Study: Which Sites Have the Most Links in Search?

On May 15, 2015

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry.

These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search resources on the Web!

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How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

On May 14, 2015

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets!

Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the pitfalls of a bad display remarketing campaign.

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Google Testing New Keyword Planner Interface?

On May 13, 2015

As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.

This leads me to another small change to the Keyword Planner that you may not have known about.

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AdWords Testing New Search Query Report Layout

On May 12, 2015

The Search Query Report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus – but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

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4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

On May 8, 2015

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Get your ads ready for summer

Here are a few tips to prepare your campaigns for the summer months.

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7 AdWords Shortcuts to Save You Time & Simplify Your Life

On May 6, 2015

PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter.

Larry Kim and I recently held a webinar on sevenAdWords shortcuts that can save you time and simplify your PPC life. Here are our seven best tips for getting awesome AdWords results in way less time.

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