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The Future of PageRank: 13 Experts on the Dwindling Value of the Link

In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn't depend so heavily on the link graph –...
February 25, 2014
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Facebook's News Feed Algorithm Change: What It Means For Your Facebook Marketing Strategy

Facebook turned 10 this month! This seems like a birthday worth celebrating as we have all watched Facebook grow from an exclusive college-only social club to a social platform dominating the internet and connecting the entire world through likes, pokes, and shares. I remember several years back peering over my sister’s shoulders while she used dial-up internet to connect to this mysterious...
February 21, 2014
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More Ads Coming to Knowledge Graph: Google Testing Ads in Movie Results

Remember how we said wayyy back in 2012 that Google's Knowledge Graph feature was conditioning searchers to look to the right side of the SERP for information, where the ads usually go? Our conspiracy theory gets a little more credence today: According to Search Engine Land, Google is increasing their commercialization of Knowledge Graph and simultaneously promoting their Google Play service by...
February 20, 2014
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Matt Cutts Confirms That Google Has Tried Search Without Links

When I suggested last month that someday, search engines could work without links, a lot of people thought it was an interesting gedankenexperiment (they didn’t use that word but hey, it’s one of my favorite words) but didn’t believe Google is really moving in that direction. The future, by definition, remains to be seen, but today in his webmaster video, Matt Cutts revealed that Google has...
February 19, 2014
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The AdWords Landing Page Grader: Try Our New Free Landing Page Tool

We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you don’t get much help from Google when it comes to landing page optimization. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out...
February 19, 2014
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Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score in 30 Days

Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the contest, here’s how it worked: We invited marketers and businesses owners to use the AdWords Performance Grader twice – once to get an initial report on their AdWords account performance, and then...
February 18, 2014
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Paid Ads Drive a Third of Traffic But Almost Half of Search Revenues – Here’s Why

As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as paid search drove 37.6% of all search traffic in Q3 2013, the channel produced a disproportionate 45.8% of all search revenues. That suggests, as we’ve said in the past, that paid search ads get the...
February 14, 2014
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Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

Does your business have marketing goals? If the answer is no I hope you have an alternative source of income. If your answer is yes then your business should be tracking conversions. But what is a conversion? One of the most common misconceptions about conversion tracking is that it only works for purchases made online. In reality, a conversion is any meaningful action completed by a visitor on...
February 13, 2014
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How to Make Great Landing Pages (With Crazy High Conversions)

What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving...
February 12, 2014
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Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate....
February 11, 2014
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