Myth Busting: The Truth About Long-Tail Keywords

On October 7, 2014
4

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some notion leading people to believe there is a magical secret to long-tail keywords. Well, you’re in luck because I am here to tell you that there really is no secret, but rather just a few best practices you should know before beginning your search for long-tails keywords.

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

On October 6, 2014
10

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.

mobile app exclusions

WordStream’s Best of the Month: September

On October 1, 2014
0

Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though September had thirty days this year (for me, anyway), September did indeed teach us a lot – especially about search, as evidenced by our most popular posts of the month.

Groucho Marx

The Top 10 Best PPC Hacks ... Ever!

On September 30, 2014
9

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year.

What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics?

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

On September 29, 2014
5

Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords should I have in my AdWords account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group. Keep in mind that this is a loose guideline, and isn’t anything that is set in stone.

3 AdWords Reports to Help You Make PPC Decisions Faster

On October 2, 2014
5

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on:

  • What is and isn’t working?
  • Where is your money being wasted?
  • Where can you step on the gas?

Here are a few simple reports that you can run in AdWords that will help you weed through all the data and make some quick decisions.

22 Marketing Ideas For Small Businesses With Limited Budgets

On October 1, 2014
36

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

limited budget marketing

Want to Escape ‘People-Based Marketing’? Quit Facebook

On September 29, 2014
2

By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax lyrical about the future of advertising.

Quit Facebook

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

On September 26, 2014
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Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch of homemade brownies alongside the crafting legend, I would’ve never thought I would someday be in the presence of such a successful and influential entrepreneur. Not only did I watch with awe as Martha Stewart graced the stage of HubSpot’s annual Inbound conference last week, but I even enjoyed an organic breakfast with the household name.

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