcome. Investors may be a little more nervous though. According to polls, just 35% of Americans think buying Twitter stock is a good idea, whereas 51% of...
November 05, 2013
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Clearing Up Negative Broad Match in AdWords

If there’s one topic in AdWords that seems to confuse all sorts of folks, it’s negative keyword match types, especially negative keywords on broad match. Since regular keywords on broad match can cast a fairly wide net, people are worried about using that match type on their negative keywords. People are scared to use broad match on their negative keywords because they’re worried about...
November 04, 2013
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Our Top 10 Posts from October are Scary-Good

Happy Halloween! You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from October: 1.       Find Your Old Tweets: How to See Your First (Worst?) Tweet – Ever wonder what your first tweet...
October 31, 2013
4

Meet Bing’s New “Hero Ads”

Bing Ads has today announced a way to potentially one-up Google’s Image Banners in Search Listings. The new ad format, called “Bing Hero Ads,” were shown off at a Bing Ads event at the Microsoft Campus, and are currently visible on a subset of keyword searches conducted within the recently released Windows 8.1. Hero Ads provide a bold, strongly-branded, task-completion oriented experience for...
October 30, 2013
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Buy Facebook Fans! They’re Worth $174 More than Non-Fans On Average!

According to the internet, a Facebook fan is worth $174. I imagine this was Zuck-dawg’s first response to the news.Every month, 12,100 people search on the keyword [buy Facebook fans], and there are two types of people who search for this query that worry me. The first type is someone who believes that the number of Facebook fans they have is a measure of Facebook marketing success. Then there...
October 29, 2013
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AdWords Impression Share: Understanding and Improving Your Impression Share

Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I typically recommend pausing only as a last resort. There is plenty to consider when it comes to diagnosing why a keyword isn’t generating volume, and one often overlooked, yet informative metric is...
October 28, 2013
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What the New AdWords Ad Rank Algorithm Really Means

The PPC world is abuzz with this week’s announcement that AdWords is introducing a new component to its Ad Rank formula. In the past, an ad’s position was dictated by a combination of two factors, the keyword’s Quality Score and its max CPC bid. Google has now thrown Ad Extensions into the mix to serve as a tie-breaker of sorts. As Google describes it, “if two competing ads have the same bid...
October 24, 2013
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Facebook Graph Search & Privacy Concerns: Should You Be Worried?

What is Facebook Graph Search? Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph Search provides custom search results based on your own personal data, including information in the profiles of your friends. As you type a search query, Facebook Graph Search auto-completes the...
October 24, 2013
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Google’s New Ad Rank Formula: Is the Change to Ad Rank Good or Bad for Small Businesses?

Yesterday, Google announced that it was releasing a major change to its Ad Rank algorithm, which determines the order of the paid search ads on each SERP as well as how much advertisers pay in the ad auction.   In a nutshell, Google is now using the presence and performance of ad extensions in determining Ad Rank. Previously, Ad Rank had just two components: your Max CPC Bid (the most you were...
October 23, 2013
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Top 5 Ways You're Leaking Money in AdWords

The typical small business wastes 25% or more of their total paid search spend. It’s obviously a big problem, but tackling wasted spend in Google AdWords can be challenging for account managers. Instead of focusing on the latest PPC fads or shiny new tools, I encourage advertisers to head back to the basics and focus on the core components of their campaigns. Oftentimes, just by tweaking your...
October 23, 2013
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