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Search Network with Display Select: Should You Use AdWords' New Campaign Type?

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.” For advertisers, we now have a serious option to consider when debating the merit of running a combination search and display network campaign. In the past, we were able to simply combine both the entire search and display networks into one “hyper” campaign....
February 05, 2014
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Danny Sullivan of Search Engine Land on SMX West 2014: More Search & Social, New Marketing Land Summit

Danny Sullivan, Search Engine Land's founding editor (not that he needs any introduction in search marketing circles) is getting geared up for SMX West, the next in his series of search marketing conferences spanning North America, Europe and Australia. SMX is known as one of the best conferences to marketers to learn the latest trends and tactics to improve their marketing performance. I had a...
February 03, 2014
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The WordStream Top 10: Posts So Hot They Ended the Polar Vortex

ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets — Andy Levy (@andylevy) January 1, 2014 Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself. Le sigh. Here’s to a 2014 with no stupid mistakes! Right? Right...
January 31, 2014
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45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks

We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering... Facebook Advertising 101: General Tips & Tricks Facebook Advertising Budgeting & Bidding Tips: How to Control Costs 4 Ways to Create More Engaging Image Ads with Facebook Advertising 7 Secrets for Better Facebook Ad Targeting 20 Facebook Marketing Tips: Posts and...
January 30, 2014
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Hacking AdWords: Winning at AdWords the Weird Way

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position,...
January 29, 2014
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Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates and upcoming trends in online marketing to the future of his popular Pubcon conference series. Read on for his fascinating insights into Google’s changing business model, the secret of content...
January 27, 2014
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Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can...
January 24, 2014
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A User's Guide to the YouTube Keyword Tool

What is the YouTube Keyword Tool? The YouTube keyword research tool, also known as the YouTube keyword suggestion tool, is a barebones tool used to generate and discover new keywords for YouTube videos. It looks like this: How to Use the YouTube Keyword Tool The YouTube keyword tool is pretty straightforward – simply choose your language and tailored countries, insert a keyword or phrase, and...
January 23, 2014
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All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?

A few years ago, during Thanksgiving supper, one of my relatives asked me to explain what my job entails. Before I could launch into my SEM elevator pitch, one of my aunts jumped in and said something to the effect of “She taps into people’s privacy and harasses them with ads online.” Sure, she made the comment in jest, but I think many people share this misconception. If you work in the search...
January 22, 2014
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3 Reasons Guest Blogging Isn't as Dead as Matt Cutts Says It Is

Matt Cutts just declared guest blogging dead: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Well, I’m convinced. Just kidding! Guest blogging may be on Google's radar, but...
January 20, 2014
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