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PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons

Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time. But, on the other hand, making small tweaks to your ad text can drastically...
December 12, 2013
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How to Compete in AdWords: Improve Results Without Just Raising Bids

Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention, clicks, traffic, and conversions – in short, for customers.   Too often, however, PPC managers see the need to be competitive as a kneejerk cue to raise bids. Though a top rank can be helpful, and you...
December 11, 2013
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ClickZ Live, Not Just a Search Conference Anymore: An Interview with Mike Grehan

If you’ve been a marketer for more than a year you’ve surely heard that SEO is changing (or, alternately, dead, dying, evolving, etc.). It’s a cliché, but it’s true: Today, SEO doesn’t mean what it used to. I recently spoke with Mike Grehan, publisher of ClickZ and Search Engine Watch, about the changing SEO landscape, why SEOs need to be generalist marketers, and his predictions for Internet...
December 10, 2013
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How to Survive the Google AdWords Advanced Search Exam

So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance … NOT SO FAST! You are only half way to becoming fully Google AdWords certified. If you’re reading this article you likely already know the value of becoming Google AdWords certified, but, as a quick refresher, this...
December 06, 2013
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Twitter Retargeting: Now On Twitter, Ads Follow You

Twitter will reportedly make just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a logical next step for a network that went public just months ago and now has a lot to prove to investors. But how will Twitter Tailored Audiences work for advertisers? TechCrunch earlier this morning...
December 05, 2013
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RIP Google AdWords Editor??

A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead? Right now, the AdWords “Undo” button seems to be a limited test, available only in select accounts. What it does, however, is gives advertisers the ability revert to the way their campaign was before changes, or to download a fresh...
December 04, 2013
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The Complete Guide to AdWords Remarketing Best Practices

Since AdWords remarketing launched back in 2010, it has gone from strength to strength with new features and functionalities, from building lists with Google Analytics to Dynamic Remarketing. These ever-improving functionalities have made it even more important for advertisers to be creating and optimizing remarketing campaigns with best practices in mind. This post a complete list of best...
December 04, 2013
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Pros & Cons of the New AdWords Opportunities Tab

Last month, Google launched a long overdue revamp of the AdWords’ Opportunities Tab. Not only did it upgrade the display to a simpler, cleaner format, but it also made major improvements to the content provided. The original Opportunities Tab helped advertisers recognize when to expand their keyword lists, raise their max CPC bids, and increase their budgets. Now, Google has incorporated new...
December 03, 2013
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The Top 10 Google AdWords Updates of 2013

The folks at Google AdWords have been busy elves over the last year – so much so that just keeping up with all of the changes is practically a full-time job. By my estimation Google has rolled out over a thousand new AdWords features and changes in the last year alone. That’s almost 20 new features or changes every week! The challenge for marketers is that we often just discover the new stuff as...
December 02, 2013
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7 Ways to Spruce Up Your Landing Pages for the Holidays

In my last post on ad text improvements for the holidays, I mentioned that your PPC landing pages are a critical component you need to tweak for the holiday season. It stands to reason that a highly effective, holiday-targeted PPC campaign needs to incorporate contextually aligned landing pages that support the expectations of holiday shoppers that are clicking on your paid ads. This article is...
November 27, 2013
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