Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

On July 18, 2014

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.

You Can’t Not Click: Weighing the Pros & Cons of Clickbait

On July 15, 2014

Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future.

Clickbait cursor snagged by fishing hook

What to Do While Matt Cutts Is on Leave

On July 11, 2014

Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away.

Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice playing while the web spam cat is away.

The 3 Types of Links that Send Legit Referral Traffic

On July 23, 2014

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.

Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.

19 Headline Writing Tips for More Clickable, Shareable Blog Posts

On July 17, 2014

It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it?

writing headlines online

The 15 Best Social Media Marketing Tips from the AMAs

On July 14, 2014

In this latest in our series of the best tips from’s AMAs (Ask Me Anythings), we've rounded up the top social media marketing wisdom shared by expert marketers.

Justin Isaf, Dharmesh Shah, Paul May, Oli Gardner and many others have given us all a chance to pick their brains in the Q&A-style threads on Inbound. Here, you'll find the top social media marketing tips from the AMAs, organized by: