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How Google Works #12experts

On December 8, 2014
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Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world.

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The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

On December 4, 2014
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Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search network.

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The Greatest Misconception in Content Marketing #12experts

On December 4, 2014
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Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish this Whiteboard Friday about the greatest misconception in content marketing.

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15 Expert Predictions for PPC & Search Marketing in 2015

On December 2, 2014
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What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!

However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.

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Content Marketing in 15 Minutes a Day: 3 Content Hacks #12experts

On December 2, 2014
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Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. I'm tremendously excited that an author, speaker, and writer of Ann's renown would allow us to share her insights with our readers. - Larry 

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Introducing 12 Days of Experts – Our Holiday Gift to You! #12Experts

On December 1, 2014
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If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him?

I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty incredible and informative conversation about business growth and the current state of tech.

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