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News Flash: PPC Is Inbound Marketing

What is Inbound Marketing? The Story of How PPC Became "In" The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company...
May 29, 2013
43
Paid Search Marketing

Reporting Is the #2 Biggest Time Sink for PPC Managers – Is There a Better Way?

Over the past six months or so, I’ve been conducting an informal survey before all of my PPC webinars. I ask attendees to tell me how much time they spend doing PPC every week, as well as which task is the biggest time sink in PPC management. For the first question, answers vary from less than an hour up to 40 hours a week. For the second, they’re a bit more consistent. I averaged the answers...
May 29, 2013
7
AdWords Tips

WordStream Is a Finalist in the 2013 MITX Innovation Awards!

We’re very happy to announce that we made the short list of finalists in the 2013 MITX Innovation Awards! Last year, our AdWords Performance Grader won the award for the “Best Customer Engagement Driver” category. This year, the 20-Minute PPC Work Week is among the finalists for “Best B2B Innovation”: Otherwise known as “innovative online tools that make employees whistle while they work” (well...
May 28, 2013
1
WordStream

Social Media Management Tools: What’s the Right Tool for Your Business?

Why is Social Media Management Important? With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential. Social media managing tools can help marketers save time, stay organized, and optimize their efficiency. Today we’re looking at some of the top...
May 23, 2013
26
Social Media

Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile

There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr. In this article, I’ll explain why I think they’re all wrong. But first, let’s address the critics, who in general, seem to be focused on two main points: 1. Yahoo Sucks at Integrating Companies (See Flickr) In 2005, photo sharing site Flickr was at the...
May 20, 2013
8
Paid Search Marketing

How Not to Market to Women: Fashion Isn't ALL Women Care About

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup...
May 20, 2013
19
Marketing Strategy

Buying Twitter Followers: The (Cheap) Price of Friendship

We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major player, Twitter is one of the most important and popular social media networks frequented by users around the globe. Obtaining a high number of followers is a landmark goal of many Twitter users. Getting those followers isn...
May 16, 2013
64
Twitter

Web Content Writers Wanted!

Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring. [More: 50 Things Every Content Marketer Should Know] Lately, that’s the case with content creation, so we’re looking for a few good freelance writers to help us out. So if you love...
May 15, 2013
5
Copywriting

Should You Include the Same Keyword with All Match Types in AdWords?

There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and broad (and don’t forget modified broad)? What is the right way to do it? If there are so many ways to structure, how do you choose? These are all questions that, so far, I haven’t seen definitive answers to. Everyone seems to...
May 13, 2013
25
AdWords Tips

Some Cautionary Notes on Upgrading to Enhanced Campaigns

Enhanced Campaigns Are Here! Wait … Am I Making More Money? When switching to Enhanced Campaigns – which will be required for all AdWords users within the next few months – I would advise all advertisers and managers to remember that any drastic changes that happen quickly and suddenly are most likely to go poorly. While there is certainly cause for excitement surrounding the ability to control...
May 09, 2013
3
AdWords Tips

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