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WordStream’s Best of the Month: Our Top 10 Posts in July

Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey: I visualize this same kind of “progress bar” in my mind as the year goes by – and as of late July, we’re just about 60% done with 2013. It’s more than half over! But is that a...
August 01, 2013
2
WordStream

Complete Guide to Enhanced Sitelinks

As advertisers in the pay-per-click industry, we’ve recently been exposed to a lot of new changes. Everyone is aware by now that Google began transitioning all accounts over to Enhanced Campaigns last week, whether you wanted to or not. Despite the overall mixed feelings on Enhanced Campaigns so far, there are a few features we can all be excited about. One of the features that excited me the...
July 31, 2013
10
AdWords Tips

The PPC Guide for Beginners, Part 1: Intro to PPC ROI

This is Part 1 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guide for Beginners, Part 3: The Landing Page Dilemma The PPC Guide for Beginners, Part 4: Finding Your Keywords The PPC Guide for Beginners, Part 5: Bringing it All Together Getting Return on Investment from PPC “Return on Investment” (ROI). It is a business...
July 30, 2013
20
Paid Search Marketing

What Makes 'Great Content' Great? 8 -Able Words for Greater Content

I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But...
July 29, 2013
25
Marketing Strategy

Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. What is a Follow Link? To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink...
July 25, 2013
202
SEO Marketing

Register for My Upcoming Webinars with Moz and PPC Hero!

Hey Internet marketing maniacs, I’ve got a couple of new webinars coming up in the next week and would love for you to join us! Are You Spending Your PPC Budget Wisely? “Are You Spending Your PPC Budget Wisely?” will be a joint webinar, presented by Hanapin Marketing’s Carrie Albright and me. We’ll be sharing best practices and creative tips for PPC budget management, including: Reconciling  PPC...
July 24, 2013
0
Marketing Strategy

AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads

If you’ve had an eye on the AdWords Blog lately, you may have noticed that Google is on a roll when it comes to new features, particularly in the form of ad extensions—for example, see the new image extensions and enhanced, extra-large Google sitelinks. In the past, these “bells and whistles” were often utilized by only the savviest PPC experts. Nowadays, ad extensions are a fundamental aspect...
July 24, 2013
7
AdWords Tips

RIP Syncapse: Syncapse Announces Huge Layoffs

It was just about a year ago that we reported Clickable Inc. was acquired by Syncapse. It was a bit of a surprise at the time, since Clickable used to be primarily a provider of SEM software for SMBs (and therefore a direct competitor of WordStream), while Syncapse is a social media management tool company. I was even more surprised this morning to read the news that Syncapse is restructuring...
July 23, 2013
6
Search Engine Marketing

Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story

The author's views are entirely his own and may not reflect the views of WordStream. I was a typical silicon valley engineer, doing the boring old routine. Wake up after pressing snooze 7 times, fight traffic on 101, sit in a really BORING meeting with a technically inept manager who thinks the programming language Java is a caffeinated product, pretend to "work" (note: surfing on eBay is not a...
July 23, 2013
19
Search Engine Marketing

The Complete Guide to Yelp Reviews: Power to the People!

Yelp has become the most popular Internet rating and review site since its initial inception in 2004. Yelp founders saw that word-of-mouth was a powerful purveyor of new customers, but with the classic local community structure breaking apart in an online era, how could individuals know which businesses to trust? Yelp was the answer – an online review site in which customers shared their...
July 22, 2013
31
Social Media

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